251. How To Ensure Flawless Execution Using Scorecards
Release Date: 01/25/2021
299. Why Great Products Still Don’t Sell at Retail
Bulletproof Your CPG Brand
299. If your product isn’t selling, it’s rarely a product problem—it’s a story problem. In Day 27 of 30 Days to Prosperity, I break down why inconsistent, fragmented messaging kills sales at retail and how a unified brand voice becomes a true growth lever. You’ll learn how clear storytelling communicates value (not price), aligns brokers and retailers, reduces friction, and builds trust at scale. Master this, and you stop competing on deals—and start leading the category. A brand’s value, not its price, is the key to success. A unified brand story, consistently communicated...
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298. How To Develop Performance Indicators for Success (KPIs)
Bulletproof Your CPG Brand
298. KPIs are crucial for ensuring flawless retail execution and driving brand growth. They provide clarity, accountability, and eliminate guesswork, helping brands avoid costly mistakes and maintain consistency across all customer-facing elements. By implementing clear and measurable KPIs, brands can gain a competitive advantage, improve retailer relationships, and deliver a predictable and scalable brand experience. KPIs act as the guardrails that keep your brand on track. They ensure flawless execution at retail—and flawless execution is where real growth happens. KPIs are the...
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297. How To Ensure Flawless Execution Using Scorecards
Bulletproof Your CPG Brand
297. Scorecards map out objectives in bite-size, manageable pieces that keep you focused, aligned, and on track. They can be the difference between success and failure. Scorecards are the most underutilized project-management tool in the CPG industry. And that’s a problem—because scorecards are also one of the most effective tools to keep the business moving forward predictably. It’s time for the tool that actually brings all of that to life. A tool that eliminates chaos. A tool that keeps everyone accountable. A tool that removes guesswork and replaces it with clarity. That tool is the...
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296. How To Use Management By Objective (MBOs) To Boost Sales
Bulletproof Your CPG Brand
296. Management By Objectives (MBOs) are a powerful system for aligning teams around common goals. By breaking down strategic objectives into actionable steps, MBOs create clarity, coordination, and accountability across departments. This system reduces risk, improves performance, increases ownership, and makes execution scalable, ultimately driving predictable growth. MBOs break your biggest strategic goals into clear, bite-sized, accountable actions that move the entire business forward. If the last few episodes focused on helping YOU stay centered, focused, and productive… today’s...
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295. Be Laser Focused- Say “No” to Distractions and Thrive
Bulletproof Your CPG Brand
295. If there’s one universal truth in CPG, it's this: Your results—not your intentions—determine your success. You can have the best heart, the best mission, and the best intentions… but if distractions derail your execution, none of that moves the needle. Let’s be honest: running a business means being pulled in a thousand different directions at once. Every day feels like a fight for focus. Tasks that seem urgent lure you down rabbit holes. Hours disappear. You come up for air wondering, “How did I get here?” Sound familiar? The hard truth is this: distractions are one of the...
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294. Maximize Productivity- Prioritize Important Tasks
Bulletproof Your CPG Brand
294. Founders should shift their focus from managing every aspect of their business to leading and innovating. This involves delegating tasks outside their expertise to subject-matter experts, prioritizing time for deep work, and eliminating distractions. By doing so, founders can reduce overwhelm, increase execution, and foster a more productive and enjoyable work environment. Its now time to take your business to the next level. Its time step back and let other lead. Its time for you to shift your focus from business manager to an operator. At operator focuses on the big picture and the...
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293. How To Know the Value of Your Promotions- An Effective Strategy
Bulletproof Your CPG Brand
293. Trade marketing, often misunderstood as just discounts and promotions, encompasses a wide range of activities aimed at getting products into shoppers’ hands. To maximize the impact of promotions, brands should focus on increasing base sales rather than just generating short-term spikes. By analyzing the effectiveness of promotions and understanding their true impact on base sales, brands can extend their runway, improve profitability, and build stronger relationships with retailers. If you’re feeling like promotions are a necessary evil… you’re not alone. Most founders I talk to...
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292. How To Become An Expert In Your Retail Partner
Bulletproof Your CPG Brand
292. Brands that succeed in retail combine book smarts with street smarts to become indispensable to retailers. Street smarts involve anticipating retailer needs, understanding shopper behavior, and adapting strategies to each account. By becoming the trusted go-to resource for retailers, brands can move from chasing opportunities to having opportunities brought to them. If there’s one theme that runs through everything in this 30-day series, it’s this: Knowledge is power — especially in this industry. And the brands that win at retail are the ones that combine book smarts with street...
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291. How To Become An Expert In Your Retail Partner
Bulletproof Your CPG Brand
291. Brands should view retailers as partners, not vending machines, by understanding their business models, priorities, and challenges. By providing value and insights, brands can build trust and become indispensable category leaders, gaining preferential treatment and opportunities. This approach, based on the law of reciprocity, fosters long-term success for both the brand and the retailer. If we’re honest, most brands treat retailers like vending machines: “I want this.” “I need that.” “Put me on an endcap.” “Run this promotion.” Everything is framed as, “Here’s what...
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290. How To Make And Sell Products Your Customers Want
Bulletproof Your CPG Brand
290. Big brands often fail to innovate because they prioritize manufacturing efficiency over consumer needs, leading to missed trends and wasted resources. Natural brands can leverage their loyal customer communities to co-create products, reducing risk and increasing success rates. By directly engaging with their audience, brands can gain valuable insights, pre-sell products, and build stronger relationships with retailers. If you want to dramatically improve your innovation, reduce the cost of new item failures, and create products shoppers are eager to buy before they ever hit the shelf,...
info_outline251. Learn how to ensure flawless execution using scorecards to track objectives and delegate tasks effectively. Scorecards are a powerful project management tool that breaks down complex projects into manageable tasks. They help coordinate responsibilities, timelines, and dependencies, ensuring flawless execution.
Today's Free Downloadable Guide: 30 Days To Prosperity Workbook podcasts: 226-257. The 30 Days To Prosperity Workbook is a companion to the 30 Day Challenge. This Retail Solved Blueprint will teach you what you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brands impact, sales, and profits. Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission based causes, and much more.Get instant access on the show webpage: RetailSolved.com/session251