123: Online Challenges: My Tips and Takeaways
Authentic Brand Builders Podcast
Release Date: 10/03/2024
132: Unexpected Habits that Make me a Better Business Owner
Authentic Brand Builders Podcast
In 2019, I read Atomic Habits by James Clear, which completely changed my life. It forced me to have a hard look at my life and business goals and evaluate just how I was getting there with my daily actions. The next year in business I doubled my growth, the following year we grew another 20%, and the harmony that I experienced between my personal and professional life changed completely. I credit so much of this with prioritizing what I was doing behind the scenes, the unexpected daily habits that gave me the space and advantage to make me a better business owner. Today on the Authentic...
info_outline
131: Starting a Business? 5 Strategies I Wish I Would Have Prioritized
Authentic Brand Builders Podcast
As we wrap up another year and get ready to step into the new year, I’ve been reflecting on what I would do if I were to start my business from scratch today. Having been an entrepreneur for nine years, I’ve seen the ups, downs, and dramatic changes in the industry. There are things that have completely shifted and things that honestly have remained the same. Here are five approaches that I believe would accelerate your business growth and set you up for long-term success. Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into: Why PR should be your top...
info_outline
130: Marketing Mayhem: 2025 Predictions
Authentic Brand Builders Podcast
Every year, I share my marketing predictions for the year ahead. I’ve been doing this since 2018, and this year I'm thrilled to share a bit of a twist. I sat down with my friend Jodie Brown, to kick off a new series where you can essentially be a “fly on the wall,” listening in as Jodie and I take a deep dive into the world of marketing today. And, today’s episode is centered around predictions we’re making for 2025. Join us in this new series, on the Authentic Brand Builders Podcast, called Marketing Mayhem. In today’s episode, we’ll talk about: The 5 marketing predictions we...
info_outline
129: 5 Things to Do if You're Ready to Scale in 2025
Authentic Brand Builders Podcast
As we gear up for a new year, it's time to start thinking about 2025. While I don’t feel completely ready for a new year, I can’t help but recognize that my brain is already thinking ahead. So, I asked myself, “If we were to sit down for coffee, and you were ready to scale your business in the new year to the 6-figure mark, what would I want you to know? If you are ready to scale your businesses to the six-figure mark, there is an overwhelming amount of information available online, but not all of it is super strategic. Today, I want to share five strategic actions that are...
info_outline
128: Authentic Advertising with Kwadwo
Authentic Brand Builders Podcast
In this episode of The Authentic Brand Builders Podcast, I sit down with Kwadwo, a skilled Meta ads expert, to explore what it truly takes to create successful, authentic Facebook and Instagram ad campaigns. Together, we take a deep dive into strategies to approach Facebook and Instagram ads with patience and authenticity, even in today’s landscape where people are more skeptical than ever about advertising. We talk about everything from optimizing ad funnels and the timing of your first ad to creating scalable campaigns that build real trust with your audience. Inside today’s...
info_outline
127: My fear of being visible and three journal prompts that helped me
Authentic Brand Builders Podcast
In the online business and branding world, visibility is crucial. It’s not just about putting yourself out there online; it's about truly showing up as your authentic self, something I’ve found over the years can be incredibly difficult. As someone who has been creating and publicly sharing content over the past eight years, I still struggle with a fear of visibility, and today, I want to talk about a personal journey I’ve taken recently concerning visibility and how I navigate my relationship with social media as an entrepreneur and brand strategist. I’m also giving you...
info_outline
126: Part Two: Perfectionism and Entrepreneurship with Martina Fink
Authentic Brand Builders Podcast
Perfectionism is a topic close to my heart and, as a recovering perfectionist myself, I know it's something many of you are navigating too. This two-part episode is inspired by a conversation with my dear friend Martina Fink—a specialist in self-care and helping perfectionists embrace change. Perfectionism can be a tricky hurdle for many entrepreneurs. I've been open about my battles with it, a struggle familiar to many of my clients. Martina emphasizes the importance of shifting focus from external validation to living from the inside out. This means detaching from others'...
info_outline
125: Part One: Perfectionism and Entrepreneurship with Martina Fink
Authentic Brand Builders Podcast
In this episode of the Authentic Brand Builders Podcast, I'm chatting with Martina Fink on all things perfectionism and running a business. Together, we explore strategies to build a brand as a perfectionist. You'll uncover how to navigate external expectations, trust your intuition, and balance masculine and feminine energies to enhance personal well-being and business performance. With insights from Martina's journey from Apple store manager to certified health coach, we talk all things self-trust, emotional health, creative inspiration, and practical journaling prompts to help identify true...
info_outline
124: My Content Strategy Shifts
Authentic Brand Builders Podcast
Many people believe that consistency means showing up every single day without a break, but I don't see that as sustainable. In addition, content strategies must shift not only to the demands of the market but also to personal life demands as well. Over the past eight years of being a business owner, my content strategy has shifted numerous times. I've learned to value intentional breaks, which allow me to recharge and continue delivering valuable content, as well as completely overhauling my strategy when it no longer serves me. If you've noticed a theme in our recent Authentic Brand Builder...
info_outline
123: Online Challenges: My Tips and Takeaways
Authentic Brand Builders Podcast
I've been hosting live challenges for seven years, and with conversion rates averaging between 5% to 7%, and the average 1% to 3%, it's clear they are impactful. I’ve honed a process that consistently drives results with my live challenge, and with everyone talking about webinars, I want to offer a different perspective. Live challenges allow you to give massive value to your community during a designated time frame, but give you the space to go deeper, something a 60-90 minute webinar can not. Plus, in a short time, your audience can follow your challenge and instantly see...
info_outlineI've been hosting live challenges for seven years, and with conversion rates averaging between 5% to 7%, and the average 1% to 3%, it's clear they are impactful.
I’ve honed a process that consistently drives results with my live challenge, and with everyone talking about webinars, I want to offer a different perspective.
Live challenges allow you to give massive value to your community during a designated time frame, but give you the space to go deeper, something a 60-90 minute webinar can not.
Plus, in a short time, your audience can follow your challenge and instantly see results, which builds connection and trust quickly.
It's an amazing strategy and tool to not only grow your community, but also nurture and develop your community so they are ready to invest in your offer.
So whether you're launching a new program, live launching an existing one, or wanting to fill your 1:1 program, a well-executed challenge can be a game-changer.
Today, I am excited to share with you not only why these challenges work so well but also walk you through the step-by-step process for setting up your online challenge.
Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:
-
The exact process you need to get your online challenge ready and deliver insane value to your audience.
-
My top tips for structuring your videos for higher conversions, and how to increase show-up rates.
-
A little insider secret I use to support my challenge participants in feeling great about joining my offer.