Marketing Trends Are Overwhelming...This Will Make It Easier w/ Dr. Colleen Kendrick
Release Date: 07/25/2024
The Single Married Mom Phenomenon
The Boss Mom Podcast
In today’s episode, Krista and Dana dive into the all-too-relatable concept of being a "single married mom." What does that mean? It’s that feeling of navigating family life, raising kids, managing a home, and even running a business solo—even if you technically have a partner. If you’ve ever felt like you’re carrying the weight of it all by yourself, you’re not alone, and we’re here to unpack what this experience is, why it happens, and how to find support that truly helps. Topics Discussed: The Reality of Being a "Single Married Mom" Why so many moms feel like they’re...
info_outline
Leveling Up & Legacy Building with Michelle Dempsey
The Boss Mom Podcast
Leveling Up & Legacy Building with Michelle Dempsey In this episode, we’re talking with Michelle Dempsey, the founder of Moms Moving On and the Moving On Method. Michelle’s journey from client-facing divorce coach to certification leader is filled with insights for anyone looking to scale their business, shift from hands-on work to leadership, or create a lasting legacy. Michelle and Dana discuss what it truly means to level up in your career, the emotional hurdles that come with leaving the “trenches,” and the deep impact of building a legacy through mentorship and certification....
info_outline
Getting Focused & Creating Clarity In Your Business
The Boss Mom Podcast
Getting Focused on Your Business as a Mom In this episode of the Boss Mom Podcast, Dana dives into the journey of getting focused as a mom and entrepreneur. As Boss Mom prepares to launch its new website and shift into a media platform dedicated to supporting moms, Dana shares insights on clarity, focus, and setting milestones—tools every mompreneur needs for sustainable success. What You’ll Learn in this Episode: The Iterative Journey to Clarity – Why clarity isn’t a one-and-done discovery and how “clarity hangovers” are a normal part of the process. The Challenge of Staying...
info_outline
Starting a Business During Maternity Leave with Gina Conley from MamaStayFit
The Boss Mom Podcast
In today’s episode of the BossMom podcast, Dana Malstaff sits down with Gina Conley, the inspiring founder of MamaStayFit. Gina’s journey from military officer to fitness coach started during her maternity leave, and she’s here to share how she built a successful business while navigating early motherhood. If you’ve ever wondered how to start a business during maternity leave or felt the pull to do something creative for yourself while raising your little ones, this episode is packed with insights, tips, and relatable advice. Gina opens up about finding balance between her...
info_outline
Mom Truths - A new segment with Dana & Krista
The Boss Mom Podcast
Welcome to a brand-new segment on the BossMom podcast, where Dana Malstaff and Krista (BossMom's Integrator and mom of 5) bring you unfiltered conversations about the intersection of motherhood and business! In this teaser episode, Dana and Krista give you a sneak peek into the deep (and sometimes hilarious) discussions that are coming your way. We’ll be exploring everything from balancing family life with running a business, to those vulnerable “bomb truths” about motherhood that no one really talks about. Expect to laugh, learn, and maybe even get a little uncomfortable...
info_outline
How to Sell an Online Course as a Busy Mom
The Boss Mom Podcast
Let’s get real for a minute. Selling an online course can feel overwhelming, especially when you're juggling motherhood, marriage, personal growth, and all the other hats we wear. And just when you think you're ready to dive in, it seems like the whole world is launching courses (especially around fall, right when Amy Porterfield’s Digital Course Academy comes out, making it feel like courses are everywhere!). But here's the thing: you can totally do this. You can sell your course, and you can do it in a way that works for your busy mom life. But how? That’s what we’re talking...
info_outline
How To Ditch Perfection and Fail Forward to Succeed w/ Caroline Chambers
The Boss Mom Podcast
As more mothers enter the world of entrepreneurship, studies show that balancing passion and family can be overwhelming - even paralyzing. The pressure to turn a passion into a profitable business while keeping up with the demands of parenting can leave many feeling unsure of where to start or whether they have what it takes. With social media filled with perfect images of other moms seemingly "doing it all," it's easy to feel like you're falling short if your journey isn’t picture-perfect. But here’s the truth: Success doesn’t require perfection, and you don’t need to have it all...
info_outline
How to Embrace Anti-Hustle Culture in Your Business w/ Jadah Sellner
The Boss Mom Podcast
For moms juggling businesses and family, the pressure to "do it all" doesn’t just feel overwhelming—it feels impossible. The push to work faster, harder, and longer leads to exhaustion, frustration, and a sense of failure when life doesn’t go according to plan. For years, we’ve been sold the idea that hustle = success. But the more we embrace the hustle culture, the more we sacrifice our health, relationships, and happiness. There’s a better way to build your dream business, one that doesn’t leave you feeling drained. How would your life and business look if you didn’t have...
info_outline
How to Run Your Business Based On Your Personality
The Boss Mom Podcast
Did you know that your personality type can dramatically impact how successful you are in business? It also might just be what’s holding your business back…the good news is: you can do something about it! You might be amazing at connecting with people, or great at making sure everything is perfect. If you don’t manage these strengths, those same traits can slow you down and lead to burnout. The trick is to understand your personality and make it work for you, not against you. How can understanding your personality make everything run smoother in your business? In...
info_outline
Overcoming the Cultural Pressures of Being a Second-Gen Immigrant w/ Allison Ly
The Boss Mom Podcast
Many children of immigrant parents often feel more stress and worry than their friends because of family expectations. From a young age, they feel like they have to pay back their parents for all their hard work and sacrifices. This can cause feelings of being overwhelmed, constantly putting others first, and having difficult relationships with family. A lot of second-generation adults think they have to carry this burden by themselves because they feel it’s their responsibility. But sometimes, these expectations might not even match what they really want for their own...
info_outlineMarketing used to be all about newspaper ads and radio spots, now it's all about digital platforms, social media and AI. If you’re trying to grow your business, navigating these changes can be tricky, especially if you’ve been in the marketing game for a long time.
Because of how rapidly marketing is evolving, staying on top of all the changes can be overwhelming. How do you find the right strategy for your business with so many platforms and tools to grapple with?
How do you decide which tools and platforms are worth your time and effort? What unique skills do mom entrepreneurs have that might give them an advantage?
In this episode, marketing expert Dr. Colleen Kendrick and I talk about these questions and more. We discuss the unique challenges faced by mom entrepreneurs and highlight the importance of respecting and wisely using marketing tools.
Being an entrepreneur, you become a marketer in some capacity, no matter how involved you want to be. Whether you're the voice and face of your brand or working behind the scenes, there's always so much to do. – Dr. Colleen Kendrick
3 Things You’ll Learn in This Episode
-Keeping up with marketing tech
Marketing has changed from old-fashioned ways like newspapers to modern ways like the internet, and this change has affected small business owners today. How do we keep up with new technology?
-Balancing entrepreneurship and motherhood
Mom entrepreneurs face challenges in running a business while raising a family. What special skills do mom entrepreneurs bring to the table?
-Using marketing tools wisely
It’s important to use marketing tools wisely and spend your time and money on tools that help your business. How can you avoid getting too tired and stay focused on what really matters?
Guest Bio
Dr. Colleen Kendrick, CEO of Nonprofit Partners, has 25 years of experience in marketing communications. Colleen has a doctorate in business and has been an entrepreneur since 2010. She serves as an adjunct professor at Rowan University, is on the organizing committee for TEDxCapeMay, and is a married mom of two. Colleen is the host of The Mom Shuffle podcast.
Follow her on:
Instagram (@colleenkendrickdba)
Instagram (@themomshuffle)