143: What I’m Letting Go of in My Business and What’s Coming Next
Authentic Brand Builders Podcast
It’s the final episode of the season, and I’m pulling back the curtain on what’s been shifting behind the scenes at Brandmerry. From simplifying my offers to leaning into more sustainable content (hello SEO and YouTube!), I’m sharing the real reasons behind these changes and what’s coming next. If you’ve ever felt the pull to pivot or redefine your version of success—this episode is for you.
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142: Mastering Sales Conversations Authentically with Leah Getts
Authentic Brand Builders Podcast
Welcome back, friend, to another episode of the Authentic Brand Builders Podcast! Today, we’re diving into a topic that often gets overlooked in branding and marketing conversations: sales conversations. While branding, content creation, and marketing are crucial for getting your business seen and building an authentic brand, at some point, you also have to do the one thing many business owners resist…selling. Let’s talk about why authentic sales conversations matter today more than ever, and how you can master them to grow your brand and serve your audience.
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142: Hear Their Stories [R2F Doors Open]
Authentic Brand Builders Podcast
In this special episode, you're hearing directly from the voices of my clients, entrepreneurs who’ve gone through Roadmap to Freedom and experienced real transformation in their businesses. From clarity and confidence to consistent income and freedom, these stories are proof that sustainable success is possible. If you’ve been wondering what it’s really like inside R2F, this is the episode for you. Learn more and enroll at brandmerry.com/freedom
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141: Frustrated With Marketing? Try This!
Authentic Brand Builders Podcast
Lately, I've been diving deep into the topics of content creation and marketing, releasing videos and podcast episodes about consistency, top-of-the-funnel strategies, and everything you need to market your business effectively. Why? Becaus, marketing your business can be incredibly frustrating. But here's the truth: Marketing is essential. It's how your brand gets seen and ultimately, how your brand gets paid. However, one common issue my clients and I experience is feeling disconnected from our own content. When you're disconnected, your audience feels it too. Today, I’m sharing how...
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140: Marketing Mayhem: Content Strategy with Jodie Brown
Authentic Brand Builders Podcast
Ever feel like you're churning out content day after day, but not seeing the results you want? You're definitely not the only one! It's so easy to get caught up in the whirlwind of social media updates, algorithm changes, and the latest content trends. But the real key to success isn't chasing the trends - it's about building a strong foundation for your brand. As my friend Jodie and I chatted about recently as part of our Marketing Mayhem series, your brand strategy, and your content strategy aren't just connected, they're basically inseparable. Think of them like two peas...
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139: 3 Messaging Mistakes That Keep Your Business Stuck
Authentic Brand Builders Podcast
Your content is getting views. Your emails are getting opened. You’re showing up consistently, just like all the marketing experts (including myself) tell you to… but your audience still isn’t converting. If you’ve been wondering why your content isn’t leading to more sales, the problem likely isn’t the platform, the algorithm, or even the offer itself. It’s your messaging. Messaging is the foundation of everything in your brand. It’s how you communicate what you do, who you serve, and why your audience should choose you over someone else. However, many entrepreneurs make...
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138: 5 Reasons Entrepreneurs Struggle to Stay Consistent
Authentic Brand Builders Podcast
Let’s talk about something that affects so many entrepreneurs… …staying consistent. You know, that thing we all promise ourselves we’ll do, right before we fall off the map and ghost our audience for two weeks (or let’s be real, two months). Consistency is the backbone of business growth, but let’s be honest, most entrepreneurs struggle with it. Not because they don’t care, but because they’re trying to do it in a way that isn’t sustainable. So, if you’ve ever felt stuck in a start-stop cycle with your content, this post is for you. Inside today’s episode of...
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137: Brand Refresh Checklist
Authentic Brand Builders Podcast
As entrepreneurs, we often reach a point where our brand just doesn't feel right anymore. Maybe you look at your website, your content, or your messaging, and it just doesn't reflect who you are today. It happens to the best of us, including me! A few years ago, I found myself in this exact position. My brand no longer felt authentic to where I was in my life and business. In this episode, I’ll walk you through the signs that it might be time for a brand refresh and share the exact steps I took to refresh my own brand. Let's dive into the checklist you can use to ensure your brand...
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136: Can AI Help You Build Your Brand?
Authentic Brand Builders Podcast
As someone who’s been helping entrepreneurs build authentic brands for nearly a decade, the rise of AI has definitely caught my attention. But here’s the big question: Can AI really help you build your brand without sacrificing its authenticity? If you’re wondering how AI fits into the mix of building a brand that truly represents you, your story, and your mission, today’s post is for you. In today’s episode of the Authentic Brand Builders Podcast, I dive into why branding is the foundation of your business, how AI can complement your efforts (and speed them up), and why...
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135: Authentic Metrics with Ally Anderson
Authentic Brand Builders Podcast
In the fast-paced world of entrepreneurship, tracking data can often feel overwhelming. But when done right, it can free you from the uncertainty and guesswork that often accompany business decisions. You need to be tracking your data, but it’s not as complex as you might think based on what other entrepreneurs are doing. We’re all about authenticity here, and understanding your authentic metrics is key. I invited Ally, a data strategist from Akari Digital, to the Authentic Brand Builders Podcast, to help you understand which data to use in your business. Inside today’s episode of the...
info_outlineIn this episode of The Authentic Brand Builders Podcast, I sit down with Kwadwo, a skilled Meta ads expert, to explore what it truly takes to create successful, authentic Facebook and Instagram ad campaigns.
Together, we take a deep dive into strategies to approach Facebook and Instagram ads with patience and authenticity, even in today’s landscape where people are more skeptical than ever about advertising.
We talk about everything from optimizing ad funnels and the timing of your first ad to creating scalable campaigns that build real trust with your audience.
Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:
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How ads amplify your brand and when to get started with ad campaigns after your organic strategy has been proven.
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The importance of testing your ads, from ad copy to visuals, testing each element can help keep costs down while improving performance and targeting.
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How to focus on genuine, trust-building ads that don’t just sell but also engage and educate your audience during a time when audiences are more cautious.