Authentic Brand Builders Podcast
Looking for simplified strategies to level up your branding and marketing? Tired of the regurgitated templates and one-size-fits all approach to running a business? The Brandmerry Podcast is here to deliver the personal branding and marketing strategies to help you create more income and impact by harnessing the power of your story and authentic voice. Host, Michelle Knight, of Brandmerry is a mother, wife, world traveler and storyteller. She is the founder and CEO of Brandmerry.com where she supports entrepreneurs in branding themselves online, marketing their message and creating more income and impact. Michelle focuses on teaching the power of storytelling to create an authentic brand that allows them to show up as they are, build a loyal community and experience time, financial and location freedom as a result of their work. Michelle left her 9 to 5, retired her husband, built a multiple-6-figure-a-year business and became digital nomads all within 5 years of launching her business. Michelle has been featured on CNBC, Entrepreneur, and Authority Magazine. Learn more at brandmerry.com
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143: What I’m Letting Go of in My Business and What’s Coming Next
05/08/2025
143: What I’m Letting Go of in My Business and What’s Coming Next
It’s the final episode of the season, and I’m pulling back the curtain on what’s been shifting behind the scenes at Brandmerry. From simplifying my offers to leaning into more sustainable content (hello SEO and YouTube!), I’m sharing the real reasons behind these changes and what’s coming next. If you’ve ever felt the pull to pivot or redefine your version of success—this episode is for you.
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142: Mastering Sales Conversations Authentically with Leah Getts
05/01/2025
142: Mastering Sales Conversations Authentically with Leah Getts
Welcome back, friend, to another episode of the Authentic Brand Builders Podcast! Today, we’re diving into a topic that often gets overlooked in branding and marketing conversations: sales conversations. While branding, content creation, and marketing are crucial for getting your business seen and building an authentic brand, at some point, you also have to do the one thing many business owners resist…selling. Let’s talk about why authentic sales conversations matter today more than ever, and how you can master them to grow your brand and serve your audience.
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142: Hear Their Stories [R2F Doors Open]
04/17/2025
142: Hear Their Stories [R2F Doors Open]
In this special episode, you're hearing directly from the voices of my clients, entrepreneurs who’ve gone through Roadmap to Freedom and experienced real transformation in their businesses. From clarity and confidence to consistent income and freedom, these stories are proof that sustainable success is possible. If you’ve been wondering what it’s really like inside R2F, this is the episode for you. Learn more and enroll at brandmerry.com/freedom
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141: Frustrated With Marketing? Try This!
04/03/2025
141: Frustrated With Marketing? Try This!
Lately, I've been diving deep into the topics of content creation and marketing, releasing videos and podcast episodes about consistency, top-of-the-funnel strategies, and everything you need to market your business effectively. Why? Becaus, marketing your business can be incredibly frustrating. But here's the truth: Marketing is essential. It's how your brand gets seen and ultimately, how your brand gets paid. However, one common issue my clients and I experience is feeling disconnected from our own content. When you're disconnected, your audience feels it too. Today, I’m sharing how you can realign with your content through storytelling to simplify your marketing and enhance audience connection. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: Why your struggle with marketing might not be about your skills, but rather about your content alignment. 5 actionable strategies to effortlessly weave personal and micro stories into your marketing for improved connection, engagement, and conversions. How to prioritize content that genuinely excites you boosts creativity, consistency, and ultimately drives stronger audience relationships and results.
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140: Marketing Mayhem: Content Strategy with Jodie Brown
03/27/2025
140: Marketing Mayhem: Content Strategy with Jodie Brown
Ever feel like you're churning out content day after day, but not seeing the results you want? You're definitely not the only one! It's so easy to get caught up in the whirlwind of social media updates, algorithm changes, and the latest content trends. But the real key to success isn't chasing the trends - it's about building a strong foundation for your brand. As my friend Jodie and I chatted about recently as part of our Marketing Mayhem series, your brand strategy, and your content strategy aren't just connected, they're basically inseparable. Think of them like two peas in a pod! Marketing might get someone's attention, but it's your branding that makes them stay. Jodie always says, "Marketing is like asking someone on a date. Branding is the reason they'll say yes." And it's SO true! Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: Why your brand foundation is the key to creating effective content that grows your business consistently, even when algorithms change. The importance of repetition in your content strategy and how it directly builds your authority and visibility. How to simplify and systematize your content creation, leveraging multiple platforms without the overwhelm.
