Scaleup Solutions Podcast with Kristin Korn
The podcast that empowers you to unlock the true potential of your small business. "Business tips that are doable: I really like that what you learn is all something that you can do right away. It isn't abstract ideas." "I love how quick and easily digestible this is!" "A+ for easy-to-follow info: I've followed Kristin on social media for a couple years - this lady knows what she's talking about!"
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139. Build Smarter: How to Expand Your Small Business Online For Long-Term Sustainability
10/27/2023
139. Build Smarter: How to Expand Your Small Business Online For Long-Term Sustainability
Struggling to unlock the growth potential of your small business? While every business is different - there are 7 game-changing strategies that every solopreneur can implement to catapult your brand to new heights online! Clients mentioned in this episode: GAIN ADDITIONAL SUPPORT: 💛🩷 Join Brand Highlighter HQ coaching group: 💛🩷 Download the 7 Scaleup Solutions Guide (free!): 💛🩷 Scale Your Business Online Offers DISCLAIMER: Please note that the description may contain affiliate links. If you make a purchase through these links, I may earn a small commission, which comes at no extra cost to you. Your support is greatly appreciated and allows me to continue providing free content on a regular basis. Thank you! - Kristin
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138. 7 Mistakes To Avoid When Planning Your Holiday Marketing Campaign
11/18/2022
138. 7 Mistakes To Avoid When Planning Your Holiday Marketing Campaign
The holidays are a critical time for businesses. It’s the time of year when people are the most generous and most likely to spend money on things they wouldn’t normally buy. That’s why it’s so important to get your holiday marketing right. However, even with the best of intentions, many marketers end up making some fatal mistakes that cost them dearly in terms of sales and ROI. In this episode, we’ll explore 7 of the most common mistakes marketers make when executing their holiday campaigns so that you can avoid them and make the most of this critical sales period. BRANDING BITES FB COMMUNITY: BRANDING BITES INSTAGRAM: BRANDING BITES SHOW NOTES: Referred to in the episode: CORE Software - CORE Brand Marketing Group -
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137. Sales vs. Marketing: which one should you focus on?
11/15/2022
137. Sales vs. Marketing: which one should you focus on?
When you're starting out as a solopreneur, it can be tough to know where to focus your time and energy, especially with a never-ending to-do list of things that need your attention. And if you're like most business owners, you're always looking for ways to streamline your efforts and get the most bang for your buck. The question becomes, “do you put all your effort into sales or marketing?” The answer might not be as clear as you think. This episode will break down the difference between sales and marketing and help you decide which is the best focus for your business. BRANDING BITES FB COMMUNITY: BRANDING BITES INSTAGRAM: BRANDING BITES SHOW NOTES: Resource mentioned: CORE Brand Marketing Group -
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136. How to Create a Winning Content Marketing Strategy To Improve Sales
10/12/2022
136. How to Create a Winning Content Marketing Strategy To Improve Sales
Sales are the lifeblood of any business, and a key part of boosting sales is creating a comprehensive and effective content marketing strategy. Not to be confused with general marketing - content marketing is not about selling; rather, it's about providing value and helping your audience make informed decisions. Content marketing can be a powerful tool to reach new customers and convert them into paying ones. But many small businesses struggle to develop a content marketing strategy that will improve sales. The key to success is understanding how content marketing works and why it's so important. Content marketing can be extremely effective in improving sales, but only if it's done correctly. In this episode, we will look at how content marketing works and how you can use it to improve sales for your business starting TODAY! BRANDING BITES FB COMMUNITY: BRANDING BITES INSTAGRAM: BRANDING BITES SHOW NOTES: Resource mentioned: CORE Brand Marketing Group -
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135. How to Brainstorm Blog Post Ideas When You Feel Stuck
08/04/2022
135. How to Brainstorm Blog Post Ideas When You Feel Stuck
Feeling stuck when it comes to brainstorming content ideas for your blog? Inside this episode, I share some of my favorite tips for content engagement ideas! Your audience reads your blog because they want to learn something, be entertained, or both. But coming up with new ideas for blog posts can be tough - especially if you feel like you've already covered everything you can think of. LISTEN to this episode and jumpstart your content creation today. BRANDING BITES FB COMMUNITY: BRANDING BITES INSTAGRAM: BRANDING BITES SHOW NOTES: Resources mentioned: The Content Keyword Map - The Social Note App - CORE Brand Marketing Group -
