Authentic Brand Builders Podcast
Looking for simplified strategies to level up your branding and marketing? Tired of the regurgitated templates and one-size-fits all approach to running a business? The Brandmerry Podcast is here to deliver the personal branding and marketing strategies to help you create more income and impact by harnessing the power of your story and authentic voice. Host, Michelle Knight, of Brandmerry is a mother, wife, world traveler and storyteller. She is the founder and CEO of Brandmerry.com where she supports entrepreneurs in branding themselves online, marketing their message and creating more income and impact. Michelle focuses on teaching the power of storytelling to create an authentic brand that allows them to show up as they are, build a loyal community and experience time, financial and location freedom as a result of their work. Michelle left her 9 to 5, retired her husband, built a multiple-6-figure-a-year business and became digital nomads all within 5 years of launching her business. Michelle has been featured on CNBC, Entrepreneur, and Authority Magazine. Learn more at brandmerry.com
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132: Unexpected Habits that Make me a Better Business Owner
01/30/2025
132: Unexpected Habits that Make me a Better Business Owner
In 2019, I read Atomic Habits by James Clear, which completely changed my life. It forced me to have a hard look at my life and business goals and evaluate just how I was getting there with my daily actions. The next year in business I doubled my growth, the following year we grew another 20%, and the harmony that I experienced between my personal and professional life changed completely. I credit so much of this with prioritizing what I was doing behind the scenes, the unexpected daily habits that gave me the space and advantage to make me a better business owner. Today on the Authentic Brand Builders podcast (and blog) we’re diving into those unexpected habits that have made me a better business owner. I’m a firm believer that how we spend our time directly affects how we run our businesses, and we’ll uncover that today. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: The habit that transformed my productivity, and has allowed me to get more done in less time - it’s been one of my secrets to working smarter, not harder. What I implemented into my habit stack when I got burned out on personal development and how my business changed as a result. My “Not-To-Do-List” and how I use it as a business owner.
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131: Starting a Business? 5 Strategies I Wish I Would Have Prioritized
12/12/2024
131: Starting a Business? 5 Strategies I Wish I Would Have Prioritized
As we wrap up another year and get ready to step into the new year, I’ve been reflecting on what I would do if I were to start my business from scratch today. Having been an entrepreneur for nine years, I’ve seen the ups, downs, and dramatic changes in the industry. There are things that have completely shifted and things that honestly have remained the same. Here are five approaches that I believe would accelerate your business growth and set you up for long-term success. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: Why PR should be your top priority and how building a network of collaborators can accelerate your brand growth. The secret to focusing on sales from day one and how long-form content like podcasts and YouTube can drive sustainable success. The essential mindset changes you need to take confident action and make your business thrive.
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130: Marketing Mayhem: 2025 Predictions
12/05/2024
130: Marketing Mayhem: 2025 Predictions
Every year, I share my marketing predictions for the year ahead. I’ve been doing this since 2018, and this year I'm thrilled to share a bit of a twist. I sat down with my friend Jodie Brown, to kick off a new series where you can essentially be a “fly on the wall,” listening in as Jodie and I take a deep dive into the world of marketing today. And, today’s episode is centered around predictions we’re making for 2025. Join us in this new series, on the Authentic Brand Builders Podcast, called Marketing Mayhem. In today’s episode, we’ll talk about: The 5 marketing predictions we see being a top priority in 2025. The singular trend we see picking up even more momentum in 2025 - if you’re not already doing this NOW is the time. The truth about niching down in the online space today. For the full content, and all the insider tips, listen to Episode 130 now.
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129: 5 Things to Do if You're Ready to Scale in 2025
11/21/2024
129: 5 Things to Do if You're Ready to Scale in 2025
As we gear up for a new year, it's time to start thinking about 2025. While I don’t feel completely ready for a new year, I can’t help but recognize that my brain is already thinking ahead. So, I asked myself, “If we were to sit down for coffee, and you were ready to scale your business in the new year to the 6-figure mark, what would I want you to know? If you are ready to scale your businesses to the six-figure mark, there is an overwhelming amount of information available online, but not all of it is super strategic. Today, I want to share five strategic actions that are essential for your growth without making you feel like you're drowning in planning details. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: A quick improvement you can make to your website that will result in qualified leads finding you on Google. Why video marketing is a must and how to embrace it as your most authentic self. How consumer minds have changed over the years and how you can make a single adjustment to ensure you’re not overlooked by your ideal customers.
