Brewbound Podcast

The Brewbound Podcast is an extension of Brewbound’s leading B2B beer industry reporting, featuring interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes are released every Thursday. Send comments and suggestions to podcast@brewbound.com.

Best Day’s Tate Huffard on Fitting Into Non-Alc Beer’s ‘Belonging’ Phase 07/15/2026

Pour One Out For Deschutes’ Kirkland Helles; Plus, World Cup, July 4 and Jersey Shore Chatter 07/08/2026

Shootin’ the Breeze Ahead of the Fourth 07/01/2026

Kilts, Bagpipes and Lots of Lagers – How Hendler Family Brewing Welcomed World Cup Fans 06/25/2026

Kilts, Bagpipes and Lots of Lagers – How Hendler Family Brewing Welcomed World Cup Fans Mass Appeal Draught House and Grille opened on the eve of the kick-off of FIFA World Cup 2026 at its neighbor, Gillette Stadium. Hendler Family Brewing co-founder and CEO Sam Hendler joined the Brewbound Podcast to discuss how the multi-branded taproom handled an influx of guests, what Scottish fans prefer to drink (Jack’s Abby House Lager) – and what they’re not drinking. “The majority of the audience who's been down there on game day has been the international fan base, and House Lager has been consistently the No. 1 seller, and it's not particularly close,” Hendler said. “We're selling 6 or 7x the House Lager than we are of the top-selling IPA in that taproom right now.” Hendler shared insights into the World Cup-driven boost at the company’s Night Shift taprooms and beer gardens and how they prepared their brands (Jack’s Abby, Wormtown, Masshole Light and Sloop) to stand out in the trade during this high visibility time. In the Boston area, hosting the World Cup and thousands of spectators who have come to support their teams has been a boon for the hospitality industry, particularly beer distributors and breweries. “On the ground, the atmosphere has been fantastic. People have been showing up, people are having a great time, and they're drinking a lot of beer as it goes on,” Hendler said. “There's been so much talk in beer about winning occasions that are beyond what the beer occasion has always been, and the industry still obviously needs work to do on that, because the World Cup, unfortunately, won't last for 365 days a year forever. But it's clear that beer is a winner for this occasion, and it's been absolutely fantastic.” Before the interview, Justin and Zoe discuss the results of the Brewers Association’s annual Harris Poll of consumers’ views on craft beer, recent developments in the ongoing collapse of Republic National Distributing Company and a first impression of Keystone Light Apple. /episode/index/show/brewbound/id/41797835

Athletic’s Bill Shufelt is Bullish on the Future of NA Beer – and the Beer Category 06/17/2026

Athletic’s Bill Shufelt is Bullish on the Future of NA Beer – and the Beer Category Athletic Brewing co-founder and CEO Bill Shufelt is “the most excited” he’s felt since founding the dedicated non-alcoholic (NA) beer brand. On the latest edition of the Brewbound Podcast, Shufelt shared what’s driving his hyped feeling, with a foundation he and co-founder John Walker laid about a decade ago. That foundation is built on a team of 300 co-workers, bicoastal brewing facilities, a strong distribution base for its core beers, a slate of new products hitting retailers and marketing campaigns beginning to ramp up. “I’m very bullish on the long-term health and growth of the category and our part in growing that,” Shufelt said. “It was very hard to get non-alcoholic beer from zero to 2% of beer, but there are actual retailers in the U.S. [where] non-alcoholic beer is touching up against 20% of their beer sales.” Those retailers lend credence to Shufelt’s belief that NA beer can be a much bigger part of the beer category. Shufelt explained that consumers are very early in the NA beer discovery curve, with the vast majority unaware how the product has changed in the last decade. Even with the stage set for growth, Shufelt acknowledged that Athletic still has work to do for the company and the segment to reach some of his loftier goals. For Athletic in particular, which holds around 22% of the NA beer segment, distribution remains its biggest opportunity. “In independents, no matter how much our distributors smile at us and tell us we’re a priority, we’re in like 10% of their independents,” Shufelt said. “And I can go into stores in almost any state in the country and look at a shelf that is controlled by our distributor that has five-plus non-alcoholic beer products on it, and Athletic will have none. There’s just such untapped distribution out there still.” For now, Shufelt is focused on driving Athletic and NA beer forward. But could the future include an IPO? An Athletic led by someone else? Shufelt said it’s possible, but he doesn't want to be on the outside looking in on an opportunity he was one of the few people to see. Before the interview, Justin, Jess and Zoe discuss the latest headlines, including the mixed results craft brewers are seeing from the World Cup, the American Cider Association co-locating its 2027 CiderCon conference with the Brewers Association’s Craft Brewers Conference, the closure of Nebraska’s largest craft brewery and the top new products of so far this year. /episode/index/show/brewbound/id/41678910

