119: Summer Habits for Entrepreneurs
Authentic Brand Builders Podcast
As a business owner and entrepreneur, I frequently preach the benefits of taking time off. I truly believe that taking not only a week off every quarter, but also an extended period of time where you’re working less can help you maintain a healthy work-life balance. Over the past three years, I’ve prioritized taking the summer off of creating new content and have implemented four key habits that have helped me ground myself and prepare for the busy season of fall and winter. I’m able to due this because I focus on sharing my content on evergreen, search engine platforms which means...
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118: Authentic Sales
Authentic Brand Builders Podcast
As an entrepreneur for over eight years, I have come to understand first-hand the challenges and also amazing successes that come with selling authentically online. When I first started my business, I remember feeling so ICK with myself when I would try to sell online. Something about it felt robotic, inauthentic, and insensitive. It wasn’t out of intention it was simply because I hadn’t made the connection to what selling my services truly was. Turns out selling is a BIG part of running any business so I quickly began to adjust the way I sold and marketed online because I knew it...
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117: Authentic Social Media Tips
Authentic Brand Builders Podcast
As a firm believer in the power of authentic brand building, I've always been on the lookout for new perspectives and strategies to enhance my approach to social media. Although it's not my go-to marketing strategy, and I’ve had a bit of a love-hate relationship with it over the years, I recognize its potential in building your brand attraction and connection. Today on the podcast, I’m excited to share a recent conversation I had with Blair Mlotek, the co-founder of Clio Social, where we talked more about her love of social media and how she supports her clients. This was such a...
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116: Website Tips that Convert
Authentic Brand Builders Podcast
After last week’s episode, I had to expand a bit more on all things website optimization. I’m a big advocate, as you’ll see in today’s post, of having a Home Base for your brand (aka your website). Your website is a powerful tool that allows you to control your narrative, support your audience as they move through the consumer buying journey, and drive conversions. It’s a crucial component in sustaining a business in the long run. Every month, I’m getting anywhere from 5,000 to 10,0000 visitors to my website. This tool allows me to create consistency in my marketing funnel,...
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115: 4 Marketing Mistakes to Avoid
Authentic Brand Builders Podcast
As an entrepreneur deeply passionate about branding and marketing, I believe that getting your brand seen is a crucial aspect of running a successful business. However, it always seems to be the hardest part for most entrepreneurs. Over the years, and working with hundreds of clients, I've come across four common mistakes that entrepreneurs often make with their marketing strategies, which impact their brand awareness. Today, on the podcast, I’m sharing the four marketing mistakes you might be making, and how to ensure you’re getting your brand seen consistently online. Inside...
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114: Marketing Plan for Solopreneurs
Authentic Brand Builders Podcast
As a Brand Strategist, I know that how you approach your marketing and content strategy is everything. Ultimately, you can have the most amazing brand, but if no one sees it then it’s not doing you any good. Most strategists are teaching social media marketing as the core of marketing, but I want to share a different approach. An approach that has been serving my 6-figure business for years. An approach that motivated me to create which teaches entrepreneurs how to effectively market their business without social media. So, today I’m breaking down the exact marketing strategy to follow if...
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113: Improve Your Content Repurposing
Authentic Brand Builders Podcast
As an entrepreneur and content creator, I have always believed in the power of repurposing content to reach a wider audience and strengthen my brand presence online. Recently, I found myself knee-deep in an Instagram Thread that discussed repurposing and after reading so many responses and opinions, I knew I needed to share my thoughts on this topic. I’ve been repurposing content for eight years. In the beginning, it was because I was working a 9 to 5, months into my postpartum journey, and building a business from scratch. Then, my goal with repurposing shifted when I took my business...
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112: My Biz Fav Tools to Work Smarter, Not Harder
Authentic Brand Builders Podcast
Are you looking to work smarter, not harder, in your business? For me, it’s a HECK YES! As a full-time business owner and home-school momma, I’m always looking for ways to speed up and streamline the work I need to do in my business. If there’s a tool that can save me time, I’m here for it. As an Authentic Brand Builder, I know it’s important to you to show up authentically both online and in your daily life. One key way to achieve this is by being a fierce protector of your time. Recently, I streamlined a lot of systems, software, and tools in my business and it’s saved me so much...
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111: Brand Story vs. Digital Storytelling
Authentic Brand Builders Podcast
Marketing is always changing. And right now, you might be wondering how you’re supposed to keep up with all the changes. I get it, it’s a lot! I’ve been marketing online for over seven years, and I’ve discovered that the only constant is storytelling. My guess is you’ve heard about brand storytelling, but what about digital storytelling? In today’s episode, I’m sharing a recent live video I did about the difference between the two and how entrepreneurs can elevate their content, and build deeper relationships online, leading to higher conversions by embarrassing digital...
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110: Storytelling Benefits for Business Owners
Authentic Brand Builders Podcast
I’ve been obsessed with storytelling for almost 8 years. And, no matter if you’re just beginning your journey with brand and digital storytelling, or you’re more of a veteran, I promise today’s episode (and blog post) is going to light a fire in you to share more stories online! I stand by my belief, that digital storytelling is one of the fastest ways to create community, build trust, increase conversions, and drive sales, and today, we’re going to explore how it can revolutionize your brand and business. Inside today’s episode of the Authentic Brand Builders podcast,...
info_outlineMarketing is always changing.
And right now, you might be wondering how you’re supposed to keep up with all the changes. I get it, it’s a lot!
I’ve been marketing online for over seven years, and I’ve discovered that the only constant is storytelling. My guess is you’ve heard about brand storytelling, but what about digital storytelling?
In today’s episode, I’m sharing a recent live video I did about the difference between the two and how entrepreneurs can elevate their content, and build deeper relationships online, leading to higher conversions by embarrassing digital storytelling.
Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:
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Why most entrepreneurs get stuck in the Brand Story phase and how it's hurting your marketing
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What Digital Storytelling is and how you can incorporate it into your content to stand out online
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One aspect of Digital Storytelling that most entrepreneurs forget about, but has the most buzz right now
For the full content, and all the insider tips, listen to Episode 111 now.