loader from loading.io

The Outrageous History of Tampons (Menstrual Marketing: Part I)

Brand With Bite

Release Date: 02/11/2020

How to Write for Meaningful Connection (+ BIG UPDATE ON BWB!) show art How to Write for Meaningful Connection (+ BIG UPDATE ON BWB!)

Brand With Bite

Tracie is a powerhouse conversion copywriter (known for crafting compelling quizzes) with a foundational passion for ethical sales. Rerouting the world to connect through relationships, Tracie shares how to write in a way that feels good and “non-icky”, as well as growing as a copywriter.

info_outline
Go from Burnt Out Implementer to Respected Expert, w/ Reese Spykerman show art Go from Burnt Out Implementer to Respected Expert, w/ Reese Spykerman

Brand With Bite

Reese Spykerman is a brilliant designer and copywriting expert who went from burnt out implementor to an evolved creative business that fits her lifestyle. 

info_outline
Get Paid (BANK) to Be You, w/ Laura Belgray show art Get Paid (BANK) to Be You, w/ Laura Belgray

Brand With Bite

Laura Belgray is one of the most real, successful entrepreneurs around, with the funniest stories you’ve heard in your damn life - that also lead to big money, a large Instagram following and your dream business. 

info_outline
HOLY F***! A Homeschooling Mom of 4 Built a Multi-Million Online Fitness Empire show art HOLY F***! A Homeschooling Mom of 4 Built a Multi-Million Online Fitness Empire

Brand With Bite

This badass, homeschooling mom of 4 built a multi-million dollar business online in...only a few years. If you want to launch a scalable product, create a course and STOP holding back your voice, do not do anything before listening to this talk with Kim Constable. 

info_outline
Finally, Step Into Your Power + Trust Yourself, w/ Randi Halaway show art Finally, Step Into Your Power + Trust Yourself, w/ Randi Halaway

Brand With Bite

Randi Halaway's guidance and methods have changed how I process emotions, see myself and approach every part of my life and business. I never want to imagine what my life would be like if I hadn’t learned from Randi’s wisdom and information. 

info_outline
You DO NOT Need to Niche, w/ Kristen Edwards show art You DO NOT Need to Niche, w/ Kristen Edwards

Brand With Bite

After years of exploring what it means to combine all the gifts and desires you have, Kristen Edwards has discovered how to build a powerful business where she does ALL the things she loves - while changing women’s lives forever. 

info_outline
Feel Anxious? The Science of Why Your Brain Freaks Out, w/ Julia Kristina show art Feel Anxious? The Science of Why Your Brain Freaks Out, w/ Julia Kristina

Brand With Bite

Feel stressed or anxious? Worried about the future, panicked during Coronavirus, or stuck on "what to do next" in your business? My INCREDIBLE, savvy gal Julia Kristina is sharing WHY the brain panics and how to shift your emotions, even if you’re a chronic “worrier" or “people pleaser”. 

info_outline
Did Hat Makers Actually “Go Mad”? (Real History vs. Alice in Wonderland) show art Did Hat Makers Actually “Go Mad”? (Real History vs. Alice in Wonderland)

Brand With Bite

The term “mad hatter” was NEVER in the book Alice in Wonderland, so why was there an “odd” hat maker in this famous book and the phrase still known today “mad as a hatter”? 

info_outline
How a Powerhouse Perfectionist STOPPED People Pleasing, w/ Nancy Levin show art How a Powerhouse Perfectionist STOPPED People Pleasing, w/ Nancy Levin

Brand With Bite

If you think of yourself as a people pleaser or perfectionist, this is a MUST listen. I’m not kidding. In merely days, this life coach & best selling author helped rewire my brain to finally set boundaries and say no with greater ease. You are going to learn SO MUCH from this episode it’s unreal.

info_outline
The 1st Supermarket Began a Revolution (involving Queen Elizabeth) show art The 1st Supermarket Began a Revolution (involving Queen Elizabeth)

Brand With Bite

Once you know this story, you’ll never think about grocery stores the same way. Turns out, the modern grocery store was incredibly revolutionary and actually changed habits you have, right now, forever. 

info_outline
 
More Episodes

The history of tampons and taboos around menstruation products is shocking and incredibly thought-provoking. Why?! First off, tampons go back WAY FARTHER than decades. In fact, there’s an insane history for what cultures have put up their lady parts for many centuries. This episode takes you from ancient menstruation times through the ads for unmarried women in the 1950s *You can’t help but laugh at the...well, you’ll see* to controversies still very prevalent around the world about tampon use. 

Grab your favorite party (lined?) panties and join me for learning: 

  • What materials for makeshift tampons were used historically *So rough, literally*

  • The first time the word “period” was ever uttered on TV (Who said it? A famous actress you’ll know)

  • Why Word War I had a big part in menstrual cycles

  • What 1950s ads did to market to “unexperienced women” - who hadn’t had “things” up their woman parts yet

  • How a male doctor came up with the modern tampon

  • The meaning the word behind “Tampax”

  • How long it took from the modern tampon being patented → To it actual being openly known and used *insane*

  • What 50 Shades of Grey reveals about tampons today

  • Why the 2016 Olympics had a big effect on the taboo around tampons still in many parts of the world 
  • My honesty on realizing I have a biased perspective from how I was raised & where I’m from + *you’ll hear more on this in episode* -- As I share about the perspective of tampons today, I know I don’t know everything on this subject. I am asking for your stories and experiences with menstruation products to truly understand stories from every angle, culture, location because I KNOW I’m not an expert and want all sides of the history we’re building now, we are in this together -

    Please do DM your stories or thoughts to share @allisonevelyn_ or @brandwithbite

My own interest was sparked by experiences shared within the episode. This is fascinating and a topic I feel is very important to address, especially for women’s rights and freedoms, so this is only part 1 of Menstruation Marketing. The next part will be released soon, going into the more sustainable yet also effective menstruation products that have come in the last few years and THEIR marketing challenges. As shared in the episode:

WANNA TAKE YOUR BRAND AND WEBSITE TO THE A-LIST LEVEL?!

MY ACTUALLY-FUN, GET S*** DONE PROGRAM IS NOW OPEN: 

→ WEBSITE COPY CATALYST

IN MERE WEEKS, HONE YOUR CLIENT MAGNETIZING MESSAGE, UNIQUE BRAND VOICE AND HAVE YOUR WEBSITE PAGES ALL WRITTEN -- DONE! 

OPEN ONLY UNTIL SUNDAY, FEBRUARY 16TH

LEARN MORE AND SEIZE CHANCE WHILE YOU CAN - 

https://allisonevelyn.com/copy-catalyst

For more about the podcast + episodes: 

BrandwithBite.com