Brewbound Podcast

The Brewbound Podcast is an extension of Brewbound’s leading B2B beer industry reporting, featuring interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes are released every Thursday. Send comments and suggestions to podcast@brewbound.com.

Why Stadium Partnerships can be the ‘Ultimate Sampling Weapon’ with Two Robbers’ Vivek and Vikram Nayar 10/14/2026

Why Stadium Partnerships can be the ‘Ultimate Sampling Weapon’ with Two Robbers’ Vivek and Vikram Nayar Two Robbers Spirits Co.’s partnership with the Philadelphia Eagles is helping the 7-year-old company fly. On the latest edition of the Brewbound Podcast, Two Robbers founders Vivek and Vikram Nayar share how partnerships with Philadelphia pro sports teams have helped raise their local profile and increase rate of sale in off-premise retailers. “It’s sort of like the ultimate sampling weapon being able to sell in the stadium,” Vivek said. “People talk about how valuable sampling is, but it’s even more valuable if someone pays for your product to try it and enjoys it that way.” Two Robbers is entering Year 2 of its sponsorship with the NFL’s Philadelphia Eagles, a deal that allows them to leverage the Eagles’ marks on packaging. The Nayars are planning to open up their portfolio playbook this year, introducing single-serve cans featuring the Eagles’ logo exclusive to on-premise retailers starting this month. Vivek and Vikram go deep on their long-term vision for sports partnerships and explain how the company’s pivot from hard seltzer to spirits-based cocktails future proofed the business. They also explain why they believe there’s room for multiple brands to compete in the category, even in a ready-to-drink stronghold such as Philadelphia. Before the interview, the Brewbound team catches up on their travels, with road reports from the National Beer Wholesalers Association (NBWA) Annual Convention and the Great American Beer Festival (GABF). Brewbound editor Justin Kendall, managing editor Jessica Infante and senior reporter Zoe Licata offer takeaways from the first day of the NBWA’s biggest meeting of the year, including a strong push for franchise law protections and more ironclad contracts with producers, along with the conspicuous lack of hemp talk on the first day. Plus, Jessica shares her firsthand experience at the revamped GABF, including what worked for the outdoor festival, what didn’t and what we’re hearing might be next. The team also covers the big deal of the last week: Constellation Brands’ acquisition of SpikedAde for $75 million, with a five-year performance-based earnout that could add $278 million to the sale price. They explain why Constellation dipping its toe into M&A is the bigger story even as hard sports drinks dominate headlines. /episode/index/show/brewbound/id/43298419

How a Tech Firm is Trying to Make ABP Season Not Feel like Groundhog Day 10/07/2026

Stateside’s Matt Quigley on Super Lyte Summer as Hard Sports Drinks Explode 09/30/2026

Stateside’s Matt Quigley on Super Lyte Summer as Hard Sports Drinks Explode How do you balance two brands that are runaway successes? Stateside Brands president Matthew Quigley explained on the latest edition of the Brewbound Podcast how the maker of vodka iced tea brand Surfside is juggling the addition of Super Lyte, a non-carbonated hard sports drink (vodka + ade). From a marketing perspective, Stateside has created dedicated teams for each brand, he explained. On the sales side, the company has built a national accounts team and stable of state managers who, after two years, finally have the bandwidth to take on another brand. The result is another brand in Super Lyte that is being dubbed the drink of the summer, while Surfside is on pace to sell 13 million cases this year, Quigley shared. Meanwhile, Super Lyte is expected to sell four million cases by year’s end, making it the largest spirits-based ready-to-drink (RTD) launch of all time, he added. “It shot the lights out in our core in Pennsylvania, Jersey, New York,” he said. “It just went gangbusters and it’s still doing incredibly, incredibly well.” Stateside is now pushing Super Lyte into 40-plus states to gain a “first-mover advantage” with a host of new challenger brands entering the hard sports drink segment, Quigley said. The target now is for both brands to cross the 25-million-case threshold. “If they both get over 25 million cases, which is like High Noon’s highwater mark, I’m a happy guy,” Quigley said. “I think I’ve done my job. Time will tell.” Ahead of the interview, Brewbound’s Jessica Infante and Zoe Licata breakdown the the latest headlines, including: Samuel Adams front of house workers’ successful unionization effort; Mark Anthony’s termination of Coors Distributing in the Denver metro; The end of Stateside’s lawsuit against Anheuser-Busch InBev over its Skimmers brand. The duo also tackles the NFL’s crackdown on player celebrations pantomiming drinking a beer (or juice). /episode/index/show/brewbound/id/43095543

