The Audacious Woman’s Guide to Building a Brand, a Life, and Boundaries That Stick With Gilly from Gilly's Organics
Boss Bitch Radio w/IFBB Pro, Diane Flores
Release Date: 11/19/2025
Why you feel stuck (it’s not your diet or workout)
Boss Bitch Radio w/IFBB Pro, Diane Flores
Hey… it’s Diane. And this one? It’s a little different. I’m recording this straight from Red Rock Canyon - solo, a little uncomfortable, a little reflective… and honestly, right in the middle of my own growth season. This isn’t a “perfect plan” episode. It’s a real-life download of what’s been on my mind lately - especially for those of you who’ve been here since the beginning. The OGs will feel this one! I’ve been thinking a lot about how much we think we need the right diet, the right workout, the perfect routine… when in reality, what’s actually keeping us stuck...
info_outline
What Bodybuilding Prep REALLY Does to You (Mother & Daughter Perspective)
Boss Bitch Radio w/IFBB Pro, Diane Flores
I’m Diane, and today I’m joined by my daughter, Alysha Marie (aka “Eash Da Beast”) - coach, wellness athlete, and someone who literally grew up in the fitness world with me! This one is a real, honest fireside chat. We’re talking about what it’s actually like behind the scenes of bodybuilding prep - the discipline, the sacrifice, and the personal growth that comes with it. Alysha shares what it was like watching me compete growing up, what she swore she’d never do (and now does 😅), and how her perspective has evolved now that she’s deep in her own journey. We also get into...
info_outline
Why I’m Closing Venus
Boss Bitch Radio w/IFBB Pro, Diane Flores
This episode is not easy for me to record… and honestly, I didn’t want it to sound polished. I wanted it to feel like a voice memo straight from me to you. Because this is real life, real emotions, and a really big decision. After 19 years, I’ve made the decision to close my women’s fitness studio, Venus. This wasn’t something I decided overnight. It’s been weighing on me for a long time. In this episode, I’m sharing the full story - the why behind the decision, what Venus has meant to me, and the lessons I’ve learned from building a business, a community, and a space that...
info_outline
Cravings, Cheeseburgers, and Getting Your Shit Together
Boss Bitch Radio w/IFBB Pro, Diane Flores
In this episode, I’m breaking down real coaching conversations straight from my community because let’s be honest, the stuff women actually struggle with isn’t always talked about. From crazy cravings after getting sick, to staying consistent on road trips, to managing your time without losing your mind… we’re covering it all in a super real, no-BS way! I also dive into one of the biggest mindset shifts you can make: letting go of food guilt. If you’ve ever felt stressed about eating at events, traveling, or just trying to “get back on track,” this episode will hit home. These...
info_outline
Unpopular Opinions About The Bodybuilding Industry Part 2
Boss Bitch Radio w/IFBB Pro, Diane Flores
If you’ve ever thought about stepping on stage… this is the episode you need to hear first. Hey, I’m Diane - IFBB Pro, former competitor, and coach since 2012 and in this episode of Boss Bitch Radio, I’m getting brutally honest about the bodybuilding industry. This is Part 2 of my unpopular opinions series, and we’re going deeper into the stuff no one’s really saying out loud on Instagram. We’re talking about why contest prep is NOT the time to suddenly “get serious,” and why rushing into a show without building your physique first can leave you frustrated, burnt out, and...
info_outline
Unpopular Opinions About The Bodybuilding Industry Part 1
Boss Bitch Radio w/IFBB Pro, Diane Flores
Welcome to Boss Bitch Radio - I'm Diane, IFBB Pro, coach, and someone who’s been deep in the bodybuilding world since 2011. I’ve stepped on stage 16 times, coached countless athletes, and now… I’m on the other side of it all. And honestly? It’s time we talk about the stuff nobody wants to say out loud. In this episode, I’m pulling back the curtain on the dark side of competitive bodybuilding - the parts that don’t make it to Instagram, the things that get glamorized, and the realities that are often brushed under the rug. This is raw, unfiltered, and based on years of lived...
info_outline
When You Miss Being Stage Lean, Listen To This
Boss Bitch Radio w/IFBB Pro, Diane Flores
Missing your stage-lean body after a bodybuilding show? Feeling lost after prep is over? You’re not crazy and you’re definitely not alone. In this episode of Boss Bitch Radio, I’m breaking down something competitors and extreme dieters don’t talk about enough: why missing stage lean actually feels like grief. After nearly 20 bodybuilding shows and years in the competitive fitness world, I’ve lived through the post-show blues more times than I can count. And what I discovered is this: most women don’t actually miss being stage lean… they miss what it gave them emotionally. In this...
info_outline
Body Dysmorphia Post-Show: How to Spot the Rituals and Break Them
Boss Bitch Radio w/IFBB Pro, Diane Flores
If you’ve checked your body more than your bank account this week… we need to have a real conversation. In this episode of Boss Bitch Radio, I’m breaking down the truth about body dysmorphia after bodybuilding - especially the part no one talks about. The post-show weight gain. The scale obsession. The body checking. The comparing yourself to your stage photos at 10PM like it’s a full-time job. In this episode, we talk about what body dysmorphia actually looks like for competitors and extreme dieters. I break down the daily rituals that quietly make it worse - constant weighing, body...
