EP329: Testing Your Offer Before You Build Anything - a 30 Day Plan
BootstrapMD - Physician Entrepreneurs Podcast with Dr. Mike Woo-Ming
Release Date: 01/21/2026
BootstrapMD - Physician Entrepreneurs Podcast with Dr. Mike Woo-Ming
💰 This episode is sponsored by Gelt: Practice owners and physician entrepreneurs; your business needs a tax strategy, not just tax filing. Most CPAs handle compliance but miss optimization opportunities that could save you tens of thousands of dollars. With Gelt you get a dedicated CPA that focuses on tax strategy for complex financial situations, multiple entities, real estate, practice ownership. Plus a tech platform to streamline everything in one place. Built for physicians who think like entrepreneurs: ——————————— This episode is...
info_outlineBootstrapMD - Physician Entrepreneurs Podcast with Dr. Mike Woo-Ming
💰 This episode is sponsored by Gelt: Practice owners and physician entrepreneurs; your business needs a tax strategy, not just tax filing. Most CPAs handle compliance but miss optimization opportunities that could save you tens of thousands of dollars. With Gelt you get a dedicated CPA that focuses on tax strategy for complex financial situations, multiple entities, real estate, practice ownership. Plus a tech platform to streamline everything in one place. Built for physicians who think like entrepreneurs: ——————————— This episode is also...
info_outlineBootstrapMD - Physician Entrepreneurs Podcast with Dr. Mike Woo-Ming
💰 This episode is sponsored by Gelt: Practice owners and physician entrepreneurs; your business needs a tax strategy, not just tax filing. Most CPAs handle compliance but miss optimization opportunities that could save you tens of thousands of dollars. With Gelt you get a dedicated CPA that focuses on tax strategy for complex financial situations, multiple entities, real estate, practice ownership. Plus a tech platform to streamline everything in one place. Built for physicians who think like entrepreneurs: ——————————— Are you building a...
info_outlineBootstrapMD - Physician Entrepreneurs Podcast with Dr. Mike Woo-Ming
💰 This episode is sponsored by Gelt: Practice owners and physician entrepreneurs; your business needs a tax strategy, not just tax filing. Most CPAs handle compliance but miss optimization opportunities that could save you tens of thousands of dollars. With Gelt you get a dedicated CPA that focuses on tax strategy for complex financial situations, multiple entities, real estate, practice ownership. Plus a tech platform to streamline everything in one place. Built for physicians who think like entrepreneurs: ——————————— This episode is also...
info_outlineBootstrapMD - Physician Entrepreneurs Podcast with Dr. Mike Woo-Ming
💰 This episode is sponsored by Gelt: Practice owners and physician entrepreneurs; your business needs a tax strategy, not just tax filing. Most CPAs handle compliance but miss optimization opportunities that could save you tens of thousands of dollars. With Gelt you get a dedicated CPA that focuses on tax strategy for complex financial situations, multiple entities, real estate, practice ownership. Plus a tech platform to streamline everything in one place. Built for physicians who think like entrepreneurs: ——————————— This episode is...
info_outlineBootstrapMD - Physician Entrepreneurs Podcast with Dr. Mike Woo-Ming
This episode is sponsored by GoTo: If your practice is losing patients to missed calls and front-desk burnout, you're not alone. Most independent practices miss around 30% of incoming calls, that's 30% of your patient pipeline walking to the clinic across the street. GoTo Connect consolidates your phones, patient messaging, video visits, and scheduling into one platform that helps you stay HIPAA-compliant. AI receptionist. EHR integration. No IT team required. Built specifically for physician-owned practices. See how it works: ————————- In this episode...
info_outlineBootstrapMD - Physician Entrepreneurs Podcast with Dr. Mike Woo-Ming
AI is everywhere, but most physicians are stuck between hype and reality. In this episode of BootstrapMD, Dr. Mike Woo-Ming breaks through the noise surrounding artificial intelligence in medicine. Instead of hype and overwhelm, he shares a practical framework: The 3-Bucket AI Method, to help physicians decide what tools to use now, what to watch, and what to ignore. He also addresses the underlying fear many physicians feel about being replaced, offering a clear and honest perspective, AI won’t replace doctors, but doctors who use AI will outpace those who don’t. This episode is a...