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128: Authentic Advertising with Kwadwo
11/14/2024
128: Authentic Advertising with Kwadwo
In this episode of The Authentic Brand Builders Podcast, I sit down with Kwadwo, a skilled Meta ads expert, to explore what it truly takes to create successful, authentic Facebook and Instagram ad campaigns. Together, we take a deep dive into strategies to approach Facebook and Instagram ads with patience and authenticity, even in today’s landscape where people are more skeptical than ever about advertising. We talk about everything from optimizing ad funnels and the timing of your first ad to creating scalable campaigns that build real trust with your audience. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: How ads amplify your brand and when to get started with ad campaigns after your organic strategy has been proven. The importance of testing your ads, from ad copy to visuals, testing each element can help keep costs down while improving performance and targeting. How to focus on genuine, trust-building ads that don’t just sell but also engage and educate your audience during a time when audiences are more cautious.
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127: My fear of being visible and three journal prompts that helped me
10/31/2024
127: My fear of being visible and three journal prompts that helped me
In the online business and branding world, visibility is crucial. It’s not just about putting yourself out there online; it's about truly showing up as your authentic self, something I’ve found over the years can be incredibly difficult. As someone who has been creating and publicly sharing content over the past eight years, I still struggle with a fear of visibility, and today, I want to talk about a personal journey I’ve taken recently concerning visibility and how I navigate my relationship with social media as an entrepreneur and brand strategist. I’m also giving you the three journal prompts that helped me uncover this fear and start taking action to move forward. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: My recent discovery around visibility and specifically what was holding me back from social media. The importance of asking yourself the hard questions to create an authentic and aligned brand online. Three journal prompts to get you started in discovering what is holding you back from getting your brand seen. Get your free Brand Roadmap at brandmerry.com/brandroadmap
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126: Part Two: Perfectionism and Entrepreneurship with Martina Fink
10/24/2024
126: Part Two: Perfectionism and Entrepreneurship with Martina Fink
Perfectionism is a topic close to my heart and, as a recovering perfectionist myself, I know it's something many of you are navigating too. This two-part episode is inspired by a conversation with my dear friend Martina Fink—a specialist in self-care and helping perfectionists embrace change. Perfectionism can be a tricky hurdle for many entrepreneurs. I've been open about my battles with it, a struggle familiar to many of my clients. Martina emphasizes the importance of shifting focus from external validation to living from the inside out. This means detaching from others' expectations and instead doing what truly brings you joy and fulfillment. Martina and I first connected at a mastermind event in 2017 and have since become the best of friends. I’m thrilled to share insights from our chat, focusing on showing up in the online space as a perfectionist, trusting oneself, and taking bold steps as entrepreneurs and women. Inside this two-episode special of the Authentic Brand Builders podcast, we’ll dive into: How to build a brand when you struggle with comparisonitis and the perfectionism trap on social media. One of the most powerful journal prompts from Martina, to help you discover your true passions. How to take action or make big changes when you’re worried about looking silly or failing publicly. The process of trusting yourself as a business owner and perfectionist.
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125: Part One: Perfectionism and Entrepreneurship with Martina Fink
10/17/2024
125: Part One: Perfectionism and Entrepreneurship with Martina Fink
In this episode of the Authentic Brand Builders Podcast, I'm chatting with Martina Fink on all things perfectionism and running a business. Together, we explore strategies to build a brand as a perfectionist. You'll uncover how to navigate external expectations, trust your intuition, and balance masculine and feminine energies to enhance personal well-being and business performance. With insights from Martina's journey from Apple store manager to certified health coach, we talk all things self-trust, emotional health, creative inspiration, and practical journaling prompts to help identify true desires and brand identity.
