'Splain Ya Later
Brandsplaining
It’s our party and we’ll…end it when we want to. That’s right, we’re bringing Season 1 of Brandsplaining® to a close in order to explore other show concepts for the upcoming NEW season. Hear what we’ve got in store and why it’s the most athletic thing we’ve done yet. A very special thanks to all of our incredible guests from this season—we had so much fun ‘splaining branding with you all. Season 2 drops soon, so stay tuned.
info_outline
Be Kind, Unwind with Tyler Calder Of Girls’ Night In and Whiled
Brandsplaining
There’s not a more appropriate way to end 2020 than with an episode all about staying in. We chatted with Tyler Calder, the Director of Content for Girls’ Night In—a community and weekly newsletter exploring the ways we unwind, take care, and make friends into adulthood. Girls’ Night In also just launched The Lounge: a new membership platform for connecting IRL and online, and Whiled: goods designed for downtime.
info_outline
The Burn Identity with Ida-Sofia Koivuniemi of Evil Queen
Brandsplaining
Ready for some un*match*ed entrepreneurial insights that will help you light your industry on fire and blow away the competition? Perfect, because this week’s episode is wick-ed good. We spoke with Ida-Sofia Koivuniemi, the founder of Evil Queen—a candle company committed to bringing light and attitude into homes around the world. Basically, they’re making candles fun again.
info_outline
Laughing Over Spilled Milk with Mike O'Hagan of JOI and Explorer Cold Brew
Brandsplaining
You’re nuts if you think we’d do an episode about branding nut milk and not make that joke. This week is all about joy and JOI and we had a lovely conversation with Mike O’Hagan, the chief strategy officer of JOI, who also happens to be a buddy of ours after working together to launch their first site in 2019.
info_outline
Gary Christmas and Happy Holidays
Brandsplaining
Do You Hear What I Hear? Some Jingle Bell-y laughs and minds being (snow)blown. That’s right, It’s Beginning To Look A Lot Like Great Branding and in this episode Allie and Lyndsay brandsplain all of the strategies and tactics that make the holiday branding so compelling...and how you can incorporate them into your business year-round. Gather round the fire as they break down the two pillars of holiday branding—spectacle and story—and share magical background stories to classic campaigns.
info_outline
Boxers or Creative Briefs with Eleanor Turner of The Big Favorite and Argent
Brandsplaining
This episode is a panty dropper. Oh man we are already sorry for writing that line BUT we promise it sorta makes sense given that today’s episode is all about underwear. And even wilder: recycled underwear. Keep your pants on while we explain: this week we spoke with Eleanor Turner, the founder and CEO of The Big Favorite, which is a company making super soft and circular understuffs (their brilliantly coined term for undershirts and underwear) for men and women.
info_outline
Allie and Lyndsay Stomp on Your Podcast Dreams
Brandsplaining
This week we’re dropping a new and fun episode series called “Bcc”. And nope, not blind carbon copy, but ‘business casual conversations.’ These episodes take our guests off the thread so founders Allie and Lyndsay can have unfiltered, 1:1 chats to impart branding insights, experiment with new ideas, and pull back the curtain on creative entrepreneurism.
info_outline
Joke & the BeansTalk with Ibraheem Basir of A Dozen Cousins
Brandsplaining
We hope you’re hungry, ‘splainiacs (okay, wait, this one is actually really good) because today’s episode is full of beans—emotionally and topically. Did you know that expression means ‘lively; in high spirits’? Which works out great because our guest today is the founder and CEO of A Dozen Cousins, Ibraheem Basir, and his joyful energy and branding insights will put you in high spirits indeed.
info_outline
Get Niche or Die Trying with Kate Kennedy of Be There in Five
Brandsplaining
This week we talked with the word razzle-dazzle in human form: Kate Kennedy from the brand and podcast, Be There in Five. Kate is a former market research professional, author of a #1 new release book Twinkle, Twinkle, Social Media Star, seasoned entrepreneur, and pop culture commentator. (A quadruple threat, if you will.)
info_outline
Light as a Feather, Stiff as a Drink with Adrian Molina of Aviation Gin
Brandsplaining
Bottoms up, 'Splainers, (a working fan group name we're playing around with), because our new episode will leave you shaken (with laughter) and stirred (emotionally). Our guest this week is Adrian Molina, the Senior Brand Manager for Aviation American Gin—a renegade brand that has become a household name, re-energized an entire segment, and used self-aware, tradition-bucking humor to do it.
info_outlineWe hope you’re hungry, ‘splainiacs (okay, wait, this one is actually really good) because today’s episode is full of beans—emotionally and topically. Did you know that expression means ‘lively; in high spirits’? Which works out great because our guest today is the founder and CEO of A Dozen Cousins, Ibraheem Basir, and his joyful energy and branding insights will put you in high spirits indeed.
A Dozen Cousins is a natural (and delightful) food brand making convenient products inspired by traditional Creole, Caribbean and Latin American dishes and their first product is a line of authentic, regional beans that are cooked in nutrient-dense avocado oil. Are you getting our ‘full of beans’ reference now? Great. The brand is inspired by his childhood growing up in the culinary melting pot of Brooklyn and is named after his daughter and her 11 cousins. (We, naturally, spend several minutes discussing how fun the name is to say and how much memorability and charisma it exudes.) Prior to launching A Dozen Cousins, Ibraheem obtained his MBA from the Wharton School of Business and served as a Marketing Manager on a number of natural food brands including Larabar and Annie's Organic.
We chatted with Ibraheem about his ethos of celebrating food as a source of joy and a means of forging connection, and he walked us through how he developed the A Dozen Cousins brand personality from a visual and verbal storytelling perspective.
Other food for thought and belly laughs included:
- His desire to bring laughter and joy back to the dinner table, and his upbringing with 9 siblings
- Harnessing that ‘inside joke’ playfulness into A Dozen Cousin’s branding
- How when it comes to the natural food space, health and culture and convenience do not have to be at odds
- The story behind the brand name and logo and why word of mouth is so impacted by the name you choose
- Branding lessons he learned during his time working in marketing for Larabar and Annie’s Organic
- The social impact component central to his company’s mission
- The important role that authenticity plays in using humor in your branding
- His beef with banana pudding
You can check A Dozen Cousins out at Instagram: @adozencousins or https://adozencousins.com/
Minute markers for your skimming pleasure (how dare you):
6:58 Spiller Qs
10:03 Branding Qs