Brewbound Podcast

The Brewbound Podcast is an extension of Brewbound’s leading B2B beer industry reporting, featuring interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes are released every Thursday. Send comments and suggestions to [email protected].

BevBoost’s Secret to Fresher Beer 06/11/2025

Inside Rhinegeist’s Merch Strategy – Emotional Hooks, Limited Drops and Loyal Fans 06/04/2025

Inside Rhinegeist’s Merch Strategy – Emotional Hooks, Limited Drops and Loyal Fans Merchandise remains an important piece of Rhinegeist Brewery’s business, and the Cincinnati brewery is leveling up under the guidance of merchandise director Jenny Morrissey. Morrissey and Rhinegeist VP of marketing Tracey Ireland share the evolution of the company’s merch strategy from “marketing tool,” to an individual business unit. After hitting its peak in the late 2010s, Rhinegeist’s merch business started to decline. Morrissey, who joined the company a year ago, has brought a fashion background and a new approach to the business, from assortment planning to limited-time offerings. Morrissey and Ireland share how they’re working to engage Rhinegeist’s diverse customer base, from out-of-town visitors to the brewery’s Cincinnati taproom, to its home market “super fans.” “We’re trying to get as many skull drop T-shirts on as many people as possible for every occasion,” Morrissey said. Morrissey and Ireland discuss efforts to re-engage fans with new products via event-driven and limited-time offerings and monthly product drops. “We’re exploring doing a lot more illustration, a lot more nods back to Cincinnati heritage and just having a lot more fun with it, a lot more humor,” Morrissey said. “And then driving sales with scarcity, essentially, and keeping our assortment fresh. It’s such a good lever to pull to just keep things fresh, keep people coming back to check what we have that’s new.” The conversation covers trend spotting, sourcing inspiration, partnering with brands and tapping into a collector community. Morrissey and Ireland also share why creating emotion is key to breaking through with consumers. Plus, they share when to cut bait on slow-moving inventory. Ahead of the interview, the Brewbound team talks through Republic National Distributing Company’s (RNDC) exit from California. Plus, the trio play Another Round or Tabbing Out on the creation of family-friendly spaces, and Almanac CEO Damian Fagan’s distaste of the word “taproom.” /episode/index/show/brewbound/id/36853950

3 Tier Beverages on Key Bev-Alc Trends for Summer 2025 05/28/2025

NB2A’s Kevin Asato on Supporting Black Brewers in Tough Times; Yonder Cider’s Caitlin Braam Speaking to Many Audiences 05/27/2025

NB2A’s Kevin Asato on Supporting Black Brewers in Tough Times; Yonder Cider’s Caitlin Braam Speaking to Many Audiences National Black Brewers Association (NB2A) executive director Kevin Asato explains how obstacles have mounted for the trade group’s members as diversity, equity and inclusion efforts have come under fire during the Trump administration. “The beautiful thing is, I was Black yesterday. I’m Black today. And god willing I wake up tomorrow, I’ll be Black tomorrow,” he said. “The point being, just because there isn’t a tagline like DEI available, doesn’t mean our challenges and our need for diversity and our need to help our Black brewers in this space has gone away. Nothing has changed. Not a single thing has changed for our space here.” Asato shares with Brewbound managing editor Jess Infante how the NB2A is supporting its 86 Black-owned brewery members and its nearly 400 overall members during a special bonus edition of the Brewbound Podcast. He also explains why equipment donations have been key for up-and-coming Black breweries, teases ancient grain fonio’s potential inclusion in Volume 3 of the Black is Beautiful collaboration efforts and talks about why some retailers are doubling-down on diverse brands. Following the conversation with Asato, Yonder Cider founder Caitlin Braam joins Brewbound senior reporter Zoe Licata to explain how experimenting with events at her brand’s taproom has broadened her hard cider brand’s consumer base. A shared taproom partnership with craft beer brand Bale Breaker has also helped Yonder breakthrough with new audiences, she explains. It’s all about “not being exclusive” and “making spaces and places for various audiences, not just one.” “There isn’t just one audience for your brand. There are many. And you have to find ways to talk to them each individually,” she said. Both conversations were recorded during the 2025 Craft Brewers Conference in Indianapolis. /episode/index/show/brewbound/id/36695470

