132: Unexpected Habits that Make me a Better Business Owner
Authentic Brand Builders Podcast
In 2019, I read Atomic Habits by James Clear, which completely changed my life. It forced me to have a hard look at my life and business goals and evaluate just how I was getting there with my daily actions. The next year in business I doubled my growth, the following year we grew another 20%, and the harmony that I experienced between my personal and professional life changed completely. I credit so much of this with prioritizing what I was doing behind the scenes, the unexpected daily habits that gave me the space and advantage to make me a better business owner. Today on the Authentic...
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131: Starting a Business? 5 Strategies I Wish I Would Have Prioritized
Authentic Brand Builders Podcast
As we wrap up another year and get ready to step into the new year, I’ve been reflecting on what I would do if I were to start my business from scratch today. Having been an entrepreneur for nine years, I’ve seen the ups, downs, and dramatic changes in the industry. There are things that have completely shifted and things that honestly have remained the same. Here are five approaches that I believe would accelerate your business growth and set you up for long-term success. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: Why PR should be your top...
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130: Marketing Mayhem: 2025 Predictions
Authentic Brand Builders Podcast
Every year, I share my marketing predictions for the year ahead. I’ve been doing this since 2018, and this year I'm thrilled to share a bit of a twist. I sat down with my friend Jodie Brown, to kick off a new series where you can essentially be a “fly on the wall,” listening in as Jodie and I take a deep dive into the world of marketing today. And, today’s episode is centered around predictions we’re making for 2025. Join us in this new series, on the Authentic Brand Builders Podcast, called Marketing Mayhem. In today’s episode, we’ll talk about: The 5 marketing predictions we...
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129: 5 Things to Do if You're Ready to Scale in 2025
Authentic Brand Builders Podcast
As we gear up for a new year, it's time to start thinking about 2025. While I don’t feel completely ready for a new year, I can’t help but recognize that my brain is already thinking ahead. So, I asked myself, “If we were to sit down for coffee, and you were ready to scale your business in the new year to the 6-figure mark, what would I want you to know? If you are ready to scale your businesses to the six-figure mark, there is an overwhelming amount of information available online, but not all of it is super strategic. Today, I want to share five strategic actions that are...
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128: Authentic Advertising with Kwadwo
Authentic Brand Builders Podcast
In this episode of The Authentic Brand Builders Podcast, I sit down with Kwadwo, a skilled Meta ads expert, to explore what it truly takes to create successful, authentic Facebook and Instagram ad campaigns. Together, we take a deep dive into strategies to approach Facebook and Instagram ads with patience and authenticity, even in today’s landscape where people are more skeptical than ever about advertising. We talk about everything from optimizing ad funnels and the timing of your first ad to creating scalable campaigns that build real trust with your audience. Inside today’s...
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127: My fear of being visible and three journal prompts that helped me
Authentic Brand Builders Podcast
In the online business and branding world, visibility is crucial. It’s not just about putting yourself out there online; it's about truly showing up as your authentic self, something I’ve found over the years can be incredibly difficult. As someone who has been creating and publicly sharing content over the past eight years, I still struggle with a fear of visibility, and today, I want to talk about a personal journey I’ve taken recently concerning visibility and how I navigate my relationship with social media as an entrepreneur and brand strategist. I’m also giving you...
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126: Part Two: Perfectionism and Entrepreneurship with Martina Fink
Authentic Brand Builders Podcast
Perfectionism is a topic close to my heart and, as a recovering perfectionist myself, I know it's something many of you are navigating too. This two-part episode is inspired by a conversation with my dear friend Martina Fink—a specialist in self-care and helping perfectionists embrace change. Perfectionism can be a tricky hurdle for many entrepreneurs. I've been open about my battles with it, a struggle familiar to many of my clients. Martina emphasizes the importance of shifting focus from external validation to living from the inside out. This means detaching from others'...
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125: Part One: Perfectionism and Entrepreneurship with Martina Fink
Authentic Brand Builders Podcast
In this episode of the Authentic Brand Builders Podcast, I'm chatting with Martina Fink on all things perfectionism and running a business. Together, we explore strategies to build a brand as a perfectionist. You'll uncover how to navigate external expectations, trust your intuition, and balance masculine and feminine energies to enhance personal well-being and business performance. With insights from Martina's journey from Apple store manager to certified health coach, we talk all things self-trust, emotional health, creative inspiration, and practical journaling prompts to help identify true...
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124: My Content Strategy Shifts
Authentic Brand Builders Podcast
Many people believe that consistency means showing up every single day without a break, but I don't see that as sustainable. In addition, content strategies must shift not only to the demands of the market but also to personal life demands as well. Over the past eight years of being a business owner, my content strategy has shifted numerous times. I've learned to value intentional breaks, which allow me to recharge and continue delivering valuable content, as well as completely overhauling my strategy when it no longer serves me. If you've noticed a theme in our recent Authentic Brand Builder...
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123: Online Challenges: My Tips and Takeaways
Authentic Brand Builders Podcast
I've been hosting live challenges for seven years, and with conversion rates averaging between 5% to 7%, and the average 1% to 3%, it's clear they are impactful. I’ve honed a process that consistently drives results with my live challenge, and with everyone talking about webinars, I want to offer a different perspective. Live challenges allow you to give massive value to your community during a designated time frame, but give you the space to go deeper, something a 60-90 minute webinar can not. Plus, in a short time, your audience can follow your challenge and instantly see...
info_outlineAs a business owner and entrepreneur, I frequently preach the benefits of taking time off. I truly believe that taking not only a week off every quarter, but also an extended period of time where you’re working less can help you maintain a healthy work-life balance.
Over the past three years, I’ve prioritized taking the summer off of creating new content and have implemented four key habits that have helped me ground myself and prepare for the busy season of fall and winter. I’m able to due this because I focus on sharing my content on evergreen, search engine platforms which means my content is still working even when I’m not!
If you’re considering taking some time off this summer or restructuring your schedule to allow more time for other things, this post will give you some summer habits I swear by.
Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:
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Why analysis is so important as a business owner, and my top platforms and tools I use to take a deeper dive.
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What I do with my time when I’m not over here creating new content, and how these habits help me sustain revenue and prepare for the busy season.
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The type of content I prioritze throughout the year to make this break possible and take some time to work less, and truly ground myself.