How to Land Media Features Without a Big Following—PR Secrets With Gloria Chou
Release Date: 03/04/2025
From 1 Client to 10 Clients - How Kate Mitchell Did it in Less Than 12 Weeks
Brandfetti
And we're back for another WYW Case Study episode. Today, we've got Kate Mitchell, an event tech specialist. Kate joined us in our most recent cohort at the very beginning stages of starting her business, and her biggest struggle? Communicating her value (she didn't want to "sell" and feel salesy!) AND not knowing what to say when she's "putting herself out there" in a way that's not same same and boring. In our conversation we dive into: How Kate went from 1 client (who was a friend) to 10 clients in just a couple of weeks of joining WYW Why understanding the objective of what you're...
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Shifts in the Business Landscape (and What Your Audience Needs Right Now)
Brandfetti
You’ve heard it before. There’s a shift in the consumer and business landscape right now. But what does this ACTUALLY mean for you as a business and what do you need to be weary of in this era?! In this episode I dive into the 3 shifts happening right now in 2025, and what your consumers NEED from you to feel buyer confidence. (if you want to take this one step further and learn HOW you can write copy that sells, make sure you join me in my brand new free live masterclass next week: ”3 secrets to writing words that do the selling for you in 2025”)
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The Truth About Showing Up Online (When You’re Scared AF)
Brandfetti
I recently had a client ask whether I had any strategies or "tips" around showing up online and writing "confidently". And the answer I gave her? Is probably not what you'd expect. Take a listen into this episode, where I dive into: The real reason you might feel creatively blocked (and it’s not a lack of strategy) How perfectionism is the sneaky gremlin sabotaging your visibility 2 powerful questions to break free from limiting beliefs The simple mindset shift that changes how (and why) you show up online *Want to join The Wordfetti Club? Be part of the waitlist here to know...
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How Nailing her Messaging Helped Her Grow her Revenue by 83% with Jaimi Rajendran
Brandfetti
In this episode of Brandfetti, I sit down with one of our incredible Wordfetti Your Words alumni, Jaimi Rajendran—founder of Studio She, systems nerd to unpack how she went from “I hate selling myself” to being fully booked and almost a x2 in her revenue in a matter of weeks since WYW. Inside this episode, we chat: • How Jaimi booked out her biz and increased her revenue by 83% in under 12 weeks through tweaking her copy. • The biggest mindset shift that helped her go from invisible to confident online • How she shows up consistently (even with a toddler in tow) ...
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The 3 Questions Every Buyer Asks (and what your copy MUST address)
Brandfetti
There’s a quiet shift happening in the online business space—buyers are more skeptical, more discerning, and no longer swayed by generic claims like “freedom” or “more time back.” They’re not saying it out loud, but before they hit “Buy Now,” your audience is silently running your offer through a filter of 3 critical questions. In this episode, we unpack exactly what those questions are—and how to answer them in your messaging so your audience moves from “maybe later” to “take my money.” Inside, we explore: • The 3 unspoken questions...
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3R’s to Grabbing Attention in Today’s AI-Fuelled World
Brandfetti
Let’s be real—your audience is scrollin’ faster than ever, and AI-generated content is everywhere. So how the heck do you stand out and actually stop the scroll with your words? In this exclusive sneak peek into my private podcast series Write to Win, I’m pulling back the curtain on: What it really takes to grab attention in this AI-saturated era The 3R’s every piece of high-converting copy needs (miss one, and they may just keep scrollin' past) Why regurgitating the same trends and templates is doing more harm than good for your brand How to write copy, and be radically...
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Where to Start With Copy if You Can’t Afford a Copywriter
Brandfetti
Recently, I was a guest speaker for a Mastermind group, and one of the questions I was asked? Where the heck do I start if I can't afford a copywriter? With copywriting being an ever-growing billion-dollar industry, copywriters ain't check. So in this episode, I share 3 things I'd suggest you start with when it comes to navigating the words for your brand if you can't afford a copywriter. *FREEBIE* Want to get 5 e-lessons to uplevel your copy game? Grab it here: Make sure you follow me on @anitasiek and the team at @wordfetti
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Ask me Anything Series | From productivity hacks to copywriters and AI
Brandfetti
Struggling to manage your time, pivot your brand, or navigate the rise of AI in copywriting? In this Ask Me Anything episode, I dive into three big questions from the community: ✔ Time-blocking & productivity hacks – A fresh approach to planning your week that prioritises energy, not just efficiency. ✔ Rebranding & repositioning – Should you make a big announcement or transition quietly? Here’s how to bring your audience along for the ride. ✔ The AI era for copywriters – Is AI a game-changer or a threat? What copywriters must do now to stand out and stay ahead....
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7 Ways to Weave Storytelling into Your Copy (Without Sounding Cheesy)
Brandfetti
Want to know why some content sticks like glue while others are forgotten in seconds? It all comes down to one thing—storytelling. And no, we’re not just talking about the “once upon a time” kind. In this episode, we break down seven powerful ways to infuse storytelling into your content and copy (without sounding cheesy). You’ll learn: ✅ The storytelling shift that makes your copy irresistibly engaging ✅ How to turn case studies from “meh” to magnetic ✅ Why taking your audience behind the scenes builds deep connection ✅ The surprising way reflections and lightbulb...
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Get More Hours Back in Your Business through AI with Kinsey Soderberg
Brandfetti
AI is changing the game for entrepreneurs—but are you using it in a way that saves time without losin' your brand essence? In this episode, I chat with Kinsey from Feel Good Social & Authentic AI about the human-first approach to AI tools, how to train ChatGPT to think like you, and why AI isn’t here to replace your thinking—but to enhance it. If you’ve ever felt stuck on content creation, overwhelmed by AI, or worried about losing your unique brand voice—this one’s for you. We dive into: ✅ The #1 mistake most businesses make when using AI ✅ How Kinsey...
info_outlineGetting featured in the media isn’t about luck—it’s about knowing how to pitch.
If you’ve ever sent a PR pitch and gotten nothing but silence, you’re not alone. But here’s the thing: journalists want great stories—they just need the right pitch. And PR expert Gloria Chou is here to share exactly how to make yours stand out.
In this episode, we dive into:
- The simple yet powerful framework she swears by for writing a killer pitch
- The one thing you can do to get your pitch picked up—fast
- What journalists are actually looking for (and what makes them hit “delete”)
- How to pitch with confidence—even if you don’t have a massive following or media experience
If getting press has felt confusing or out of reach, this episode will change the way you approach PR forever.