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139: 3 Messaging Mistakes That Keep Your Business Stuck
03/20/2025
139: 3 Messaging Mistakes That Keep Your Business Stuck
Your content is getting views. Your emails are getting opened. You’re showing up consistently, just like all the marketing experts (including myself) tell you to… but your audience still isn’t converting. If you’ve been wondering why your content isn’t leading to more sales, the problem likely isn’t the platform, the algorithm, or even the offer itself. It’s your messaging. Messaging is the foundation of everything in your brand. It’s how you communicate what you do, who you serve, and why your audience should choose you over someone else. However, many entrepreneurs make mistakes that cause their messaging to fall flat, leading to low engagement, slow audience growth, and missed sales opportunities. In this post, I’m breaking down the three biggest messaging mistakes that might be costing you customers, and how to fix them: Vague messaging that doesn’t clearly communicate what you do or who you serve Lack of storytelling, making it harder to connect with your audience on an emotional level Inconsistent messaging, which confuses potential customers and weakens your brand recognition If your content isn’t converting, one of these three issues is likely the reason.
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138: 5 Reasons Entrepreneurs Struggle to Stay Consistent
03/13/2025
138: 5 Reasons Entrepreneurs Struggle to Stay Consistent
Let’s talk about something that affects so many entrepreneurs… …staying consistent. You know, that thing we all promise ourselves we’ll do, right before we fall off the map and ghost our audience for two weeks (or let’s be real, two months). Consistency is the backbone of business growth, but let’s be honest, most entrepreneurs struggle with it. Not because they don’t care, but because they’re trying to do it in a way that isn’t sustainable. So, if you’ve ever felt stuck in a start-stop cycle with your content, this post is for you. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: Five major reasons entrepreneurs struggle with consistency and how to fix them. How to stay consistent without burning out by creating a sustainable content strategy that fits your business and lifestyle. Why your struggle with consistency isn’t a YOU problem, but rather a strategy problem.
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137: Brand Refresh Checklist
03/06/2025
137: Brand Refresh Checklist
As entrepreneurs, we often reach a point where our brand just doesn't feel right anymore. Maybe you look at your website, your content, or your messaging, and it just doesn't reflect who you are today. It happens to the best of us, including me! A few years ago, I found myself in this exact position. My brand no longer felt authentic to where I was in my life and business. In this episode, I’ll walk you through the signs that it might be time for a brand refresh and share the exact steps I took to refresh my own brand. Let's dive into the checklist you can use to ensure your brand stays in alignment with where you are now and where you're headed! Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: How to recognize the signs that it’s time for a brand refresh (Hint: it’s more than just a new logo or color palette). The simple steps to align your messaging and visuals with your evolving business. How to use a brand refresh to reconnect with your audience and reignite your passion for your brand.
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136: Can AI Help You Build Your Brand?
02/27/2025
136: Can AI Help You Build Your Brand?
As someone who’s been helping entrepreneurs build authentic brands for nearly a decade, the rise of AI has definitely caught my attention. But here’s the big question: Can AI really help you build your brand without sacrificing its authenticity? If you’re wondering how AI fits into the mix of building a brand that truly represents you, your story, and your mission, today’s post is for you. In today’s episode of the Authentic Brand Builders Podcast, I dive into why branding is the foundation of your business, how AI can complement your efforts (and speed them up), and why authenticity should always come first. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: Why branding is the foundation of your business (and why skipping it can hurt you long-term). How AI can speed up your branding process (without sacrificing your authenticity). Why staying true to your brand voice is non-negotiable for long-term success and how it can help AI provide better content down the line.