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134. 5 Hacks for Working Moms to Stay Organized and Efficient
07/27/2022
134. 5 Hacks for Working Moms to Stay Organized and Efficient
As a working mom, I know how difficult it can be to try balancing work and life. It seems like there's never enough time in the day! However, there are some hacks and tips that working moms can use to stay organized and efficient. By implementing some of these tips (from meals to cleaning) into your routine, you'll be able to maximize your time and get more done. BRANDING BITES FB COMMUNITY: BRANDING BITES INSTAGRAM: BRANDING BITES SHOW NOTES:
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133. The Beginner's Guide to SEO Copywriting
07/09/2022
133. The Beginner's Guide to SEO Copywriting
If you're just getting started with SEO copywriting, then this episode is a great place to start. Search engine optimization is a critical part of any online marketing strategy, and as a solopreneur, you can't afford to miss out on any potential customers. Inside this episode, I give you a solid foundation on which to build your SEO knowledge. From there, you can start experimenting with different SEO-friendly writing techniques and strategies to see what works best for your business. And while it may seem like a daunting task, SEO copywriting for beginners is actually relatively simple so let's dive in! BRANDING BITES FB COMMUNITY: BRANDING BITES INSTAGRAM: BRANDING BITES SHOW NOTES: As mentioned in the episode, if you are more of a DIYer and just need help with keywords, titles, topics, and some copy - we drop SEO Copywriting Content Briefs every month in . With our content briefs, you don't have to spend hours brainstorming ideas or writing copy from scratch.
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132. Why Building a Brand is Important For Small Businesses
07/01/2022
132. Why Building a Brand is Important For Small Businesses
As a small business owner, you may be wondering why building a brand is important. After all, isn't it enough to simply have a great product or service? The answer is no. In today's competitive marketplace, it's more important than ever to have a strong brand that differentiates you from your competitors. In this episode, I cover what is a brand, why your business needs one, and 8 benefits of taking the time to invest in building a brand for your business. BRANDING BITES FB COMMUNITY: BRANDING BITES INSTAGRAM: BRANDING BITES SHOW NOTES:
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131. 5 Reasons Your Small Business Needs A Blog
06/24/2022
131. 5 Reasons Your Small Business Needs A Blog
As any solopreneur knows, there are a million little things to do in a day--which is why content marketing is often pushed to the back burner. You’d rather get on a sales call or prospect a cold lead than write online. But here's the thing: your small business needs a blog. No matter what industry you're in or how new you are, a business blog can help you reach your target market and convert readers into customers. Don't believe me? In this episode, I’ll explain in detail the five benefits of blogging for business. BRANDING BITES FB COMMUNITY: BRANDING BITES INSTAGRAM: BRANDING BITES SHOW NOTES:
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130. 3 Key Differences Between a Solopreneur and an Entrepreneur
06/15/2022
130. 3 Key Differences Between a Solopreneur and an Entrepreneur
So you have an idea and start a business or join as an ambassador for an existing company and immediately slap on the nametag that you are an entrepreneur. But is it really that easy? If you sell a product or offer a service, does that immediately mean you can add "Entrepreneur" to your portfolio of job titles? Well, yes and no. There are clean distinctions that must happen before you can print that Entrepreneur nametag. But don't worry, I'm here to help! This episode will outline the biggest differences between a solopreneur and an entrepreneur. And find out which one you really want to sign up for! BRANDING BITES FB COMMUNITY: BRANDING BITES INSTAGRAM: BRANDING BITES SHOW NOTES:
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129. 12 Ways to Market Yourself As An Expert
06/08/2022
129. 12 Ways to Market Yourself As An Expert
Marketing yourself is essential for any business, especially when starting out. This episode will discuss 12 ways to market yourself online and build your brand .... even if you still don't consider yourself an expert! BRANDING BITES FB COMMUNITY: BRANDING BITES INSTAGRAM: BRANDING BITES SHOW NOTES:
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128. How To Know If You Need a Digital Marketing Agency
06/01/2022
128. How To Know If You Need a Digital Marketing Agency