F.X. Matt Brewing’s Fred Matt on Mid-Strength Beer and Generating Retail Energy; Plus, Changes Coming to GABF 06/11/2026

Revised Craft Production Data, Plus Chats with Victory and Odell 06/03/2026

Off-the-Wall Marketing with Garage Beer’s Andy Sauer; How Occasions Drive Julie Rhodes’ Kick Fizz 05/27/2026

NBWA’s Craig Purser Talks Middle-Tier Hot-Button Issues; Aeronaut's Deepa Chungi on a Successful Events Biz 05/20/2026

How Lawson’s Stays on Brand, and Rhinegeist’s Plans Amid Hemp Bev Prohibition 05/14/2026

How Lawson’s Stays on Brand, and Rhinegeist’s Plans Amid Hemp Bev Prohibition 2023 was a sea-change year for several craft breweries who underwent leadership changes. Lawson’s Finest Liquids and Rhinegeist Brewery were among the companies who underwent CEO transitions that year. Lawson’s CEO Adeline Druart and Rhinegeist CEO Adam Bankovich discuss entering Year 3 of their respective tenures at the top of those companies in separate featured interviews on the latest edition of the Brewbound Podcast. In the first conversation, Druart dives into the “ongoing conversation” at the Vermont brewery of “what makes a Lawson’s Finest beer a Lawson’s Finest beer” and defines what makes a Sunshine brand. “Really for us, it’s IPAs – clear IPAs using Citra hops, and with a very bold flavor profile,” she said. “The more conversations we have like those – defining who we are, the more I’d say clear we are moving forward what’s on brand, what’s off brand.” Druart also discusses the impact of Lawson’s community giving programs, accelerating business by moving distribution to Baker Distributing in its home state, the launch of Hop Wired hazy and juicy IPA and much more. Then, Bankovich explores the anniversary of launching the Cincinnati craft brewery’s first NA beer line Ghost, with new offerings to follow. He also explains why launching Fuzzy Bones, a sparkling THC drink, has been a challenging and educational “crash course,” following Ohio’s ban on intoxicating hemp beverages. Fuzzy Bones launched in six states, with three additional states expected to follow. Rhinegeist is “trying to stay nimble with it,” as a federal ban looms in November. “I wish that our government officials could learn enough from the past to act quickly because this industry developed so quickly, seemingly out of nowhere,” he said. “We just really need a chance to not fall into the trap of Prohibition and instead write proper regulation now and in real time as consumers want these products instead of prohibiting them for years and years and years.” Bankovich also dishes on Rhinegeist’s daily hospitality efforts to make guest experiences’ special, the growth of the company’s core Truth and Cincy Light brand families and several expedited new additions: Half Truth session IPA, limited-time summer offering Cincy Light Watermelon and Sea Salt and Cincy Vodka Soda, the company’s first spirit-based offering. Before the interviews, the Brewbound team reviews that latest news, including: A recent Bump Williams Consulting report on long-tail craft brands finding success; Leadership changes at the American Cider Association; And Boston Beer’s 15% ABV Lytt beyond beer creation in glow-in-the-dark, lightbulb-shaped 6.8 oz. containers. /episode/index/show/brewbound/id/41287220

RNDC’s Dismantling; Plus Eco Beverages and Russian River 05/06/2026

From Beer to Better-For-You: How Octopi Brewing Is Adapting to a Shifting Beverage Industry 05/04/2026

Wrapping Up CBC 2026; Plus, Chats with Carbon Copy, Brewers of PA and Love City 04/29/2026

CBC Week + a Blockbuster Brewery Deal 04/21/2026

Ikasu Brewing Leans into ‘Weird,’ ‘Good Beer’ and Japanese Culinary Ingredients 04/15/2026

