How Hard Slushies Became 10% of Red Bus Brewing’s Summer Beverage Sales

Red Bus Brewing owner Erik Schmid is candid about what changed his mind about adding hard slushies to the Folsom, California-based craft brewery’s summer menu: “bottom line.”

 

In Episode 2 of the Brewbound Podcast’s Learning Lounge: Taproom Tactics series, Schmid shares that since Red Bus purchased a slushie machine, the fruity drinks have become 10% of Red Bus’ beverage sales and 5% of its overall business. He described their popularity from May through September as a “pleasant surprise,” attracting consumers who wouldn’t otherwise visit the brewery and offering others an alternative to beer.

 

Schmid walks through pricing, margin and profitability, production and the flavors that work best, plus how long the slushie machine took to pay for itself. 

 

Plus, Justin, Jess and Zoe recap the latest headlines, including RNDC’s planned layoffs in California ahead of its September exit and recent brewery closures and acquisitions. 

 

The trio also play Another Round or Tabbing Out on the trend of hard sports hydration drinks. 

 

Catch up on Episode 1 of the Learning Lounge with Death of the Fox co-founder Chuck Garrity sharing how coffee has become the dominant part of the brewery’s business.