Maybe you’ve heard of other colleagues using a marketing agency or even heard me discuss the branding and marketing agency that I own and run. But does your business need a marketing agency? It can be hard to know, especially if you're not sure what a marketing agency even does. In this episode, I’ll help you determine whether or not you need a marketing agency, and give you some tips on finding the right one for your business. BRANDING BITES FB COMMUNITY: BRANDING BITES INSTAGRAM: BRANDING BITES SHOW NOTES: 1. What a marketing agency does 2. Do you need a marketing agency 3. How to find the right marketing agency for your business 4. Things to consider when deciding if you need a marketing agency 5. How to choose the right marketing agency for your business 6. Benefits of working with a marketing agency
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127. The 4 Essential Components of a Brand Strategy Roadmap
05/25/2022
127. The 4 Essential Components of a Brand Strategy Roadmap
As a solopreneur, you know that branding and marketing are essential to growing your business. But with so many different moving parts, it can be hard to know where to start. That is where a brand strategy roadmap comes in. At CORE Brand Marketing Group, we’ve developed a 4-phase version called the Digital Branding Roadmap™, which we use with each client to guide them through each step of the branding and marketing process. We help them create a solid and distinctive online brand that will make them stand out from the crowd and attract more clients. Let's dive into each one in a little more detail. BRANDING BITES FB COMMUNITY: BRANDING BITES INSTAGRAM: BRANDING BITES SHOW NOTES:
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126. The 5 Most Common Reasons Solopreneur Businesses Fail
05/18/2022
126. The 5 Most Common Reasons Solopreneur Businesses Fail
Starting a business is hard work. It's even harder when you're doing it alone. Unfortunately, many solopreneur businesses fail within the first few years. This can be due to various reasons, but most often, it's because of one (or more) of the mentioned five mistakes. In this episode, we'll look at these mistakes and provide tips on avoiding them. So if you're thinking about starting your own business, make sure you listen to the end! BRANDING BITES FB COMMUNITY: BRANDING BITES INSTAGRAM: BRANDING BITES SHOW NOTES:
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125. What is Digital Marketing and Why You Need It
05/13/2022
125. What is Digital Marketing and Why You Need It
Small businesses and solopreneurs always look for new and innovative ways to reach customers and grow their businesses. And digital marketing is one of the most effective tools for doing just that. What is digital marketing? In short, it is the use of digital channels to promote a business. This includes things like websites, social media, and email marketing. Digital marketing is more cost-effective than traditional marketing methods, and it provides better results. Additionally, digital marketing can help to increase brand awareness for your business. This episode will explore what digital marketing is and why every business should be using it! What is digital marketing? What are the different types of digital marketing? What are the benefits of digital marketing? How can businesses use digital marketing? What is the digital marketing process? What are digital marketing channels? How do you measure digital marketing effectiveness? BRANDING BITES FB COMMUNITY: BRANDING BITES INSTAGRAM: BRANDING BITES SHOW NOTES:
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124. 5 Tips for Surviving as a Solopreneur
03/18/2022
124. 5 Tips for Surviving as a Solopreneur
As someone who started and is running your business single-handedly - you know that being a solopreneur has many benefits and drawbacks. Based on my 20+ years of experience in this role, you'll be better equipped to survive and thrive as a solopreneur by following these five tips. BRANDING BITES FB COMMUNITY: BRANDING BITES INSTAGRAM: BRANDING BITES SHOW NOTES:
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123. 8 Visual Branding Elements Your Brand Needs To Stand Out
03/07/2022
123. 8 Visual Branding Elements Your Brand Needs To Stand Out
What is your brand missing to STAND OUT? Creating a brand for your business can be a difficult task. There are many things to consider, from the name and logo to the colors and fonts you use to the marketing plan you implement. But one of the most important aspects of branding is creating a visual identity that stands out from the competition. In this episode, we will discuss eight elements that are essential for creating a visually appealing brand. If you want your business to stand out, make sure you implement these tips! BRANDING BITES FB COMMUNITY: BRANDING BITES INSTAGRAM: BRANDING BITES SHOW NOTES: Brand Identity Basics - - In this online program, you'll learn how to create a logo, color palette, and style guide that will help you build a strong visual identity for your business to stand out from the competition. CORE Brand Marketing Group - Our team has experience creating high-quality visuals, matching the tone of our client's brand, creating easily recognizable logos, and using fonts that are easy to read while still being unique or relevant. Let's start creating a visual brand identity together today by filling out our application online.