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124: My Content Strategy Shifts
10/10/2024
124: My Content Strategy Shifts
Many people believe that consistency means showing up every single day without a break, but I don't see that as sustainable. In addition, content strategies must shift not only to the demands of the market but also to personal life demands as well. Over the past eight years of being a business owner, my content strategy has shifted numerous times. I've learned to value intentional breaks, which allow me to recharge and continue delivering valuable content, as well as completely overhauling my strategy when it no longer serves me. If you've noticed a theme in our recent Authentic Brand Builder Podcast episodes, you're not alone. We're all about sharing behind-the-scenes lessons and experiences directly from my journey. As you know, storytelling is a core part of my message, and today, I'm excited to dive into discussing my content strategy and how it’s changed throughout the years, and what drove those changes. I'm pulling back the curtain to share my evolving content strategy over the past eight years as a business owner. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: The evolution of my content strategy throughout my eight years as a business owner, from the birth of my son, traveling in an RV, and today. The unrealistic expectation of daily consistency when it comes to content creation and how I’ve shifted my strategy to meet both personal and business demands. The importance of adapting strategies to fit lifestyle changes to maintain effectiveness without burnout. Personally, I think this is the perfect episode to watch or listen to because of the storytelling aspect.
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123: Online Challenges: My Tips and Takeaways
10/03/2024
123: Online Challenges: My Tips and Takeaways
I've been hosting live challenges for seven years, and with conversion rates averaging between 5% to 7%, and the average 1% to 3%, it's clear they are impactful. I’ve honed a process that consistently drives results with my live challenge, and with everyone talking about webinars, I want to offer a different perspective. Live challenges allow you to give massive value to your community during a designated time frame, but give you the space to go deeper, something a 60-90 minute webinar can not. Plus, in a short time, your audience can follow your challenge and instantly see results, which builds connection and trust quickly. It's an amazing strategy and tool to not only grow your community, but also nurture and develop your community so they are ready to invest in your offer. So whether you're launching a new program, live launching an existing one, or wanting to fill your 1:1 program, a well-executed challenge can be a game-changer. Today, I am excited to share with you not only why these challenges work so well but also walk you through the step-by-step process for setting up your online challenge. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: The exact process you need to get your online challenge ready and deliver insane value to your audience. My top tips for structuring your videos for higher conversions, and how to increase show-up rates. A little insider secret I use to support my challenge participants in feeling great about joining my offer.
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122: My Biggest Lesson When Growing a Team
09/26/2024
122: My Biggest Lesson When Growing a Team
If you think that you have to have a big team to run a successful online business, I’m glad you’ve found this post. I used to think the exact same thing, but my experience has taught me otherwise. When I first started my business, like so many of you, I was a solopreneur. I didn't have the extra money to pay someone when I was trying to simply pay myself. So, I dedicated most of my time to the business, creatively thinking about it and providing for my family. This approach worked well for a while. As I started taking on more marketing responsibilities, I began considering hiring a team. Industry advice pointed me towards hiring for admin work: scheduling clients, sending contracts, etc. These tasks never quite justified the need for hiring someone in my mind. I instead thought about the areas where hiring help would directly contribute to generating revenue. My first hire was a Virtual Assistant (VA) for contracted work, specifically for marketing-related tasks. I remember feeling nervous about the financial commitment, but it quickly paid off. This small hire allowed me to reclaim valuable time, which I used to focus on revenue-generating activities like hosting live events and webinars. From there, I began to think hiring a big team was needed - boy was I wrong. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: One of my most expensive lessons with hiring a team and what it taught me. The first few steps to take and things to consider when hiring team members. The type of first hire I recommend every solopreneur consider for the highest ROI. For the full content, and all the insider tips, listen to Episode 122 now.
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121: How to Find the Right Strategy for You
09/12/2024
121: How to Find the Right Strategy for You
I get it, all the marketing strategies available online can be overwhelming, especially for entrepreneurs. But, let me be honest with you for a second - THEY ALL WORK! The idea that there is one magical approach that fits all is a myth. What works for you determines who you are as a person, your schedule, and what aligns with your brand. Every business, every brand, and every entrepreneur is unique, so the approach that works wonders for one might completely miss the mark for another. Today’s episode is all about how to identify the best marketing strategy for you and why authenticity in your marketing strategy is key to your brand’s success. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: Why your marketing strategy is a direct reflection of your authentic brand and might even play the largest role in your brand’s success. The 3 levels of marketing that every strategy NEEDS to hit consistently to have leads and sales. The top questions to ask yourself to determine which marketing strategy will work for YOUR brand. **I’ve included the main points below, but I encourage you to dive into the full episode via audio or video! For the full content, and all the insider tips, listen to Episode 121 now.