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135: Authentic Metrics with Ally Anderson
02/20/2025
135: Authentic Metrics with Ally Anderson
In the fast-paced world of entrepreneurship, tracking data can often feel overwhelming. But when done right, it can free you from the uncertainty and guesswork that often accompany business decisions. You need to be tracking your data, but it’s not as complex as you might think based on what other entrepreneurs are doing. We’re all about authenticity here, and understanding your authentic metrics is key. I invited Ally, a data strategist from Akari Digital, to the Authentic Brand Builders Podcast, to help you understand which data to use in your business. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: Exactly which key metrics entrepreneurs should track (and which ones to ignore) so you can finally make informed decisions about your marketing. Ally’s signature framework for tracking data in a way that feels simple, strategic, and actually helps you grow your business. How to use data to pinpoint what’s working, what’s not, and how to adjust without burning your business down.
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134: Authentic Copywriting Tips with Elise Hodge
02/13/2025
134: Authentic Copywriting Tips with Elise Hodge
As entrepreneurs, we often face many challenges, and for me, one of the toughest was mastering copywriting. I know it might surprise some of my clients, given how quickly I now whip up blog posts, emails, and other content, but copywriting was something I struggled with in the beginning. I’m sharing this because if you’re a business owner who’s feeling overwhelmed by writing your own copy, you’re not alone. This is exactly why I wanted to bring on Elise Hodge, a funnel strategist and conversion copywriter who has helped countless coaches and course creators make daily sales on autopilot. Elise and I connected through a shared passion for simplifying business processes, and I knew she’d be the perfect guest to help you build confidence with your copywriting. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: Tips to build confidence in your writing, and create copy that connects with your audience and drives conversions. How to craft email and sales funnels that automate sales and engage your ideal clients. Practical advice on identifying your unique voice and using it to create authentic, compelling copy that resonates with your audience.
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133: Diversifying Your Income with Whitney Bonds
02/06/2025
133: Diversifying Your Income with Whitney Bonds
Ever wondered if affiliate marketing could work for you—even if you have a small (or even nonexistent) audience? Or maybe you’re exploring new ways to diversify your income in the ever-evolving world of entrepreneurship? In today’s episode of the Authentic Brand Builders Podcast, I’m chatting with Whitney Bonds, who built a multi-six-figure business and grew a thriving YouTube channel with over 140,000 subscribers all from scratch using affiliate marketing. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: How the birth of her second child pushed Whitney to find ways to work from home, leading her to start a blog and jump into affiliate marketing. Why affiliate marketing is a powerful income stream, especially for those who aren’t ready to create their own products just yet. A simple content hack using already-performing content that can take your YouTube strategy to the next level.
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132: Unexpected Habits that Make me a Better Business Owner
01/30/2025
132: Unexpected Habits that Make me a Better Business Owner
In 2019, I read Atomic Habits by James Clear, which completely changed my life. It forced me to have a hard look at my life and business goals and evaluate just how I was getting there with my daily actions. The next year in business I doubled my growth, the following year we grew another 20%, and the harmony that I experienced between my personal and professional life changed completely. I credit so much of this with prioritizing what I was doing behind the scenes, the unexpected daily habits that gave me the space and advantage to make me a better business owner. Today on the Authentic Brand Builders podcast (and blog) we’re diving into those unexpected habits that have made me a better business owner. I’m a firm believer that how we spend our time directly affects how we run our businesses, and we’ll uncover that today. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: The habit that transformed my productivity, and has allowed me to get more done in less time - it’s been one of my secrets to working smarter, not harder. What I implemented into my habit stack when I got burned out on personal development and how my business changed as a result. My “Not-To-Do-List” and how I use it as a business owner.
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131: Starting a Business? 5 Strategies I Wish I Would Have Prioritized
12/12/2024
131: Starting a Business? 5 Strategies I Wish I Would Have Prioritized
As we wrap up another year and get ready to step into the new year, I’ve been reflecting on what I would do if I were to start my business from scratch today. Having been an entrepreneur for nine years, I’ve seen the ups, downs, and dramatic changes in the industry. There are things that have completely shifted and things that honestly have remained the same. Here are five approaches that I believe would accelerate your business growth and set you up for long-term success. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: Why PR should be your top priority and how building a network of collaborators can accelerate your brand growth. The secret to focusing on sales from day one and how long-form content like podcasts and YouTube can drive sustainable success. The essential mindset changes you need to take confident action and make your business thrive.
