209: How Taking a Chance on Her Dreams Turned a Hobby Blog into a Successful Business with Erin Leonard
Brilliant Business Moms with Beth Anne Schwamberger
Release Date: 11/24/2020
226: How Continuing to Test and Tweak Ads Led to $15k Profit Months for Kati Kiefer of True Money Saver
Brilliant Business Moms with Beth Anne Schwamberger
This podcast episode is for anyone who's tried Facebook + Instagram ads and just couldn't seem to make a profit. Kati Kiefer of TrueMoneySaver.com has been in those shoes, but she's here to tell you that "you're only gonna fail if you give up." Kati struggled for the first 6 months of running Facebook ads. She tested and tweaked all the things -- sales pages, ads, messaging, audiences... you name it. Finally, she pivoted to a different upfront product -- a product that drew in a slightly different type of personal finance customer, that made practical, realistic promises to...
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225: Refining Your Offers to Improve Facebook Ads Revenue with Jen McConaghie
Brilliant Business Moms with Beth Anne Schwamberger
Is it still possible to make Facebook and Instagram ads work if you're a brand new business owner? Yes, it is! Today we’re talking to Jen McConaghie of This Time of Mine to find out how she did just that. All you need is a fabulous product to sell and some help along the way to craft an amazing offer. You need a swoon-worthy sales page, brilliant ad images, and just the right ad copy so you can find the right customers for your business. If you're a newer business owner, you will love hearing from Jen and even more experienced business owners will learn some great tips on how to...
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224: Building an Amazing Membership Experience with Kelsey Sorenson
Brilliant Business Moms with Beth Anne Schwamberger
Kelsey Sorenson of Wife Teacher Mommy has been a student of mine since 2016 when she bought my very first course on promoted pins. She was a new business owner at the time and that was the first online course she purchased to help her business grow. (I'm so honored to have been the first teacher she learned from online, and the growth Kelsey has experienced in her business since then has been incredible!) Kelsey then went on to take my Facebook Ads Intensive course and is also a valuable part of my membership community. Kelsey is always growing and expanding her business --...
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223: How to Host a Wildly Successful (+ Profitable!) Online Event with Cori George and Angie Holden
Brilliant Business Moms with Beth Anne Schwamberger
Angie Holden of The Country Chic Cottage and Cori George of Hey Let’s Make Stuff recently joined forces to host an online summit called Sublimation Camp. Cori and Angie spill the beans on what they did, how they coordinated it, hosting, marketing, what their tech stack was, and other tip and tricks of things they might do differently next time they host a large online event. We will also talk about conversion rates, percentages of affiliate sales, and how their Facebook ads went. The premiere Sublimation Camp was massively successful! Over 44,000 people signed up for the...
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222: How to Revive your Ads Post iOS Update with Corina Holden
Brilliant Business Moms with Beth Anne Schwamberger
Facebook ads are not dead! We’ve had to change our strategies after recent changes such as the iOS update but for business owners who are willing to test and pivot, ads can still be profitable. Corina Holden of Frump Fighters is one business owner who has successfully changed some of her ads strategies and is now bringing new leads and sales to her business once more. Find the full show notes for this episode here: https://brilliantbusinessmoms.com/episode222
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221: Launching a New Business Using Facebook Ads with Heather O’Donnell
Brilliant Business Moms with Beth Anne Schwamberger
Have you ever considered just starting from scratch? Ditching your current blog and heading in a new direction? A combination of factors led Heather O’Donell of Happy Humble Home to do just that. The pandemic and a tricky pregnancy forced Heather to pause her blogging business. When she came back six months later, she decided to use her experience as a Kindergarten teacher to start something new instead of continuing down the personal finance blogging path. Taking everything she had learned in four and a half years of blogging plus everything she had learned in the Facebook Ads...
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220: Combining Traditional and Self-Publishing to Get the Best of Both Worlds with Brittany of Equipping Godly Women
Brilliant Business Moms with Beth Anne Schwamberger
Today we are talking about all things writing, book marketing, and strategy with author Brittany Ann. Brittany’s latest book is Fall in Love with God’s Word: Practical Strategies for Busy Women. This is her first traditionally published book but she also has several self-published books as well. Brittany loves marketing and has found several strategies to combine traditional and self-publishing to boost her profits while also expanding her impact on the community. There are pros and cons to both types of publishing but Brittany has managed to find a combination that gives her the...
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219: Helping Mompreneurs Get Organized using Trello with Maia Xiong of Business Mom Collective
Brilliant Business Moms with Beth Anne Schwamberger
If you’re a busy business mama, then I’m sure you know all about having a million things to keep track of for your business (and your personal life too!). Maia Xiong of the Business Mom Collective started using Trello to keep her own business organized but soon realized she could help other busy business moms too and The Mompreneur System with Trello was born. In this week’s episode, we are talking to Maia about having the important foundations in place before starting to run Facebook Ads. Your sales page needs to touch on your customer’s pain points and it absolutely...
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218: Sales Page Secrets Part 1: The ONE thing your sales page must have in order to convert well!
Brilliant Business Moms with Beth Anne Schwamberger
You probably already know that having a dedicated sales page helps increase your sales. You can go in-depth about your product there, telling all about its features and benefits. But is your sales page working as well as it can? Would you like to have more conversions? More sales? Over the years I have discovered a few secrets that can bring an ordinary sales page to the next level, bringing people more happy customers. The first secret? Customer testimonials. Listen to hear what I’ve discovered about how to get more customer testimonials and how to use those testimonials to...
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217: Growing a Business through Inspirational Prints with Pratima Aravabhoomi
Brilliant Business Moms with Beth Anne Schwamberger
Pratima Aravabhoomi of Craft Street Design has always been inspired and encouraged by printed quotes in her home and after a particularly hard time in her life decided to build a business to share the transformative power of words to spread kindness and love. She started out selling her prints in person at small local yoga shops but knew that she needed to sell online in order to scale and grow the business. She sells on Etsy, Amazon Handmade, and her own website. Her business grew even more when she added Facebook Ads to the mix! Find the full show notes for this episode here:...
info_outlineErin Leonard of Notice the Little Things started a daily gratitude habit while in college. She shared her lists with family and friends via email for several years before starting her blog. Several more years passed until she finally decided to jump in with both feet and really give her blog the time and attention it needed to become a successful business.
Sometimes as busy moms we can be afraid to give our ideas the time or money that they need to grow into a business. Our time, our life experience, and our expertise are valuable and we shouldn’t shy away from sharing our gifts with the world while also getting something in return.
Erin decided to give her dreams a chance and thanks to the Facebook Ads Intensive and a lot of hard work, Erin is now earning money from Notice the Little Things while also helping busy moms everywhere uncover and celebrate the little everyday joys of life.
Find the full show notes for this episode here: https://brilliantbusinessmoms.com/episode209