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120: Summer Break Recap and Lessons Learned
09/05/2024
120: Summer Break Recap and Lessons Learned
Summer may not be officially over, but it sure feels like fall with all things pumpkin pie and spice. And with the transition to fall, comes a new season of the Authentic Brand Builders Podcast. If you’re new here or unfamiliar with my approach to building and running a business, I’m all about sustainability. For the past few years, I’ve prioritized taking a summer break to dive deep into my business and spend quality time with my family. This past summer was no exception. In an episode aired before my break, I explained that this wasn't a full sabbatical where I stepped away completely, but rather a period of minimized output. This allowed me to relax and recharge, which is crucial for every business owner. Taking a break from creating new content freed up a lot of my time, enabling me to explore aspects of my business I usually don’t have time for. As we jump into new episodes, I am excited to share a recap of my summer and some of the exciting discoveries and changes that happened behind the scenes at Brandmerry. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: Why I always prioritize taking an intentional break from content creation and how it doesn’t affect my ability to get leads or make sales in my business. The #1 experiment I’m so thankful I did back in 2016, and how this summer proved it only gets better with time. A reminder that sometimes what you want isn’t meant to be in that moment, but with patience and experimentation it will be better than imagined. **I’ve included the main points below, but I encourage you to dive into the full episode via audio or video! For the full content, and all the insider tips, listen to Episode 120 now.
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119: Summer Habits for Entrepreneurs
05/09/2024
119: Summer Habits for Entrepreneurs
As a business owner and entrepreneur, I frequently preach the benefits of taking time off. I truly believe that taking not only a week off every quarter, but also an extended period of time where you’re working less can help you maintain a healthy work-life balance. Over the past three years, I’ve prioritized taking the summer off of creating new content and have implemented four key habits that have helped me ground myself and prepare for the busy season of fall and winter. I’m able to due this because I focus on sharing my content on evergreen, search engine platforms which means my content is still working even when I’m not! If you’re considering taking some time off this summer or restructuring your schedule to allow more time for other things, this post will give you some summer habits I swear by. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: Why analysis is so important as a business owner, and my top platforms and tools I use to take a deeper dive. What I do with my time when I’m not over here creating new content, and how these habits help me sustain revenue and prepare for the busy season. The type of content I prioritze throughout the year to make this break possible and take some time to work less, and truly ground myself.
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118: Authentic Sales
05/02/2024
118: Authentic Sales
As an entrepreneur for over eight years, I have come to understand first-hand the challenges and also amazing successes that come with selling authentically online. When I first started my business, I remember feeling so ICK with myself when I would try to sell online. Something about it felt robotic, inauthentic, and insensitive. It wasn’t out of intention it was simply because I hadn’t made the connection to what selling my services truly was. Turns out selling is a BIG part of running any business so I quickly began to adjust the way I sold and marketed online because I knew it was necessary and if it didn’t feel good to me, I knew I wouldn’t do it. Now, I get to support my clients and community members in finding their authentic voice when it comes to selling their services. Today, I’m excited to share some of my top discoveries and tips with you because I know this is a main concern and struggle for a lot of authentic brand builders. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: Two selling trends that need to disappear because of their push strategy. Two of my favorite selling strategies that focus on pulling your audience in and making them feel seen, heard, and understood. The simple mindset shift I made that resulted in more consistent, feel-good sales as an online business owner.
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117: Authentic Social Media Tips
04/25/2024
117: Authentic Social Media Tips
As a firm believer in the power of authentic brand building, I've always been on the lookout for new perspectives and strategies to enhance my approach to social media. Although it's not my go-to marketing strategy, and I’ve had a bit of a love-hate relationship with it over the years, I recognize its potential in building your brand attraction and connection. Today on the podcast, I’m excited to share a recent conversation I had with Blair Mlotek, the co-founder of Clio Social, where we talked more about her love of social media and how she supports her clients. This was such a fascinating conversation and I felt like Blair was speaking my language on topics of authenticity, repurposing, and building connections. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: The 2024 social media trends that Blair and I are most excited about and how you can use them to your benefit as an online marketer. Blair’s top tips for planning your social media content efficiently and effectively. The importance of building community on social media and how Blair suggests getting started.
