Bringing Business to Retail
Tired of putting all the hard work into your retail or ecomemrce business and not feeling like you're getting back as much as you put in? Its time to stop the hustle and instead put your effort into strategic growth. Less ping-ponging, more results. Salena Knight is a Retail & Ecommerce Growth Strategist who founded, built and then sold a multi-award winning chain of stores. Listen in to her proven, no BS strategies, that have helped scale hundreds of retail and ecommerce businesses all around the world.
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Your 4-Step CEO Reset to End the Year Strong
06/26/2025
Your 4-Step CEO Reset to End the Year Strong
Halfway through 2025, I woke up facing a massive decision that would change everything. An opportunity I'd been thinking about for five years suddenly became viable - but it meant scrapping our entire plan for the rest of the year. In this episode, I'm sharing the exact 4-step half-yearly reset framework I used to navigate this crossroads. You'll learn how to identify what's truly working in your business (versus what you think is working), conduct a brutal audit of what's draining your resources, and make strategic pivot decisions with CEO-level confidence. This isn't about chasing the next shiny object - it's about making calculated moves that amplify your existing success. Perfect for established business owners who need clarity on whether to stay the course or make a bold change. What you'll discover: • The "great ideas board" system that prevents costly distractions • How to audit what's working vs. what's draining you • The refocusing technique that cuts through decision paralysis • When to pivot your business plan mid-year (and when not to) Ready to stop second-guessing and start making moves that matter? -Sal
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How Lisa Turned Eco Values into a Global Brand
06/19/2025
How Lisa Turned Eco Values into a Global Brand
Ever had that fantasy where your business suddenly blows up online and everything changes overnight? In this episode, I sit down with Lisa Sjöblom—a digital growth strategist and operations expert—to unpack the real story of what happens when your business goes viral. Together, we talk about the traffic surge, the customer service avalanche, the unexpected pressure on operations… and the surprising truth that more eyeballs don’t always mean more sales. Lisa brings her no-fluff take on digital scaling, and I share what I learned from my own viral moment—the good, the chaotic, and what I’d do differently next time. If you’re building an ecommerce or retail brand, and dreaming of your “big break,” this is your reality check. Because visibility without preparation can cost you more than you think. 💬 We talk about: What actually breaks when your content takes off How to prepare your backend before growth hits The hidden costs of virality Building a business that’s built to last—not just built to go viral Let’s get into it. —Sal
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How Natalie Trains Her Customers To Buy From Day One
06/12/2025
How Natalie Trains Her Customers To Buy From Day One
What if your audience knew exactly when and why to buy—without you constantly reminding them? In this episode, I sit down with Natalie Santini, founder of Sew Hungry Hippie, to unpack how she turned her loyal followers into paying customers—from day one. With no marketing degree, no fancy funnels, and no burnout, Natalie built an engaged community that buys because she shows up consistently, with value and joy. Here’s what we cover: How Natalie “trains” her audience to purchase without being pushy The secret sauce behind her repeat sales and live selling success Her strategy for balancing life, business, and creativity Why authenticity + simplicity is the new sales strategy This is for every business owner who’s tired of chasing sales and is ready to build a community that wants to buy. 🎧 Subscribe for more insights like these every week.
