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292: The Journey and Alchemy of the Whiskey JYPSI Brand

Bourbon Lens

Release Date: 08/19/2024

297: Kentucky Bourbon Festival 2024 Recap and Planning for Next Year show art 297: Kentucky Bourbon Festival 2024 Recap and Planning for Next Year

Bourbon Lens

Scott and Jake sit down to debrief after a long weekend at the   We discuss some of our favorite pours and experiences from yet another memorable Festival. We must give a shoutout to our AirBnB housemates who joined us to celebrate and to all our listeners who introduced themselves over the weekend. We wrap up this recap episode with some tips to consider as you plan your trip to the . Thank you to the Kentucky Bourbon Festival, its board and staff, and Estes PR for inviting us to the Festival to cover the events and festivities of the weekend. Image Credit: We are thankful for your...

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296: Our Trip to New Riff Distilling with Jay Erisman show art 296: Our Trip to New Riff Distilling with Jay Erisman

Bourbon Lens

Scott and Jake travel to Newport Kentucky to visit New Riff Distilling and sit down with co-founder Jay Erisman.  We kick back inside the Aquifer Bar to discuss New Riff’s history, their whiskey portfolio, and what’s ahead now that the distillery recently celebrated its 10th anniversary.   In this episode, we taste New Riff Bottled in Bond Bourbon, Silver Grove Bourbon, Malted Rye, and their 8 Year Bourbon.  Stay tuned to Bourbon Lens for more coverage of New Riff coming soon, including their second batch of Kentucky Single Malt and their Whisky NRD tasting courses currently...

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295: Four Roses New Limited Edition Small Batch Bourbon for 2024 show art 295: Four Roses New Limited Edition Small Batch Bourbon for 2024

Bourbon Lens

We continue our coverage for Bourbon Heritage Month as we explore Four Roses Bourbon, including their new .  We are joined by Brent Elliott, Master Distiller for Four Roses Bourbon Distillery.  We discuss Brent’s process for crafting this limited edition bourbon, the , the distillery’s commitment to quality and tradition, and the recent announcement of an expansion of the Four Roses Bourbon recipe lineup.  What is your favorite Four Roses recipe or release? About Four Roses: Established in 1888, Four Roses combines two mashbills with five proprietary yeast strains to distill...

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294: James B. Beam Distilling Co. is Celebrating a Big Milestone show art 294: James B. Beam Distilling Co. is Celebrating a Big Milestone

Bourbon Lens

We’re kicking off National Bourbon Heritage Month with one of the legendary distilleries of Kentucky Bourbon.  We’ve traveled to James B. Beam Distilling Co. to chat about the Homeplace, located in Clermont, Kentucky and their 90th year at that location.  Alex Bowie, Director of Homeplace Experience at James B. Beam Distilling Co. sits down with Jake and Scott inside the Historic Beam House. We discuss how Beam has evolved its Homeplace over the last 90 years, the importance of adapting to the evolving bourbon tourist, and some of the innovations coming from this historic...

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293: Heaven's Door Whiskey and The Last Refuge show art 293: Heaven's Door Whiskey and The Last Refuge

Bourbon Lens

We travel to The Last Refuge in Louisville’s NuLu neighborhood to visit the future brand home of Heaven’s Door Whiskey.  We are joined by Adam Edwards, National Brand Ambassador, to discuss the inspiration behind the brand, Bob Dylan’s art and music, and their portfolio of whiskeys.  We are thankful for your support over the last 5 years. We must give the biggest shoutout to our growing Patreon Community of supporters! As always, we'd appreciate it if you would take a few minutes time to give us feedback on Bourbon Lens podcast. If you enjoy our content, consider giving us a 5...

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292: The Journey and Alchemy of the Whiskey JYPSI Brand show art 292: The Journey and Alchemy of the Whiskey JYPSI Brand

Bourbon Lens

Bourbon Lens is joined by Raj Alva, Co-Founder of Outsiders Spirits, and Ari Sussman, renowed whiskey-maker, to discuss their project Whiskey JYPSI.  We discuss the origin story of the brand, including co-founder Eric Church, how his music inspires the direction of the brand, and what’s in store for their future. We are thankful for your support over the last 5 years. We must give the biggest shoutout to our growing Patreon Community of supporters! As always, we'd appreciate it if you would take a few minutes time to give us feedback on Bourbon Lens podcast. If you enjoy our content,...

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291: Exploring Tamdhu Whiskies from Ian MacLeod Distillers show art 291: Exploring Tamdhu Whiskies from Ian MacLeod Distillers

Bourbon Lens

Jake takes a deep dive into Scotland in this week’s episode featuring Tamdhu Single Malt Whisky.  He’s joined by Gordon Dallas, Brand Development & Advocacy Director for Tamdhu, for an informative and enlightening comparative tasting of a portion of the Tamdhu portfolio of sherry cask whiskies. We are thankful for your support over the last 5 years. We must give the biggest shoutout to our growing Patreon Community of supporters! As always, we'd appreciate it if you would take a few minutes time to give us feedback on Bourbon Lens podcast. If you enjoy our content, consider...

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290: Exploring the Unique Releases of the World Whiskey Society show art 290: Exploring the Unique Releases of the World Whiskey Society

Bourbon Lens

Jake is joined by Chris Barton, Master Blender for World Whiskey Society, to talk about the unique whiskey offerings that comprise the collection of WWS releases. Jake tastes the single barrel release of Doc Holliday 7 Year and the latest Japanese Single Malt release crafted in collaboration with Chip Tate.  The WWS also has a new series that pays tribute to We are thankful for your support over the last 5 years. We must give the biggest shoutout to our growing Patreon Community of supporters! As always, we'd appreciate it if you would take a few minutes time to give us feedback on...

