Episode 038: Matt Friedman, Wing Zone
On Branding
Necessity is the mother of invention – and the creation of Wing Zone is very much a reflection of this adage. When Matt Friedman, a buffalo wing-loving kid from New York State, decided to trade in the blustery winters for the warm surroundings of the University of Florida, he quickly realized that his favorite food was nowhere to be found in the town of Gainesville. ...
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Kevin Gillespie, Gunshow & Revival
On Branding
Among his many accolades – award-winning chef, innovative restaurateur, cookbook author, and reality television alum – Kevin Gillepsie’s real claim to fame is an unwavering commitment to being true to himself. ...
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Episode 36: Henrik Werdelin, BarkBox & Prehype
On Branding
There are few things people love more than their dogs. And BarkBox, a subscription-based business that enables dog owners to surprise their precious pooches with a monthly selection of toys and treats, has tapped into this love in a big way. ...
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Meg Flynn, Children's Healthcare of Atlanta
On Branding
A brand is only as powerful as its story, and Meg Flynn, the social media content producer for , has plenty of inspirational material to work with. The pediatric healthcare system has built a bustling online community that of those it serves. ...
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Chuck Kent, Branding Magzine & Avenue
On Branding
There’s nothing more powerful than the truth. This is the principle Chuck Kent, director of brand content for Chicago-based B2B branding firm Avenue and contributing editor for Branding Magazine’s Branding Roundtable, has built his career on. ...
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Joe Guith, Cinnabon
On Branding
With a career trajectory that includes time spent with some of today’s most iconic food and beverage brands – from Coca-Cola to Molson Coors Brewing and KFC – Joe Guith, president of Cinnabon, knows what resonates with consumers. Here, Joe gives us a behind-the-scenes look at the ingredients that comprise this powerful brand – from the fondant sugar to the employees.
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Jolie Weber, Wise Foods
On Branding
How do you make a career transition that transcends every preconceived notion you ever had for your professional trajectory when you also are surrounded by a host of skeptics? For Jolie Weber, Chief Financial Officer at Wise Foods, it was about believing in her personal brand. In Brand Fever’s latest online episode of On Branding, Wise Foods’ former Chief Marketing Officer shares the story about how she made the transition from leading the company’s marketing department for eight years to becoming its CFO in 2011.
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So Worth Loving
On Branding
While flawless skin and Photoshopped figures reach popularity in the editorial branding industry, Atlanta-based So Worth Loving is on a mission: to disrupt images of perfection by celebrating scars, flaws, and authentic beauty. ...
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Kathleen Shannon, Braid Creative
On Branding
This episode of On Branding is brought to you by Circles Conference, a creative conference for the creative community. Learn from world-changing thinkers and innovators, to inspire, create, and repeat. Attend this September 18th and 19th in Grapevine, Texas, to mingle with speakers like Jessica Hische, Kathleen Shannon, the Heads of State, and more. To grab your tickets before their gone, visit . ...
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Jeff Raider, Harry's & Warby Parker
On Branding
As far as German engineering goes, it's - well - the gold standard. Have you heard the phrase? Volkswagen's ads are famous for this: "That's the power of German engineering". From the scripts of car commercials, appliances, watches, and other consumer products, it is the unspoken moniker for all things thoughtful and richly designed in both form and function. ...
info_outlineJocelyn Ring's world is filled with whiteboards, markers, and ideas – for brands, for companies, and for people. Jocelyn is a "visual facilitator" and strategy consultant at her own company, The Ring Effect, working with brands and their stakeholders across virtually every level of the organization to better communicate processes, vision, and long term goals. She draws, she doodles, and she brainstorms conversations in realtime, giving everyone at the table a chance to see themselves in a new light.
Jocelyn's work history is represented as a fascinating "bio sketch" you can find on her site. She's one of those gifted creative minds that can produce incredible left brain and right brain work. For instance, she studied economics AND art history — naturally — at Hamilton College before working at Deutche Bank on things like mergers and acquisitions and debt and equity for the likes of Honeywell, Tyco and ITT Industries. Later, Jocelyn made the leap into marketing by earning her MBA from NYU's Stern School of Business, later founding Brain Tattoo Publishing, an online enterprise for creatively charged entrepreneurs, professionals, and marketers, until diving headfirst into The Ring Effect, where she continues to help everyone from the CEO to the office manager "visualize" their brand's unique place in the market.
Jocelyn also guides these brands through vision workshops — where they see growth happening — as well as meeting planning , sitting in on meetings to whiteboard and "draw" everything on paper it happens as an unbiased facilitator. The result? A remarkably refreshing understanding of what's being discussed, NOT another PowerPoint filled with boring banter that engages no one.
Today, you'll meet Jocelyn and learn more about her art-meets-business approach to branding. What can visual facilitation do for yours?