How The Secret Company Behind Vivo, Oppo, Realme beat Samsung
Brand Origins
In this episode, Chris talks about BBK Electronics — the Chinese smartphone company behind Vivo, Oppo, Realme, OnePlus, and iQOO. Learn about why they decided to launch multiple brands instead of just launching one big brand, their growth strategies, and how they defended their market share against the threat of Xiaomi. ------ TIMESTAMPS: (3:00) - Humble beginnings of Duan YongPing and BBK Electronics (8:49) - The Real reason why Vivo and Oppo invest heavily on advertising (12:37) - The Battle for India: Xiaomi vs. BBK (15:26) - Why BBK launched Realme (17:18) - Why BBK launched...
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The Origins of Chinese Car Brands in the Philippines: Are they finally worth buying?
Brand Origins
In this episode, Chris breaks down the auto industry in the Philippines, the auto manufacturing industry in China, the history of each Chinese car brand that has entered the country, and whether China-made cars are finally worth considering. ------ TIMESTAMPS: (4:26) - Which car brand is winning in the Philippines? (7:29) - The auto manufacturing industry of China (13:38) - "The Big Four", the largest automakers in China (15:54) - Brief history of each Chinese car brand (Geely, MG, Changan, etc.) (22:54) - Can we trust Chinese brands? ------ Subscribe to my For shorter...
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Celebrity Empires: Heart Evangelista
Brand Origins
This is the first episode of a new series: Celebrity Empires. Learn about the different brands that celebrities in the Philippines own, how they manage their money, and the creative ways that they're leveraging their fame into successful entrepreneurial ventures. In this episode, learn about the celebrity empire of Heart Evangelista. ------ TIMESTAMPS: 3:00 - Heart's Origin Story 4:42 - Toy Collection with Bigboy Cheng 9:20 - Heart's NFTs 11:57 - Painting on Luxury Bags 15:35 - Her beauty & wellness company: Pure Living (Luxelle, Ultima, Vita Sense) 18:29 - Maison Love Marie 20:10 -...
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Shopee vs. Lazada | In-Depth Strategy Breakdown
Brand Origins
Shopee and Lazada implemented different strategies in terms of logistics, funding, marketing, inventory, expansion, and even management style. Go in-depth into the reasons why they different routes, and how it affected their present-day situation. Subscribe to my For shorter clips, follow me on and Want to sponsor an episode? Check out the .
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Lazada | How Lazada Kickstarted the eCommerce Race in Southeast Asia
Brand Origins
Learn about Rocket Internet, the startup incubator that founded Lazada. Learn about the logistical and cultural problems that Lazada had to find solutions to in order to get people to embrace eCommerce. And most importantly, learn about the Alibaba acquisition and how Lazada became as big as it is today. Subscribe to my Message me on Want to sponsor an episode? Check out the .
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Shopee | The Beginning of the End? (Complete History)
Brand Origins
This episode covers the complete history of Shopee. I talk about Sea Limited, the mother company of Shopee, Garena, and SeaMoney. Learn about the strategy that Shopee used to dominate Southeast Asia, and why the synergy of the three companies makes Sea Limited an unstoppable force. Lastly, learn about the reasons why Shopee has recently been on the decline, and why the collapse of the company may be near if they don't become profitable soon. Subscribe to my Message me on Want to sponsor an episode? Check out the .
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How Starbucks Converts Haters Into Superfans (Lessons for Small Coffee Shops)
Brand Origins
Learn how Starbucks converted me from a hater into a Starbucks superfan. I talk about what Starbucks does right, and what smaller local coffee shops can learn from them so that they can create customer loyalty. Share your story at Subscribe to my Message me on Want to sponsor an episode? Check out the .
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Virtual Influencers vs. Human Influencers, Rings of Power's Budget, Liquid Death's Branding Masterclass
Brand Origins
In this episode, I talk about how virtual influencers will dethrone human influencers, Rings of Power budget vs. House of the Dragon's budget, the Tolkien Estate, Liquid Death's Branding masterclass, and the business of FreeWater. (1:00) - Marketing Examples by Harry Dry (7:15) - Virtual influencers vs. Human influencers (15:57) - Starting an investment group with your classmates (20:30) - Rings of Power's massive budget (28:44) - Liquid Death's branding masterclass (34:25) - FreeWater Share your story at Subscribe to my Message me on Want to sponsor an episode?...
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Status Symbol Businesses, How a Physical Bookstore Can Thrive in the Ecommerce Era
Brand Origins
In this episode, I talk about status symbol businesses. Ryan Holiday's The Painted Porch perfectly fits my idea of the status symbol business I aspire to build. What's yours? Share your story at Subscribe to my Message me on Want to sponsor an episode? Check out the .
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Chooks to Go | How a Marinating Error Created the Chicken Empire
Brand Origins
Tennyson Chen never expected that he'd go from running his own poultry farm to owning one of the biggest fast-food chains in the world. This is the story of the unexpected birth of the roasted chicken giant - Chooks to Go. Share your story at Subscribe to my Message me on Want to sponsor an episode? Check out the .
info_outlineShopee and Lazada implemented different strategies in terms of logistics, funding, marketing, inventory, expansion, and even management style. Go in-depth into the reasons why they different routes, and how it affected their present-day situation.
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Want to sponsor an episode? Check out the details on my website.