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130: Marketing Mayhem: 2025 Predictions
12/05/2024
130: Marketing Mayhem: 2025 Predictions
Every year, I share my marketing predictions for the year ahead. I’ve been doing this since 2018, and this year I'm thrilled to share a bit of a twist. I sat down with my friend Jodie Brown, to kick off a new series where you can essentially be a “fly on the wall,” listening in as Jodie and I take a deep dive into the world of marketing today. And, today’s episode is centered around predictions we’re making for 2025. Join us in this new series, on the Authentic Brand Builders Podcast, called Marketing Mayhem. In today’s episode, we’ll talk about: The 5 marketing predictions we see being a top priority in 2025. The singular trend we see picking up even more momentum in 2025 - if you’re not already doing this NOW is the time. The truth about niching down in the online space today. For the full content, and all the insider tips, listen to Episode 130 now.
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129: 5 Things to Do if You're Ready to Scale in 2025
11/21/2024
129: 5 Things to Do if You're Ready to Scale in 2025
As we gear up for a new year, it's time to start thinking about 2025. While I don’t feel completely ready for a new year, I can’t help but recognize that my brain is already thinking ahead. So, I asked myself, “If we were to sit down for coffee, and you were ready to scale your business in the new year to the 6-figure mark, what would I want you to know? If you are ready to scale your businesses to the six-figure mark, there is an overwhelming amount of information available online, but not all of it is super strategic. Today, I want to share five strategic actions that are essential for your growth without making you feel like you're drowning in planning details. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: A quick improvement you can make to your website that will result in qualified leads finding you on Google. Why video marketing is a must and how to embrace it as your most authentic self. How consumer minds have changed over the years and how you can make a single adjustment to ensure you’re not overlooked by your ideal customers.
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128: Authentic Advertising with Kwadwo
11/14/2024
128: Authentic Advertising with Kwadwo
In this episode of The Authentic Brand Builders Podcast, I sit down with Kwadwo, a skilled Meta ads expert, to explore what it truly takes to create successful, authentic Facebook and Instagram ad campaigns. Together, we take a deep dive into strategies to approach Facebook and Instagram ads with patience and authenticity, even in today’s landscape where people are more skeptical than ever about advertising. We talk about everything from optimizing ad funnels and the timing of your first ad to creating scalable campaigns that build real trust with your audience. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: How ads amplify your brand and when to get started with ad campaigns after your organic strategy has been proven. The importance of testing your ads, from ad copy to visuals, testing each element can help keep costs down while improving performance and targeting. How to focus on genuine, trust-building ads that don’t just sell but also engage and educate your audience during a time when audiences are more cautious.
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127: My fear of being visible and three journal prompts that helped me
10/31/2024
127: My fear of being visible and three journal prompts that helped me
In the online business and branding world, visibility is crucial. It’s not just about putting yourself out there online; it's about truly showing up as your authentic self, something I’ve found over the years can be incredibly difficult. As someone who has been creating and publicly sharing content over the past eight years, I still struggle with a fear of visibility, and today, I want to talk about a personal journey I’ve taken recently concerning visibility and how I navigate my relationship with social media as an entrepreneur and brand strategist. I’m also giving you the three journal prompts that helped me uncover this fear and start taking action to move forward. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: My recent discovery around visibility and specifically what was holding me back from social media. The importance of asking yourself the hard questions to create an authentic and aligned brand online. Three journal prompts to get you started in discovering what is holding you back from getting your brand seen. Get your free Brand Roadmap at brandmerry.com/brandroadmap
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126: Part Two: Perfectionism and Entrepreneurship with Martina Fink
10/24/2024
126: Part Two: Perfectionism and Entrepreneurship with Martina Fink
Perfectionism is a topic close to my heart and, as a recovering perfectionist myself, I know it's something many of you are navigating too. This two-part episode is inspired by a conversation with my dear friend Martina Fink—a specialist in self-care and helping perfectionists embrace change. Perfectionism can be a tricky hurdle for many entrepreneurs. I've been open about my battles with it, a struggle familiar to many of my clients. Martina emphasizes the importance of shifting focus from external validation to living from the inside out. This means detaching from others' expectations and instead doing what truly brings you joy and fulfillment. Martina and I first connected at a mastermind event in 2017 and have since become the best of friends. I’m thrilled to share insights from our chat, focusing on showing up in the online space as a perfectionist, trusting oneself, and taking bold steps as entrepreneurs and women. Inside this two-episode special of the Authentic Brand Builders podcast, we’ll dive into: How to build a brand when you struggle with comparisonitis and the perfectionism trap on social media. One of the most powerful journal prompts from Martina, to help you discover your true passions. How to take action or make big changes when you’re worried about looking silly or failing publicly. The process of trusting yourself as a business owner and perfectionist.