Inside the Intoxicating Hemp Beverage Business as Federal Ban Nears 09/23/2026

A Black Rose, a Big Money Resolution and Bleak Scans 09/16/2026

Von Ebert’s Dashawn Agbonze on Failing in Safe Spaces and the Importance of Brewing Education 09/09/2026

Hard Sports Drinks, Industry Layoffs and Pabst’s Stolen Beer 09/02/2026

Dave Infante on Diageo’s Cuts, Garage Beer’s Data Center Cooling Plan and BuzzBallz and Pop-Tarts’ Boozy Collab 08/26/2026

Do We Need Another NA Version of a Legacy Beer Brand? 08/19/2026

The Beer Industry’s New Era of Competition 08/12/2026

CEO Michelle Ivey Dives Into Lake Hour’s Strategy 08/05/2026

RNDC’s Unpaid Tab, Craft’s Mid-Year Number and Boston Beer’s Rally Dog 07/29/2026

The Magic of Airport Beers with Experience Threee’s Liz Einhorn 07/22/2026

Best Day’s Tate Huffard on Fitting Into Non-Alc Beer’s ‘Belonging’ Phase 07/15/2026

Pour One Out For Deschutes’ Kirkland Helles; Plus, World Cup, July 4 and Jersey Shore Chatter 07/08/2026

Shootin’ the Breeze Ahead of the Fourth 07/01/2026

Kilts, Bagpipes and Lots of Lagers – How Hendler Family Brewing Welcomed World Cup Fans 06/25/2026

Kilts, Bagpipes and Lots of Lagers – How Hendler Family Brewing Welcomed World Cup Fans Mass Appeal Draught House and Grille opened on the eve of the kick-off of FIFA World Cup 2026 at its neighbor, Gillette Stadium. Hendler Family Brewing co-founder and CEO Sam Hendler joined the Brewbound Podcast to discuss how the multi-branded taproom handled an influx of guests, what Scottish fans prefer to drink (Jack’s Abby House Lager) – and what they’re not drinking. “The majority of the audience who's been down there on game day has been the international fan base, and House Lager has been consistently the No. 1 seller, and it's not particularly close,” Hendler said. “We're selling 6 or 7x the House Lager than we are of the top-selling IPA in that taproom right now.” Hendler shared insights into the World Cup-driven boost at the company’s Night Shift taprooms and beer gardens and how they prepared their brands (Jack’s Abby, Wormtown, Masshole Light and Sloop) to stand out in the trade during this high visibility time. In the Boston area, hosting the World Cup and thousands of spectators who have come to support their teams has been a boon for the hospitality industry, particularly beer distributors and breweries. “On the ground, the atmosphere has been fantastic. People have been showing up, people are having a great time, and they're drinking a lot of beer as it goes on,” Hendler said. “There's been so much talk in beer about winning occasions that are beyond what the beer occasion has always been, and the industry still obviously needs work to do on that, because the World Cup, unfortunately, won't last for 365 days a year forever. But it's clear that beer is a winner for this occasion, and it's been absolutely fantastic.” Before the interview, Justin and Zoe discuss the results of the Brewers Association’s annual Harris Poll of consumers’ views on craft beer, recent developments in the ongoing collapse of Republic National Distributing Company and a first impression of Keystone Light Apple. /episode/index/show/brewbound/id/41797835

Athletic’s Bill Shufelt is Bullish on the Future of NA Beer – and the Beer Category 06/17/2026

