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Its Time To Upgrade Fixed Operations Marketing Strategies

PaschOn PodCast with Brian Pasch

Release Date: 03/25/2020

3 Years of Automotive Retail Progress Compressed into 90 Days show art 3 Years of Automotive Retail Progress Compressed into 90 Days

PaschOn PodCast with Brian Pasch

The automotive industry has gone through massive changes as a result of COVID-19. How consumers purchase and service their vehicles with social distancing guidelines in place has accelerated dealer adoption of digital retailing technology and remote selling strategies. I had the pleasure to sit down with Amit Chandarana from Roadster and Jarred Black, GM from Larry H. Miller Toyota of Boulder to discuss what the new normal will look like for auto dealers post COVID.

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TrueCar Upgrades Platform With Payments and Doubles Down on Military  show art TrueCar Upgrades Platform With Payments and Doubles Down on Military

PaschOn PodCast with Brian Pasch

TrueCar is innovating their platform and fine tuning their marketing strategies to increase value to its dealer network. Join me as I sit down with Kerri Wise, VP of Industry Relations, to discuss the latest developments on the TrueCar platform including personalized lease and finance payments, based on the dealer's personalized settings. We also discuss USAA's decision to end their car buying program and how @TrueCar plans to serve military shoppers with a direct marketing approach. 

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Digital Retailing and Formless Websites Accelerate Modern Retail Success show art Digital Retailing and Formless Websites Accelerate Modern Retail Success

PaschOn PodCast with Brian Pasch

I sat down with Joe Chura, CEO of Dealer Inspire to discuss modern retail strategies that include innovations first discussed at DMSC 2019. Formless websites are now doubling monthly sales opportunities for auto dealers who "serve" instead of "chasing" consumers who visit their virtual showrooms. The pace of change we are witnessing in automotive retail is blinding but Joe has a wonderful vision for the future.  Join us for a candid discussion on retail marketing trends as we approach DMSC. 

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Sincro Accelerates Innovation During a Critical Time in Automotive Retail  show art Sincro Accelerates Innovation During a Critical Time in Automotive Retail

PaschOn PodCast with Brian Pasch

I had the opportunity to sit down with Jen Cole, President of Sincro, and Ansira Company to discuss how the former CDK Digital team is handling dealership retail requests during the pandemic. Sincro is handling a record number of support tickets as auto dealers pivot website to handle remote retailing systems and contactless sales processes. 

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Digital Retailing Tip: Make The Car The Star show art Digital Retailing Tip: Make The Car The Star

PaschOn PodCast with Brian Pasch

This week I sat down with Devin Daly, Founder of @SpinCar to discuss modern retailing strategies and why dealers fail to make the car, the star on their Vehicle Detail Pages (VDP). This is the second interview in our Road to DMSC series, as the auto industry heads to the Napa Valley to discuss automotive retail reinvented! 

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Stream Companies Accelerates Marketing Efficiencies with Anonymous Data Processing show art Stream Companies Accelerates Marketing Efficiencies with Anonymous Data Processing

PaschOn PodCast with Brian Pasch

I had the opportunity to sit down with David Regn from Stream Companies to discuss how his company is adding value by improving advertising efficiency for auto dealers. Dealers have always wanted to leverage the thousands of visitors that come to their websites each month to increase sales opportunities. Stream Companies has solved that problem!

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Five Missing Pieces in Your Automotive Digital Retailing Strategy show art Five Missing Pieces in Your Automotive Digital Retailing Strategy

PaschOn PodCast with Brian Pasch

FILL THE HOLES - If your dealership has implemented a digital retailing technology on your website or plans to start soon, then take a minute to listen and learn. I'm sharing five actionable insights on how to accelerate the success of ANY digital retailing platform. Listen and share this podcast with your peers and I welcome your feedback.

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Rodo's Mobile App Brings Car Buying To The People show art Rodo's Mobile App Brings Car Buying To The People

PaschOn PodCast with Brian Pasch

I had the pleasure of sitting down with Nathan Hecht, CEO and Founder of Rodo to discuss their mobile app technology that promises to simplify the car buying process. Learn about their strategy and how their approach differs from digital retailing tools on dealership websites.

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One Price . One Point of Contact. Is Now The Time? show art One Price . One Point of Contact. Is Now The Time?

PaschOn PodCast with Brian Pasch

I had the pleasure to sit down to Tom Ryan, co-founder of the Ryan Adams Group. Their company are the leading experts in helping dealers transform their sales process to one price and one point of contact. Could the COVID-19 crisis push more dealers to reconsider their sales processes to be faster, easier, more profitable and consumer friendly? Invest your time to listen in on this very important conversation. 

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Retail Upheaval Has One Constant: The Phone show art Retail Upheaval Has One Constant: The Phone

PaschOn PodCast with Brian Pasch

I had the opportunity to sit down with Mike Haeg, Vice President at CarWars, to discuss remote workforce operations and how dealers can continue to improve phone processes.  Showrooms may be closed or operating on limited schedules due to the Coronavirus but now more than ever, our phone skills and strategy are critical for continued growth in retail sales. 

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More Episodes

I had the opportunity to sit down with Owen Moon, CEO of Fixed Ops Digital to discuss immediate opportunities for dealers to attract more local service business.  This is a timely conversation as dealers seek to leverage the service drive to increase sales opportunities. Since most dealers do not have advanced digital marketing strategies in place, there is a huge upside to increase service revenue.