How to strike the balance between “adding value” and sales content
Release Date: 08/20/2024
2025 marketing and content predictions
Brandfetti
It's time. Time for my annual dusting off of my e-crystal ball, as I cast my predictions for what to expect in the realm of marketing and content for 2025! In this episode, I throw down the 6 spicy New Year predictions for the year, and what YOU can do to be a few steps ahead for your business. *FREEBIE* Want to get 5 e-lessons to uplevel your copy game? Grab it here: Make sure you follow me on @anitasiek and the team at @wordfetti
info_outline
How I prepared the business to run without me
Brandfetti
Thinking of taking a "break" from the business? Wanting to go on that honeymoon without having to take your laptop? Or if you're like me - you too want to take mat leave to welcome your new little human and not have to jump on the laptop in-between newborn snuggles?! Then this episode is for you. In it I share with you: the 5 key areas of my business that I looked at when I began planning for my 3 months mat leave from the business the 3 strategies I focused on in the realm of lead generation how I ensured my team were supported even though I was "offline" how I continued to make sales...
info_outline
The highs and lows from taking 3 months "off" from the business
Brandfetti
... and I AM BACK from my 3 months Mat Leave, with a brand new season of Brandfetti. I have a 3 month old now, what the heck?! So I thought with the first episode back, what better way to start up the new season than with a wrap up of where the heck I've been and a sum up of all the HIGHS and LOWS. Let's go. *FREEBIE* Want to get 5 e-lessons to uplevel your copy game? Grab it here: Make sure you follow me on @anitasiek and the team at @wordfetti
info_outline
Mindset, identity and what "success" truly takes with Jill Stanton
Brandfetti
For our final episode of 2024, I'm sharing an open honest conversation I recently had with my friend, Jill Stanton of Millionaire Girls Club (MGC). In this episode we talk about: Why Jill "threw" away her 7-figure business (with her husband) Screw the Nine to Five; How she was redefined her success, rebuilt and able to make the same amount that she did in a year, within 6 weeks; What she sees as the key characteristics of wildly successful entrepreneurs; Detachment and why it's critical to business growth; Identity design and how you can become your future self, today; A simple...
info_outline
Want a power-up in your productivity? Listen to this
Brandfetti
Ready to power up for your week? In this episode, I share with you 3 simple productivity-charged tips that've worked for me over the last year or two to keep me focused, on track, and not all *oh squirrel!*. For more BTS, follow the team on @wordfetti, and make sure you tag me in your biggest productivity tips on @anitasiek, too. Want 5 FREE copy lessons in your inbox? Your wish. My command. Get it here anitasiek.com/freebie
info_outline
How Sandra Chau increased her course conversions by 40% with this simple strategy
Brandfetti
We’ve got an epic series this month (November) for you Brandfetti fam. Whilst I’m on Mat Leave, I’ve invited some of my current Mastermind clients to take the mic and share the behind-the-scenes secrets of a key strategy that has worked REALLY well for them this year in 2024, in growing their biz and revenue this year. In today’s episode, I bring on another incredible mastermind client, Sandra Chau, a visual stylist and creative director who gives us the behind-the-scenes of how she increased the conversions of her signature program this year. She dives into: That...
info_outline
From plateau to business growth, momentum and alignment with Shon Iddles
Brandfetti
We’ve got an epic series this month (November) for you Brandfetti fam. Whilst I’m on Mat Leave, I’ve invited some of my current Mastermind clients to take the mic and share the behind-the-scenes secrets of a key strategy that has worked REALLY well for them this year in 2024, in growing their biz and revenue this year. In the first episode of the ‘Behind The Fetti Series’, I bring on another one of my incredible mastermind clients, Shon of Confetti Marketing who shares openly and vulnerably on how she went from feeling that business plateau to flipping that...
info_outline
Human to human connection and how it helped Gillian Fox propel her course sales in 2024
Brandfetti
We’ve got an epic series this month (November) for you Brandfetti fam. Whilst I’m on Mat Leave, I’ve invited some of my current Mastermind clients to take the mic and share the behind-the-scenes secrets of a key strategy that has worked REALLY well for them this year in 2024, in growing their biz and revenue this year. In this episode, I bring in senior executive coach Gillian Fox. Not only does she share with us the #1 strategy that surprisingly propelled her business this year, but she also explains how shifting to corporate partnerships streamlined her sales,...
info_outline
My "she got lucky" story, messaging and the power of detachment
Brandfetti
It's never what you see on the highlight reel. Recently, I was a guest on the She Got Lucky podcast with Alisha Marfatia where I open up vulnerable about my journey and story. In the episode I share: the difference between push and pull energy; how messaging is more than just words; the power of detaching from your business on a personal level, especially when it comes to making strategic decisions. how to market transformations that aren't immediate or visible (e.g. ROI) ___ *FREEBIE* Want to get 5 e-lessons to uplevel your copy game? Grab it here: ...
info_outline
12 Random Acts of Kindness To Nurture Your Audience Now
Brandfetti
In today's podcast, we're putting our tips into action by throwing down 12 ways to include Kindness Marketing into your brand's day-to-day communications (and overall) strategy - both online and offline. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti
info_outlineHow does one STRIKE the balance between "adding value" and content that sells? In this episode I speak to:
- Why strategic content that sells is not just about adding value, and writing tips and hacks;
- The 5 key things to consider to ensure you have that balance to not just convert your audience but convert them;
- How top of funnel, middle of funnel and bottom of funnel content needs to be split in your content;
- #1 thing you need to consider FIRST before coming up with content ideas.
___
Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie
Make sure you follow me on @anitasiek and the team at @wordfetti