Why Starting a Business Might Be the Best Parenting Move You'll Ever Make
Release Date: 11/15/2025
The Boss Mom Podcast
Dana invited Katie Reed onto the show after reading just one of her emails — and this conversation did not disappoint. Katie is a Forbes-featured buyer psychologist and AI strategist who spent 20 years as a psychotherapist before turning her expertise toward why people buy (and why they don't). In this episode, Dana and Katie dig into the Castle Guard Framework — four core psychological guards that run every purchase decision — and why traditional objection-handling actually makes things worse. They also get into the "husband objection," how to use AI to understand your buyers at a deep...
info_outlineThe Boss Mom Podcast
Dana met Amanda Northcutt at a Circle event and was immediately struck by how Amanda showed up — traveling, exploring, fully in visionary mode while her business ran without her. In this conversation, Amanda shares how she got there: from a health crash at 26 that forced her to reinvent her career, to building Level Up Creators into a team of 20 that constructs real, scalable businesses for thought leaders. Along the way, Dana and Amanda dig into the identity work that holds so many of us back, why experts are actually becoming more valuable in the age of AI, and the five things every...
info_outlineThe Boss Mom Podcast
In this episode, Dana unpacks something so many moms in business quietly carry: self-doubt, imposter syndrome, and the feeling that maybe success just isn’t meant for them. But what if that’s not actually the problem? What if the real issue is that success feels unsafe? Dana shares why moms often reject abundance without even realizing it, the hidden “mom math” that keeps women small, and the belief systems that make success feel like a threat to motherhood, relationships, identity, and worth. Inside this episode, she explores: why moms aren’t usually afraid of failure the real...
info_outlineThe Boss Mom Podcast
In this episode, Dana sits down with Wendy Snyder to talk about her new book, Fresh Start Your Family: Powerful Parenting to Restore Peace in Your Home, and the deeper truth behind raising strong-willed kids. This conversation goes far beyond parenting tactics. Dana and Wendy unpack the connection between shame, perfectionism, nervous system regulation, emotional literacy, and the invisible burden so many moms carry when they feel responsible for fixing everything. They talk about why the traits we’re taught to tone down in ourselves and our kids are often the very things that make us...
info_outlineThe Boss Mom Podcast
I tried something a little different… and honestly, it blew my mind. I uploaded my thoughts about going all in on my business into NotebookLM and had it turn everything into a podcast episode—hosted by two AI personalities who broke down my belief system in real time. What they uncovered? Way deeper than I expected. In this episode, we explore: why moms in business aren’t actually stuck because of strategy the emotional blocks behind visibility and growth the concept of the “exposure tax” and why success can feel scary why stepping back isn’t failure—it might be exactly what you...
info_outlineThe Boss Mom Podcast
Dana Malstaff 56 mins Edit Reply Stop Letting My Title Cost Me Clients: Focus on Frameworks, Not Labels In this episode, I explain how what I call myself—my title and even my business name—can actually confuse the market and keep me from getting the clients I want and building consistent income. After coaching thousands of women, I’ve seen that trying to be clever with a unique title backfires, so I need to stop making my title creative and instead focus on the framework I use to take someone from a problem to a transformation. I also...
info_outlineThe Boss Mom Podcast
At BossMom, we're normalizing the conversations that help you grow a business while raising a family. In this episode, Dana gets real about something nobody tells you when you start your own business: nobody is coming to promote you. You're both the employee stuck in the trenches AND the CEO who decides promotions—so why are you still waiting for someone to tap you on the shoulder and tell you you're ready for the next level? Dana breaks down the three specific things keeping mom entrepreneurs stuck in the same role, making the same money, and doing the same work without any exit strategy...
info_outlineThe Boss Mom Podcast
Friendship Breakups, Boundaries vs. Capacity, and Building Communities of Understanding At BossMom, we're normalizing the conversations that help you grow a business while raising a family. In this episode, Dana sits down with Annalie Bloomfield, author of Unapologetic: Unshackle Your Shame, Reclaim Your Power, for a refreshingly honest conversation about something nobody warned us about: friendship breakups in our 40s. They dive into why so many women are experiencing major friendship shifts right now, the difference between boundaries (exhausting) and raising your standards (empowering),...
info_outlineThe Boss Mom Podcast
At BossMom, we're normalizing the conversations that help you grow a business while raising a family. In this episode, Dana tackles one of the most controversial beliefs she holds: your children should not be your purpose. Before you close this tab, hear her out—because this distinction might be the most liberating thing you hear all year. Dana opens up about why believing your kids are your only purpose actually burdens them with the weight of your unfulfilled dreams. She shares a heated debate she had at a Circle event where someone completely misunderstood what she meant, and...
info_outlineThe Boss Mom Podcast
At BossMom, we’re normalizing the conversations that help you grow a business while raising a family. In this episode, Dana sits down with therapist and author Elijah Weinstein to talk about the quiet drift that happens in marriages when kids enter the picture. From unspoken expectations and the myth of empathy to practical tools like the import/export list and full communication, he shares honest and actionable lessons on how to stop growing apart and start showing up for each other again. You don't need a perfect marriage to start strengthening it, you just need the willingness to...
info_outlineAt BossMom, we’re normalizing the conversations that help you grow a business while raising a family.
Dana and Krista get real about why starting a business might be the smartest parenting move you'll ever make—not just for the income, but for the life skills your kids absorb by watching you. They discuss breaking rules vs. following them, teaching autonomy through example, and why hiding your struggles from your kids means they miss the entire lesson. Krista shares how her 16-year-old daughter Bri landed her first job after watching her mom fearlessly approach local business owners, and Dana explains why she believes 100% of moms should have a business—even if it's small, seasonal, or just brings in vacation money. This is an empowering, slightly ranty conversation for any mom who wants to raise kids who question the status quo and create their own path.
Want to surround yourself with moms who think differently and stop feeling like you're the only one?
Explore More Resources from BossMom
BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses → bossmom.com
📝 Check out the full article that pairs with this episode:
What You’ll Learn in This Episode:
✨ How to stop hiding your entrepreneurial journey from your kids and why showing them the hard parts is just as important as celebrating the wins.
✨ The difference between raising rule-followers and raising kids who question the status quo and create their own opportunities.
✨ Real examples of how watching a mom build a business translates into confident, capable teenagers (like Krista's daughter Bri landing her first job).
✨ Why entrepreneurship is one of the most powerful self-development journeys you'll ever take—and how that transformation benefits your entire family.
✨ How to teach your kids autonomy and resilience by modeling what it looks like to break rules, assess consequences, and pivot when something isn't working.