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116: Website Tips that Convert
04/11/2024
116: Website Tips that Convert
After last week’s episode, I had to expand a bit more on all things website optimization. I’m a big advocate, as you’ll see in today’s post, of having a Home Base for your brand (aka your website). Your website is a powerful tool that allows you to control your narrative, support your audience as they move through the consumer buying journey, and drive conversions. It’s a crucial component in sustaining a business in the long run. Every month, I’m getting anywhere from 5,000 to 10,0000 visitors to my website. This tool allows me to create consistency in my marketing funnel, and make sure that those that land on my website are supported. In this post, we'll dive into some top tips for optimizing your website and increasing conversions to help you make the most out of your online presence. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: How to create a clear website roadmap for your ideal customer that helps them move through the consumer buying journey with ease. The importance of reiterating or repeating yourself across your website copy, and the three main elements to repeat! A simple hack that can increase your conversions almost instantly!
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115: 4 Marketing Mistakes to Avoid
04/04/2024
115: 4 Marketing Mistakes to Avoid
As an entrepreneur deeply passionate about branding and marketing, I believe that getting your brand seen is a crucial aspect of running a successful business. However, it always seems to be the hardest part for most entrepreneurs. Over the years, and working with hundreds of clients, I've come across four common mistakes that entrepreneurs often make with their marketing strategies, which impact their brand awareness. Today, on the podcast, I’m sharing the four marketing mistakes you might be making, and how to ensure you’re getting your brand seen consistently online. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: A trend I’m seeing all over social media that is steering entrepreneurs in the wrong direction. A controversial topic among mentors and marketers, and why I think your website is crucial to marketing success. A simple tweak you can make to your marketing strategy that will help you feel more confident in your marketing moves.
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114: Marketing Plan for Solopreneurs
03/28/2024
114: Marketing Plan for Solopreneurs
As a Brand Strategist, I know that how you approach your marketing and content strategy is everything. Ultimately, you can have the most amazing brand, but if no one sees it then it’s not doing you any good. Most strategists are teaching social media marketing as the core of marketing, but I want to share a different approach. An approach that has been serving my 6-figure business for years. An approach that motivated me to create which teaches entrepreneurs how to effectively market their business without social media. So, today I’m breaking down the exact marketing strategy to follow if you don’t have a marketing budget, and don’t have a team to help you create and distribute your content. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: Why most entrepreneurs get overwhelmed with marketing (Hint: it’s not you, it’s what you’re being taught). A strategy that works no matter if you prefer writing, speaking, or creating videos. The importance of creating an omnichannel approach to your marketing efforts if you’re craving simplicity and sustainability.
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113: Improve Your Content Repurposing
03/21/2024
113: Improve Your Content Repurposing
As an entrepreneur and content creator, I have always believed in the power of repurposing content to reach a wider audience and strengthen my brand presence online. Recently, I found myself knee-deep in an Instagram Thread that discussed repurposing and after reading so many responses and opinions, I knew I needed to share my thoughts on this topic. I’ve been repurposing content for eight years. In the beginning, it was because I was working a 9 to 5, months into my postpartum journey, and building a business from scratch. Then, my goal with repurposing shifted when I took my business “full time” and wanted to expand my reach to other platforms. I consider myself an expert in this topic so today I’m sharing my thoughts on the art of repurposing and its impact on building an authentic brand online. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: The controversy around repurposing and what most entrepreneurs and content creators are getting wrong. The #1 thing you need to understand around repurposing to be successful and make sure you’re not annoying your audience. How I repurpose my content, and ways to improve your repurposing strategy!
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112: My Biz Fav Tools to Work Smarter, Not Harder
03/14/2024
112: My Biz Fav Tools to Work Smarter, Not Harder
Are you looking to work smarter, not harder, in your business? For me, it’s a HECK YES! As a full-time business owner and home-school momma, I’m always looking for ways to speed up and streamline the work I need to do in my business. If there’s a tool that can save me time, I’m here for it. As an Authentic Brand Builder, I know it’s important to you to show up authentically both online and in your daily life. One key way to achieve this is by being a fierce protector of your time. Recently, I streamlined a lot of systems, software, and tools in my business and it’s saved me so much time. The results have been great, so I want to share them with you today. In this week’s podcast episode, I'll share some insights into how you can streamline your workflow and boost your productivity using a few key systems and software tools. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: The one business tool I can’t live without and how it supports me in every aspect of my business. The two main tools I use to streamline my content creation process and make sure I’m able to show up on multiple platforms without wasting time. The six tools I’m loving right now, and how I’m using them in the day-to-day aspects of my business.