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122. 7 Instagram Content Ideas To Boost Engagement
02/23/2022
122. 7 Instagram Content Ideas To Boost Engagement
Instagram can be a great platform for businesses and individuals to share photos and videos with their followers, but it's important to post fresh and interesting content regularly to keep followers engaged. If you're like most small business owners, you're always looking for new and innovative ways to boost engagement on Instagram. But what happens when you run out of ideas on what to post? Here are 7 Instagram content ideas that your followers will love! BRANDING BITES FB COMMUNITY: BRANDING BITES INSTAGRAM: BRANDING BITES SHOW NOTES: Insta-Unlock Workshop -
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121. The Top 5 Rules for Social Media Marketing
02/12/2022
121. The Top 5 Rules for Social Media Marketing
As social media becomes an increasingly popular way to market your business, it's essential to make sure you're following the proper rules. This episode will explore some of the most common mistakes people make when using social media for marketing and how to avoid them. We'll also look at some of the best practices for social media marketing and how to make the most of your efforts. Let's get started! BRANDING BITES FB COMMUNITY: BRANDING BITES INSTAGRAM: BRANDING BITES SHOW NOTES: Inside the Boost Your Brand Exposure download, I'll share all the latest Instagram® Algorithm insights so that you can plan out your marketing strategy and make sure your brand is getting the exposure it deserves. >> .
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120. 3 Ways to Get Your Brand in Front of More People Online
02/03/2022
120. 3 Ways to Get Your Brand in Front of More People Online
Do you want to get your brand in front of more people? If so, you're in luck! In this episode, we will discuss three ways to achieve this goal. We will also talk about the importance of having a marketing plan and sales funnel. Having a well-oiled marketing machine is essential for any business looking to grow brand awareness online. Let's get started! BRANDING BITES FB COMMUNITY: BRANDING BITES INSTAGRAM: BRANDING BITES SHOW NOTES:
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119. 5 Reasons You Can't Afford to Ignore Personal BrandingÂ
01/27/2022
119. 5 Reasons You Can't Afford to Ignore Personal BrandingÂ
Are you a small business owner who's been thinking about personal branding but hasn't taken the plunge? Do you think the investment isn’t worth it? When it comes to building your business, you can't afford to ignore personal branding. Besides other benefits, it helps you stand out from the competition and connect with your target audience. Inside this episode, I share 5 Reasons You Can't Afford to Ignore Personal Branding and how to get started building your brand. BRANDING BITES FB COMMUNITY: BRANDING BITES INSTAGRAM: BRANDING BITES SHOW NOTES:
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118. Why Digital Marketing is Important for Your Personal Brand
01/19/2022
118. Why Digital Marketing is Important for Your Personal Brand
As a personal brand, you know that it's important to be where your audience is. And for many people, that means being online. In fact, digital marketing is now the most efficient and effective way to reach your target market. So if you're not yet using digital marketing tactics to promote your personal brand, you're missing out. Inside this episode, I share four reasons why digital marketing is so important for personal branding. BRANDING BITES FB COMMUNITY: BRANDING BITES INSTAGRAM: BRANDING BITES SHOW NOTES:
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117. How To Overcome Limiting Beliefs Once And For All
01/14/2022
117. How To Overcome Limiting Beliefs Once And For All
When it comes to starting a business or even taking the time to build a brand correctly, there are many excuses that you tell yourself as to why you can’t do it. The truth is that no one knows how to do something until they've done it. When it comes to starting a business or even taking the time to build a brand correctly, there are many excuses that you tell yourself as to why you can't do it. All these excuses will hold you back from what you're capable of achieving in life if only you were willing to take action. There are people out there who have made these same excuses before you, but now because of their willingness to take action and sweat, they are succeeding in doing the things that were once only possible through limited thought processes. So, let go of the limiting beliefs that are holding you back from doing what you want, and start making yourself available to take action so that one day maybe your name can be listed in the category of people who have done great things. This episode is helpful for anyone looking to break out of their current state and achieve things they never thought possible by limiting any self-limiting thoughts that may hold them back from doing so. BRANDING BITES FB COMMUNITY: BRANDING BITES INSTAGRAM: BRANDING BITES SHOW NOTES:
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116. 5 Quick Tips For Building The Perfect Personal Brand On Instagram
01/05/2022
116. 5 Quick Tips For Building The Perfect Personal Brand On Instagram
Do you want to build a personal brand on Instagram and use it for business? I've compiled five quick tips for building the perfect personal brand on Instagram. You'll learn how to choose the right username, write a bio that reflects your personality, and post content that's relevant for today's social media audience! Most people don't realize how important it is to have an Instagram account until they start using it. And then they're left wondering what to do next. With these simple steps, you can easily get started and make sure you're doing everything correctly from day one! BRANDING BITES FB COMMUNITY: BRANDING BITES INSTAGRAM: BRANDING BITES SHOW NOTES: Enroll in the Instagram Unlock Workshop at
