On Branding

Part podcast, part digital documentary, On Branding, introduces you to the world’s most celebrated brand creators, innovators, entrepreneurs and experts, giving you an unprecedented behind the scenes look at Fortune 500 companies and Atlanta’s own organic, homegrown successes. Join the conversation as we meet the brains behind the brand, and the builders that go boldly where no brand has gone before.

Episode 038: Matt Friedman, Wing Zone 01/22/2016

Episode 038: Matt Friedman, Wing Zone Necessity is the mother of invention – and the creation of Wing Zone is very much a reflection of this adage. When Matt Friedman, a buffalo wing-loving kid from New York State, decided to trade in the blustery winters for the warm surroundings of the University of Florida, he quickly realized that his favorite food was nowhere to be found in the town of Gainesville. /episode/index/show/brandfeverinc/id/4096604

Kevin Gillespie, Gunshow & Revival 11/04/2015

Kevin Gillespie, Gunshow & Revival Among his many accolades – award-winning chef, innovative restaurateur, cookbook author, and reality television alum – Kevin Gillepsie’s real claim to fame is an unwavering commitment to being true to himself. /episode/index/show/brandfeverinc/id/3922257

Episode 36: Henrik Werdelin, BarkBox & Prehype 10/14/2015

Episode 36: Henrik Werdelin, BarkBox & Prehype There are few things people love more than their dogs. And BarkBox, a subscription-based business that enables dog owners to surprise their precious pooches with a monthly selection of toys and treats, has tapped into this love in a big way. /episode/index/show/brandfeverinc/id/3863397

Meg Flynn, Children's Healthcare of Atlanta 09/18/2015

Meg Flynn, Children's Healthcare of Atlanta A brand is only as powerful as its story, and Meg Flynn, the social media content producer for , has plenty of inspirational material to work with. The pediatric healthcare system has built a bustling online community that of those it serves. /episode/index/show/brandfeverinc/id/3807702

Chuck Kent, Branding Magzine & Avenue 07/27/2015

Chuck Kent, Branding Magzine & Avenue There’s nothing more powerful than the truth. This is the principle Chuck Kent, director of brand content for Chicago-based B2B branding firm Avenue and contributing editor for Branding Magazine’s Branding Roundtable, has built his career on. /episode/index/show/brandfeverinc/id/3698507

Joe Guith, Cinnabon 07/08/2015

Joe Guith, Cinnabon With a career trajectory that includes time spent with some of today’s most iconic food and beverage brands – from Coca-Cola to Molson Coors Brewing and KFC – Joe Guith, president of Cinnabon, knows what resonates with consumers. Here, Joe gives us a behind-the-scenes look at the ingredients that comprise this powerful brand – from the fondant sugar to the employees. /episode/index/show/brandfeverinc/id/3663345

Jolie Weber, Wise Foods 12/29/2014

Jolie Weber, Wise Foods How do you make a career transition that transcends every preconceived notion you ever had for your professional trajectory when you also are surrounded by a host of skeptics? For Jolie Weber, Chief Financial Officer at Wise Foods, it was about believing in her personal brand. In Brand Fever’s latest online episode of On Branding, Wise Foods’ former Chief Marketing Officer shares the story about how she made the transition from leading the company’s marketing department for eight years to becoming its CFO in 2011. /episode/index/show/brandfeverinc/id/3265248

So Worth Loving 06/24/2014

So Worth Loving While flawless skin and Photoshopped figures reach popularity in the editorial branding industry, Atlanta-based So Worth Loving is on a mission: to disrupt images of perfection by celebrating scars, flaws, and authentic beauty. /episode/index/show/brandfeverinc/id/2907106

Kathleen Shannon, Braid Creative 06/11/2014

Kathleen Shannon, Braid Creative This episode of On Branding is brought to you by Circles Conference, a creative conference for the creative community. Learn from world-changing thinkers and innovators, to inspire, create, and repeat. Attend this September 18th and 19th in Grapevine, Texas, to mingle with speakers like Jessica Hische, Kathleen Shannon, the Heads of State, and more. To grab your tickets before their gone, visit . /episode/index/show/brandfeverinc/id/2884839

Jeff Raider, Harry's & Warby Parker 05/28/2014

Jeff Raider, Harry's & Warby Parker As far as German engineering goes, it's - well - the gold standard. Have you heard the phrase? Volkswagen's ads are famous for this: "That's the power of German engineering". From the scripts of car commercials, appliances, watches, and other consumer products, it is the unspoken moniker for all things thoughtful and richly designed in both form and function. /episode/index/show/brandfeverinc/id/2860516

Cap Watkins, Design Lead at Etsy 05/13/2014

Cap Watkins, Design Lead at Etsy , Design Lead at , didn't set out to be a manager. He never imagined himself taking 12 talented designers under his wing, managing expectations, workflows, processes, and design collaboration. But, as it turns out – Cap is actually loving it. /episode/index/show/brandfeverinc/id/2834745

Jocelyn Ring, The Ring Effect 05/06/2014

Jocelyn Ring, The Ring Effect Jocelyn Ring's world is filled with whiteboards, markers, and ideas – for brands, for companies, and for people. Jocelyn is a "visual facilitator" and strategy consultant at her own company, The Ring Effect, working with brands and their stakeholders across virtually every level of the organization to better communicate processes, vision, and long term goals. She draws, she doodles, and she brainstorms conversations in realtime, giving everyone at the table a chance to see themselves in a new light. /episode/index/show/brandfeverinc/id/2821781

