Monthly Themes + Quarterly Planning: How to Create a Flexible Business Plan
Authentic Brand Builders Podcast
You shouldn't be planning Q4 in January when you'll be a completely different person by then. Most planning systems are rigid—map out your year, hit your numbers, no excuses. But that doesn't work when life throws curveballs. In this episode, you'll learn how to create monthly themes (not rigid goals) and recalibrate every 90 days so your plan evolves with you. In this episode, you'll learn: Why rigid monthly goals don't work for entrepreneurs How to plan around your seasons, energy, and holidays How to create monthly themes instead of monthly goals The 4R quarterly evaluation...
info_outline
How to Set Revenue Goals That Actually Mean Something (Good/Better/Best Framework)
Authentic Brand Builders Podcast
"$100K" is just a number until you know what it's funding in your real life. Most entrepreneurs set revenue goals that sound impressive but feel meaningless. In this episode, you'll learn how to connect your business goals to your actual life priorities using the Good/Better/Best framework, so your goals finally feel motivating instead of arbitrary. In this episode, you'll learn: Why revenue goals feel hollow (and how to fix it) The Good/Better/Best goal-setting framework How to make every dollar have a purpose How to connect revenue goals to real life (maternity leave cushions,...
info_outline
Rethinking Goal Setting: Why Your Identity Matters More Than Your Goals
Authentic Brand Builders Podcast
Why do most goals fail by February? Because they're disconnected from who you're becoming. In this episode, we're flipping traditional goal setting on its head. Instead of starting with WHAT you want to achieve, we're starting with WHO you need to become. When your goals align with your identity, they stop feeling forced and start feeling inevitable. In this episode, you'll learn: Why traditional goal setting fails for entrepreneurs The identity-first approach to planning How to reflect on 2025 and extract the lessons What to release from your previous identity How to choose your...
info_outline
Your Most Aligned Year: A 4-Week Planning Series for Entrepreneurs
Authentic Brand Builders Podcast
Traditional goal setting doesn't work for creative entrepreneurs, and it's not because you lack discipline. It's because the system is broken. Welcome to "Your Most Aligned Year," a 4-week planning series that will completely change how you approach business planning. Instead of rigid goals that break the moment life happens, you'll learn how to create a flexible planning system that evolves with you. In this series, you'll: Start with identity instead of just setting arbitrary revenue goals Create an adaptable roadmap that works with your real life Build habits that actually stick ...
info_outline
143: What I’m Letting Go of in My Business and What’s Coming Next
Authentic Brand Builders Podcast
It’s the final episode of the season, and I’m pulling back the curtain on what’s been shifting behind the scenes at Brandmerry. From simplifying my offers to leaning into more sustainable content (hello SEO and YouTube!), I’m sharing the real reasons behind these changes and what’s coming next. If you’ve ever felt the pull to pivot or redefine your version of success—this episode is for you.
info_outline
142: Mastering Sales Conversations Authentically with Leah Getts
Authentic Brand Builders Podcast
Welcome back, friend, to another episode of the Authentic Brand Builders Podcast! Today, we’re diving into a topic that often gets overlooked in branding and marketing conversations: sales conversations. While branding, content creation, and marketing are crucial for getting your business seen and building an authentic brand, at some point, you also have to do the one thing many business owners resist…selling. Let’s talk about why authentic sales conversations matter today more than ever, and how you can master them to grow your brand and serve your audience.
info_outline![142: Hear Their Stories [R2F Doors Open] show art](https://assets.libsyn.com/item/36189685?height=50&width=50)
142: Hear Their Stories [R2F Doors Open]
Authentic Brand Builders Podcast
In this special episode, you're hearing directly from the voices of my clients, entrepreneurs who’ve gone through Roadmap to Freedom and experienced real transformation in their businesses. From clarity and confidence to consistent income and freedom, these stories are proof that sustainable success is possible. If you’ve been wondering what it’s really like inside R2F, this is the episode for you. Learn more and enroll at brandmerry.com/freedom
info_outline
141: Frustrated With Marketing? Try This!
Authentic Brand Builders Podcast
Lately, I've been diving deep into the topics of content creation and marketing, releasing videos and podcast episodes about consistency, top-of-the-funnel strategies, and everything you need to market your business effectively. Why? Becaus, marketing your business can be incredibly frustrating. But here's the truth: Marketing is essential. It's how your brand gets seen and ultimately, how your brand gets paid. However, one common issue my clients and I experience is feeling disconnected from our own content. When you're disconnected, your audience feels it too. Today, I’m sharing how...
info_outline
140: Marketing Mayhem: Content Strategy with Jodie Brown
Authentic Brand Builders Podcast
Ever feel like you're churning out content day after day, but not seeing the results you want? You're definitely not the only one! It's so easy to get caught up in the whirlwind of social media updates, algorithm changes, and the latest content trends. But the real key to success isn't chasing the trends - it's about building a strong foundation for your brand. As my friend Jodie and I chatted about recently as part of our Marketing Mayhem series, your brand strategy, and your content strategy aren't just connected, they're basically inseparable. Think of them like two peas...
info_outline
139: 3 Messaging Mistakes That Keep Your Business Stuck
Authentic Brand Builders Podcast
Your content is getting views. Your emails are getting opened. You’re showing up consistently, just like all the marketing experts (including myself) tell you to… but your audience still isn’t converting. If you’ve been wondering why your content isn’t leading to more sales, the problem likely isn’t the platform, the algorithm, or even the offer itself. It’s your messaging. Messaging is the foundation of everything in your brand. It’s how you communicate what you do, who you serve, and why your audience should choose you over someone else. However, many entrepreneurs make...
info_outlineMarketing is always changing.
And right now, you might be wondering how you’re supposed to keep up with all the changes. I get it, it’s a lot!
I’ve been marketing online for over seven years, and I’ve discovered that the only constant is storytelling. My guess is you’ve heard about brand storytelling, but what about digital storytelling?
In today’s episode, I’m sharing a recent live video I did about the difference between the two and how entrepreneurs can elevate their content, and build deeper relationships online, leading to higher conversions by embarrassing digital storytelling.
Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:
-
Why most entrepreneurs get stuck in the Brand Story phase and how it's hurting your marketing
-
What Digital Storytelling is and how you can incorporate it into your content to stand out online
-
One aspect of Digital Storytelling that most entrepreneurs forget about, but has the most buzz right now
For the full content, and all the insider tips, listen to Episode 111 now.