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289: Blue Note Bourbon is the New Fuel of the Pros of Pickleball show art 289: Blue Note Bourbon is the New Fuel of the Pros of Pickleball

Bourbon Lens

The Bourbon Lens is joined by Logan Welk, President and Chief Operating Officer of B.R. Distilling Company.  B.R. Distilling is known for their portfolio of Blue Note Bourbon and Rye Whiskeys. Logan has moved up the ranks at Blue Note and is well-versed in the ins-and-outs of the business of bourbon and brand-building. We also discuss whether Blue Note Bourbon and Rye will help improve your pickleball game, on the heels of their recent announcement of becoming the official bourbon of Major League Pickleball. Join us for this insightful and inside-look at growing a bourbon brand. We are...

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288: Tasting Two of Wild Turkey's New Limited Release Whiskeys show art 288: Tasting Two of Wild Turkey's New Limited Release Whiskeys

Bourbon Lens

Jake and Scott sit down with two new, rare releases from Wild Turkey Distillery. The guys talk about their recent trip to Wild Turkey and taste and .  A big thank you to the PR team for Wild Turkey and Russell's Reserve who helped maked this episode possible by providing generous samples of these two limited releases. We are thankful for your support over the last 5 years. We must give the biggest shoutout to our growing Patreon Community of supporters! As always, we'd appreciate it if you would take a few minutes time to give us feedback on Bourbon Lens podcast. If you enjoy our...

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More Episodes

Bourbon Lens is joined by Raj Alva, Co-Founder of Outsiders Spirits, and Ari Sussman, renowed whiskey-maker, to discuss their project Whiskey JYPSI.  We discuss the origin story of the brand, including co-founder Eric Church, how his music inspires the direction of the brand, and what’s in store for their future.

Stream this episode on your favorite podcast app and be sure to drop us a review while you’re there. 

We are thankful for your support over the last 5 years. We must give the biggest shoutout to our growing Patreon Community of supporters! As always, we'd appreciate it if you would take a few minutes time to give us feedback on Bourbon Lens podcast. If you enjoy our content, consider giving us a 5 Star rating on your favorite podcast app, leave us a written review, and tell a fellow bourbon lover about our show.

Follow us @BourbonLens on Instagram, Facebook, LinkedIn and X.  Also, consider supporting Bourbon Lens on Patreon for some of the behind the scenes, to earn Bourbon Lens swag, join the Bourbon Lens Tasting Club, and more. If you have any comments, questions, or guest suggestions, please email us at [email protected].

Check out BourbonLens.com to read our blog posts, whiskey news, podcast archive, and whiskey reviews.

Cheers,
Scott and Jake
Bourbon Lens

About Outsiders Spirits

Outsiders Spirits, LLC was founded in 2020 by CMA Entertainer of the Year and 10-time GRAMMY nominee Eric Church and entrepreneur Raj Alva as a purpose-driven incubator for whiskey innovation. The company officially launched its first whiskey release, Whiskey JYPSI Legacy Batch 001, in May 2023. It has since won multiple national and international awards, including the coveted Double Gold Medal from the San Francisco World Spirits Competition, and superlative ratings from the NY International Spirits Competition, the PR%F Awards and the Beverage Testing Institute. In April of this year, their all-new Explorer Series was released and has since won Gold in the 2024 San Francisco World Spirits Competition.

For more information, visit WhiskeyJYPSI.com and follow @WhiskeyJYPSI on Facebook, Instagram, and X.

About Eric Church

A seven-time ACM Award winner, four-time CMA Award winner (including the 2020 award for Entertainer of the Year) and 10-time GRAMMY nominee, Church has amassed a passionate fan base around the globe known as the Church Choir, plus a critically acclaimed catalog of music. Known for his tenacity on the road, his recent The Outsiders Revival Tour earned rave reviews as he brought a rotating lineup of emerging artists along for the first fully-outdoor tour of his career. His prior outing, the 55-city The Gather Again Tour, offered fans an in-the-round arena show and earned the 2022 Billboard Music Award for Top Country Tour. Church is currently working on new music as the follow up to his most recent chart-topping project, the Heart & Soul triple album, which featured the results of a marathon session during which he spent nearly a month writing and recording a song per day while sequestered in rural North Carolina. This followed his Gold-certified Desperate Man, which earned a GRAMMY nomination for Best Country Album (his third nod in the category) and prior releases including the Platinum-certified Sinners Like Me (“How ’Bout You,” “Guys Like Me”), Carolina (“Smoke a Little Smoke,” “Love Your Love the Most”) and Mr. Misunderstood (“Record Year,” “Round Here Buzz”), the Double-Platinum certified The Outsiders (“Like a Wrecking Ball,” “Talladega”) and the 3x Platinum-certified Chief(“Springsteen,” “Drink In My Hand”), as well as 30 Gold, Platinum and multi-Platinum certified songs. Church is also a minority owner of the Charlotte Hornets, a co-owner of the iconic Field & Stream brand, has his own SiriusXM music channel, “Eric Church Outsiders Radio,” and recently opened Chief’s, a six-story venue on Nashville’s famed lower Broadway.

For more information, visit EricChurch.com and follow on Facebook and Twitter @ericchurch and Instagram @ericchurchmusic.