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Stop Gambling With Your Promotions
06/05/2025
Stop Gambling With Your Promotions
Can we talk about something that's been driving me absolutely crazy? I keep seeing you amazing business owners setting these big, juicy revenue goals for your promotions - and I'm talking $10K, $50K, even $100K - only to watch you hit the wall halfway through wondering if it was even possible in the first place. Sound familiar? Yeah, I thought so. Here's the thing - I used to do this too. I'd get all excited about a new promotion, pull some round number out of thin air, and declare "THAT'S my goal!" Then I'd spend the entire promotion crossing my fingers and using hope as my strategy. Spoiler alert: Hope is NOT a strategy, beautiful. In today's episode, I'm pulling back the curtain on exactly how to stop guessing and start reverse engineering your best promotion ever. No more disappointment, no more wondering what went wrong - just achievable, data-backed targets that you can actually hit. Remember, you've got this! Sal
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Work Less, Earn More: The Power of Being the Most Expensive
05/30/2025
Work Less, Earn More: The Power of Being the Most Expensive
In this episode, I sit down with Cat (Catalina Viau), an inspiring entrepreneur who turned her passion for photography into a thriving, seven-figure photo booth business. We talk about her journey from a corporate insurance career to building a brand that truly stands out — focusing on branding, quality, and strategic marketing. Cat shares her insights on finding high-value clients, differentiating her business in a competitive market, and turning a side hustle into a full-fledged enterprise. If you're curious about entrepreneurship, branding, or just looking for some real inspiration, this episode is packed with lessons you won’t want to miss. Connect with Catalina: Photo Booth Business (Canada/US/Australia): Connect on Instagram: Connect with Salena: Instagram: Podcast: Accelerator Program: https://scale.theretailacademy.net/sysa862128
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Why Holding Onto Potential Could Ruin Your Business
05/22/2025
Why Holding Onto Potential Could Ruin Your Business
Tired of spinning your wheels trying to grow your retail or e-commerce business? You’re in the right place. Welcome to Bringing Business to Retail, the show where I, Salena Knight—retail strategist, speaker, and former multi-store owner—share real, unfiltered strategies to help you scale with clarity, confidence, and cash flow. Each week, you'll get: Behind-the-scenes lessons from my own 7-figure business journey No-fluff strategies to boost sales, build high-performing teams, and streamline operations Candid conversations about the real challenges of leadership and growth Interviews with industry experts, retail rebels, and powerhouse entrepreneurs who’ve been there and done that Whether you’re managing a bricks-and-mortar store, building an online brand, or juggling both, this podcast is your go-to guide for turning hustle into healthy, sustainable business growth. Because retail doesn’t have to be so hard when you’ve got the right plan (and the right people in your corner). It’s time to stop playing small and start scaling smart. Let’s do this. — Sal
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Selling To Rich People
05/15/2025
Selling To Rich People
I watched a wealthy man hand his trash to a hotel staff member and tip him for it. That moment changed everything about how I think about business. In this episode, I’m sharing the mindset shift that helped me (and my clients) stop selling to price-sensitive shoppers and start attracting high-value customers who expect to pay more. I’ll walk you through why the mid-market is risky territory, how the rich make buying decisions, and the three steps you can take this week to start repositioning your brand for premium success. If you’re done competing on price and ready to be the go-to for customers who value what you offerthis one’s for you.
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Busy ≠ Productive: How to Build a Business That Runs Without You
05/08/2025
Busy ≠ Productive: How to Build a Business That Runs Without You
I didn’t start my business to answer customer emails at midnight or manually post to social media—and I’m guessing you didn’t either. But somehow, those “little tasks” have taken over your calendar, your energy, and your vision. In this episode, I’m talking about what it really takes to step out of the day-to-day and into the role of CEO. I’ll share how to figure out what’s draining your time, how to delegate or automate smarter (yes, even with AI!), and how to build systems that support real, scalable growth. This isn’t about working harder—it’s about working smarter, leading better, and letting go of the things that are keeping you stuck. Let’s reclaim your time and get you back to being the visionary your business needs. — Sal 🔗 Learn more & access the resources: Join the accelerator Now:
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How to Leverage FOMO Without Being Sleazy
05/01/2025
How to Leverage FOMO Without Being Sleazy
When it comes to promotions, there’s one word that can either make you cringe... or cash in: FOMO. In this episode, I’m sharing why FOMO isn’t a dirty word — it’s actually your secret weapon for getting customers off the fence and into action, without sounding pushy, salesy, or desperate. I’m telling you a story about one of the worst marketing decisions I ever made (spoiler: it involved a dusty TV screen and a golf club), and what it taught me about creating real urgency the right way. We’re diving deep into how to use urgency and scarcity ethically — with tips you can actually apply today, like: How to create momentum even if your numbers are small Why your first and last day emails matter more than anything else How to leverage SMS and real-time tools to boost last-minute sales Plus, how one of my accelerator members turned a personal birthday into a brilliant, heart-driven campaign (that her customers loved!) If you’ve ever struggled with feeling “icky” about selling, or worried you were being annoying by sending that extra email… This episode is for you. Let’s reframe FOMO — from pushy to powerful — together. See you inside, Sal
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Coach, Mentor, Strategist and Mastermind – What's the Difference?
