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3 Tier Beverages on Key Bev-Alc Trends for Summer 2025

Brewbound Podcast

Release Date: 05/28/2025

The Summer Scans Turned Unpretty show art The Summer Scans Turned Unpretty

Brewbound Podcast

On the latest Brewbound Podcast, the Brewbound team closes the book on a lackluster selling season. Brewbound senior reporter Zoe Licata breaks down the final round of off-premise data, with a letdown from the historically sales boosting summer beer occasions.    Zoe along with Brewbound editor Justin Kendall and managing editor Jessica Infante also recap the latest 3 Up, 3 Down quarterly report from 3 Tier Beverages, noting a few bright spots through the halfway point of the year, including alternative packaging styles such as smaller can formats.    Plus, the team...

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Brewbound Podcast

Less has been more with BrewDog’s U.S. business over the last year and a half.    On the latest episode of the Brewbound Podcast, BrewDog USA chief sales and marketing officer Eric Teodoro Franco explains how the business has “done fewer things better,” leading with a focus on its core brands, which helped the brand increase volume 26% last year, to 89,084 barrels of beer, according to data from the Brewers Association (BA).    “We were very, very famous and very willing to be famous for throwing a lot against the wall and seeing what would stick for many, many...

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Brewbound Podcast

Columbia Distributing leaders believe they’ve tapped into a pipeline for the next generation of beer industry workers.     On the latest edition of the Brewbound Podcast, Columbia president and CEO Chris Steffanci, VP of sales, Portland Chris Watzig and former intern Rebecca Logan share the ins and outs of the Pacific Northwest distributor’s Beer Careers Program.   Watzig and Logan offer decades-apart experience of the 10-week paid internship program, which introduces participating students to all elements of Columbia’s business and operations. Watzig entered the...

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Brewbound Podcast

Kevin McGee used his law degree more than he expected when his family took over legacy California craft brewery Anderson Valley Brewing Company (AVBC), including in legal battles over distribution rights.    Now that the family has sold the brewery,  a move , McGee is putting his degree to use full time.    On the latest edition of the Brewbound Podcast, McGee recounts recent franchise law cases and victories in the Golden State and shares his expectations for more challenges to craft brewers’ ability to switch distributors in the future.    McGee,...

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Brewbound Podcast

Rupee Beer founders Van and Sumit Sharma believe they’re ready to meet Indian cuisine’s moment.    On the latest edition of the Brewbound Podcast, the brothers share their journey of launching the Indian American beer brand during the COVID-19 pandemic as an add-on purchase at their family’s restaurant. Today, Rupee has expanded distribution to 18 states – most recently California – and the Sharmas are readying for an “explosion” of Indian restaurants entering the U.S market.    “We’re doing something that really directly ties it into the only story...

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A Look at Uncle Nearest’s Fight to Retain Control of Operations show art A Look at Uncle Nearest’s Fight to Retain Control of Operations

Brewbound Podcast

Representatives of Uncle Nearest were in court last week fighting to retain control of the whiskey brand’s operations as its lender seeks the appointment of a receiver as the company has fallen into default on $108 million in loans.   BevNET spirits editor Ferron Salniker joins the Brewbound Podcast to share the latest on the case, including arguments made in court last week in favor of CEO Fawn Weaver remaining in charge, a gag order on comments to the media and on social channels and the timeline for a judge’s ruling.   Plus, the Brewbound team discusses aluminum can...

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Brewbound Podcast

While defending shelf space remains important, suppliers need to make sure they’re also retaining lucrative display, floor, promotional and feature space, Bump Williams Consulting (BWC) president Dave Williams and VP of business development and portfolio strategy Brian “BK” Krueger shared in the latest edition of the Brewbound Podcast.    “That’s what really multiplies anything that you have on the shelf,” Krueger said.    Beer brands’ display losses aren’t just coming from competitors within the category – they’re coming from other mega alcohol...

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Brewbound Podcast

After years working at various breweries and hosting their own craft beer podcast, Chelsea Rhoads and Liz Hess finally decided to take the plunge and buy a brewery.  The pair, who co-host the Body By Beer podcast, acquired Denver’s Berkeley Alley Beer Company earlier this summer and have put their own spin on the beloved local spot. They joined Brewbound managing editor Jess Infante for a conversation about why now was the time to become brewery owners and how they plan for Berkeley Alley to be a community gathering hub. The brewery, which opened as De Steeg before being sold and...

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Brewbound Podcast

Almanac Beer got lots of people (including the hosts of this podcast!) talking earlier this summer when it announced it was ditching the word “taproom” and rechristening its Alameda, California-based location as Alameda Adventureland.   There was a lot more than alliteration and snappy branding behind the move. Eschewing the “taproom” part of its name made way for Almanac to embrace all the other things it had become: a gathering space for all members of the community, whether or not they drank beer.   In the fourth and final installment in the Brewbound Podcast’s...

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Brewbound Podcast

Ray Latif spoke with Chris Swersey of Hop Products Australia (HPA) and Mitch Steele of New Realm Brewing about the 2025 Australian hop crop. Swersey reported a bountiful harvest for HPA, with total production up 10% and yields increasing by 30% despite reduced acreage. This success stems from favorable weather and significant investments in productivity and technology. Their new HPA HOP Central pellet plant, which processed popular varieties like Galaxy, Ella, and Eclipse, recently achieved FSSC food safety certification. Mitch Steele praised HPA's Galaxy hops, highlighting its consistent...

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More Episodes
The team at 3 Tier Beverages breaks down hot trends in bev-alc heading into the summer selling season on the latest edition of the Brewbound Podcast.
 
3 Tier Beverages founder Donn Bichsel, consultant Danelle Kosmal and CGA VP Matthew Crompton share a complete look at trends in the off- and on-premise, including continued momentum for non-alcoholic beer, hard juice’s rocketing growth and the growing simplicity movement within craft. 
 
“The biggest opportunity for this summer and within the next year is just engaging new consumers and creating new drinking occasions,” Kosmal said of NA beer. 
 
Kosmal also covers why craft lagers are working, how flavored lagers such as lime are performing and what opportunities still exist in the space. Bichsel cautions craft brewers against playing the pricing game with mainstream lager brands. 
 
“When most of your revenue is coming from 4-packs, 6-packs and you start playing in the 12-packs, 15s, 18s, 24s, I think you’re chasing a losing proposition,” he said.  “You’ve got to be very careful or be prepared to have a high price and just give up some of your turns.”
 
Kosmal and Crompton explore why ABV and style remain among the key factors driving consumer purchases. They also cover the three pillars of innovation growth – NA beer, flavor and craft line extensions – and explain why flavor is leading the way within new products, led by AriZona’s Jumex Hard Nectar.
 
Before the conversation, Brewbound editor Justin Kendall and senior reporter Zoe Licata analyze 2024 craft brewery production data, which the Brewers Association released last week, including New Belgium leapfrogging Anheuser-Busch InBev’s craft portfolio, big losses for Boston Beer, big gains for Athletic Brewing and the regional craft breweries leveling up.