Episode 197: How to Use--And NOT use--A.I. and ChatGPT with Dr. Jennifer Gardella
Release Date: 04/30/2024
Brilliantly Resilient
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The Maasai tribe of Africa greets one another by saying "How are the children?" We have to recognize that all the children in our community are our children. Christina Sorenson Attorney and Advocate for Foster Children at Christina Sorenson was in 15 different foster care homes from ages five to fifteen. Separated from her sister and eventually adopted at age fifteen, Christina has made it her life's work to provide legal and supportive aid for children and young adults in foster care. An attorney at in Seattle, WA, Christina has thoughtfully incorporated her own life experiences into...
info_outlineDo you struggle to create written content and social media posts for your business? How would you feel if hou had a program that could write all of your social media, articles and marketing copy with just a few simple prompts from you, allowing you to create enough content to fill an editorial calendar for an entire year?
A.I. (Artificial Intelligence) and its go-to application, ChatGPT, promise just that, with a few key strokes. YAHOOOOO!!! Right?
Not so fast, cautions Dr. Jennifer Gardella in this week's episode of the Brilliantly Resilient podcast.
While A.I. can be a truly productive tool to help with content creation, Dr. Gardella warns that it is artificial, and can impact the trust and authenticity factors essential to the customer/provider relationship. She notes, "What did we learn through Covid? People are dying for genuine connection."
A.I. is computer generated, and by its very nature, inauthentic. Further, Google is now identifying A.I. generated content and flagging it in search results, potentially changing up to 40% of what shows up in a Google search.
There are ways to use A.I. effectively, provided you view it as a starting point and commit to editing the final copy to reflect you and your brand. Thoughtful editing also prevents your copy from resembling or even coming up as a direct copy of others in your market using A.I. exclusively.
Here at Brilliantly Resilient, we're always happy to accept help to share Brilliance. But we're also committed to truth and authenticity--whatever you put out in the world must be real and reflect you and your brand.
Tune in to hear more of Dr. Gardella's strategies for best using A.I. and visit her at: https://thegardellagroup.com/. Be sure to listen for these additional bits of Brilliance:
- There is a need for marketing teams to be cutting edge, so when ChatGPT came on the scene everyone jumped on the bandwagon. It shouldn't be used exclusively. Google has changed their algorithm to identify artificially created content. To eliminate it, it will change 40% of search results.
- ChatGPT is idea creation. Don't use it as your actual content.
- You are the greatest center of your brand as a small business owner. You are your brand and you know your ideal customer. You need to edit artificial content to stay on YOUR brand.
- Regarding Chatbots--If it doesn't work for you in your personal life, why the heck do you think it's going to work for your ideal client? (Everyone hates Chatbots!)
Let's be Brilliantly Resilient together!
XO,
Mary Fran