BevBoost’s Secret to Fresher Beer
Brewbound Podcast
How can brewers preserve freshness and extend their beer’s shelf life without breaking the bank? Upslope Brewing founder Matt Cutter believes he’s found the answer with BevBoost, a Colorado company that has developed a patented dual-chambered widget that the company says is “food-safe, recyclable insert that holds fresh flavor compounds, functional ingredients, vitamins or even mood-enhancing additives such as THC and CBD, and unleashes them right when a carbonated drink is cracked open.” In the latest edition of the Brewbound Podcast, Cutter explains why his...
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Inside Rhinegeist’s Merch Strategy – Emotional Hooks, Limited Drops and Loyal Fans
Brewbound Podcast
Merchandise remains an important piece of Rhinegeist Brewery’s business, and the Cincinnati brewery is leveling up under the guidance of merchandise director Jenny Morrissey. Morrissey and Rhinegeist VP of marketing Tracey Ireland share the evolution of the company’s merch strategy from “marketing tool,” to an individual business unit. After hitting its peak in the late 2010s, Rhinegeist’s merch business started to decline. Morrissey, who joined the company a year ago, has brought a fashion background and a new approach to the business, from assortment...
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3 Tier Beverages on Key Bev-Alc Trends for Summer 2025
Brewbound Podcast
The team at 3 Tier Beverages breaks down hot trends in bev-alc heading into the summer selling season on the latest edition of the Brewbound Podcast. 3 Tier Beverages founder Donn Bichsel, consultant Danelle Kosmal and CGA VP Matthew Crompton share a complete look at trends in the off- and on-premise, including continued momentum for non-alcoholic beer, hard juice’s rocketing growth and the growing simplicity movement within craft. “The biggest opportunity for this summer and within the next year is just engaging new consumers and creating new drinking...
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NB2A’s Kevin Asato on Supporting Black Brewers in Tough Times; Yonder Cider’s Caitlin Braam Speaking to Many Audiences
Brewbound Podcast
National Black Brewers Association (NB2A) executive director Kevin Asato explains how obstacles have mounted for the trade group’s members as diversity, equity and inclusion efforts have come under fire during the Trump administration. “The beautiful thing is, I was Black yesterday. I’m Black today. And god willing I wake up tomorrow, I’ll be Black tomorrow,” he said. “The point being, just because there isn’t a tagline like DEI available, doesn’t mean our challenges and our need for diversity and our need to help our Black brewers in this space has gone away....
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Lagers, IPAs and National Parks with Sierra Nevada and New Trail at CBC
Brewbound Podcast
Leaders from Sierra Nevada and New Trail discuss their craft portfolios, innovation, packaging and recent wins during the 2025 Craft Brewers Conference. Sierra Nevada chief commercial officer Ellie Preslar and chief brewing officer Brian Grossman sit down with Brewbound editor Justin Kendall for a chat about new offering Pils, Pale Ale’s limited edition National Parks packaging and Big Little Thing’s recent glow-up. Then, New Trail chief operating officer Mike LaRosa joins Brewbound managing editor Jessica Infante for a chat about the fast-growing Pennsylvania...
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The Future of Hops: New Varieties and Technologies from Clayton Hops
Brewbound Podcast
Brian Clayton, CEO of Clayton Hops, discusses the company's growth to four farms in New Zealand and their innovative hop products. He highlights their Amplifire™ pellets and oil, which boost flavor and aroma, increase beer yields, and offer environmental benefits like a low carbon footprint due to direct oil extraction from wet hop cones. These products are ideal for cold-side applications and also work well in hop waters and non-alcoholic beers. Clayton also shares their rapid processing of T90 hop pellets, achieving completion within seven days of harvest. The company is introducing new...
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Live from CBC – Right Proper’s Leah Cheston and Hi-Wire’s Adam Charnack
Brewbound Podcast
Craft Brewers Conference conversations continue on the Brewbound Podcast with a pair of interviews featuring Right Proper Brewing co-owner and Brewers Association board chairwoman Leah Cheston and Hi-Wire Brewing co-owner Adam Charnack. Cheston and Brewbound managing editor Jessica Infante discuss Executive Order Me a Beer – Right Proper’s pay-it-forward program to support laid off federal employees with beers and networking – and the unique experiences of parents in the beer industry. Charnack discusses the recovery process of Hi-Wire’s flagship location in Asheville...
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Brewing a New Look: Prairie Malt’s Bold Refresh
Brewbound Podcast
In this Brewbound Podcast episode, Prairie Malt's Regional Craft Manager for North America, Liam Colford, discusses the company's bold rebranding efforts and the motivations behind them. Recognizing that ingredient suppliers often appear traditional or outdated, Prairie Malt decided to inject more personality and creativity into its brand. The refreshed look includes new logos, packaging, apparel, and a revamped website, aiming to align more closely with the dynamic and colorful world of craft brewing. Liam also highlights the advantages of Prairie Malt being part of Boortmalt, a global...
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Brewers Association CEO Bart Watson on the State of the Craft Beer
Brewbound Podcast
Brewers Association (BA) president and CEO Bart Watson entered the Brewbound Podcast studio last week fresh off stage from giving his State of the Industry speech at the 2025 Craft Brewers Conference (CBC). Watson discussed key takeaways from his speech, including why the 4% volume decline for craft last year wasn’t everyone’s experience, as 43% of craft breweries found growth last year. “You can have a number where yes, the middle it is negative, but there’s still lots of people on the positive side,” Watson explained during a conversation with Brewbound’s Jess...
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CBC Week is Here; Plus, Drawdown Founder Liz Nicol
Brewbound Podcast
The Brewers Association’s Craft Brewers Conference has taken over Indianapolis, and the Brewbound team gives a vibe check on the first day of the largest meeting of craft brewers in the U.S. Justin, Jess and Zoe recap early presentations from BA board chair Leah Cheston, president and CEO Bart Watson and Trillium founders JC and Esther Tetreault and the overarching theme of resilience in the face of adversity. Plus, Jess interviews Liz Nicol, the founder of Drawdown Brewing in Boston’s Jamaica Plain neighborhood, on her brewery’s embrace of women’s...
info_outlineIn this Brewbound Podcast episode, Prairie Malt's Regional Craft Manager for North America, Liam Colford, discusses the company's bold rebranding efforts and the motivations behind them. Recognizing that ingredient suppliers often appear traditional or outdated, Prairie Malt decided to inject more personality and creativity into its brand. The refreshed look includes new logos, packaging, apparel, and a revamped website, aiming to align more closely with the dynamic and colorful world of craft brewing.
Liam also highlights the advantages of Prairie Malt being part of Boortmalt, a global malting company with extensive reach and infrastructure. This connection allows Prairie to offer a wide catalog of over 60 malts while keeping costs down through a streamlined, internal supply chain. Customers benefit from this efficiency, especially during times of international instability, with consistent pricing and reliable access to high-quality malts sourced globally.
Looking ahead, Prairie Malt is expanding its catalog with several exciting new offerings, including German Vienna and Munich malts, and a Czech-inspired "Bohemian Rhapsody" pilsner malt. These additions cater to brewers looking to innovate and differentiate their products in a maturing craft beer market. For those interested in sampling these new malts or learning more, visit prairiemalt.com or follow @prairiemalt on Instagram to stay connected and request samples.