Ikasu Brewing Leans into ‘Weird,’ ‘Good Beer’ and Japanese Culinary Ingredients Ikasu Brewing founder Masahiro “Masa” Kitano believes his Los Angeles-based, contract-brewed brand has found its niche, leaning into “weird and good beer” that taps into Japanese culinary ingredients. Kitano’s history as a home brewer helped him craft out-of-the-ordinary beers, such as a matcha-infused gose. “It’s a sour beer with the aroma of matcha, but it doesn’t look green,” he said. “You smell it and it’s super unique. No one’s thought about combining sour beer with matcha.” Kitano’s beer, as well as his story of leaving a career as a medical researcher to chase his brewing dream, coupled with his infectious personality, propelled him to victory during Brewbound’s Pitch Slam competition at the 2025 Brewbound Live business conference last December. On this week’s Brewbound Podcast, Kitano shares an update on the business following the win and why he believes his pitch resonated. “I tried to make the pitch as simple as possible, a little bit stupid and a little be funny – magically it worked out,” he said. “I’m so glad that happened.” In the months since, the draft-only brand added several bar and restaurant accounts following the win and recently signed with L.A. Distributing Co., Kitano said. Ikasu continues to operate out of Los Angeles-based Native Son, where the brand has six taps dedicated to its beer. The relationship has helped Ikasu test new offerings and connect with a built-in audience. In this episode, Kitano goes deeper into his innovation process, as well as his aspirations for Ikasu, including plans to can Larigato, Ikasu’s Japanese rice lager, later this year for distribution. Before the conversation, the Brewbound team discusses craft beer’s 2025 production report released earlier this week by the Brewers Association. They dive into why Sierra Nevada leapfrogging Boston Beer as the No. 2 independent craft brewery by volume highlights the successes of one brewery and the shift in focus away from beer of the other. The trio also explore Mark Anthony Brands’ deal for the Finnish Long Drink, and which RTD dominos are left to fall/cash in. /episode/index/show/brewbound/id/40891900

Q1 Craft Scans, Platform Proliferation, BrewDog’s Identity Crisis – and What’s a Daycap? 04/08/2026

Mega M&A Madness with Fingers’ Dave Infante 04/01/2026

A CBC Primer with Brewers Association CEO Bart Watson 03/25/2026

A CBC Primer with Brewers Association CEO Bart Watson Brewers Association president and CEO Bart Watson believes the Craft Brewers Conference works best when it’s “the big-tent event that everybody is coming to and connecting with.” On the latest edition of the Brewbound Podcast, Watson explained that he views the largest annual gathering of craft brewers (April 20-22 in Philadelphia) in four buckets: Commerce via the BrewExpo trade show, where brewers connect with suppliers and learn about trends; Education, with a host of new voices on the speaker roster this year; Networking, with a more intentional approach and dedicated sessions; And fun. “CBC should be that week where you do all four of those things,” he said. “But you come back recharged, energized with new ideas, new energy.” The BA’s membership base is primarily made up of brewpubs and taprooms, making hospitality and customer traffic “the thing that makes or breaks their businesses,” he explained. “Craft is gonna win or lose with people wanting to come into breweries and then having a great experience or not having a great experience,” Watson continued. As such, hospitality will be a key theme of this year’s event, and the BA has tapped restaurateur Will Guidara, author of Unreasonable Hospitality, to give the event’s opening keynote speech. “He’s like a hospitality business ‘Ted Lasso,’” Watson said. “He really brings a spirit and a positivity that is going to be welcomed in craft right now as people try to lean in, do better, grow in what’s a challenging time but one where many people are still finding opportunities to thrive.” Watson offered more insights in the interview, including the state of the industry. Before the interview, Jess and Justin recap a wild week of M&A, including Molson Coors finally nabbing its spirts-based RTD in Monaco/Atomic Brands and a flurry of big distributor consolidations with Southern Glazer’s Wine & Spirits, Anheuser-Busch InBev, Reyes Beverage Group and Republic National Distributing Company (RNDC). /episode/index/show/brewbound/id/40623910

