#13 MINISODE | Soulful NOT Smarmy Solution Oriented Selling
Bosses & Bourbon | Wedding & Event Podcast
Release Date: 01/17/2019
#13 MINISODE | Soulful NOT Smarmy Solution Oriented Selling
Bosses & Bourbon | Wedding & Event Podcast
For this minisode, I am sharing my perspective on selling - specifically focusing on finding solutions for your clients, not selling goods or services. Sounds counter-intuitive but for creative entrepreneurs that often struggle with selling, feeling smarmy or manipulative, this perspective will help change your mindset and help you grow your business. Learn the difference between external and internal problems as well as the importance of being a trusted resource to your network
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#12 MINISODE - What is a Marketing Funnel?
Bosses & Bourbon | Wedding & Event Podcast
Today's minisode answers the question - what is a marketing funnel? From the different sections to what sales and marketing activities are in these sections as well as how small businesses and their staff can break a funnel and lose a sale. I share the mistakes I see small businesses make over and over when it comes to marketing and sales and talk through the importance of thinking beyond the funnel, turning your clients into repeat clients.
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#11 Quests and FOMO | Chris Creed of Jen & Chris Creed Photography
Bosses & Bourbon | Wedding & Event Podcast
For today’s episode, I chatted with the Chris-half of Jen & Chris Creed Photography. Jen & Chris are a laid-back wedding photography duo based here in Nashville that loves documenting real moments for joyful couples.
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#10- MINISODE - Creating an Annual Plan for your Business
Bosses & Bourbon | Wedding & Event Podcast
In this minisode, I am sharing my how-to process of creating a plan for your small business for the year ahead. I use this 5-part process for my wedding & event clients as well as my own business to create a more intentional business and life. From reviewing the past year, checking in and adjusting to set goals for the next year as well as determining an accountability, this process keeps me and my clients on track and intentional about the year ahead in their marketing, business growth and success.
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#09 Side Hustles and Girl Bosses | Claire White of White Ink Calligraphy
Bosses & Bourbon | Wedding & Event Podcast
For today’s episode, I chatted with Claire White, founder and owner of White Ink Calligraphy. As a relatively new business owner, Claire shared how she built her business around a creative passion while balancing a full-time gig as well as how she uses social media to connect with her clients and grow her business. We dug into some big topics,too - privilege, capitalism, the patriarchy - but it was Claire’s perspective on #girlboss that was eye-opening for me so be sure to listen for that.
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MINISODE - 5 Marketing Mistakes of Small Businesses
Bosses & Bourbon | Wedding & Event Podcast
In today's mini-episode, I am sharing the top 5 mistakes that I see small businesses make in the marketing. From not being consistent to staying too close to your comfort zone, these are the marketing tactics that can stall your growth and success. I also reference a previously Bosses & Bourbon podcast episode where I go more in depth on my #2 marketing mistake - building an audience in a space you don't own nor control.
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#08 Naps with Chocolate | Sarah Goude of Regalo Design
Bosses & Bourbon | Wedding & Event Podcast
Today’s episode features seasoned wedding planner, Sarah Goude of Regalo Design. Sarah found her way into events and weddings after a college professor re-directed her towards a marketing and business career that revealed itself as a full-blown passion. We chatted about how she built her business, struggles with failure, advocating for clients, and the importance of mindful growth in business. Sarah also shared advice for her younger self - advice that all of us need to be reminded of from time to time.
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#07 Perfect Wedding Days & Expo Lines | Rebecca Annastas, Dream Events & Catering
Bosses & Bourbon | Wedding & Event Podcast
Rebecca Annastas, known to her close friends and colleagues as Becki, is the owner and chief manager of Dream Events & Catering. Becki graduated from general manager to owner when she bought the full-service events & catering company. We talked about being focused in your business, the perfect wedding day, transitioning a business & brand under new ownership, creating systems to manage staff and Becki’s career path through restaurants, expo lines and the hospitality industry.
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MINISODE | Are Industry Conferences Worth it?
Bosses & Bourbon | Wedding & Event Podcast
In today's mini-episode, I am sharing my thoughts on industry conferences and why meeting in-person matters. While these can be in an investment of money and time, there are limits to online summits and e-courses. You can also learn more about the Beyond Business Conference, Aug 6 -7, 2018 in Nashville. This is for wedding & event business owners that want to get actionable, get out of their own way and build their business the right way: www.gobeyondbusiness.co
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MINISODE | What's the formula for an effective style shoot?
Bosses & Bourbon | Wedding & Event Podcast
In today's mini-episode, I am talking style shoots. Jen Creed (of Jen & Chris Creed Photography) and I touched on this some during our boss chat and I wanted to share the 7 key things I look to when planning and coordinating style shoots for my clients - be them wedding style shoots, brand style shoots or event photos. Setting a goal for your shoot, being mindful of contributing vendor needs and creating a plan are all part of my formula for effective photo shoots that are beneficial for all involved.
info_outlineFor this minisode, I am sharing my perspective on selling - specifically focusing on finding solutions for your clients, not selling goods or services. Sounds counter-intuitive but for creative entrepreneurs that often struggle with selling, feeling smarmy or manipulative, this perspective will help change your mindset and help you grow your business. Learn the difference between your prospect's external problems and internal problems so you can adjust to create a solution the speaks to core needs. I also talk through the importance of being a trusted resource for your prospects & clients as well as the steps you can take to position yourself as an expert in your market so people are perceiving you as a commodity and shopping only on price.