How to Set Revenue Goals That Actually Mean Something (Good/Better/Best Framework)
Authentic Brand Builders Podcast
"$100K" is just a number until you know what it's funding in your real life. Most entrepreneurs set revenue goals that sound impressive but feel meaningless. In this episode, you'll learn how to connect your business goals to your actual life priorities using the Good/Better/Best framework, so your goals finally feel motivating instead of arbitrary. In this episode, you'll learn: Why revenue goals feel hollow (and how to fix it) The Good/Better/Best goal-setting framework How to make every dollar have a purpose How to connect revenue goals to real life (maternity leave cushions,...
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Rethinking Goal Setting: Why Your Identity Matters More Than Your Goals
Authentic Brand Builders Podcast
Why do most goals fail by February? Because they're disconnected from who you're becoming. In this episode, we're flipping traditional goal setting on its head. Instead of starting with WHAT you want to achieve, we're starting with WHO you need to become. When your goals align with your identity, they stop feeling forced and start feeling inevitable. In this episode, you'll learn: Why traditional goal setting fails for entrepreneurs The identity-first approach to planning How to reflect on 2025 and extract the lessons What to release from your previous identity How to choose your...
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Your Most Aligned Year: A 4-Week Planning Series for Entrepreneurs
Authentic Brand Builders Podcast
Traditional goal setting doesn't work for creative entrepreneurs, and it's not because you lack discipline. It's because the system is broken. Welcome to "Your Most Aligned Year," a 4-week planning series that will completely change how you approach business planning. Instead of rigid goals that break the moment life happens, you'll learn how to create a flexible planning system that evolves with you. In this series, you'll: Start with identity instead of just setting arbitrary revenue goals Create an adaptable roadmap that works with your real life Build habits that actually stick ...
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143: What I’m Letting Go of in My Business and What’s Coming Next
Authentic Brand Builders Podcast
It’s the final episode of the season, and I’m pulling back the curtain on what’s been shifting behind the scenes at Brandmerry. From simplifying my offers to leaning into more sustainable content (hello SEO and YouTube!), I’m sharing the real reasons behind these changes and what’s coming next. If you’ve ever felt the pull to pivot or redefine your version of success—this episode is for you.
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142: Mastering Sales Conversations Authentically with Leah Getts
Authentic Brand Builders Podcast
Welcome back, friend, to another episode of the Authentic Brand Builders Podcast! Today, we’re diving into a topic that often gets overlooked in branding and marketing conversations: sales conversations. While branding, content creation, and marketing are crucial for getting your business seen and building an authentic brand, at some point, you also have to do the one thing many business owners resist…selling. Let’s talk about why authentic sales conversations matter today more than ever, and how you can master them to grow your brand and serve your audience.
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142: Hear Their Stories [R2F Doors Open]
Authentic Brand Builders Podcast
In this special episode, you're hearing directly from the voices of my clients, entrepreneurs who’ve gone through Roadmap to Freedom and experienced real transformation in their businesses. From clarity and confidence to consistent income and freedom, these stories are proof that sustainable success is possible. If you’ve been wondering what it’s really like inside R2F, this is the episode for you. Learn more and enroll at brandmerry.com/freedom
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141: Frustrated With Marketing? Try This!
Authentic Brand Builders Podcast
Lately, I've been diving deep into the topics of content creation and marketing, releasing videos and podcast episodes about consistency, top-of-the-funnel strategies, and everything you need to market your business effectively. Why? Becaus, marketing your business can be incredibly frustrating. But here's the truth: Marketing is essential. It's how your brand gets seen and ultimately, how your brand gets paid. However, one common issue my clients and I experience is feeling disconnected from our own content. When you're disconnected, your audience feels it too. Today, I’m sharing how...
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140: Marketing Mayhem: Content Strategy with Jodie Brown
Authentic Brand Builders Podcast
Ever feel like you're churning out content day after day, but not seeing the results you want? You're definitely not the only one! It's so easy to get caught up in the whirlwind of social media updates, algorithm changes, and the latest content trends. But the real key to success isn't chasing the trends - it's about building a strong foundation for your brand. As my friend Jodie and I chatted about recently as part of our Marketing Mayhem series, your brand strategy, and your content strategy aren't just connected, they're basically inseparable. Think of them like two peas...
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139: 3 Messaging Mistakes That Keep Your Business Stuck
Authentic Brand Builders Podcast
Your content is getting views. Your emails are getting opened. You’re showing up consistently, just like all the marketing experts (including myself) tell you to… but your audience still isn’t converting. If you’ve been wondering why your content isn’t leading to more sales, the problem likely isn’t the platform, the algorithm, or even the offer itself. It’s your messaging. Messaging is the foundation of everything in your brand. It’s how you communicate what you do, who you serve, and why your audience should choose you over someone else. However, many entrepreneurs make...
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138: 5 Reasons Entrepreneurs Struggle to Stay Consistent
Authentic Brand Builders Podcast
Let’s talk about something that affects so many entrepreneurs… …staying consistent. You know, that thing we all promise ourselves we’ll do, right before we fall off the map and ghost our audience for two weeks (or let’s be real, two months). Consistency is the backbone of business growth, but let’s be honest, most entrepreneurs struggle with it. Not because they don’t care, but because they’re trying to do it in a way that isn’t sustainable. So, if you’ve ever felt stuck in a start-stop cycle with your content, this post is for you. Inside today’s episode of...
info_outlineMany people believe that consistency means showing up every single day without a break, but I don't see that as sustainable. In addition, content strategies must shift not only to the demands of the market but also to personal life demands as well.
Over the past eight years of being a business owner, my content strategy has shifted numerous times. I've learned to value intentional breaks, which allow me to recharge and continue delivering valuable content, as well as completely overhauling my strategy when it no longer serves me.
If you've noticed a theme in our recent Authentic Brand Builder Podcast episodes, you're not alone. We're all about sharing behind-the-scenes lessons and experiences directly from my journey.
As you know, storytelling is a core part of my message, and today, I'm excited to dive into discussing my content strategy and how it’s changed throughout the years, and what drove those changes.
I'm pulling back the curtain to share my evolving content strategy over the past eight years as a business owner.
Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:
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The evolution of my content strategy throughout my eight years as a business owner, from the birth of my son, traveling in an RV, and today.
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The unrealistic expectation of daily consistency when it comes to content creation and how I’ve shifted my strategy to meet both personal and business demands.
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The importance of adapting strategies to fit lifestyle changes to maintain effectiveness without burnout.
Personally, I think this is the perfect episode to watch or listen to because of the storytelling aspect.