Mountainfilm Uncovered: The Future of Storytelling in Marketing
Backcountry Marketing
Welcome to a bonus episode! In this episode host Cole Heilborn takes us out of the studio and into the vibrant atmosphere of the Mountainfilm Festival in Telluride, Colorado. Join him as he navigates questions like: What is the role of storytelling in marketing today, especially in 2024? How do economic changes and budget cuts impact the value and approach to storytelling? What are the perspectives of filmmakers and brands on the importance of storytelling amidst industry challenges? In this episode you'll hear from filmmakers , , and the Global Media Director from The North...
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Building a Movement that Inspires Change
Backcountry Marketing
In this conversation, and , CEO of Premiums for the Planet, discuss how insurance can be a powerful tool for driving change in the climate and social justice movements. Premiums for the Planet is an organization that harnesses the power of insurance and insurers to create a regenerative and just planet. They work with businesses to redirect their insurance premiums to carriers that are more socially and environmentally conscious. By organizing insurance spend and influencing of climate-conscious organizations, they aim to shift the demand dynamics for insurance carriers and drive systems...
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The Art of Crafting Relationships in Business
Backcountry Marketing
In this episode, , the VP of Marketing for Ikon Pass and Alterra Mountain Company discusses the power of relationships in the workplace and how great marketing is achieved by collaboration with others. She shares how relationships have been the key to her success and emphasizes the importance of building authentic relationships based on trust and shared goals. She provides tips for building and maintaining relationships and also discusses the challenge of managing a large network of relationships and the importance of prioritizing meaningful connections. Takeaways Building...
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Fireside: What Can Democracy and Marvel Teach us about Impactful Storytelling?
Backcountry Marketing
What do democracy and Marvel both have in common? They both understand their audience. I think all marketers agree that storytelling is a key part of marketing. But there seems to be a disconnect between telling stories and leveraging those stories into needle moving impact. In this episode, Cole shares some thoughts about the missing link between storytelling and impact. Takeaways - Storytelling is an integral part of marketing, but there is often uncertainty about how to use stories effectively to drive impact. - Insights about the audience help inform storytelling and...
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When In Doubt, Care About Your Audience
Backcountry Marketing
In this episode, , the owner and editor of , discusses the importance of understanding and caring about your audience. He shares insights on how niche media companies can solve many of the challenges faced by media companies today by staying focused on their audience. Mike also emphasizes the value of knowing your audience in storytelling and content creation. He highlights the role of empathy in connecting with the audience and the importance of execution in delivering quality content. The conversation concludes with key takeaways for listeners to apply to their own projects and ideas. ...
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Fireside: Can Storytelling Transform our Industry?
Backcountry Marketing
What role does storytelling play as a solution to some of the tectonic forces at play in the outdoor industry? Does it play a role? In this episode, Cole discusses the role of storytelling in the future of the outdoor industry. He explores some of the problems and challenges faced by the industry and how storytelling can be a tool to overcome them. Takeaways Storytelling is a powerful tool for brands in the outdoor industry to differentiate themselves in a sea of sameness. - Creativity and strong storytelling are essential in digital marketing, especially as privacy...
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Our Industry is at an Inflection Point
Backcountry Marketing
There’s a forest fire blazing through our industry right now. While destructive, forest fires bring new growth and a healthy environment. In this episode, Josh Weichhand, Vice President of Global Brand Marketing at Rumpl, talks about this inflection point and the changes happening in the outdoor industry. Takeaways Inflection points in the outdoor industry are disruptive but can lead to positive change and growth. The industry has faced challenges due to the pandemic, inventory saturation, and the entry of fashion brands. Brand differentiation and values are becoming...
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Fireside: What Makes a Compelling Story?
Backcountry Marketing
What makes a compelling story? There are two ingredients that are crucial to a good story and in this Fireside episode, Cole shares some insights he noticed while attending the premiere of Port Side Production's latest feature documentary film with Athletic Brewing Company. Check out the film "" // These Fireside Chats are short discussions where we'll delve into the heart of storytelling and its pivotal role in today's marketing landscape. In these short episodes, we'll explore the art of storytelling, and uncover the insights to help you craft narratives that...
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State of the Outdoor Economy
Backcountry Marketing
In this episode, shares insights and observations about the economic state of the outdoor industry. It’s common news that the COVID boom than bust has spun the industry into a downward spiral but Matt sheds some new light into the predicament as well as opportunities that could break the industry out of its spiral. Matt has 51 years of experience in the retail industry and currently advises outdoor + athletic businesses based on data and insights. If you like what you’re hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the...
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Fireside: The Bedrock of Storytelling - Art of the Interview
Backcountry Marketing
An interview is the bedrock of storytelling. It has the potential to make or break the content that’s being produced. In this episode, Cole Heilborn shares tips and tricks after running hundreds of interviews for leading brands in the outdoor industry. Takeaways -Preparation and casting are crucial for successful interviews. - Active listening and asking follow-up questions are essential. - Interviewers should balance managing and restraining the conversation. - Creative liberty can be used while honoring the truth of the interviewee's story. // These...
info_outlineIn this episode, Mike Rogge, the owner and editor of Mountain Gazette, discusses the importance of understanding and caring about your audience. He shares insights on how niche media companies can solve many of the challenges faced by media companies today by staying focused on their audience. Mike also emphasizes the value of knowing your audience in storytelling and content creation. He highlights the role of empathy in connecting with the audience and the importance of execution in delivering quality content. The conversation concludes with key takeaways for listeners to apply to their own projects and ideas.
Takeaways
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Niche media companies can overcome challenges by staying focused on their audience.
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Knowing your audience is crucial in storytelling and content creation.
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Empathy is the key to connecting with the audience.
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Caring about your audience leads to quality content and community-building
If you like what you’re hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let’s help everyone learn together.
This podcast is produced by Port Side Productions. We’re a video production outfit that believes stories inspire and move people through the power of emotion. We work with brands and agencies in the outdoor industry to tell stories that help brands engage, inspire, and build brand affinity with their customers. We tell stories from the wild.