04/24/2025
Coach, Mentor, Strategist and Mastermind – What's the Difference?
In this episode, I’m getting real about the different types of support you think you need—and the ones that actually move the needle. I’ve invested over $45,000 (plus multiple trips to the U.S.) to be part of a mastermind that’s been absolutely game-changing for my business. But it wasn’t always like that. I’ve worked with coaches, joined programs that didn’t deliver, and realized—sometimes too late—that I was asking the wrong people for the wrong kind of help. So today, I’m breaking down: The real difference between a coach, mentor, strategist, and mastermind When each one is the right fit for your stage of business How to avoid feeling overwhelmed, underwhelmed, or out of pocket The questions you should ask before you invest If you’ve ever felt stuck, unsupported, or unsure about your next move—this episode is your roadmap to clarity. Tune in to learn how to align the support you choose with the results you actually want.
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The Investments That Changed My Business—And the Ones That Nearly Broke It
04/17/2025
The Investments That Changed My Business—And the Ones That Nearly Broke It
I’m embarrassed to admit this… but I once spent nearly $100k on a business coach who didn’t actually help me grow. Not because he was bad—but because I hired the wrong kind of help for where I was at in my business journey. In this episode, I’m pulling back the curtain and sharing the real, unfiltered story of the investments I’ve made over the years—some that paid off massively, and others that felt like throwing money into the void. From joining masterminds and hiring strategists to making costly mistakes, I’ll walk you through exactly what kind of support helped me at different stages—from startup mode to multi-million dollar growth. If you’re wondering: “Should I hire a coach or join a program?” “Is this the right investment for my business?” “Why am I still stuck, even after spending so much money?” This episode will help you get clear. Because the truth is—it’s not just about investing in your growth. It’s about knowing what to invest in based on where you’re at and where you want to go. Let’s talk strategy, missteps, and the lessons I wish someone had told me earlier.
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How to Get More People to Buy (Without Just Getting More People)
04/10/2025
How to Get More People to Buy (Without Just Getting More People)
If you’ve ever found yourself thinking, “I just need more customers to grow my business” — this episode is for you. The truth is, chasing new customers isn’t always the answer. In fact, it can drain your time, money, and energy faster than you think. Today, I’m unpacking exactly how you can increase your revenue without spending more on ads or hustling to attract fresh faces. We’re diving deep into: - How to plug the hidden leaks in your sales funnel - Small, powerful tweaks that instantly boost your conversion rates - Why your checkout process might be costing you sales (and how to fix it) - The silent impact of your average order value - How to attract customers who actually value what you sell This is the episode where we stop obsessing over vanity metrics and start focusing on what really moves the needle in your business. Plus, I’m sharing a free resource to help you calculate exactly where you can increase your profits today! 🎧 Hit play and let’s get into it. Until next time, Sal
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How to Price your Product to Increase Sales - PART 1
04/03/2025
How to Price your Product to Increase Sales - PART 1
What if one overheard sentence could change the entire trajectory of your business? In this powerful episode of Bringing Business to Retail, we share the moment everything shifted—not during a strategy session or a big launch, but in a quiet, unexpected instant. We dive into: How a single sentence triggered a total business rethink Why being "booked out" isn’t always the dream The connection between burnout and pricing strategy How to rebuild a business that aligns with your values and lifestyle If you’ve ever felt like you’re running on empty or building a business that doesn’t quite feel like yours anymore, this episode is your sign to pause, listen, and pivot. 🎧 Tune in now and start bringing your business back into alignment.
