Best Day’s Tate Huffard on Fitting Into Non-Alc Beer’s ‘Belonging’ Phase
Brewbound Podcast
Best Day Brewing founder and CEO Tate Huffard believes the modern non-alcoholic (NA) beer movement is now in its second wave – one characterized by “belonging.” “What we see now is that non-alcoholic beer belongs on menus, it belongs in beer sets,” Huffard said on the latest edition of the Brewbound Podcast. Best Day was made for NA beer’s second wave in which coolers on boats in the summer are stocked with NA and alcoholic beer and fridges at parties also include both options, Huffard said. “All of these beer occasions warrant a great...
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Pour One Out For Deschutes’ Kirkland Helles; Plus, World Cup, July 4 and Jersey Shore Chatter
Brewbound Podcast
Can a letter writing campaign save Deschutes’ co-branded Kirkland Signature Helles, the same way Jess saved her childhood zoo? The Brewbound team and weekend newsletter writer Sean McNulty discuss the end of the cult favorite lager on the latest edition of the Brewbound Podcast, including an outpouring of somber reactions to the news. Justin recaps his conversation with Deschutes CEO Peter Skrbek and why he’s not sweating the decision as the company’s portfolio is growing. But could a public show of support from Costco members flip the decision? Jess shares...
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Shootin’ the Breeze Ahead of the Fourth
Brewbound Podcast
On the latest Brewbound Podcast episode, the Brewbound team catches up on how Independence Day is stacking up as a heat wave sets in for much of the country. Hot Topics: U.K. beer prices vs. the U.S., and other across-the-pond observations from Zoe’s trip to London; Jersey Shore banner plane ads, which have been heavily skewed toward 1 brand, according to Jess’ on-the-ground reporting; July 4 beer promos, such as a meat-and-beer deal spotted in IA by Justin; And other quick hits, including Allagash’s new Maine-centric ad campaign, the impact of the World Cup on beer and why now...
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Kilts, Bagpipes and Lots of Lagers – How Hendler Family Brewing Welcomed World Cup Fans
Brewbound Podcast
Mass Appeal Draught House and Grille opened on the eve of the kick-off of FIFA World Cup 2026 at its neighbor, Gillette Stadium. Hendler Family Brewing co-founder and CEO Sam Hendler joined the Brewbound Podcast to discuss how the multi-branded taproom handled an influx of guests, what Scottish fans prefer to drink (Jack’s Abby House Lager) – and what they’re not drinking. “The majority of the audience who's been down there on game day has been the international fan base, and House Lager has been consistently the No. 1 seller, and it's not...
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Athletic’s Bill Shufelt is Bullish on the Future of NA Beer – and the Beer Category
Brewbound Podcast
Athletic Brewing co-founder and CEO Bill Shufelt is “the most excited” he’s felt since founding the dedicated non-alcoholic (NA) beer brand. On the latest edition of the Brewbound Podcast, Shufelt shared what’s driving his hyped feeling, with a foundation he and co-founder John Walker laid about a decade ago. That foundation is built on a team of 300 co-workers, bicoastal brewing facilities, a strong distribution base for its core beers, a slate of new products hitting retailers and marketing campaigns beginning to ramp up. “I’m very bullish on the long-term...
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F.X. Matt Brewing’s Fred Matt on Mid-Strength Beer and Generating Retail Energy; Plus, Changes Coming to GABF
Brewbound Podcast
At 138 years old, F.X. Matt Brewing isn’t slowing down. President Fred Matt joined the Brewbound Podcast to discuss the Utica, New York-based craft brewery’s plans for 2026 and beyond, which include Saranac Weekend Warrior Mid-Strength, a 3% ABV hazy IPA and Right Coast Spirits Italian Ice, a vodka-based RTD produced in partnership with Barrel One Collective. Plus, Jess and Zoe discuss news highlights, including changes coming for the Great American Beer Festival and 2025 production data for taprooms and brewpubs.
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Revised Craft Production Data, Plus Chats with Victory and Odell
Brewbound Podcast
Was craft brewers’ 2025 less bad than we thought? The Brewers Association issued a revision to its annual production report, which places the industry at -4%, up from previously published -5.1%. In this Brewbound Podcast episode, Zoe and Jess break down what the changes mean for the challenged craft beer industry, as well as several middle-tier deals and recent scan data. This week’s featured interviews highlight Victory Brewing co-founder Bill Covaleski and director of brewing operations Joe Slavick and Odell Brewing CEO Eric “Smitty” Smith. Both conversations...
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Off-the-Wall Marketing with Garage Beer’s Andy Sauer; How Occasions Drive Julie Rhodes’ Kick Fizz
Brewbound Podcast
One of the hottest beer companies in the U.S., along with a budding THC-infused beverage entrepreneur, join the latest edition of the Brewbound Podcast in back-to-back interviews. Garage Beer owner Andy Sauer shares upcoming plans for the fast-growing lager brand, including the introduction of Home Depot-style buckets and stubby bottles. Garage Beer is riding a growth wave, posting 193% year-over-year gains in 2025, to 220,000 barrels of beer. Garage ranked as the 12th-largest craft brewery last year, but the company has intentionally kept “craft” out of its...
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NBWA’s Craig Purser Talks Middle-Tier Hot-Button Issues; Aeronaut's Deepa Chungi on a Successful Events Biz
Brewbound Podcast
As middle-tier M&A dominos fall this summer, National Beer Wholesalers Association (NBWA) president and CEO Craig Purser joins the latest Brewbound Podcast to discuss the tectonic shifts in the distribution landscape following Republic National Distributing Company’s (RNDC) fire sale. Purser is part of a double shot of interviews this week, including Aeronaut director of programming Deepa Chungi, who shares how the Massachusetts craft brewery created a booming events business. First, Purser offers insights into what middle-tier consolidation means for small producers...
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How Lawson’s Stays on Brand, and Rhinegeist’s Plans Amid Hemp Bev Prohibition
Brewbound Podcast
2023 was a sea-change year for several craft breweries who underwent leadership changes. Lawson’s Finest Liquids and Rhinegeist Brewery were among the companies who underwent CEO transitions that year. Lawson’s CEO Adeline Druart and Rhinegeist CEO Adam Bankovich discuss entering Year 3 of their respective tenures at the top of those companies in separate featured interviews on the latest edition of the Brewbound Podcast. In the first conversation, Druart dives into the “ongoing conversation” at the Vermont brewery of “what makes a Lawson’s Finest beer a...
info_outline- Commerce via the BrewExpo trade show, where brewers connect with suppliers and learn about trends;
- Education, with a host of new voices on the speaker roster this year;
- Networking, with a more intentional approach and dedicated sessions;
- And fun.