loader from loading.io

The Best Marketing Campaign Ever? With Mike Koenigs

Beyond A Million

Release Date: 09/08/2025

Multifamily vs. Commercial: What’s the Safer Bet in Real Estate? show art Multifamily vs. Commercial: What’s the Safer Bet in Real Estate?

Beyond A Million

In this clip, Brad Sumrok talks about why apartments have turned out to be one of the most dependable ways to invest in real estate. Some properties look good at first, but fall apart when the market shifts. Apartments tend to stick it out. Brad’s not hyping anything. He’s just explaining what’s worked over 20 years of doing deals – and why more investors are starting to take notice. If you’ve ever wondered where real estate actually holds up long-term, this is a good place to start. Enjoyed this clip? Check out our full interview with Brad: 

info_outline
202: How 8-Figure Founders Break the 7-Figure Ceiling (Tactics from Past Guests) show art 202: How 8-Figure Founders Break the 7-Figure Ceiling (Tactics from Past Guests)

Beyond A Million

As an entrepreneur, once you hit 7-figures, the game changes. Scaling isn’t just about more revenue, it’s about smarter systems, better people, and the mindset required to lead at the next level. In this special compilation episode of Beyond a Million, I’ve pulled together powerful clips from past guests — 8- and 9-figure founders who share the unfiltered lessons behind building and scaling successful companies. Whether you’re a founder, CEO, or investor scaling your business beyond 7-figures, these are proven tactics that actually move the needle.   Key Takeaways 00:00 Intro...

info_outline
Culture Fit vs. Skill Set – What to Look for First show art Culture Fit vs. Skill Set – What to Look for First

Beyond A Million

In this clip, David Hassell, co-founder of 15Five, breaks down why hiring someone who’s not aligned with your culture – even if they check every box on the skills side – is a ticking time bomb.  He shares how culture shapes behavior more than we think, why execs especially need to embody company values, and how even small misalignments can kill trust inside a team.  He also talks about the mistakes they made scaling from 70 to 200 people in a year and how those lessons led to a values-first hiring system every founder should be thinking about. Enjoyed this clip? Check out our...

info_outline
201: 150,000 Founders Have Used This Method to Scale with Allison Maslan show art 201: 150,000 Founders Have Used This Method to Scale with Allison Maslan

Beyond A Million

Tons of entrepreneurs claim to be “scaling” their business, but when you look under the hood, they’re actually just growing fast. And there’s a big difference. Growth can be exciting, but without structure, systems, and the right leadership in place, it’s not sustainable. That’s where Allison Maslan comes in. She’s built and scaled 10 companies across multiple industries, and as the CEO of Pinnacle Global Network, she’s helped more than 150,000 founders and leadership teams do the same—earning a spot on the Inc. 5000 Fastest-Growing Private Companies list four years running....

info_outline
200: No Bullsh*t Sales Advice from a High-Ticket Insurance Advisor ft. Corey Lilburn - 8FE show art 200: No Bullsh*t Sales Advice from a High-Ticket Insurance Advisor ft. Corey Lilburn - 8FE

Beyond A Million

What if you could close high-value clients... without pitching, posturing, or even talking about what you sell? This week’s guest, Corey Lilburn, is a senior consultant and shareholder at Acrisure, a $35B global insurance and fintech firm. From selling Cutco knives to advising enterprise clients, Corey’s success comes from mastering the timing, psychology, and nuance of complex sales.  Corey shares the real sales skills that matter in today’s market, the habits that create consistent closers, how to make renewals a non-event, and why self-funding might make sense sooner than you...

info_outline
199: How to Create Funnels That Convert Cold Traffic into Cash with Patrick Riddle - 8FE show art 199: How to Create Funnels That Convert Cold Traffic into Cash with Patrick Riddle - 8FE

Beyond A Million

What if you could create a marketing funnel that works for you while you sleep? Today's guest, Patrick Riddle, is here to show you how to turn cold traffic into cash with a high-converting funnel. Patrick is a seasoned entrepreneur and the CEO of a multi-million-dollar educational publishing company. After getting his start in real estate, he shifted to the info product space, where he’s helped thousands of students grow their businesses using smart marketing strategies. But Patrick’s strategy isn’t just about driving traffic or having a good offer. It’s about owning the customer...

info_outline
198: Everything I Learned After Losing $40M with Levi Benkert - 8FE show art 198: Everything I Learned After Losing $40M with Levi Benkert - 8FE

Beyond A Million

He lost $40 million in 2008... and built a real estate empire from the rubble. Today’s guest, Levi Benkert, went from running coffee shops to flipping houses, losing $40 million in the 2008 crash, relocating his family to Ethiopia to run an orphanage and start businesses, and then returning to the US to build a thriving Class B industrial real estate empire in Texas. He breaks down the mindset shifts, lessons from failures, and disciplined strategies that turned what looked like a disaster into the comeback story of the century. If you’ve ever wondered how to recover from a huge setback,...

info_outline
197: How We Grew 50% Without Hiring a Single Person - Pat Dillon - 8FE show art 197: How We Grew 50% Without Hiring a Single Person - Pat Dillon - 8FE

Beyond A Million

What happens when you've built multiple companies, lost control, got burned by partners, and then finally get it right? Patrick Dillon has done it all. He’s built several digital agencies, and even a janitorial company. He’s taken on investors, lost equity, made painful pivots, and come out the other side with a lean, wildly profitable agency. Today, his company, WISE Digital, is scaling steadily without the risk of it all collapsing from one bad client, partner, or decision. In this episode, we break down how Pat used AI to scale without bloat, what really went wrong with his first three...

info_outline
196: Why Your Offer Sucks (And How to Fix It) with Jake Setterlun - 8FE show art 196: Why Your Offer Sucks (And How to Fix It) with Jake Setterlun - 8FE

Beyond A Million

How do you make an offer so irresistible that you don't even need a sales team to sell it? Jake Setterlun is 29, runs four different companies, and somehow manages to make offer-building look easy. He started out doing Facebook ads for real estate agents, but everything changed when he figured out what makes an offer irresistible. That insight led to The Offer Code, his “Purple Ocean” framework, and multiple agencies doing seven and eight figures. In this episode, we get into how Jake thinks about creating offers that do the selling for you, why most agency owners are still stuck in 2018,...

info_outline
195: MULTI 8 Figure SEO in 2025 and Beyond w/Andy Kolodgie – 8FE show art 195: MULTI 8 Figure SEO in 2025 and Beyond w/Andy Kolodgie – 8FE

Beyond A Million

Is SEO really dead… or are you just doing it wrong? Andy Kolodgie has already built a multi–eight-figure business by mastering SEO in a space most people think is too competitive: real estate. And he’s only 29! Andy started out wholesaling but quickly realized it wasn’t his game. With a background as a Navy software developer, he shifted gears and leaned into his strength – building systems that drive motivated seller leads online. That shift led to Property Leads, which now helps real estate investors scale through SEO. In this episode, Andy explains why SEO for real estate is far...

info_outline
 
More Episodes

In this clip from Episode 191 of Beyond A Million, Mike Koenigs shares the story behind his most effective marketing campaign ever, the “$1,000 Cup of Coffee.” What started as a way to qualify serious prospects quickly turned into a high-converting sales system that helped him bring in multiple six figures in just weeks. If you’ve ever struggled with long sales cycles or unqualified leads, this is a masterclass in turning conversations into high-value clients.

Enjoyed this clip? Check out our full interview with Mike: https://podfollow.com/beyond-a-million