Takeaways from Season 2 | Series Recap
The Bridge
This season Muhammad Yasin joined us as we narrowed our focus to best practices for enabling sales teams to help drive leads from online to in-store… then COVID-19 hit and we went deeper on enabling our sales teams to survive in a world of virtual appointments. We talked with industry experts as well as sales leaders to share tangible insights and real stories. In this recap, Muhammad goes inside each of the episodes from the season, pulling out the key highlights. We share what matters most for the businesses where the consumer purchase takes place at a physical location, yet...
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Learning Sales Enablement Without a Playbook| Irina Soriano
The Bridge
For many marketers, sales enablement is a newer marketing discipline. Irina Soriano describes it as the strategic use of people, processes, and technology operating together to improve sales productivity and increase revenue. As the Head of Enablement for Seismic, she would know a thing or two about sales enablement. Seismic is the global leader in sales enablement providing storytelling platforms to increase productivity and effectiveness across sales and marketing. Learn from Irina as she breaks down the basics to this now fundamental discipline while giving...
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Success Goes Beyond Data | Elissa Fink
The Bridge
Imagine building a marketing team from the ground up and seeing that brand go public through the New York Stock Exchange. For Elissa Fink, this was her reality. As the former CMO of Tableau, business intelligence software that helps people better understand their data, she led strategic planning and execution for its marketing worldwide. In leading marketing efforts, having the ability to facilitate conversations to drive sales digitally is a necessity regardless of where the conversion takes place. During Elissa’s time at Tableau, and now as an advisor, a few lessons have stood the...
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Bridging the Gap Between Online Acquisition and an Onsite Conversion | Hy.ly
The Bridge
Today’s consumer starts their buying journey online. It can be a struggle to manage all the opportunities online and turn them into sales. Another challenge is how to prioritize online leads and face-to-face opportunities. It’s easy to overlook a digital lead when there’s someone standing in front of you. In this week’s episode, Andy Medley and former co-host Fabian Rodriguez share ways to address these challenges. You’ll also hear from Robert Lee, Director of Operations Programming from Hy.ly as he shares his perspective on how to reduce the burden on the sales team through...
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BONUS - The New Reality of Virtual Apartment Tours | Panel Discussion
The Bridge
With several weeks under their belts, property management teams have had to pivot, using video and virtual leasing to get more tours. To discuss how the industry has adapted and changed, PERQ hosted a panel discussion with Jenna Miller, Senior Director of Marketing at ; Margaret Henry, Director of Marketing with ; and Matt Weirich, CEO and co-founder of . The panel all agreed that with social distancing, leasing teams are learning to be more creative, throwing out fears and connecting with rental prospects on a personal level. While there is still a place for those sexy, polished marketing...
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Personalizing the Customer Experience with a Sense of Urgency | NE Property Management
The Bridge
How do you use data to enable your on-site team to get a lease? How can the marketing and sales teams work together to drive a better customer experience? On today’s show, Andy Medley and co-host Muhammad Yasin are discussing the answers to these questions and more. Hear how Desiree White and Colin Cloud from NE Property Management approach marketing to equip their onsite staff while ensuring the customer experience is world-class. For them, the focus is on curating the highest quality traffic online to create a higher opportunity for conversion once the visitor...
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Transforming Your Team with Digital Training | Bryan Scott
The Bridge
What do you do when your team is resistant to the digital part of the sales process? On today’s show, Andy Medley and co-host Muhammad Yasin are discussing how to pursue digital leads to help turn them into sales. Joining them is Bryan Scott, President of Big Sandy Superstore, a one-stop-shop for home furnishing with 21 locations and counting. As president of one of the nation’s fastest-growing retailers, Bryan has a unique perspective on growing a business within a shrinking industry. Listen in as Bryan shares the secret to Big Sandy’s success and how they leverage cultural...
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Learning to Leverage Digital Leads | David Kain
The Bridge
Do you ever start a call with a question like “Is this a bad time?” or “Are you busy”? For a sales professional, questions like this invite the prospect to end the conversation before it started. On today’s show, Andy Medley and co-host Muhammad Yasin discuss how to embrace the online portion of the sales process. Joining them is David Kain, President of Kain Automotive, an internet sales training and marketing solution provider. David is a veteran of automotive retail, and his experience has given him powerful insight into the customer journey, regardless of the...
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Using Virtual Tours in Your Multifamily Community
The Bridge
In a recent survey, 16 percent of consumers stated they no longer wanted to visit a potential leasing property in person. What is the alternative? On today’s show, Andy Medley and, former co-host, Fabian Rodriguez discuss virtual tours as a method for replacing in-person visits. Finding ways to connect virtually in every industry is pertinent in the midst of the COVID-19 crisis. Joining them to discuss is Matt Weirich and Jordan Easley of Realync, a video leasing and engagement solution that enables live video tours, virtual open houses and pre-recorded videos of properties. Listen in as...
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Trailer: What to Expect from Season 2 of The Bridge
The Bridge
If you’re a new listener, welcome! The Bridge is a podcast for businesses where the consumer purchase generally takes place at a physical location, yet those same consumers are researching online before they make their final decision. This behavior leaves you with little opportunity to connect with consumers before they’ve made up their minds. We dig in with industry leaders to learn best practices in making a meaningful connection with consumers during the research process. In Season 2, we’re introducing a new co-host, Muhammad Yasin, as well as narrowing the focus to best practices for...
info_outlineWhat do you do when your team is resistant to the digital part of the sales process?
On today’s show, Andy Medley and co-host Muhammad Yasin are discussing how to pursue digital leads to help turn them into sales.
Joining them is Bryan Scott, President of Big Sandy Superstore, a one-stop-shop for home furnishing with 21 locations and counting. As president of one of the nation’s fastest-growing retailers, Bryan has a unique perspective on growing a business within a shrinking industry.
Listen in as Bryan shares the secret to Big Sandy’s success and how they leverage cultural incentives and digital sales training.
Key Takeaways
- Create continuity between your online and in-store experiences.
- It’s a people business.
- Your most important asset is your team.
Resources and Links Discussed:
- Connect with Bryan: https://www.linkedin.com/in/bryan-scott-1901296b/
- Learn more about Big Sandy Superstore: https://www.bigsandysuperstore.com/
- Connect with Andy: https://www.linkedin.com/in/andymedley/
- Connect with Muhammad: https://www.linkedin.com/in/muhammadyasin/