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125: Part One: Perfectionism and Entrepreneurship with Martina Fink
10/17/2024
125: Part One: Perfectionism and Entrepreneurship with Martina Fink
In this episode of the Authentic Brand Builders Podcast, I'm chatting with Martina Fink on all things perfectionism and running a business. Together, we explore strategies to build a brand as a perfectionist. You'll uncover how to navigate external expectations, trust your intuition, and balance masculine and feminine energies to enhance personal well-being and business performance. With insights from Martina's journey from Apple store manager to certified health coach, we talk all things self-trust, emotional health, creative inspiration, and practical journaling prompts to help identify true desires and brand identity.
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124: My Content Strategy Shifts
10/10/2024
124: My Content Strategy Shifts
Many people believe that consistency means showing up every single day without a break, but I don't see that as sustainable. In addition, content strategies must shift not only to the demands of the market but also to personal life demands as well. Over the past eight years of being a business owner, my content strategy has shifted numerous times. I've learned to value intentional breaks, which allow me to recharge and continue delivering valuable content, as well as completely overhauling my strategy when it no longer serves me. If you've noticed a theme in our recent Authentic Brand Builder Podcast episodes, you're not alone. We're all about sharing behind-the-scenes lessons and experiences directly from my journey. As you know, storytelling is a core part of my message, and today, I'm excited to dive into discussing my content strategy and how it’s changed throughout the years, and what drove those changes. I'm pulling back the curtain to share my evolving content strategy over the past eight years as a business owner. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: The evolution of my content strategy throughout my eight years as a business owner, from the birth of my son, traveling in an RV, and today. The unrealistic expectation of daily consistency when it comes to content creation and how I’ve shifted my strategy to meet both personal and business demands. The importance of adapting strategies to fit lifestyle changes to maintain effectiveness without burnout. Personally, I think this is the perfect episode to watch or listen to because of the storytelling aspect.
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123: Online Challenges: My Tips and Takeaways
10/03/2024
123: Online Challenges: My Tips and Takeaways
I've been hosting live challenges for seven years, and with conversion rates averaging between 5% to 7%, and the average 1% to 3%, it's clear they are impactful. I’ve honed a process that consistently drives results with my live challenge, and with everyone talking about webinars, I want to offer a different perspective. Live challenges allow you to give massive value to your community during a designated time frame, but give you the space to go deeper, something a 60-90 minute webinar can not. Plus, in a short time, your audience can follow your challenge and instantly see results, which builds connection and trust quickly. It's an amazing strategy and tool to not only grow your community, but also nurture and develop your community so they are ready to invest in your offer. So whether you're launching a new program, live launching an existing one, or wanting to fill your 1:1 program, a well-executed challenge can be a game-changer. Today, I am excited to share with you not only why these challenges work so well but also walk you through the step-by-step process for setting up your online challenge. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: The exact process you need to get your online challenge ready and deliver insane value to your audience. My top tips for structuring your videos for higher conversions, and how to increase show-up rates. A little insider secret I use to support my challenge participants in feeling great about joining my offer.
