The Google Ads Nightmare You Might Not See Coming
Release Date: 02/20/2025
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What Makes A Product Sell Out
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In this episode of the Bringing Business to Retail Podcast, I’m joined by retail buyer and showroom founder Erica Kiang to unpack the strategies that separate successful retailers from the rest. Whether you’re stocking your own shelves or trying to get your product into stores, Erica shares hard-won insights from her experience with brands like Ann Taylor, her own boutiques, and now as founder of the Babel Fair Showroom. We talk about: How to buy like a pro (even if you’re not a big box store) What makes a product a true bestseller The power of customer personas and real-time...
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You Can’t Afford to Miss This January Plan
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Why Customers Want to Give You Money (If You Let Them)
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Black Friday and the holiday season don’t have to mean discounting your brand into the ground. In this episode, Salena Knight unpacks the psychology of holiday spending and shows you how to tap into customer behavior without racing to the bottom. You’ll discover: Why customers budget for holiday spending months in advance How gift-giving flips normal price sensitivity The role urgency and deadlines play in driving sales Why customers want you to “show up” during the holidays—even without discounts How to plan campaigns that feel effortless (instead of scrambling last...
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Using AI Without Losing Your Authentic Voice - Anita Nielsen
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In this episode, Salena Knight is joined by sales performance expert and author Anita Nielsen to unpack how businesses can embrace AI without sacrificing their authenticity. As AI tools become faster, cheaper, and more widespread, how do we avoid sounding like everyone else? From mapping the customer journey to identifying friction points, Anita shares how to use AI strategically—so it adds value without erasing the human touch. They explore: How to identify where AI belongs in your business (and where it doesn’t) The hidden cost of sameness in content and customer experience ...
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"We Need More Sales" - Breaking Down What To Do Next
Bringing Business to Retail
In this episode of Bringing Business to Retail, Sal takes you behind the scenes of her Walk Club – where business strategy meets the footpath. Walking alongside a store owner who’s struggling to lift sales, Sal dives deep into their numbers to uncover whether the real challenge is traffic, conversions, or sheer volume. You’ll hear how to make sense of email marketing metrics, the power of segmenting and nurturing VIP customers, and why high-ticket products can be the fastest way to boost profits. This is a candid, unscripted problem-solving session filled with practical strategies you...
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The 3 Essentials to Working Less & Achieving More with Jenna Harrison
Bringing Business to Retail
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How To Revolutionize Your Visual Merchandising with Simon Molnar
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What if you could treat your physical store like your website—tracking what works, what doesn’t, and where the money’s really being made? In this episode, Salena is joined by Simon Molnar, founder of Flagship, a tech startup that's helping retailers bring the power of ecommerce-style data into their bricks-and-mortar locations. From his early days selling Pandora charms on eBay to building one of the most innovative tools in retail merchandising, Simon shares how Flagship is helping brands analyze floor plans, window displays, and product placements like never before. You’ll discover...
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Why Shoppers Are Visiting Your Website And Not Buying
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Three times in one week, I tried to buy something and never completed the purchase—pants, accommodation, and those perfect green trousers. Each time, friction killed the sale. These are micro moments: split-second instances when customers grab their phones ready to buy immediately. With mobile commerce accounting for 60% of sales, optimizing for these moments is crucial. You'll Learn: What micro moments are and why they matter How to optimize for mobile-first, friction-free purchasing Checkout strategies that convert 77% cart abandoners Why one-tap payments boost conversion by 30% Stop...
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Alisha Built Two Viral Brands From Scratch—Here’s How
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What do you get when you mix creativity, hustle, and a bit of chaos? A viral product brand that lands on Nordstrom’s shelves—twice. In this episode, I sit down with Alisha Athreya, the powerhouse founder behind KURVWEAR. and Don’t Eat My Candle, two product-based businesses that have achieved what most brand owners dream of: retail placement in stores like Nordstrom, Woolworths, Priceline, and The Iconic. But here’s the kicker—Alisha did it all without outside funding, without a PR agency, and while still in university. From learning to sew on her mom’s broken machine, to...
info_outlineGoogle Ads—it’s a game-changer for retailers and eCommerce brands. But what happens when your ad account gets shut down without warning?
No explanation.
No help.
Just gone...
In this episode, I sit down with Google Ads expert John Horn, CEO of StubGroup, to uncover why ad accounts are getting flagged, suspended, and even banned—and what you can do to protect yourself.
What you’ll learn:
✔️ The most common (and unexpected) reasons ad accounts get shut down
✔️ Why even legitimate retailers get flagged as “suspicious”
✔️ Step-by-step instructions to recover a suspended Google Ads account
✔️ The key things you MUST do to avoid getting shut down
If you rely on Google Ads to drive sales (or even ig you don't right now, but are planning too!), you need to hear this before it’s too late.
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Introduction and Overview of the Podcast 0:01
John Horn's Background and Stub Group 2:13
Reasons for Google Ads Account Shutdowns 3:23
Challenges of the Appeals Process 6:10
Common Policy Violations and Compliance Tips 8:20
Handling Trademark and Reseller Issues 18:22
Strategies for Successful Appeals 21:48
Final Thoughts and Contact Information 27:26
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Full article: https://salenaknight.com/the-google-ads-nightmare-you-might-not-see-coming-john-horn/