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115. How to Build a Brand on Instagram in 2022 (Algorithm)
12/29/2021
115. How to Build a Brand on Instagram in 2022 (Algorithm)
As the platform changes, so have the Instagram algorithm signals. The changes have impacted how you see posts, who sees your posts, and what content gets more exposure on Instagram. It's essential to know the latest indicators to get ahead in this marketing game. Inside this episode, I share some of the most important things you need to know about the current Instagram Algorithm - how it's created, how it's constantly changing, and what you can do to crack this code in 2022! Use these algorithm insights to plan out your 2022 Instagram Strategy. Reach more people on Instagram to grow your community. To do that, I've broken it down into five parts: 1. What is the Instagram Algorithm 2. Why entrepreneurs should care about the current algorithm 3. How Instagram ranks Feed and Stories, Reels, and Explore 4. 9 ways to use the Instagram algorithm to your advantage 5. The best way to promote your business on Instagram in 2022 BRANDING BITES FB COMMUNITY: BRANDING BITES INSTAGRAM: BRANDING BITES SHOW NOTES:
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114. The Best Marketing Tools to Build Your Brand Online This Year
12/22/2021
114. The Best Marketing Tools to Build Your Brand Online This Year
We live in a world where more and more people are starting their own businesses, but building a brand can be difficult. There are so many tools out there that will help you get started with various aspects of your social media marketing, graphic design, and more. But which marketing tools do you really need to begin with? With that said, there are FIVE must-have easy to use marketing tools for designing and building your brand. Listen to this episode, and let’s review what your small business marketing strategy needs. BRANDING BITES FB COMMUNITY: BRANDING BITES INSTAGRAM: BRANDING BITES SHOW NOTES:
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113. 10 Proactive Techniques to Keep Your Website Traffic Growing
12/15/2021
113. 10 Proactive Techniques to Keep Your Website Traffic Growing
Are you still struggling to increase your website traffic? Your business might be at a standstill when it comes to attracting new customers, and that's not where you want to be. It's time for a change! But how do you maintain and grow traffic to your site? In this article, we'll explore 10 proactive techniques that will help you keep growing your website traffic. BRANDING BITES FB COMMUNITY: BRANDING BITES INSTAGRAM: BRANDING BITES SHOW NOTES:
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112. How To Create A Yearly Review To Achieve Your Small Business Goals
12/08/2021
112. How To Create A Yearly Review To Achieve Your Small Business Goals
The best way to stay grounded in your goals is to review them yearly. This process takes the form of an annual check-in with yourself when you take time out from the daily grind and think about what you want to achieve in life and business over the next 12 months. This exercise can be enlightening for many reasons: it helps you set new year’s resolutions that are more achievable; it reminds you about essential milestones or anniversaries coming up; and it gives you a chance to assess your progress over the past year as well as where things have gone wrong - all without feeling too overwhelmed by everything going on right now. In short, a yearly review will help keep your eyes firmly fixed on the prize while also keeping those pesky feelings of stress and anxiety at bay. Inside this article, I share five steps to get you started on how to create a yearly review to achieve your small business goals. BRANDING BITES FB COMMUNITY: BRANDING BITES INSTAGRAM: BRANDING BITES SHOW NOTES:
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111. 6 Time Management Tips When Working from HomeÂ
12/01/2021
111. 6 Time Management Tips When Working from HomeÂ
Working from home can be a time management nightmare. It's easy to get distracted and lose track of time, but it doesn't have to be that way! With these time management tips, you'll never waste time again. Let's explore how to manage your time, create an effective work environment, and unwind in your downtime. You can't just let your day go by without taking care of it! These are some hacks that will help you improve your productivity when you're working at home. Let's go! BRANDING BITES FB COMMUNITY: BRANDING BITES INSTAGRAM: BRANDING BITES SHOW NOTES:
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110. 3 Tips For Better Holiday Business Management
11/24/2021
110. 3 Tips For Better Holiday Business Management
If you're running a business - you most likely have been faced with the holiday season stress. It can be hard to juggle running a business around this time of year with holiday events and activities. Inside this article, I share 3 Tips For Better Holiday Business Time Management. It's important to know what can be automated and how to set up a plan around Thanksgiving and Christmas. It’s important to set a holiday work schedule while also setting realistic goals and blocking time for your family. So on this episode, we want to make sure you’re aware of how to create a holiday bucket list and use holiday planning tips, and online business advice that will help you manage your holiday season stress! BRANDING BITES FB COMMUNITY: BRANDING BITES INSTAGRAM: BRANDING BITES SHOW NOTES:
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