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122: My Biggest Lesson When Growing a Team
09/26/2024
122: My Biggest Lesson When Growing a Team
If you think that you have to have a big team to run a successful online business, I’m glad you’ve found this post. I used to think the exact same thing, but my experience has taught me otherwise. When I first started my business, like so many of you, I was a solopreneur. I didn't have the extra money to pay someone when I was trying to simply pay myself. So, I dedicated most of my time to the business, creatively thinking about it and providing for my family. This approach worked well for a while. As I started taking on more marketing responsibilities, I began considering hiring a team. Industry advice pointed me towards hiring for admin work: scheduling clients, sending contracts, etc. These tasks never quite justified the need for hiring someone in my mind. I instead thought about the areas where hiring help would directly contribute to generating revenue. My first hire was a Virtual Assistant (VA) for contracted work, specifically for marketing-related tasks. I remember feeling nervous about the financial commitment, but it quickly paid off. This small hire allowed me to reclaim valuable time, which I used to focus on revenue-generating activities like hosting live events and webinars. From there, I began to think hiring a big team was needed - boy was I wrong. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: One of my most expensive lessons with hiring a team and what it taught me. The first few steps to take and things to consider when hiring team members. The type of first hire I recommend every solopreneur consider for the highest ROI. For the full content, and all the insider tips, listen to Episode 122 now.
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121: How to Find the Right Strategy for You
09/12/2024
121: How to Find the Right Strategy for You
I get it, all the marketing strategies available online can be overwhelming, especially for entrepreneurs. But, let me be honest with you for a second - THEY ALL WORK! The idea that there is one magical approach that fits all is a myth. What works for you determines who you are as a person, your schedule, and what aligns with your brand. Every business, every brand, and every entrepreneur is unique, so the approach that works wonders for one might completely miss the mark for another. Today’s episode is all about how to identify the best marketing strategy for you and why authenticity in your marketing strategy is key to your brand’s success. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: Why your marketing strategy is a direct reflection of your authentic brand and might even play the largest role in your brand’s success. The 3 levels of marketing that every strategy NEEDS to hit consistently to have leads and sales. The top questions to ask yourself to determine which marketing strategy will work for YOUR brand. **I’ve included the main points below, but I encourage you to dive into the full episode via audio or video! For the full content, and all the insider tips, listen to Episode 121 now.
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120: Summer Break Recap and Lessons Learned
09/05/2024
120: Summer Break Recap and Lessons Learned
Summer may not be officially over, but it sure feels like fall with all things pumpkin pie and spice. And with the transition to fall, comes a new season of the Authentic Brand Builders Podcast. If you’re new here or unfamiliar with my approach to building and running a business, I’m all about sustainability. For the past few years, I’ve prioritized taking a summer break to dive deep into my business and spend quality time with my family. This past summer was no exception. In an episode aired before my break, I explained that this wasn't a full sabbatical where I stepped away completely, but rather a period of minimized output. This allowed me to relax and recharge, which is crucial for every business owner. Taking a break from creating new content freed up a lot of my time, enabling me to explore aspects of my business I usually don’t have time for. As we jump into new episodes, I am excited to share a recap of my summer and some of the exciting discoveries and changes that happened behind the scenes at Brandmerry. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: Why I always prioritize taking an intentional break from content creation and how it doesn’t affect my ability to get leads or make sales in my business. The #1 experiment I’m so thankful I did back in 2016, and how this summer proved it only gets better with time. A reminder that sometimes what you want isn’t meant to be in that moment, but with patience and experimentation it will be better than imagined. **I’ve included the main points below, but I encourage you to dive into the full episode via audio or video! For the full content, and all the insider tips, listen to Episode 120 now.