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111: Brand Story vs. Digital Storytelling
02/29/2024
111: Brand Story vs. Digital Storytelling
Marketing is always changing. And right now, you might be wondering how you’re supposed to keep up with all the changes. I get it, it’s a lot! I’ve been marketing online for over seven years, and I’ve discovered that the only constant is storytelling. My guess is you’ve heard about brand storytelling, but what about digital storytelling? In today’s episode, I’m sharing a recent live video I did about the difference between the two and how entrepreneurs can elevate their content, and build deeper relationships online, leading to higher conversions by embarrassing digital storytelling. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: Why most entrepreneurs get stuck in the Brand Story phase and how it's hurting your marketing What Digital Storytelling is and how you can incorporate it into your content to stand out online One aspect of Digital Storytelling that most entrepreneurs forget about, but has the most buzz right now For the full content, and all the insider tips, listen to Episode 111 now.
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110: Storytelling Benefits for Business Owners
02/22/2024
110: Storytelling Benefits for Business Owners
I’ve been obsessed with storytelling for almost 8 years. And, no matter if you’re just beginning your journey with brand and digital storytelling, or you’re more of a veteran, I promise today’s episode (and blog post) is going to light a fire in you to share more stories online! I stand by my belief, that digital storytelling is one of the fastest ways to create community, build trust, increase conversions, and drive sales, and today, we’re going to explore how it can revolutionize your brand and business. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: The incredible benefits of digital storytelling including why consumers are craving it and its effectiveness in building brand trust and loyalty. The surprising, and not often talked about, reason storytelling can help you build a more authentic and aligned business. Why it matters less about the specific story you share and more about how you share it. For the full content, and all the insider tips, listen to Episode 110 now.
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109: Fall Back in Love With Content Creation
02/15/2024
109: Fall Back in Love With Content Creation
Today, on the Authentic Brand Builders podcast I want to talk to you about a topic that's near and dear to my heart: content creation. As an entrepreneur and small business owner, creating content is not just important, it's essential. It's how we show up, tell people about our brand and our business, and connect with our audience. I’ve been creating content online for almost eight years, consistently I might add, in the form of videos, podcasts, blogs, social media posts, and utilizing various platforms. So, I get that it’s important, but I also know firsthand that content creation can feel like a chore. That's why I want to share with you five ways that have helped me fall back in love with the process over the years, and I hope they'll make it easier and more enjoyable for you too. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: The importance of staying inspired as a content creator and how I’ve been able to do it for eight years. The best piece of advice I ever received about how I consume information online and how it’s impacted me as a content creator. The #1 thing I do when I’m not feeling lit up by my content and how it always reignites my creativity to show up. For the full content, and all the insider tips, listen to Episode 109 now.
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108: Authentic AI with Kinsey from Feel Good Social
02/08/2024
108: Authentic AI with Kinsey from Feel Good Social
Like you, I’ve had my reservations about using AI in my marketing. At first, I ignored it, but as interest spread, I was determined to find ways to utilize AI tools to streamline my process. For the past year, I’ve been using AI to help me repurpose my content (this blog was created by taking a podcast transcription and condescending it using my favorite tool Descript), brainstorming, and condensing my ideas. But, I’ve continued to be mindful of the conversation around AI and content. How do we utilize these tools while still being authentic to our brand? That’s why, I am super excited to share my conversation about AI with and the . Kinsey and I are both passionate about authenticity, and we had an incredible chat exploring how Artificial Intelligence (AI) can be used genuinely to engage and connect with your target audience while keeping your brand's uniqueness intact. As a former client of Brandmerry, I knew Kinsey was just the person to bring on the podcast to talk about AI and ChatGPT since they are both all the craze. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: How to train ChatGPT and other AI tools, to create authentic copy and results for your brand. How to use AI tools outside of just writing copy, and how they can save you hours every week with your marketing. Some of Kinsey and I’s favorite tools to use that serve as an assistant to our brand and business goals.
