Episode 038: Matt Friedman, Wing Zone
On Branding
Necessity is the mother of invention – and the creation of Wing Zone is very much a reflection of this adage. When Matt Friedman, a buffalo wing-loving kid from New York State, decided to trade in the blustery winters for the warm surroundings of the University of Florida, he quickly realized that his favorite food was nowhere to be found in the town of Gainesville. ...
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Kevin Gillespie, Gunshow & Revival
On Branding
Among his many accolades – award-winning chef, innovative restaurateur, cookbook author, and reality television alum – Kevin Gillepsie’s real claim to fame is an unwavering commitment to being true to himself. ...
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Episode 36: Henrik Werdelin, BarkBox & Prehype
On Branding
There are few things people love more than their dogs. And BarkBox, a subscription-based business that enables dog owners to surprise their precious pooches with a monthly selection of toys and treats, has tapped into this love in a big way. ...
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Meg Flynn, Children's Healthcare of Atlanta
On Branding
A brand is only as powerful as its story, and Meg Flynn, the social media content producer for , has plenty of inspirational material to work with. The pediatric healthcare system has built a bustling online community that of those it serves. ...
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Chuck Kent, Branding Magzine & Avenue
On Branding
There’s nothing more powerful than the truth. This is the principle Chuck Kent, director of brand content for Chicago-based B2B branding firm Avenue and contributing editor for Branding Magazine’s Branding Roundtable, has built his career on. ...
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Joe Guith, Cinnabon
On Branding
With a career trajectory that includes time spent with some of today’s most iconic food and beverage brands – from Coca-Cola to Molson Coors Brewing and KFC – Joe Guith, president of Cinnabon, knows what resonates with consumers. Here, Joe gives us a behind-the-scenes look at the ingredients that comprise this powerful brand – from the fondant sugar to the employees.
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Jolie Weber, Wise Foods
On Branding
How do you make a career transition that transcends every preconceived notion you ever had for your professional trajectory when you also are surrounded by a host of skeptics? For Jolie Weber, Chief Financial Officer at Wise Foods, it was about believing in her personal brand. In Brand Fever’s latest online episode of On Branding, Wise Foods’ former Chief Marketing Officer shares the story about how she made the transition from leading the company’s marketing department for eight years to becoming its CFO in 2011.
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So Worth Loving
On Branding
While flawless skin and Photoshopped figures reach popularity in the editorial branding industry, Atlanta-based So Worth Loving is on a mission: to disrupt images of perfection by celebrating scars, flaws, and authentic beauty. ...
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Kathleen Shannon, Braid Creative
On Branding
This episode of On Branding is brought to you by Circles Conference, a creative conference for the creative community. Learn from world-changing thinkers and innovators, to inspire, create, and repeat. Attend this September 18th and 19th in Grapevine, Texas, to mingle with speakers like Jessica Hische, Kathleen Shannon, the Heads of State, and more. To grab your tickets before their gone, visit . ...
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Jeff Raider, Harry's & Warby Parker
On Branding
As far as German engineering goes, it's - well - the gold standard. Have you heard the phrase? Volkswagen's ads are famous for this: "That's the power of German engineering". From the scripts of car commercials, appliances, watches, and other consumer products, it is the unspoken moniker for all things thoughtful and richly designed in both form and function. ...
info_outlineIt's official. We're living in the age of post-"click here" advertising. Brands are learning by doing, and sharing their stories as they go.
Now that banner ads, flashing marquees and poorly designed calls to action are history, how are brands aligning with interactive developers to provide an intuitive, pleasing mobile experience — with added benefits?
Brands are quickly buddying up with Kiip, a service that discovers where fans and users live, work and play through micro analytics and behavior tracking. By rewarding its brand evangelists with perks as they complete a run, cross off a to-do, or win a game level, Kiip plugs right into all those positive feedback chemicals that — as the name suggests — "keep" people coming back for more.
Ryan Lessard works in New Business Development at Kiip, where he teams up with app developers and the world's biggest brands, doing the math to figure out which brands are best represented on which mobile platform. In this episode, Ryan explains how the company is making strides to build an “experience bank”, the psychology of in-the-moment brand rewards, and how being present at the right place and time can capture a fan for life.
Kiip is a San Francisco-based startup that reaches over 70 million users across a network of 1,500 games and apps, according to the company. Kiip states that in-app engagement rates are typically between 5-7 percent, while email opens rise in excess of 30 percent. Kiip's 22-year-old CEO Brian Wong has recently revealed that the service is now fully "self-serve", integrating developers and brands without tricky barriers to partnership.
Are you a developer that's using Kiip to raise the profile of your app?
Does your brand advertise with Kiip to win more mobile users?
Or, are you a user that enjoys cashing in with in-app perks?
If so, we'd love to hear from you. Tweet us at @BrandFever or find us on Facebook to let us know how your company is marketing through experience-driven brand rewards.