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Messaging, Copy and AI, What It Takes to Stand Out in this Era

Brandfetti

Release Date: 01/15/2026

Low Ticket vs High Ticket Offers: Which One?! show art Low Ticket vs High Ticket Offers: Which One?!

Brandfetti

Low or high ticket offers?! I've done both and in this episode I am going to talk about the pro's and con's with both, what you must master if you want to drive sustainable scale on either, and what YOU need to consider if you're on the fence of deciding.   Psst. Don't forget to follow me on @anitasiek and the team at @wordfetti   This episode is proudly sponsored by Danni Vee, executive neuroscience performance coach. Danni has kindly gifted listeners assess to a Identity Assessment which you can find here: where you can see EXACTLY where you may be misaligned and what you need to...

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Life Update: Moving, freedom, and a brave decision show art Life Update: Moving, freedom, and a brave decision

Brandfetti

Life update episode! If you've been followin' me on IG, you would have seen that the last 2 weeks has been HUGE. We packed up our dream home here in Brisbane and have left on perhaps the BIGGEST adventure yet, all because of a decision I made 6 months ago.   If you're curious what's going on, then take a listen to this episode.   If you enjoyed this episode, make sure you follow me at @anitasiek and say hi! x

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What Happens to Your Nervous System Before You Level Up with Danni Vee show art What Happens to Your Nervous System Before You Level Up with Danni Vee

Brandfetti

What if the real reason you're stuck isn’t strategy… but your nervous system? In this epic conversation, I sit down with Danni Vee, a neuroscience performance coach who blends neuroscience and energetics in her work to chat all things around breaking through self-doubt, regulating emotions, and what it means to lead from self-trust. We unpack why so many high performers hit invisible ceilings, especially when it comes to visibility, sales, and leadership, and how to shift from force and burnout into aligned, sustainable success. If you’ve ever felt like you know what to do but still hold...

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This is The Worst Marketing Advice (But It's Everywhere) show art This is The Worst Marketing Advice (But It's Everywhere)

Brandfetti

I've heard a lotta CRAPOLA marketing advice, but I'd say THIS one is one of the worst. Cause not only is it wasting SO many business's time, but it's costing you leads and sales. On this episode, I share why this one piece of advice that's everywhere could be hurting you, and exactly what you need to focus on instead (including the 3 things EVERYONE actually needs to hear before they'll buy). Want to know what ACTUALLY moves the needle to money-making content? I'm running a free live masterclass NEXT WEEK, first one of 2026 baby! And you're invited. Join me here, tickets are $0: Come say hey...

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7 Unexpected Ways You Can Use FETTIBot To Up Your Copy/Content Game show art 7 Unexpected Ways You Can Use FETTIBot To Up Your Copy/Content Game

Brandfetti

8 months ago, I created FETTIBot, a custom AI bot trained in our 8+ years of copywriting, content, marketing and sales psychology frameworks.   In this episode, I share 7 unexpected ways our users are using the bot to up their copy and content game.   If you're curious and want to try it out yourself, . It's $49 a month, cancel anytime!   🎁 FREEBIE ALERT! Want to get 5 e-lessons to level-up your copy game? Snag it here:   Come say hey on Instagram: @anitasiek @wordfetti

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Small Shifts That Make Your Audience Feel Seen (Not Sold To) show art Small Shifts That Make Your Audience Feel Seen (Not Sold To)

Brandfetti

Ever read a piece of content and instantly feel… sold to?   Yeah. Same.   In this episode, I’m diving into the small (but powerful) shifts you can make in your content so your audience feels seen, understood, and validated instead of pushed, pressured, or pitched at.   Inside this short + punchy episode, I share:   • How to get “surveillance camera specific” with your audience’s real-life struggles • Why mirroring your audience’s exact language is a game changer • The unexpected way to write a sales email that doesn’t feel salesy at all (hint: think love...

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Webinars Aren’t Dead, But The Old Way of Doing It Is show art Webinars Aren’t Dead, But The Old Way of Doing It Is

Brandfetti

Webinars ain't dead. In fact one of our most recent webinars converted at over 20% +. In this episode I dive into what helped us with our latest webinar, and why the old way of doing webinars won't work anymore.   🎁 FREEBIE ALERT! Want 5 e-lessons to level-up your copy game? Snag it here →   👯‍♀️ Come hang with me on IG: @anitasiek @wordfetti

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I Was Working 60+ Hours a Week and Burnt Out: How I Rebuilt It To Only Work 20 Hours show art I Was Working 60+ Hours a Week and Burnt Out: How I Rebuilt It To Only Work 20 Hours

Brandfetti

5 years ago, business looked VERY different. I was booked 3 months in advance, busy, back to back meetings and on the exterior things looked great. But I was also miserable inside.   For the first time, I share in this real and raw look behind the scenes on how I actually went from only doing 1:1 work working 60+ hours a week to now working only working 20+ hours a week (and making more) and working 1:many.    Ps. Want me to share with you the exact engines I built to help me with working only 20+ hours a week, I'm hosting a live workshop next week to share this deep dive for...

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What to Do/Post When You Have Zero Motivation show art What to Do/Post When You Have Zero Motivation

Brandfetti

Ever have days when you KNOW the importance of "showing up" online but you just have zero motivation or desire to? You freeze, you end up procrastinating and then it gets to 5pm and you're like EH, tomorrow's problem?   If so, this episode is for you. It's a BTS episode, where I am hot seat coaching one of our Wordfetti members. Her Q? I know it's important for me to marketing myself, but I freeze each time and just don't have the motivation.   🎁 FREEBIE ALERT! Want 5 e-lessons to level-up your copy game? Snag it here →   👯‍♀️ Come hang with me on IG: @anitasiek...

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5 Email Campaigns To Make More Sales This Week show art 5 Email Campaigns To Make More Sales This Week

Brandfetti

If you asked me "ayyyy Anita how can I make more sales this week without spending a cent on ads?”, then this episode is exactly what I’d share.   On this ep, I throw down 5 email campaigns that have helped both me and my clients drive sales fast (like… within 24–72 hours fast ).   🎁 FREEBIE ALERT! Want 5 e-lessons to level-up your copy game? Snag it here →   👯‍♀️ Come hang with me on IG: @anitasiek @wordfetti

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More Episodes

Messaging, copy and AI in 2026. What is happening, what can we expect. In this episode where I was personally interviewed by my dear friend Erika Cramer (@thequeenofconfidence) we jam on it all.

 

We dive into:

  • Why your messaging is your ultimate competitive advantage (and why copy comes after messaging)
  • The “Why This, Why Now, Why You” framework that will change the way you sell
  • How to make AI your ally instead of your competition
  • The three steps to uncovering your unique edge so you stop sounding like everyone else

 

*PSST, 70% of tickets are now SOLD for gather 2026 in March 12 @Brisbane. We only have 1 VIP ticket left. If you want in, grab your ticket now here wordfettigroup.com/gather*

 

🎁 FREEBIE ALERT!

Want to get 5 e-lessons to level-up your copy game?

Snag it here → https://wordfettigroup.com/freebie

 

👯‍♀️ Come say hey:

Instagram → @anitasiek

 

Check out what me and the team are up to at @wordfetti