Lagers, IPAs and National Parks with Sierra Nevada and New Trail at CBC 05/21/2025

The Future of Hops: New Varieties and Technologies from Clayton Hops 05/21/2025

Live from CBC – Right Proper’s Leah Cheston and Hi-Wire’s Adam Charnack 05/14/2025

Brewing a New Look: Prairie Malt’s Bold Refresh 05/13/2025

Brewers Association CEO Bart Watson on the State of the Craft Beer 05/07/2025

Brewers Association CEO Bart Watson on the State of the Craft Beer Brewers Association (BA) president and CEO Bart Watson entered the Brewbound Podcast studio last week fresh off stage from giving his State of the Industry speech at the 2025 Craft Brewers Conference (CBC). Watson discussed key takeaways from his speech, including why the 4% volume decline for craft last year wasn’t everyone’s experience, as 43% of craft breweries found growth last year. “You can have a number where yes, the middle it is negative, but there’s still lots of people on the positive side,” Watson explained during a conversation with Brewbound’s Jess Infante and Justin Kendall on the Brewbound Podcast. Watson also discussed why the growing number of closures has hit the long-tail of craft breweries – those making fewer than 500 barrels of beer – the hardest. “Running a small business is hard,” Watson said. “They’re just on the smallest line of, ‘OK, the landlord changes the rent when our lease is up.’ … Main Street gets torn up because the city is doing construction. It disrupts our traffic.’ “A 2,000-barrel brewery is going to have resources and options to weather that; a 500-barrel brewery might not,” he continued. “Those are members that we’re trying to think about how we help, how we drive foot traffic and what we can do to improve their conditions.” The conversation touches on several topics, including: How the BA is advocating for its members with the Trump administration in Washington, D.C., and why it’s important for brewery owners to connect with lawmakers; Why full-strength spirits are being added to the Great American Beer Festival and how that’s manifesting in a way to support BA members; Whether the event could move away from Denver in the future; Why there is a perception versus reality issue with consumers when it comes to the flavors that craft offers beyond IPA; And his overall read on the vibe of CBC. Ahead of the interview, the Brewbound team also discusses recent headlines, including Rhinegeist’s NA beer venture and Tilray CEO Irwin Simon’s honest thoughts on the company’s stock price. Plus, the team plays Another Round or Tabbing Out on the commercialization of B.O.R.G.s, and Zoe dishes on her motorsport adventures. /episode/index/show/brewbound/id/36472485

CBC Week is Here; Plus, Drawdown Founder Liz Nicol 04/30/2025

Brewers Association Staff Economist Matt Gacioch on Craft Brewers’ ‘Realistic’ Mindsets, Industry Trends, Headwinds & CBC 04/23/2025