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107: Behind-the-Scenes: Brand Refresh
02/01/2024
107: Behind-the-Scenes: Brand Refresh
This week, I'd like to take you behind the scenes of my recent brand refresh, which resulted in a brand new website and an updated podcast. This episode is a continuation where I talked about knowing when it's time for a brand refresh and signs that might indicate it’s time you refreshed yours as well. Now, I’m sharing my process (the same process I use with clients) and some of my top tips! Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: The simplified process, I use and guide my clients through to make updating their existing brand so much easier. The crucial role brand messaging plays in the success of your website. The importance of having a trusted person in your corner for feedback, and why I don’t recommend asking just anyone! For the full content, and all the insider tips, listen to Episode 107 now.
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106: 4 Signs it's Time for a Brand Refresh
01/25/2024
106: 4 Signs it's Time for a Brand Refresh
In today's rapidly evolving business landscape, staying relevant and maintaining a strong brand presence is essential. As entrepreneurs, we often find ourselves questioning if it's time for a brand refresh. In this week’s episode, I’m sharing my own journey of refreshing my brand while providing some of the top reasons I was ready to update my brand. If you’re a business owner considering a rebrand or refresh, these four signs will help you determine if it's time for your own update. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: The mishap I made in 2022, when I thought I was ready for a brand refresh, but wasn’t. The process I went though to determine it was time to update my existing brand, and how I knew! The four things to consider when going through your own brand refresh so you don’t rush into anything. **I’ve included the main points below, but since this is a vulnerable episode listening gives you the full experience, and I highly recommend it. For the full content, and all the insider tips, listen to Episode 106 now.
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105: My year didn't go as planned
12/14/2023
105: My year didn't go as planned
Episode 105, celebrates the final episode of 2023, and I want to share with you that my year did not go according to plan. I know it might not feel like a shocker to you, that not everyone’s life goes exactly as planned, but I find it just isn’t talked about a lot in the entrepreneur and small business world. It's been a year of growth, redefining success, and finding joy in the unexpected. Join me as I reflect on the past year and share the valuable lessons I've learned to support you on your journey. While it's not always easy to be vulnerable and transparent, like I am in this episode, sharing our real experiences can inspire and connect us on a deeper level, and I’m here for that! Inside today’s episode of the Brandmerry Podcast, we’ll dive into: How my plans shifted in Q2, how I reframed my belief around my goals, and how it impacted the rest of my year. My area where I grew the most (hint: it’s outside of business, but plays such a vital role). How previous content I had created supported me in rediscovering what time management and scheduling looked like for me. **I’ve included the main points below, but since this is a vulnerable episode listening gives you the full experience, and I highly recommend it. For the full content, and all the insider tips, listen to Episode 105 now.
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104: 2024 Marketing Predictions
12/07/2023
104: 2024 Marketing Predictions
I love this annual tradition that we have here on the podcast where I share my marketing and business predictions for the next year. So today I want to share with you my 2024 marketing predictions so you can be ready as we approach another year in business. You’re specifically getting 5 key trends to watch or adapt to your current marketing strategy, with an emphasis on customer connection. Inside today’s episode of the Brandmerry Podcast, we’ll dive into: My top five 2024 marketing predictions for entrepreneurs and small business owners. How video marketing is changing once again, and why you’re going to love this shift! How you can meet customer demand and connect with your customers utilizing the power of brand storytelling. For the full content, and all the insider tips, listen to Episode 102 now.
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103: Plan Your Next Year in Business
11/30/2023
103: Plan Your Next Year in Business
In a recent podcast episode, I shared insights into a designed exclusively for entrepreneurs. Today, I want to give you a glimpse into my signature planning process, by walking you through the steps I use to plan each year in business. Not only will I provide you with a sneak peek into some essential questions, but I'll also guide you on how to implement this framework as you prepare for the year ahead. Pro tip: If you're eager to take your planning game to the next level, consider checking out my course, Brand New Plan, at . This program was created to help entrepreneurs create authentic goals and align their planning strategies with ease. Inside today’s episode of the Brandmerry Podcast, we’ll dive into: The 6-step process I use to plan my business each year that ensures I remain consistent at a 6-figure minimum. The important pre-planning phase that most entrepreneurs skip, but will make your process so much easier The exact questions to ask yourself at each stage of the planning process, and what data is essential to have. For the full content, and all the insider tips, listen to Episode 102 now.
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