128. How To Know If You Need a Digital Marketing Agency
Set Up To Scale Podcast with Kristin Korn
Release Date: 06/01/2022
Want More Sales From Instagram? Fix This Bio Link Mistake Today
Set Up To Scale Podcast with Kristin Korn
When social media is buzzing with algorithms, trends, and shiny bio tools, it’s easy to overlook the importance of keeping things...yours. Enter: the magic of hosting your Instagram bio link on your own website. If you're still using third-party tools to manage those clickable links in your bio, it's time to rethink your strategy. In this episode, we'll explore why you should house your bio link on your website, how to build a clickable bio link page in Canva to embed on your site, and—most importantly—how this ties directly to your -------------- Ready to take the next...
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Understanding Followers, Subscribers, and Leads: Their Differences and How to Reach Them
Set Up To Scale Podcast with Kristin Korn
In the fast-paced world of online business, it’s easy to mix up terms like followers, subscribers, and leads. After all, they’re all part of your audience, right? While that’s true, these three groups represent different stages of the customer journey, and understanding the distinction can make or break the success of your business strategy. If you’re working to implement a , knowing how to attract, engage, and convert each group is essential. Let’s dive into their differences, how to connect with them, and why they’re crucial to creating a consistent stream of...
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139. Build Smarter: How to Expand Your Small Business Online For Long-Term Sustainability
Set Up To Scale Podcast with Kristin Korn
Struggling to unlock the growth potential of your small business? While every business is different - there are 7 game-changing strategies that every solopreneur can implement to catapult your brand to new heights online! Clients mentioned in this episode: GAIN ADDITIONAL SUPPORT: 💛🩷 Join Brand Highlighter HQ coaching group: 💛🩷 Download the 7 Scaleup Solutions Guide (free!): 💛🩷 Scale Your Business Online Offers DISCLAIMER: Please note that the description may contain affiliate links. If you make a purchase through these links, I may earn a small...
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138. 7 Mistakes To Avoid When Planning Your Holiday Marketing Campaign
Set Up To Scale Podcast with Kristin Korn
The holidays are a critical time for businesses. It’s the time of year when people are the most generous and most likely to spend money on things they wouldn’t normally buy. That’s why it’s so important to get your holiday marketing right. However, even with the best of intentions, many marketers end up making some fatal mistakes that cost them dearly in terms of sales and ROI. In this episode, we’ll explore 7 of the most common mistakes marketers make when executing their holiday campaigns so that you can avoid them and make the most of this critical...
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137. Sales vs. Marketing: which one should you focus on?
Set Up To Scale Podcast with Kristin Korn
When you're starting out as a solopreneur, it can be tough to know where to focus your time and energy, especially with a never-ending to-do list of things that need your attention. And if you're like most business owners, you're always looking for ways to streamline your efforts and get the most bang for your buck. The question becomes, “do you put all your effort into sales or marketing?” The answer might not be as clear as you think. This episode will break down the difference between sales and marketing and help you decide which is the best focus for your business....
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136. How to Create a Winning Content Marketing Strategy To Improve Sales
Set Up To Scale Podcast with Kristin Korn
Sales are the lifeblood of any business, and a key part of boosting sales is creating a comprehensive and effective content marketing strategy. Not to be confused with general marketing - content marketing is not about selling; rather, it's about providing value and helping your audience make informed decisions. Content marketing can be a powerful tool to reach new customers and convert them into paying ones. But many small businesses struggle to develop a content marketing strategy that will improve sales. The key to success is understanding how content marketing...
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135. How to Brainstorm Blog Post Ideas When You Feel Stuck
Set Up To Scale Podcast with Kristin Korn
Feeling stuck when it comes to brainstorming content ideas for your blog? Inside this episode, I share some of my favorite tips for content engagement ideas! Your audience reads your blog because they want to learn something, be entertained, or both. But coming up with new ideas for blog posts can be tough - especially if you feel like you've already covered everything you can think of. LISTEN to this episode and jumpstart your content creation today. BRANDING BITES FB COMMUNITY: BRANDING BITES INSTAGRAM: BRANDING BITES SHOW NOTES: ...
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134. 5 Hacks for Working Moms to Stay Organized and Efficient
Set Up To Scale Podcast with Kristin Korn
As a working mom, I know how difficult it can be to try balancing work and life. It seems like there's never enough time in the day! However, there are some hacks and tips that working moms can use to stay organized and efficient. By implementing some of these tips (from meals to cleaning) into your routine, you'll be able to maximize your time and get more done. BRANDING BITES FB COMMUNITY: BRANDING BITES INSTAGRAM: BRANDING BITES SHOW NOTES:
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133. The Beginner's Guide to SEO Copywriting
Set Up To Scale Podcast with Kristin Korn
If you're just getting started with SEO copywriting, then this episode is a great place to start. Search engine optimization is a critical part of any online marketing strategy, and as a solopreneur, you can't afford to miss out on any potential customers. Inside this episode, I give you a solid foundation on which to build your SEO knowledge. From there, you can start experimenting with different SEO-friendly writing techniques and strategies to see what works best for your business. And while it may seem like a daunting task, SEO copywriting for...
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132. Why Building a Brand is Important For Small Businesses
Set Up To Scale Podcast with Kristin Korn
As a small business owner, you may be wondering why building a brand is important. After all, isn't it enough to simply have a great product or service? The answer is no. In today's competitive marketplace, it's more important than ever to have a strong brand that differentiates you from your competitors. In this episode, I cover what is a brand, why your business needs one, and 8 benefits of taking the time to invest in building a brand for your business. BRANDING BITES FB COMMUNITY: BRANDING BITES INSTAGRAM: BRANDING BITES SHOW NOTES:
info_outlineMaybe you’ve heard of other colleagues using a marketing agency or even heard me discuss the branding and marketing agency that I own and run.
But does your business need a marketing agency?
It can be hard to know, especially if you're not sure what a marketing agency even does. In this episode, I’ll help you determine whether or not you need a marketing agency, and give you some tips on finding the right one for your business.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode128
1. What a marketing agency does
2. Do you need a marketing agency
3. How to find the right marketing agency for your business
4. Things to consider when deciding if you need a marketing agency
5. How to choose the right marketing agency for your business
6. Benefits of working with a marketing agency