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119: Summer Habits for Entrepreneurs
05/09/2024
119: Summer Habits for Entrepreneurs
As a business owner and entrepreneur, I frequently preach the benefits of taking time off. I truly believe that taking not only a week off every quarter, but also an extended period of time where you’re working less can help you maintain a healthy work-life balance. Over the past three years, I’ve prioritized taking the summer off of creating new content and have implemented four key habits that have helped me ground myself and prepare for the busy season of fall and winter. I’m able to due this because I focus on sharing my content on evergreen, search engine platforms which means my content is still working even when I’m not! If you’re considering taking some time off this summer or restructuring your schedule to allow more time for other things, this post will give you some summer habits I swear by. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: Why analysis is so important as a business owner, and my top platforms and tools I use to take a deeper dive. What I do with my time when I’m not over here creating new content, and how these habits help me sustain revenue and prepare for the busy season. The type of content I prioritze throughout the year to make this break possible and take some time to work less, and truly ground myself.
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118: Authentic Sales
05/02/2024
118: Authentic Sales
As an entrepreneur for over eight years, I have come to understand first-hand the challenges and also amazing successes that come with selling authentically online. When I first started my business, I remember feeling so ICK with myself when I would try to sell online. Something about it felt robotic, inauthentic, and insensitive. It wasn’t out of intention it was simply because I hadn’t made the connection to what selling my services truly was. Turns out selling is a BIG part of running any business so I quickly began to adjust the way I sold and marketed online because I knew it was necessary and if it didn’t feel good to me, I knew I wouldn’t do it. Now, I get to support my clients and community members in finding their authentic voice when it comes to selling their services. Today, I’m excited to share some of my top discoveries and tips with you because I know this is a main concern and struggle for a lot of authentic brand builders. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: Two selling trends that need to disappear because of their push strategy. Two of my favorite selling strategies that focus on pulling your audience in and making them feel seen, heard, and understood. The simple mindset shift I made that resulted in more consistent, feel-good sales as an online business owner.
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117: Authentic Social Media Tips
04/25/2024
117: Authentic Social Media Tips
As a firm believer in the power of authentic brand building, I've always been on the lookout for new perspectives and strategies to enhance my approach to social media. Although it's not my go-to marketing strategy, and I’ve had a bit of a love-hate relationship with it over the years, I recognize its potential in building your brand attraction and connection. Today on the podcast, I’m excited to share a recent conversation I had with Blair Mlotek, the co-founder of Clio Social, where we talked more about her love of social media and how she supports her clients. This was such a fascinating conversation and I felt like Blair was speaking my language on topics of authenticity, repurposing, and building connections. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: The 2024 social media trends that Blair and I are most excited about and how you can use them to your benefit as an online marketer. Blair’s top tips for planning your social media content efficiently and effectively. The importance of building community on social media and how Blair suggests getting started.
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116: Website Tips that Convert
04/11/2024
116: Website Tips that Convert
After last week’s episode, I had to expand a bit more on all things website optimization. I’m a big advocate, as you’ll see in today’s post, of having a Home Base for your brand (aka your website). Your website is a powerful tool that allows you to control your narrative, support your audience as they move through the consumer buying journey, and drive conversions. It’s a crucial component in sustaining a business in the long run. Every month, I’m getting anywhere from 5,000 to 10,0000 visitors to my website. This tool allows me to create consistency in my marketing funnel, and make sure that those that land on my website are supported. In this post, we'll dive into some top tips for optimizing your website and increasing conversions to help you make the most out of your online presence. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: How to create a clear website roadmap for your ideal customer that helps them move through the consumer buying journey with ease. The importance of reiterating or repeating yourself across your website copy, and the three main elements to repeat! A simple hack that can increase your conversions almost instantly!
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115: 4 Marketing Mistakes to Avoid
04/04/2024
115: 4 Marketing Mistakes to Avoid
As an entrepreneur deeply passionate about branding and marketing, I believe that getting your brand seen is a crucial aspect of running a successful business. However, it always seems to be the hardest part for most entrepreneurs. Over the years, and working with hundreds of clients, I've come across four common mistakes that entrepreneurs often make with their marketing strategies, which impact their brand awareness. Today, on the podcast, I’m sharing the four marketing mistakes you might be making, and how to ensure you’re getting your brand seen consistently online. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: A trend I’m seeing all over social media that is steering entrepreneurs in the wrong direction. A controversial topic among mentors and marketers, and why I think your website is crucial to marketing success. A simple tweak you can make to your marketing strategy that will help you feel more confident in your marketing moves.
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