Episode 038: Matt Friedman, Wing Zone
On Branding
Necessity is the mother of invention – and the creation of Wing Zone is very much a reflection of this adage. When Matt Friedman, a buffalo wing-loving kid from New York State, decided to trade in the blustery winters for the warm surroundings of the University of Florida, he quickly realized that his favorite food was nowhere to be found in the town of Gainesville. ...
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Kevin Gillespie, Gunshow & Revival
On Branding
Among his many accolades – award-winning chef, innovative restaurateur, cookbook author, and reality television alum – Kevin Gillepsie’s real claim to fame is an unwavering commitment to being true to himself. ...
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Episode 36: Henrik Werdelin, BarkBox & Prehype
On Branding
There are few things people love more than their dogs. And BarkBox, a subscription-based business that enables dog owners to surprise their precious pooches with a monthly selection of toys and treats, has tapped into this love in a big way. ...
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Meg Flynn, Children's Healthcare of Atlanta
On Branding
A brand is only as powerful as its story, and Meg Flynn, the social media content producer for , has plenty of inspirational material to work with. The pediatric healthcare system has built a bustling online community that of those it serves. ...
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Chuck Kent, Branding Magzine & Avenue
On Branding
There’s nothing more powerful than the truth. This is the principle Chuck Kent, director of brand content for Chicago-based B2B branding firm Avenue and contributing editor for Branding Magazine’s Branding Roundtable, has built his career on. ...
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Joe Guith, Cinnabon
On Branding
With a career trajectory that includes time spent with some of today’s most iconic food and beverage brands – from Coca-Cola to Molson Coors Brewing and KFC – Joe Guith, president of Cinnabon, knows what resonates with consumers. Here, Joe gives us a behind-the-scenes look at the ingredients that comprise this powerful brand – from the fondant sugar to the employees.
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Jolie Weber, Wise Foods
On Branding
How do you make a career transition that transcends every preconceived notion you ever had for your professional trajectory when you also are surrounded by a host of skeptics? For Jolie Weber, Chief Financial Officer at Wise Foods, it was about believing in her personal brand. In Brand Fever’s latest online episode of On Branding, Wise Foods’ former Chief Marketing Officer shares the story about how she made the transition from leading the company’s marketing department for eight years to becoming its CFO in 2011.
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So Worth Loving
On Branding
While flawless skin and Photoshopped figures reach popularity in the editorial branding industry, Atlanta-based So Worth Loving is on a mission: to disrupt images of perfection by celebrating scars, flaws, and authentic beauty. ...
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Kathleen Shannon, Braid Creative
On Branding
This episode of On Branding is brought to you by Circles Conference, a creative conference for the creative community. Learn from world-changing thinkers and innovators, to inspire, create, and repeat. Attend this September 18th and 19th in Grapevine, Texas, to mingle with speakers like Jessica Hische, Kathleen Shannon, the Heads of State, and more. To grab your tickets before their gone, visit . ...
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Jeff Raider, Harry's & Warby Parker
On Branding
As far as German engineering goes, it's - well - the gold standard. Have you heard the phrase? Volkswagen's ads are famous for this: "That's the power of German engineering". From the scripts of car commercials, appliances, watches, and other consumer products, it is the unspoken moniker for all things thoughtful and richly designed in both form and function. ...
info_outlineIf you're an Atlanta resident – or have ever explored our fine city – you're likely familiar with a beloved space that families, celebrities, and urban planners flock to on the regular.
On today's episode, we're taking you behind the Atlantic Station brand to understand the marketing of spaces and places. Speedy social response times, branded signage, and a frequent rotation of new shops and free events make the property prosperous in its efforts to find both a voice and a visual identity that connects with guests online, offline, and on-site.
Meet Liz Gillespie, Vice President of Marketing for North American Properties. Liz and her team of social media strategists, event planners, and cadre of bloggers have worked to bring this "live, work, play" community to life, encouraging residents to shop around the corner, and guests to explore mixed-use living spaces just above the shops.
The neighborhood is currently celebrating the 2014 Winter Olympics with several Sochi themed displays, where guests can get their photos taken on faux snow slopes. (So fun!) During the 2013 holiday season, Atlantic Station debuted a 10,000 square foot ice skating rink, open through February 14. It also recently announced the opening of another large anchor store, American Apparel, coming to the site this spring.
A few more facts about the property:
- The site is home to 400+ events annually, including its holiday tree lighting, haunted house, and BB&T Open tennis tournament.
- You'll find 3 chef-inspired restaurants on-site, like Shaun Doty's Chick-a-Biddy, Ron Eyester's Diner, and Todd Richards' Pig and the Pearl.
- Square, Pandora, TapJoy, and Ogilvy Atlanta all live (and work) in the neighborhood.
Are you an Atlantic Station regular? A fan of theirs on social media? Tell us about your experiences and we'll share them with our On Branding community.
Tune in! Subscribe on iTunes, Stitcher, and Vimeo, and be sure to share this episode. As always, you can let us know what you think on Twitter or Facebook.