Athletic’s Bill Shufelt is Bullish on the Future of NA Beer – and the Beer Category Athletic Brewing co-founder and CEO Bill Shufelt is “the most excited” he’s felt since founding the dedicated non-alcoholic (NA) beer brand. On the latest edition of the Brewbound Podcast, Shufelt shared what’s driving his hyped feeling, with a foundation he and co-founder John Walker laid about a decade ago. That foundation is built on a team of 300 co-workers, bicoastal brewing facilities, a strong distribution base for its core beers, a slate of new products hitting retailers and marketing campaigns beginning to ramp up. “I’m very bullish on the long-term health and growth of the category and our part in growing that,” Shufelt said. “It was very hard to get non-alcoholic beer from zero to 2% of beer, but there are actual retailers in the U.S. [where] non-alcoholic beer is touching up against 20% of their beer sales.” Those retailers lend credence to Shufelt’s belief that NA beer can be a much bigger part of the beer category. Shufelt explained that consumers are very early in the NA beer discovery curve, with the vast majority unaware how the product has changed in the last decade. Even with the stage set for growth, Shufelt acknowledged that Athletic still has work to do for the company and the segment to reach some of his loftier goals. For Athletic in particular, which holds around 22% of the NA beer segment, distribution remains its biggest opportunity. “In independents, no matter how much our distributors smile at us and tell us we’re a priority, we’re in like 10% of their independents,” Shufelt said. “And I can go into stores in almost any state in the country and look at a shelf that is controlled by our distributor that has five-plus non-alcoholic beer products on it, and Athletic will have none. There’s just such untapped distribution out there still.” For now, Shufelt is focused on driving Athletic and NA beer forward. But could the future include an IPO? An Athletic led by someone else? Shufelt said it’s possible, but he doesn't want to be on the outside looking in on an opportunity he was one of the few people to see. Before the interview, Justin, Jess and Zoe discuss the latest headlines, including the mixed results craft brewers are seeing from the World Cup, the American Cider Association co-locating its 2027 CiderCon conference with the Brewers Association’s Craft Brewers Conference, the closure of Nebraska’s largest craft brewery and the top new products of so far this year. /episode/index/show/brewbound/id/41678910

F.X. Matt Brewing’s Fred Matt on Mid-Strength Beer and Generating Retail Energy; Plus, Changes Coming to GABF 06/11/2026

Revised Craft Production Data, Plus Chats with Victory and Odell 06/03/2026

Off-the-Wall Marketing with Garage Beer’s Andy Sauer; How Occasions Drive Julie Rhodes’ Kick Fizz 05/27/2026

NBWA’s Craig Purser Talks Middle-Tier Hot-Button Issues; Aeronaut's Deepa Chungi on a Successful Events Biz 05/20/2026

How Lawson’s Stays on Brand, and Rhinegeist’s Plans Amid Hemp Bev Prohibition 05/14/2026