From Blueberries to Boom Season: Baxter and Orono’s Maine Strategy 03/18/2026

From Blueberries to Boom Season: Baxter and Orono’s Maine Strategy Maine’s craft brewing industry has always punched above its weight despite being among the smallest in population. The state ranked second in breweries (14.3 per 100,000 21+ adults) and economic impact per capita, and third in gallons (9.8) per 21+ adult in 2024, according to Brewers Association data. That outsized impact along with the state’s robust tourism business gives Maine craft brewers a unique perspective on the industry’s ebbs and flows. The latest edition of the Brewbound Podcast features two of those voices – Baxter Brewing president Jenn Lever and Orono Brewing co-owner Abe Furth – in separate conversations recorded during the New England Brew Summit. Both are also Maine Brewers Guild leaders and board members. Up first, Lever explained what it’s like to navigate a business when seven months account for the lion’s share of volume. “We’re so proud to represent Maine year-round, but we also recognize the challenges that come when your population quadruples for less than half of the year,” she said. “You’ve gotta be ready to activate and react as quickly as possible to that summer season. “The people that come to Maine the first time, it’s never their last time.” Lever also touched on how Baxter’s mix shifts during the busy season, the loss of Canadian tourism amid strained international relations and why blueberry-flavored offerings have become big business for the company. Then, Furth discussed why guild participation remains important. He also shared why operating in a college town allows him to peer into the future and plan accordingly, and explained the importance of working through innovation plans with the brewery’s distributors to find products that fill real whitespace in their portfolios. Before the interview, Justin and Jess recap Tilray’s purchase of BrewDog’s U.S. assets and the future of the platform. They also look at some not great shipment numbers to start the year and some not-so-bad scans. /episode/index/show/brewbound/id/40531540

A Changing of the Guard at Oxbow 03/11/2026

42 North on Delivering a Total Guest Experience; Plus Tilray Acquires BrewDog’s UK Operations 03/05/2026

The Oregon Beverage Collective Finds Power in Numbers 02/25/2026

Reinventing Home Brewing: How Pinter Is Bringing Draft Beer Home 02/23/2026

A Supplier’s Guide to Middle-Tier Consolidation 02/18/2026

Long Drink Face & Brand Soul: CEO Evan Burns on Winning the US Market 02/11/2026

A Decade of Craft and Community: Inside the 10th Annual New England Craft Brew Summit 02/10/2026

Monday Night Brewing Founders on Knowing the Right Time to Make a Leadership Change 02/04/2026

Monday Night Brewing Founders on Knowing the Right Time to Make a Leadership Change Monday Night Brewing co-founder and CEO Jeff Heck had an Office Space moment a couple of years ago after returning from a three-month sabbatical in the South of France. “When I came back, I realized the company was generally doing great,” he said, adding he had a moment straight from the movie’s famous meeting-of-the-Bobs scene and asked himself: “What is it that you say you do here?” “If you can leave your job for three months and things are generally fine, it’s worth asking what would you do here,” Heck explained. “I’ve just never wanted to be the old guy who comes in with a newspaper and puts his feet up on the desk because he’s 80 years old and just wants to be at the office. I like working. And I like having something meaningful to do.” That moment spawned the beginning of a succession plan for the CEO role, which transferred to Monday Night co-founder Joel Iverson last month. On the latest Brewbound Podcast, Heck and Iverson shared that their eventual succession plan was a reflection of Monday Night leaders’ overarching cultural philosophy of working to make their jobs irrelevant and identifying the coworkers next in line to take the reins. “That’s true for everyone – from our general managers at each of our six locations to our production team – ‘Hey, if someone gets hit by a bus tomorrow, who is it that’s ready to step into your role?’” Heck said. “And the answer is not always clear, but if there’s not a clear answer, your job is to start working on that. “The reality is that we’ve never had a concrete, explicit plan for what transition looked like,” he continued. “But the core was how do we make sure we’re culturally and missionly aligned across our leadership team so that in the event that Joel, Jonathan and I all went down in a plane crash that there would still be torchbearers for what we want to be as a company and a brewery if we’re long gone.” Getting there took Monday Night 12 years, Heck and Iverson shared. In the episode, they discussed how they eventually arrived at a transition plan, the importance of the culture they’re built at the brewery and their vision for the future. Before the interview, Justin, Jess and Zoe discuss the latest bev-alc news, including the re-emergence of hard sodas, the Great American Beer Festival’s move outdoors and surprisingly positive scans to open the year. /episode/index/show/brewbound/id/39998320

Minneapolis’ Insight Brewing on Supporting a Community in Crisis 01/28/2026

How pFriem Family Brewers and New Trail Win the Home Games 01/21/2026

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