Neale Martin, Part 2 04/23/2014

Neale Martin, Part 2 In last week's Part I episode with , branding and marketing consultant and CEO of , and author of "", we uncovered the basic foundations of HOW habits are formed and WHY they matter to marketers. /episode/index/show/brandfeverinc/id/2798103

Dr. Neale Martin 04/16/2014

Dr. Neale Martin is the kind of marketer that tries to understand why you buy the same brand of toothpaste, peanut butter, and batteries year after year, without so much as blinking at the other competitors on the shelf. He studies why consumers shop at the same stores, buy the same products, and get into the same type of "comfortable" relationships with brands, that we often slip into with other humans. /episode/index/show/brandfeverinc/id/2786355

Julie Cottineau, Brand Twist 04/08/2014

Julie Cottineau, Brand Twist , Founder and CEO of and , is all about twisting, moving, and shaking — your brand, that is. Fitting, since the former VP of Brand at Virgin has much to celebrate these days. Her background is so rich with experience, studying communications at the prestigious University of Pennsylvania, later taking up arms at ad agency , before going on to lead innovation at . /episode/index/show/brandfeverinc/id/2771909

Guy Duncan, Coca-Cola 04/01/2014

Guy Duncan, Coca-Cola Guy Duncan is a man of many Chuck Taylors. Several dozen, actually. Which is fitting, since the Coca-Cola Global Creative Director is always stepping foot on a new continent, managing Coca-Cola, Diet Coca-Cola, and Coca-Cola Zero – the trilogy of Coca-Cola brands – and overseeing all major international marketing, advertising, and content initiatives, including worldwide events such as the Olympics and World Cup. /episode/index/show/brandfeverinc/id/2760283

Wistia 03/18/2014

Wistia Sure, you could measure success by how many plays or comments you've gotten on your new brand video. You could ask people to visit your website, or spread your work of art around on social media, hoping it all goes "viral". /episode/index/show/brandfeverinc/id/2735225

Monday Night Brewing 03/13/2014

Monday Night Brewing is Atlanta's true hometown brewery. /episode/index/show/brandfeverinc/id/2727315

iStrategyLabs 03/04/2014

iStrategyLabs As far as agencies go, is a force to reckon with. It's disruption set ablaze, next generation branding for next generation brands seeking out strategy that stretches the status quo. Just taking a look into their portfolio is like looking into a kaleidoscope of digital inventions on the edge – its , , , and at are just a few top projects that've been known to turn heads. /episode/index/show/brandfeverinc/id/2712734

ScentAir 02/25/2014

ScentAir Whether or not you work for brands or buy from them, it's a universal truth – every brand in the world has its own look and feel that makes it appealing. Food brands have their own unique taste that keeps people addicted. Music is becoming a powerful new way to trigger emotional resonance to a brand, as we discussed in our first (ever) episode with . /episode/index/show/brandfeverinc/id/2699540

The Great Discontent 02/18/2014

The Great Discontent There is, perhaps, no other online web magazine revered so highly by creatives than . Every Tuesday morning, a new interview featuring the greats – , , , , and are a few of the A-list creative talent that’s been profiled. /episode/index/show/brandfeverinc/id/2689340

Wild Measure (Part 2) 02/11/2014

Wild Measure (Part 2) Last week, we brought you Part I of our conversation with brand builders and designers and of and . Together, the pair have designed the branding behind and , and have worked in collaboration with , , , and . /episode/index/show/brandfeverinc/id/2674017

Wild Measure (Part 1) 02/04/2014

Wild Measure (Part 1) Every once in awhile, you meet a designer who was, truly, born to do what they do. To them, designing is like breathing. It's something they have to do in order to even exist. Charles Eames, Massimo Vignelli, Milton Glaser – these are people whose names are ubiquitous with branding and design, people who are - and were - truly one with their craft. /episode/index/show/brandfeverinc/id/2663082

Atlantic Station 01/28/2014

Atlantic Station If you're an Atlanta resident – or have ever explored our fine city – you're likely familiar with a beloved space that families, celebrities, and urban planners flock to on the regular. /episode/index/show/brandfeverinc/id/2652371

Lenka and the Fawn 01/21/2014

Lenka and the Fawn What if we told you that a small piece of your most treasured childhood memories could be recreated, and that you could give those memories – that nostalgia – to your own child? /episode/index/show/brandfeverinc/id/2640651

High Road Ice Cream 01/14/2014

High Road Ice Cream When a backyard brand receives high praise from the likes of Alton Brown, Oprah Winfrey, and People Magazine, On Branding’s mission is to listen. /episode/index/show/brandfeverinc/id/2630343

Beespace 01/07/2014

Beespace For nonprofits, one of the most frustrating parts about trying to change the world — and do business — is the gap. The gap between cause and effect. Between time and money. Between effort and visibility. It doesn't always seem fair, does it? And yet, according to the , there are 1.5 million tax exempt organizations currently operating each year in the United States. /episode/index/show/brandfeverinc/id/2620711

Kiip 12/18/2013

Kiip It's official. We're living in the age of post-"click here" advertising. Brands are learning by doing, and as they go. /episode/index/show/brandfeverinc/id/2598896

Yoga Studio 11/25/2013

Yoga Studio /episode/index/show/brandfeverinc/id/2566503

Oyster 11/14/2013

Oyster What's in a name? A typeface? A branded book app? On today's show, we sit down with Willem Van Lancker, Product Designer and Co-Founder at , the new New York City-based app that's branding itself as the "Netflix of books" with unlimited titles and genres by thousands of authors, publishing houses, and open source content. /episode/index/show/brandfeverinc/id/2551324

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