info_outline
How To Respect Your Body After A Competition
Boss Bitch Radio w/IFBB Pro, Diane Flores
If you’ve competed, dieted hard, or built your identity around being lean and shredded - this episode is for you. Post-show body acceptance is not about “letting yourself go.” And it’s definitely not about giving up on being hot, athletic, or strong. It’s about stopping the punishment cycle and rebuilding trust with yourself. In this episode, I’m breaking down what body acceptance actually means (and what it doesn’t), why your brain fights softness after a show or extreme diet, and the post-show spiral that no one really talks about. I share my experience from nearly 20...
info_outline
Reverse Dieting Post Show
Boss Bitch Radio w/IFBB Pro, Diane Flores
Research shows over 50% of competitive bodybuilders report body dissatisfaction - and it’s strongly linked to disordered eating symptoms. So yeah… we’re starting there. In this episode of Boss Bitch Radio, I’m breaking down the real truth about reverse dieting - what it actually is, when it works, when it absolutely does NOT work, and the mistakes I see coaches making over and over again. I’m a retired competitor, an IFBB Pro, and I’ve been in this world since 2010. I’ve hired coaches. I’ve coached competitors. I’ve watched women completely lose themselves post-show. And...
info_outlineIn this episode, I’m sitting down with Gilly, the founder of Gilly’s Organics and the host of Everyday Rock Stars. Her story is wild - in the best way!
Gilly went from freelancing for huge brands like Estée Lauder, Clinique, Jo Malone, and Aveda… to suddenly losing the client that made up most of her work. Instead of going back to corporate, she followed this little spark she always had for mixing things, creating products, and helping people feel good in their skin.
We talk about how Gilly’s Organics actually started (spoiler: a DIY scrub and a friend who believed in her), how she got her products into Whole Foods for eight straight years, what pushed her to expand from one product to a full nine-product line, how losing her mom changed everything, how her love for storytelling led to the Everyday Rock Stars podcast, the confidence, grit, and mindset pieces entrepreneurs never talk about, what she does when self-doubt creeps in, and the movement and routines that keep her grounded.
This one is full of honesty, hustle, heart, and that “just start” energy so many of us need.
If you’re building something of your own or thinking about it - this episode is such a reminder that passion + consistency can take you further than you think!
You’ve been running on empty long enough. Start the From Burnout to Boss Bitch masterclass today and learn how to finally breathe again → https://www.bossbitchradio.com/burn-out-to-boss-bitch
Join the newsletter for more behind-the-scenes tips, cheat sheets, and practical tools → https://www.bossbitchradio.com/newsletter
#WomenEntrepreneurs #FemaleFounders #MindsetForSuccess
Key Takeaways:
00:38 Meet today’s guest, Gilly from Gilly's Organics
01:13 How Gilly went from freelancing to running her own brand
02:57 The story behind how Gilly’s Organics actually started
07:27 Growing the line from one product to a full collection
14:02 Why movement and self-care matter so much
21:45 How to avoid burnout and take care of yourself
26:20 Lifting women up through real self-care
27:02 Breaking old patterns and doing things differently
27:49 How our self-care impacts our kids
29:23 Standing by your values and handling the online world
30:55 Clean beauty, healthy habits, and what that really means
31:47 How her podcast started and how she’s growing it
34:18 What’s next for Gilly’s Organics
42:00 Wrapping it up and final thoughts
Links Mentioned:
Go follow Gilly on Instagram: https://www.instagram.com/gillysorganics/
Catch more of her on TikTok: https://www.tiktok.com/@gillysorganics
Watch and listen to her podcast, Everyday Rock Stars, right here: https://open.spotify.com/show/42u0zdhsMpH3YQtK644s63
Explore her full line of clean, feel-good products on the Gilly’s Organics site: https://gillysorganics.com?ref=diane_flores
Join us in the Healthy and Hot Method! Get $25 off your first month with code PODHOT - https://www.bossbitchradio.com/healthy-and-hot-method
Join the Iconic Coaching Academy! Limited 1:1 spots available - https://www.bossbitchradio.com/iconic-coaching
I’m loving this Cathy Heller’s program is packed with gems. Check it out here!
https://cathyheller.samcart.com/referral/thisabundantlifebycathyheller/kLZu9Gj7RIEtBF2Q
Hey! Have you heard of ClassPass? They’re giving an exclusive free trial (with 20 bonus credits!) only available to friends of mine. https://classpass.com/refer/U37R31GQ30
Connect with Diane:
Website: https://www.bossbitchradio.com/
Instagram: https://www.instagram.com/dianeflores_ifbb_pro
YouTube: https://www.youtube.com/@dianeflores_ifbb_pro
Join the Boss Bitch Besties Fitness Community: https://www.facebook.com/groups/dianefloresifbbpro
Freebies:
Lower Body Blueprint: https://www.bossbitchradio.com/lower-body-blueprint
Protein Snack List: https://www.bossbitchradio.com/protein-snack-guide
Full Body Training Program: https://www.bossbitchradio.com/full-body-gym-program
Fit Girl Gift Guide: https://www.bossbitchradio.com/fit-girl-gift-guide
My Favorite Supplements: https://www.bossbitchradio.com/myfavoritesupplements