Libsyn Directory

Are you a Leader, Follower, or Ghost? | Ep. 315

Release Date: 07/25/2025

If I Had to Rebuild My Brand from Zero, I'd Do This | Ep. 337

The Brands On Brands Podcast

If I had to rebuild my personal brand from zero today, this is exactly what I’d do. In this solo episode, I break down the core principles, decisions, and habits that matter most when starting a personal brand from scratch—without an audience, without momentum, and without overcomplicating it. This isn’t about platforms, hacks, or going viral. It’s about clarity, consistency, and building credibility the right way from day one. 00:00 Starting from Zero: The Ultimate Personal Brand Rebuild 00:49 The Foundation: Clarity Over Niche 01:31 Building Proof: Helping and Documenting 02:25...

How to Own Your Story Online with Kristi Piehl | Ep. 336

The Brands On Brands Podcast

Unlocking Digital Leadership: Embracing Your Online Presence with Kristi Piehl. In this episode, featuring Emmy Award-winning journalist and CEO of Media Minefield, Kristi Piehl, we delve into the critical importance of digital leadership in today's world. Kristi discusses how modern leaders need to be as comfortable with online platforms and social media as past leaders were with traditional communication methods. This engaging conversation covers the importance of owning your story, overcoming the fear of posting, and using social media as a force for good. Kristi also shares personal...

The 3 Minute Daily Habit That Will Change Your Personal Brand Forever | Ep. 335

The Brands On Brands Podcast

Transform Your Personal Brand with a 3-Minute Daily Reflection. In this video, we explore a transformative three-minute daily reflection habit that can help you grow your personal brand without needing a complex content strategy or additional time. By taking just three minutes each morning to reflect on your day and capture your thoughts, you can generate authentic content that connects with your audience. This habit involves three steps: reflect, record, and reuse. Utilizing tools like AI for transcription, you can easily turn your reflections into various forms of content. Over time, this...

Think Blink: Build Instant Emotional Connections for Your Brand with Jean-Pierre Lacroix | Ep. 334

The Brands On Brands Podcast

The Critical Role of Emotional Branding with Jean-Pierre Lacroix - Discover the Think Blink Manifesto. In this episode of Brands on Brands, Jean-Pierre Lacroix, president of SLD Global Branding and Design Agency, discusses the importance of emotional branding and the impact of split-second connections. Jean Pierre delves into the concept of defining emotional equity, the significance of empathy in branding, and strategies to build deep emotional connections with audiences. He also introduces his latest book, 'The Think Blink Manifesto,' which provides a roadmap for brands to foster lasting...

How AI is Changing Personal Branding Forever (And What to Do Now) | Ep. 333

The Brands On Brands Podcast

AI is completely rewriting the rules of personal branding — and most people are already falling behind. In this interview, Brandon Birkmeyer breaks down how AI is transforming the way we show up, get discovered, build trust, create content, and scale our influence online. If you're building your brand the same way you did a year ago, this is your wake-up call. You’ll learn: 🔥 Why AI didn’t just automate marketing — it democratized influence 🔥 The difference between AI copycats and AI-powered originals 🔥 How AI boosts production value and builds instant authority 🔥 The rise...

How to Create Luxury Moments People Never Forget with Neen James | Ep. 332

The Brands On Brands Podcast

Exceptional Experiences: Redefining Luxury with Neen James. In this episode, host Brandon interviews luxury brand expert Neen James about her new book, 'Exceptional Experiences.' Neen shares insights from her 20-year study on luxury, highlighting that true luxury is about moments and inclusivity rather than just money. She discusses the importance of personalization, systemized thoughtfulness, and the five 'luxury levers'—entice, invite, excite, delight, and ignite—that can elevate brand experiences. More about Neen: Buy Neen's book on Amazon: 02:17 The Essence of Luxury: Moments Over...

Everyone’s Doing Personal Branding Wrong (Here’s the Real Game) | Ep. 331

The Brands On Brands Podcast

Most people think personal branding is about getting followers, likes, and viral videos — but that’s not the real game. In this solo episode, Brandon Birkmeyer breaks down why most people approach personal branding completely backward, and what to do instead if you want to build a reputation that gets you noticed, respected, and paid. It’s not about attention — it’s about perception. It’s not about reach — it’s about reputation. And it’s not about fame — it’s about trust at scale. You’ll learn the three layers of brand power — Visibility, Credibility, and Influence...

The Science of Brand Associations with Ulli Appelbaum | Ep. 330

The Brands On Brands Podcast

Why do some brands become unforgettable while others disappear? Today, we break down the science behind brand association—the single most overlooked driver of brand choice, preference, and loyalty. Our guest is Ulli Applebaum. Ulli is an award-winning brand strategist and author of The Science of Brand Associations: Win Minds, Win Markets. Ulli explains how the brain stores brand memories, why associations predict sales, and how companies and personal brands can create stronger influence in any category. If you want to build a brand that instantly comes to mind—and comes with positive...

9 Social Skills That Change How People See You | Ep. 329

The Brands On Brands Podcast

Mastering Social Skills: 9 Essential Micro Behaviors for Building Trust and Connection. This episode debunks common misconceptions about social skills, emphasizing that true social skill lies in how people experience you. Learn nine practical social skills that can transform others' perceptions regardless of personality type or professional role. By practicing these behaviors daily, individuals can build a reputation as confident, trustworthy, and thoughtful leaders. 00:00 Introduction to Real Social Skills 00:58 The Say Hello First Skill 01:48 The Ask and Listen Skill 02:20 The Follow-Up...

From Corporate to TikTok: Miss Excel’s Multimillion $ Rise (Rebroadcast) | Ep. 328

The Brands On Brands Podcast

In this episode, Brandon Birkmeyer interviews Kat Norton, popularly known as Miss Excel on TikTok and Instagram, where she has garnered over a million followers by teaching Microsoft Excel in a fun and engaging manner. Kat shares her inspirational journey from a 9-to-5 consulting job to becoming a successful entrepreneur, complete with viral content, a popular Excel course, and multiple coaching and training programs. She discusses the importance of authenticity, leveraging creativity, and overcoming personal barriers to build a profitable creator business. Kat also reveals her...

More Episodes

The Four Personal Brand Types: Which One Are You? In this episode of Brands On Brands, host Brandon Birkmeyer explores the different types of personal brands that get noticed and the one that often gets ignored.

Brandon breaks down the three categories of memorable personal brands—Experts, Entertainers, Echo Chambers, and Ghosts.

We talk about the importance of originality, consistency, and engagement, and how these factors contribute to a lasting and impactful personal brand.

Looking for help on clarifying your message and creating more content? Set up a free 15-minute chat with Brandon and get your questions answered! www.brandsonbrands.com/chat

00:00 Introduction

01:24 The Importance of Personal Branding

03:16 Types of Personal Brands: Experts and Entertainers

09:42 Types of Personal Brands: Echo Chambers

12:39 Types of Personal Brands: Ghosts

15:47 Conclusion and Final Thoughts

This is the Brands On Brands Podcast with Brandon Birkmeyer

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https://www.brandsonbrands.com/scorecard

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