How Lawson’s Stays on Brand, and Rhinegeist’s Plans Amid Hemp Bev Prohibition 2023 was a sea-change year for several craft breweries who underwent leadership changes. Lawson’s Finest Liquids and Rhinegeist Brewery were among the companies who underwent CEO transitions that year. Lawson’s CEO Adeline Druart and Rhinegeist CEO Adam Bankovich discuss entering Year 3 of their respective tenures at the top of those companies in separate featured interviews on the latest edition of the Brewbound Podcast. In the first conversation, Druart dives into the “ongoing conversation” at the Vermont brewery of “what makes a Lawson’s Finest beer a Lawson’s Finest beer” and defines what makes a Sunshine brand. “Really for us, it’s IPAs – clear IPAs using Citra hops, and with a very bold flavor profile,” she said. “The more conversations we have like those – defining who we are, the more I’d say clear we are moving forward what’s on brand, what’s off brand.” Druart also discusses the impact of Lawson’s community giving programs, accelerating business by moving distribution to Baker Distributing in its home state, the launch of Hop Wired hazy and juicy IPA and much more. Then, Bankovich explores the anniversary of launching the Cincinnati craft brewery’s first NA beer line Ghost, with new offerings to follow. He also explains why launching Fuzzy Bones, a sparkling THC drink, has been a challenging and educational “crash course,” following Ohio’s ban on intoxicating hemp beverages. Fuzzy Bones launched in six states, with three additional states expected to follow. Rhinegeist is “trying to stay nimble with it,” as a federal ban looms in November. “I wish that our government officials could learn enough from the past to act quickly because this industry developed so quickly, seemingly out of nowhere,” he said. “We just really need a chance to not fall into the trap of Prohibition and instead write proper regulation now and in real time as consumers want these products instead of prohibiting them for years and years and years.” Bankovich also dishes on Rhinegeist’s daily hospitality efforts to make guest experiences’ special, the growth of the company’s core Truth and Cincy Light brand families and several expedited new additions: Half Truth session IPA, limited-time summer offering Cincy Light Watermelon and Sea Salt and Cincy Vodka Soda, the company’s first spirit-based offering. Before the interviews, the Brewbound team reviews that latest news, including: A recent Bump Williams Consulting report on long-tail craft brands finding success; Leadership changes at the American Cider Association; And Boston Beer’s 15% ABV Lytt beyond beer creation in glow-in-the-dark, lightbulb-shaped 6.8 oz. containers. /episode/index/show/brewbound/id/41287220

RNDC’s Dismantling; Plus Eco Beverages and Russian River 05/06/2026

From Beer to Better-For-You: How Octopi Brewing Is Adapting to a Shifting Beverage Industry 05/04/2026

Wrapping Up CBC 2026; Plus, Chats with Carbon Copy, Brewers of PA and Love City 04/29/2026

CBC Week + a Blockbuster Brewery Deal 04/21/2026

Ikasu Brewing Leans into ‘Weird,’ ‘Good Beer’ and Japanese Culinary Ingredients 04/15/2026

Ikasu Brewing Leans into ‘Weird,’ ‘Good Beer’ and Japanese Culinary Ingredients Ikasu Brewing founder Masahiro “Masa” Kitano believes his Los Angeles-based, contract-brewed brand has found its niche, leaning into “weird and good beer” that taps into Japanese culinary ingredients. Kitano’s history as a home brewer helped him craft out-of-the-ordinary beers, such as a matcha-infused gose. “It’s a sour beer with the aroma of matcha, but it doesn’t look green,” he said. “You smell it and it’s super unique. No one’s thought about combining sour beer with matcha.” Kitano’s beer, as well as his story of leaving a career as a medical researcher to chase his brewing dream, coupled with his infectious personality, propelled him to victory during Brewbound’s Pitch Slam competition at the 2025 Brewbound Live business conference last December. On this week’s Brewbound Podcast, Kitano shares an update on the business following the win and why he believes his pitch resonated. “I tried to make the pitch as simple as possible, a little bit stupid and a little be funny – magically it worked out,” he said. “I’m so glad that happened.” In the months since, the draft-only brand added several bar and restaurant accounts following the win and recently signed with L.A. Distributing Co., Kitano said. Ikasu continues to operate out of Los Angeles-based Native Son, where the brand has six taps dedicated to its beer. The relationship has helped Ikasu test new offerings and connect with a built-in audience. In this episode, Kitano goes deeper into his innovation process, as well as his aspirations for Ikasu, including plans to can Larigato, Ikasu’s Japanese rice lager, later this year for distribution. Before the conversation, the Brewbound team discusses craft beer’s 2025 production report released earlier this week by the Brewers Association. They dive into why Sierra Nevada leapfrogging Boston Beer as the No. 2 independent craft brewery by volume highlights the successes of one brewery and the shift in focus away from beer of the other. The trio also explore Mark Anthony Brands’ deal for the Finnish Long Drink, and which RTD dominos are left to fall/cash in. /episode/index/show/brewbound/id/40891900

Q1 Craft Scans, Platform Proliferation, BrewDog’s Identity Crisis – and What’s a Daycap? 04/08/2026

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