300. Why Your CPG Brand Is Losing Shelf Space
Bulletproof Your CPG Brand
300. Shelf space isn’t lost because your product isn’t good—it’s lost because your competitors are more prepared. In Day 28 of 30 Days to Prosperity, I show you how preparation and competitive intelligence create a true, sustainable advantage at retail. You’ll learn how to study competitor pricing, promotions, merchandising, and growth patterns so you can help retailers win where others fall short. This is how emerging brands outmaneuver bigger players without outspending them. Preparation is crucial for success in retail engagements, as it builds confidence and reduces risk. To gain...
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299. Why Great Products Still Don’t Sell at Retail
Bulletproof Your CPG Brand
299. If your product isn’t selling, it’s rarely a product problem—it’s a story problem. In Day 27 of 30 Days to Prosperity, I break down why inconsistent, fragmented messaging kills sales at retail and how a unified brand voice becomes a true growth lever. You’ll learn how clear storytelling communicates value (not price), aligns brokers and retailers, reduces friction, and builds trust at scale. Master this, and you stop competing on deals—and start leading the category. A brand’s value, not its price, is the key to success. A unified brand story, consistently communicated...
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298. Stop Getting Rejected by Retailers—Use KPIs Instead
Bulletproof Your CPG Brand
298. Retailers don’t reject great products—they reject poor execution. In Day 26 of 30 Days to Prosperity, I break down how KPIs act as guardrails that prevent mistakes, eliminate guesswork, and ensure flawless execution at retail. You’ll learn which performance indicators actually matter, how to set clear expectations for brokers and teams, and why brands that measure execution outperform competitors with bigger budgets. If you want consistency, trust, and momentum at shelf, this is your playbook. KPIs are crucial for ensuring flawless retail execution and driving brand growth. They...
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297. The Framework Retailers Actually Respect
Bulletproof Your CPG Brand
297. Great strategy fails without flawless execution. In Day 25 of 30 Days to Prosperity, I break down how scorecards turn goals, MBOs, and plans into predictable results retailers trust. Learn how top CPG brands use scorecards to eliminate chaos, assign clear ownership, prevent execution breakdowns, and scale with confidence. This is the framework retailers respect—and the discipline that separates reactive brands from true category leaders. Scorecards map out objectives in bite-size, manageable pieces that keep you focused, aligned, and on track. They can be the difference between success...
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296. Why MBOs Turn Teams Into Sales Engines
Bulletproof Your CPG Brand
296. When runway is tight, execution must be flawless. In Day 24 of 30 Days to Profitable CPG Growth, we break down how Management By Objectives (MBOs) turn big goals into clear, accountable actions across sales, operations, marketing, and finance. Learn how top-performing brands use MBOs to align teams, reduce risk, eliminate confusion, and grow sales predictably—without micromanaging. This is how strategy turns into results. Management By Objectives (MBOs) are a powerful system for aligning teams around common goals. By breaking down strategic objectives into actionable steps, MBOs create...
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295. Why Focused Brands Win While Others Stall
Bulletproof Your CPG Brand
295. Distractions are silently killing emerging brands. In Day 23 of 30 Days to Profitable CPG Growth, we tackle one of the most overlooked growth killers: lack of focus. Learn how to distinguish real priorities from noise, delegate with confidence, and protect your time so execution doesn’t break down at shelf. This episode shows founders how to stay laser-focused on what actually drives sales, strengthens retail relationships, and fuels sustainable growth. Distractions are a major threat to emerging brands, hindering focus and ultimately impacting sales and growth. Leaders must prioritize...
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294. Why Founders Who Do Everything Never Scale
Bulletproof Your CPG Brand
294. Wearing too many hats is the fastest way to stall growth. In Day 22 of 30 Days to Profitable CPG Growth, we tackle one of the biggest execution killers: founder overload. Learn how to shift from business manager to true business owner, reclaim your time, and focus on the work only you can do. Discover practical strategies for delegation, prioritization, and time blocking so your brand can scale with clarity, discipline, and momentum. Founders should shift their focus from managing every aspect of their business to leading and innovating. This involves delegating tasks outside their...
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293. The Promo Mistake That’s Draining Your Runway
Bulletproof Your CPG Brand
293. Roughly 25% of your gross sales go to trade spend—and most brands have no idea if it’s working. In Day 21 of 30 Days to Profitable CPG Growth, I break down how to measure the true value of promotions so you stop burning cash and start extending your runway. Learn how to separate promo spikes from real growth, evaluate base sales lift, and turn trade marketing into a strategic weapon retailers and investors respect. Trade marketing, often misunderstood as just discounts and promotions, encompasses a wide range of activities aimed at getting products into shoppers’ hands. To maximize...
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292. Why Retail Winners Build Playbooks Their Rivals Don’t
Bulletproof Your CPG Brand
292. Knowledge wins at retail—but applied knowledge changes the game. In Day 20 of 30 Days to Profitable CPG Growth, I show how combining book smarts with street smarts turns brands into indispensable retail partners. You’ll learn how to spot patterns competitors miss, anticipate retailer needs, and build playbooks that protect the shopper experience and drive predictable growth. This episode explains why retailers reward brands that make their job easier—and how to become that brand. Brands that succeed in retail combine book smarts with street smarts to become indispensable to...
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291. Stop Treating Retailers Like Vending Machines
Bulletproof Your CPG Brand
291. Most brands approach retailers asking for space, promotions, and favors—and wonder why buyers tune them out. In Day 19 of 30 Days to Profitable CPG Growth, I show how to flip that dynamic by becoming an expert in your retail partner. You’ll learn how understanding a retailer’s business model, shopper, people, and priorities turns you from a vendor into a trusted category leader. This episode explains how respect, insight, and value creation earn influence, access, and long-term growth. Brands should view retailers as partners, not vending machines, by understanding their business...
info_outline271. Discover the common pitfalls that lead to trade spend failures and learn how to fix them with effective brand management and marketing strategies. In this video, we'll delve into the world of trade marketing, exploring the importance of data analytics and business intelligence in informing your brand strategy. By understanding consumer behavior and implementing a solid category management process, you can improve customer retention and drive sales. We'll also discuss the role of brand positioning and branding 101 in creating a strong brand awareness, as well as the benefits of strategic planning and merchandising in the natural products expo and plant based markets. Whether you're an entrepreneur or a small business owner in the fmcg industry, this video will provide you with valuable insights and tips on how to optimize your trade spend and achieve your business goals through customer experience management and retail solved strategies. By leveraging data analyst expertise and applying a well-crafted positioning statement, you can take your brand to the next level and stay ahead of the competition. Learn how to create a successful brand strategy that drives results and grows your business.
Trade spend often fails for emerging CPG brands due to a lack of strategy, leading to excessive spending and reduced profitability. This episode explores the five main reasons for trade spend failure, including a lack of understanding of true costs, incomplete promotion agreements, and promoting the wrong SKUs. By implementing a fully loaded cost model, creating detailed promotion agreements, and focusing on promoting the right products, brands can turn trade spend into a strategic growth lever.
Promotions should drive trial and build awareness, not reward existing customers. To be effective, promotions should focus on SKUs that drive repeat purchases, increase basket size, and reflect core brand attributes. Measuring post-promotion retention is crucial to determine the success of promotions, as it indicates whether shoppers are becoming loyal customers.