info_outlineBootstrapMD - Physician Entrepreneurs Podcast with Dr. Mike Woo-Ming
In this repurposed episode of Bootstrap MD, Dr. Mike Woo-Ming reflects on the Momentum MD Spring Retreat, a powerful gathering of physician entrepreneurs, CEOs, clinic owners, and coaches in Las Vegas. The retreat went beyond business strategies, focusing on connection, clarity, and personal growth. Dr. Woo-Ming shares seven key takeaways, including overcoming universal fears, reframing imposter syndrome, and using the OOCEMR framework to simplify decisions. These insights will help you align your roles as a physician and entrepreneur, foster vulnerability for breakthroughs, and commit to...
info_outlineBootstrapMD - Physician Entrepreneurs Podcast with Dr. Mike Woo-Ming
Have you ever had someone ready to buy, and somehow talked them out of it? In this candid and practical episode of Bootstrap MD, Dr. Mike Woo-Ming shares a powerful confession from his early days as a physician entrepreneur, losing deal after deal, not because his offer lacked value, but because he approached sales the way he was trained as a doctor. Drawing from years of experience, he breaks down why highly intelligent, capable physicians often struggle with selling, despite having valuable solutions. The issue isn’t competence, it’s conditioning. The same traits that make doctors...
info_outlineBootstrapMD - Physician Entrepreneurs Podcast with Dr. Mike Woo-Ming
I spent months building a course that nobody bought. The modules were recorded, the landing page was live, but the launch brought complete silence. That painful failure taught me a valuable lesson: I had built the product first instead of discovering what my audience actually wanted. In this honest and practical episode of Bootstrap MD, Dr. Mike Woo-Ming shares his confession and the exact sequence he would follow if he had to rebuild his physician brand from zero in 2026. He explains why most physician brands stall, being too broad, posting random content with no through-line, and having no...
info_outlineWhat if you could validate your side business idea and earn your first $10,000 before building a website or content empire?
In this practical solo episode, host Dr. Mike Woo-Ming draws from his entrepreneurial experience to guide physicians away from common pitfalls like overcomplicating launches with unnecessary infrastructure. He explains the "credentialing mindset" that holds doctors back and advocates for a minimum viable test: Define a specific audience and transformation, run a free webinar with a framework and offer, and promote it via your existing network. Real examples, including his own $32,000 validation for Bootstrap MD, illustrate how to iterate based on results. Whether you're eyeing telemedicine, coaching, or consulting, discover how to get paid customers in 30 days without burnout or perfectionism.
If you're a physician entrepreneur ready to test ideas leanly, this episode provides a clear 30-day plan for validation, pivoting, and scaling with confidence.
Three Actionable Takeaways:
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Define your MVP offer: Identify a specific target audience,for example, hospitalists launching telemedicine, promise a measurable transformation (e.g., see your first 5 patients in 90 days), and set a price, focus on implementation support like coaching or cohorts.
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Run a test webinar: Create a simple landing page, outline 30-45 minutes of framework content (what/why, not how), promote to 50 network contacts via personal messages and LinkedIn, and make your offer in the last 10-15 minutes.
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Analyze and iterate: Track attendance, questions, and conversions; if buyers emerge, deliver and refine; if not, interview attendees for feedback, adjust variables (audience, promise, price), and retest in 1-2 weeks to validate before building infrastructure.
About the Show:
Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to escape traditional healthcare and control their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show delivers actionable insights on starting businesses, creating passive income, and navigating healthcare entrepreneurship. Featuring interviews with industry leaders, physicians, and experts in telemedicine and digital health, it’s your guide to building a profitable, fulfilling career.
Tune in weekly at http://bootstrapmd.com
About the Host:
Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He’s built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy.
Let’s Connect: www.https://www.bootstrapmd.com
Want to start a podcast? Check out the Doctor Podcast Network!