Brewers Association Staff Economist Matt Gacioch on Craft Brewers’ ‘Realistic’ Mindsets, Industry Trends, Headwinds & CBC When Brewers Association (BA) staff economist Matt Gacioch is asked whether craft brewers are optimistic or pessimistic, his response is “brewers are realistic.” “They are understanding that this is a new environment that they are operating in,” Gacioch said during the latest edition of the Brewbound Podcast. “Mid-April 2025 is very different than mid-April 2015.” Gacioch, who is in his first year as a full-time employee of the BA, described a maturing and challenging craft beer market for a variety of factors, from consumer consumption shifts to increased competition and variety to economic pressures and tariffs. “The way that consumers and markets don’t like uncertainty, small business owners really don’t like uncertainty,” he said. “That is the environment that we’re in right now. There’s a lot of products that go into beer making and [the] operating of a brewery [that] can be bought from within the U.S., but the supply chain is so complex and so global that certain tariffs are going to have an impact on pricing of brewery inputs. “So not being able to plan too far into the future because of how things have been changing so quickly has made it really tough for brewery owners to make great beer and feel like they can make a solid business plan for the year and years ahead,” he continued. Which brings us to the 2025 edition of the Craft Brewers Conference taking place in Indianapolis next week (April 28-May 1). Gacioch anticipates that many of the conversations inside and outside of the Indiana Convention Center will center on those factors and strategies for pushing forward, including his own seminar (1:15 p.m. ET Tuesday, April 29) discussing case studies from breweries who tapped into growth drivers in 2024. Gacicoh also touches on new breweries making this year’s top 50 craft list, potential opportunities and challenges for breweries adding food service and why he’s excited for CBC. Plus, more conversation about kicking field goals than you’d expect. But first, the Brewbound team recaps the latest news, including the BA’s recent webinar on tariffs and the NBWA and Fintech’s Q1 2025 webinar on beer category sales trends. Justin, Jess and Zoe play Another Round or Tabbing Out on copycat designs infiltrating the hard lemonade and iced tea space, with a hat tip to Fingers’ Dave Infante. /episode/index/show/brewbound/id/36279390

Top 50 Breweries, a California Craft-on-Craft Merger and a Conversation with Ibotta 04/16/2025

Crafting Tech for Craft Makers: Arryved’s All-In-One POS and Capital Solution for Breweries 04/14/2025

The Latest Spirits News, Plus Colorado Craft-on-Craft Brewery Deals 04/09/2025

Exploring the Future of Hops: Hop Products Australia’s Latest Harvest & Innovations 04/08/2025

Road Report from the New England Craft Brew Summit 04/02/2025

Road Report from the New England Craft Brew Summit What’s going on in the country’s second-densest craft beer state? The Brewbound team hit the road to Portland, Maine, to find out. While in town for the New England Craft Brew Summit, Brewbound managing editor Jess Infante and senior reporter Zoe Licata checked in with 3 leaders to take the pulse of Maine’s formidable (and cheerfully collaborative) craft scene. This special Maine-centric episode kicks off with Maine Brewers’ Guild executive director Sarah Bryan. Bryan dishes on the hottest topics impacting Maine brewers right now – including concerns over decreased tourism from Canada – as well as goals for her second year as executive director. “A huge strategic goal of ours is to re-stitch-together a sense of pre-COVID[-19] camaraderie in the industry,” Bryan said. “It’s very easy for breweries to feel like they’re on an island, there’s always something more to be done, the work is never finished, there’s never quite enough hands, you can never make enough beer and there’s never enough storage. … Being in this role has impressed on me how deserving these breweries are of working channels of communication, creating pathways for them to work together.” The team then chats with Thirsty Pig owner Allison Stevens about the craft beer bar and changes she witnessed in how the craft industry is operating, including distribution consolidation and shrinking sales teams. She also gives tips for how breweries can be the best partners for Thirsty Pig and other retail accounts. Then, Orange Bike Brewing co-founder and CEO Tom Ruff chats about the origins of the gluten-free-dedicated craft brewery, and how the venture has opened his eyes to the amount of consumers looking for GF options, and the impact the availability of diverse beer options has on connecting the community. Brewbound editor Justin Kendall also joins the episode to discuss some of this week’s California-centric headlines, including the formation of Sunset Distributing in LA and San Diego and the sale of Anderson Valley Brewing. /episode/index/show/brewbound/id/35977215

