Brilliant Business Moms with Beth Anne Schwamberger

Beth Anne from brilliantbusinessmoms.com interviews mom entrepreneurs who are succeeding in online business. Mom bloggers, Etsy shop owners, Shopify store owners, designers, authors, and course creators are just a few of the creatively brilliant moms featured here. This podcast is all about practical advice from work-at-home moms who are getting things done in the margins - just like you! We're not about big names or fancy accolades here, but instead celebrating big and little wins from mompreneurs who make the most of their day to grow their business at a pace that works for them. We're all about designing online businesses that work around our lives instead of running our lives. Brilliantbusinessmoms.com features tutorial videos to help you grow your business including topics on growing your email list, Facebook marketing, SEO for your Etsy shop or blog, affiliate marketing, building website traffic through Pinterest, outsourcing, organizing your research, and marketing your first online product. Beth Anne won't leave you in the dark with general platitudes like, "don't give up" (you shouldn't). She'll will walk you through all of the practical steps needed to truly be successful in the online business world. As she learns and grows her own online business, she'll share each success and failure with you so that you can learn right along with her. Whether you're brand new to online business, an old pro, or just beginning to think about earning an income online, the Brilliant Business Moms podcast has got you covered!

226: How Continuing to Test and Tweak Ads Led to $15k Profit Months for Kati Kiefer of True Money Saver 06/27/2022

226: How Continuing to Test and Tweak Ads Led to $15k Profit Months for Kati Kiefer of True Money Saver This podcast episode is for anyone who's tried Facebook + Instagram ads and just couldn't seem to make a profit. Kati Kiefer of TrueMoneySaver.com has been in those shoes, but she's here to tell you that "you're only gonna fail if you give up." Kati struggled for the first 6 months of running Facebook ads. She tested and tweaked all the things -- sales pages, ads, messaging, audiences... you name it. Finally, she pivoted to a different upfront product -- a product that drew in a slightly different type of personal finance customer, that made practical, realistic promises to them, and... before she knew it, her ads were profitable! Kati's been running with that same incredible offer for the last 2.5 years with her ads. She now spends about $500/day on her ads and consistently makes $400 in profits per day. (Her Return on Ad Spend fluctuates between a 1.8 and 2.3). But keep this in mind: When Kati has a new ad to test, she spends just $25/day. So you don't need to start out spending hundreds of dollars per day to see what works. You can start slowly and build from there. Since building out her successful ads strategy, Kati has been able to drop so many other things off of her business list -- no Facebook lives, no constant posting on social media, no Facebook groups that need loads of interaction, no big affiliate promotions. Kati just runs her ad, does a few super simple product launches per year, has some great email funnels behind the scenes, and has a whole lot of fun enjoying time with her family (With 4 kids, 1 new grandbaby, and her own parents close by too, Kati's life is full of all the best things!) I'm so glad Kati didn't give up on ads, because they've given her a much simpler, more profitable business that fits around her beautiful life. Some other things we discussed on this episode: - Why you need different angles to draw in your ideal customer - Why Kati ditched tedious product validation strategies and the super easy way she validates products and messaging now - Why Kati loves ads traffic even more than all the traffic she gets from Google - Why she keeps her business simple and how she still manages to make a great profit - Anndddd..... a super gross funny mom moment from Kati (and a similar one from me!) Find the full show notes for this episode here: /episode/index/show/brilliantbusinessmoms/id/23555948