213: The Proven Formula That’s Driven Over $1 BILLION in Sales with Jeff Walker
Release Date: 01/29/2026
217: How $100M DTC Brands Actually Measure Growth with Lomi Founder, Gareth Everard
Beyond A Million
In this episode, , founder of and co-creator and former CMO of ($100M+ in 2 years), explains why revenue growth can be misleading and what serious DTC operators track instead. We unpack Gareth’s 4-lever framework for building a profitable eCommerce business, how to calculate allowable CAC before you truly know LTV, and why relying on future LTV assumptions can quietly break your financial model. We also get into his preference for funding via revenue over venture capital, why bundling often beats subscriptions, and the launch mechanics that helped Lomi generate $3M in its first 72 hours on...
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216: Amy Jo Martin on Quitting Her Job to Multiple 8-Figure Companies
Beyond A Million
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215: Brian Luebben's Path from $750K to $10M in 3 Years
Beyond A Million
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214: Why Most Content Fails (And How The Algorithm Decides What Wins) with Pedro Jerez
Beyond A Million
If you’re running content and ads without proof of what converts, you’re gambling. Today I’m talking with Pedro Jerez, an entrepreneur and growth strategist who’s led marketing for multiple 8- and 9-figure companies and spent years as a top 1% sales closer inside Tony Robbins’ organization. Pedro breaks down how a single, well-built offer can scale past 9-figures — and how to validate it in days, not months — instead of burning time and money on ideas that don’t convert. We get into the biggest content mistakes entrepreneurs make, the one metric algorithms use to decide...
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213: The Proven Formula That’s Driven Over $1 BILLION in Sales with Jeff Walker
Beyond A Million
Today, I’m talking with Jeff Walker—the creator of Product Launch Formula® and the pioneer behind the modern launch model that’s driven over $1B+ in documented sales—to break down why product launches fail… According to Jeff, it almost always comes down to one thing: the offer. Not only does Jeff break down where failed launches miss the mark, but we pull on that thread to explore how launches have evolved over the years. What no longer works? What role does AI play? And how can entrepreneurs adapt as buyers get smarter and attention gets harder to earn? Jeff’s been doing online...
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How High-Performers Decide What to Ignore (Behind the Scenes with Stu McLaren)
Beyond A Million
For a long time, being in rooms (masterminds, events, paid groups) were incredibly valuable for me. That’s where relationships were built, perspective expanded, and a lot of growth came from. But lately, I’ve been wrestling with whether that value still outweighs the cost—time, energy, relationships, broken routines, stepping away from the business, and more. And I know I’m not the only entrepreneur who struggles with this. That’s why I’m sharing this unreleased, behind-the-scenes footage from my interview with Stu McLaren. In it, Stu explains the exact rules he’s put in place to...
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212: The Recurring Revenue Model Used by 20,000+ Entrepreneurs with Stu McLaren
Beyond A Million
If your revenue resets every month, growth is harder to predict, and harder to scale. That’s why so many companies are moving toward a membership model. A lot of businesses assume recurring revenue doesn’t apply to them. Today’s guest has spent nearly two decades proving that assumption wrong. Stu McLaren has helped more than 20,000 entrepreneurs to launch, grow, and scale membership-based businesses across nearly every industry imaginable—and in this conversation, he breaks down how to identify where recurring revenue already exists in your business and how to structure it into a...
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211: How a “Boring” Business Sold for 2x Market Value with Will Duke
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Physical security is a brutally competitive, commoditized industry. Most companies look the same, act the same, and sell for the same. Will Duke did things differently. And when it came time to sell, buyers lined up. He didn’t just exit the core business. Along the way, Will built an internal software platform to manage and track thousands of security devices for customers. That platform eventually became its own SaaS company, and both businesses were sold as part of the same exit, at roughly double market value. In this episode, we break down how he differentiated in a crowded market, what...
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210: How to Build a Luxury Brand That Attracts the Ultra Wealthy with Larry Walshe
Beyond A Million
Today, I’m sitting down with Larry Walshe, founder of , a global event design firm producing large-scale, luxury weddings and private events for ultra-high-net-worth families, celebrities, and royal households. While Larry’s roots are in floristry, his work goes far beyond flowers. His studio designs fully customized experiences—shaping the creative vision, transforming spaces, and defining how guests experience an event—while bringing together specialized artisans from around the world to execute complex, high-stakes productions. In this episode, Larry breaks down what it actually...
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209: How Amy’s Ice Creams Became Austin’s Most Beloved Brand with Amy Simmons
Beyond A Million
Amy Simmons is the founder of Amy’s Ice Creams—a beloved Austin institution with 19 locations built over 41 years—not through franchising or rapid expansion, but through deep community roots, creative culture, and an unshakeable commitment to people first. In this conversation, Amy shares how she grew the company without franchising, avoided national rollout, and even allowed each store to operate with its own personality. We get into the role theatrical customer service plays in the brand, how open-book management teaches financial literacy and strengthens decision-making, and why...
info_outlineToday, I’m talking with Jeff Walker—the creator of Product Launch Formula® and the pioneer behind the modern launch model that’s driven over $1B+ in documented sales—to break down why product launches fail…
According to Jeff, it almost always comes down to one thing: the offer.
Not only does Jeff break down where failed launches miss the mark, but we pull on that thread to explore how launches have evolved over the years. What no longer works? What role does AI play? And how can entrepreneurs adapt as buyers get smarter and attention gets harder to earn?
Jeff’s been doing online business for nearly 30 years, and he’s watched tools, platforms, and tactics come and go—and still, he continues to produce results while others chase what’s new.
This episode is not only about launches, it’s about what actually holds up when you’re building a business over the long game. Check it out!
Key Takeaways
00:00 Why Most Launches Fail
01:23 The Offer Is The #1 Lever
02:59 What Takes a Launch from Good to Great?
04:16 Delivering Value Before Reveal
05:28 The Origin of Product Launch Formula
14:43 The Core Elements of Product Launch Formula
20:10 What Launch Tactics No Longer Work?
25:54 The Challenge Model vs. Product Launch Formula
27:19 Why People Still Swear by the Product Launch Formula
31:20 Making a Difference in Peoples Lives
34:22 The Role AI Now Plays with PLF
37:33 Adventures as a Relationship Amplifier
47:21 Why Jeff’s Leaving His Business to His Kids
48:21 Designing Wealth Around Freedom
56:45 Advice for New Entrepreneurs
Watch on YouTube: https://youtu.be/T0f_WQkqEOY
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