An Exit Interview with Bell’s Brewery EVP Carrie Yunker 03/26/2025

An Exit Interview with Bell’s Brewery EVP Carrie Yunker Carrie Yunker ended her more than two-decade run at Bell’s Brewery on a high note Monday – Oberon Day, the annual release of the company’s spring-summer seasonal wheat beer. Yunker, who started at the Michigan craft brewery as a part-time receptionist and ended up leading the company as founder Larry Bell’s handpicked successor, kicked off the festivities at the brewery’s Kalamazoo taphouse and event space by raising an Oberon flag. Hundreds of Michiganders and fans from neighboring states, many wearing costumes, lined up and waited for hours for the taphouse to open and to drink this year’s Oberon and several special variants. For Yunker, Oberon Day was a fitting way to say goodbye as employee No. 50. “This day is the best of everything,” she says in this week’s episode of the Brewbound Podcast. “It’s the best of Kalamazoo, which is a city that I love so much. It’s the best of craft beer, which if you throwback craft beer to its heyday, it’s really about bringing people together and community. And what you will see is the streets of Kalamazoo, lined with people wearing teal, wearing orange, drinking Oberon, lighting up not just our account but accounts all over Kalamazoo. “It really is this wonderful amalgamation. .... It’s food and fun and family and community and this day represents that, not just here in Kalamazoo, but you see that spotlighted across the Great Lakes.” Yunker described her time as EVP as “the privilege of my life to lead such an amazing, amazing team and brand.” So why step away? Yunker explained that she and her husband became empty nesters last fall, which led to more time for reflection. “The silence created some space for me to really think about what’s next for me, what’s next for our family,” she said. “I have lots of dear friends and people that I love who are living in a place where they are fearful,” she continued. “When I think about what I could do and take some of my leadership and my business acumen and potentially apply that in a different way to go do work either in politics or nonprofit to really make sure that people can live and love the way that they like. “That’s something that really motivates me.” In the conversation, Yunker discusses taking over for Larry Bell and how their leadership styles differed, guiding the brewery through several milestones and her favorite moments, including an off-the-cuff comment during a TV interview that led to 300 people showing up at the Comstock brewery for an impromptu job fair. Full Disclosure: Bell’s Brewery covered airfare and hotel accommodations for the Brewbound team to record this interview during Oberon Day. /episode/index/show/brewbound/id/35876095

Rob Tod on 30 Years of Allagash 03/19/2025

Rob Tod on 30 Years of Allagash Allagash Brewing will celebrate its 30th anniversary this summer, and founder Rob Tod knows where he’ll be and what he’ll be drinking on the brewery’s birthday, July 1 – an Allagash White at the Great Lost Bear, the taphouse that served the first pint of White in Portland, Maine. “I remember it like it was yesterday. That was our very first draftline,” Tod tells Brewbound managing editor Jess Infante on the latest episode of the Brewbound Podcast. “I shipped eight kegs of Allagash White to Nappi Distributors on June 29, and July 1 I worked at the brewery all day and my plan was to head down to the Bear where I knew it was going on tap at 5 o’clock, and just hang out for a few hours and having a bunch of beers. “I thought, my work’s going to be done. I’ve spent a year building the brewery. I’ve written this recipe, I’ve brewed the beer. I’m kind of all done,” he continued. Tod had a pint with the Bear’s owners and was happy with it. He had a second pint and a realization hit him: “I’ve got to get back to work.” “I got in my car and I drove right back to the brewery and kept working on whatever I was working on at the time just continuing to build and piece the brewery together,” Tod said. “I’ve always felt like the work isn’t done.” In the conversation, Tod Tod discusses growing Allagash into the 15th largest Brewers Association-defined craft brewery by volume. He also explains what Allagash is looking for in distributor partners, how much capacity his brewery has left for expansion and why the brewery pulled back in the early 2000s. “We’ve really optimized how we can support a market, whether it’s a really close local market like Boston or Minnesota, Colorado or even Los Angeles,” Tod explained. “We really do feel like we’ve got a strong, competitive go-to-market plan and that we can do a really solid, optimized job supporting our distributor partners.” Tod taps into Allagash’s innovation approach that checks the boxes of “balanced, drinkability, complexity and authenticity” and how the launches of a lager, hazy IPA and variety pack feed into those pillars. Plus, the Brewbound team recaps the latest headlines and plays Another Round or Tabbing Out on Minute Maid Spiked’s foray into lemonade, pink and otherwise. /episode/index/show/brewbound/id/35777405