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Overwhelmed by Your To-Do List? Here’s How AI Helped Me Take Back Control
03/27/2025
Overwhelmed by Your To-Do List? Here’s How AI Helped Me Take Back Control
Overwhelmed by your to-do list? I was too—until I turned to AI. In this episode of the Bringing Business to Retail podcast, I share how I opened Asana and was met with more tasks than I could handle in a year (yep, a full year). Instead of spiraling into busywork, I turned to my custom-built ChatGPT for support. What happened next surprised me. You'll hear how I used AI to ask myself four game-changing questions that helped me clear the mental clutter, prioritize what actually matters, and realign my work with my long-term goals. I’ll also dive into how tools like the Eisenhower Matrix and calendar blocking helped me identify tasks I shouldn't even be doing. Whether you're running a business, leading a team, or just drowning in digital post-its, this episode will give you practical, strategic tools to take back control—and get back to deep work that truly moves the needle.
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Inventory Math: The Business Mindset That Will Save You Thousands
03/20/2025
Inventory Math: The Business Mindset That Will Save You Thousands
Are You Paying Rent on Your Own Inventory? What if I told you that some of your inventory is quietly draining money from your business every single month—without you even realizing it? And what if I told you that freeing up cash flow in your business has nothing to do with selling more, running ads, or tweaking your pricing—but everything to do with understanding when your stock stops making you money? So when Christine broke it down for me, I was hooked. Here’s the deal: Every SKU you own is paying rent. Whether it’s sitting in a fulfillment center or in the corner of your office, at some point, that inventory shifts from being an asset to a liability. And the longer it sits, the more it eats into your profit. I used to think of inventory as something that just existed until it sold. But after this conversation, I see it differently—and I think you will too. Listen in and let me know what you think. Sal ------------------------------------- 00:01 - The real cost of inventory nobody talks about 04:25 - How long should you really keep stock? 09:40 - The inventory mindset shift that changes everything 15:30 - When to discount, when to restock, and when to cut it loose 22:10 - The formula for knowing exactly when a product stops making you money
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Can the Moon Really Boost Your Revenue? - Lucy Bloomfield
03/13/2025
Can the Moon Really Boost Your Revenue? - Lucy Bloomfield
What if I told you there’s a way to make more money in your business—without changing your products, pricing, or marketing budget? And what if I told you this strategy has been quietly influencing financial markets, human behavior, and even retail trends for years? So when Lucy Bloomfield asked me if she could come on the show and discuss something she’d been putting into action to create more sales and money, I was interested. So we jump on a call to discuss, and she tells me, the secret is… we need to start syncing our sales and marketing efforts with the moon. Yep, you read that right. The moon. Trust me, I’m a logic girl through and through. SHOW ME THE DATA! I went into this conversation with a very healthy dose of skepticism. But as Lucy explained how women’s hormonal cycles impact spending habits—and how financial markets have long documented the influence of lunar phases—I couldn’t help but lean in. Here’s the gist: there are certain times of the month that are the prime time for selling—your customers are more inclined to buy, spend impulsively, and say yes to your offers. There are other times - not so much. That’s when resistance is higher, spending slows, and conversions take more effort. She’s been tracking sales data across multiple businesses, and the results? Eye-opening. So, if you could make twice as much during the right two-week window—without spending an extra dollar on ads—would you at least give it a shot? Listen in and let me know your thoughts. Sal ------------------------------------- Introduction and Podcast Setup 0:01 Understanding Cycle Syncing 1:47 Personal Experience and Business Application 4:25 Implementing Cycle Syncing in Business 6:53 Testing and Validating Cycle Syncing 11:04 Challenges and Adjustments 18:26 Practical Steps and Tools 25:59 Conclusion and Call to Action 33:30 ------------------------------------- Full Article: https://salenaknight.com/can-the-moon-really-boost-your-revenue-lucy-bloomfield/
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The Google Ads Nightmare You Might Not See Coming
02/20/2025
The Google Ads Nightmare You Might Not See Coming
Google Ads—it’s a game-changer for retailers and eCommerce brands. But what happens when your ad account gets shut down without warning? No explanation. No help. Just gone... In this episode, I sit down with Google Ads expert John Horn, CEO of StubGroup, to uncover why ad accounts are getting flagged, suspended, and even banned—and what you can do to protect yourself. What you’ll learn: ✔️ The most common (and unexpected) reasons ad accounts get shut down ✔️ Why even legitimate retailers get flagged as “suspicious” ✔️ Step-by-step instructions to recover a suspended Google Ads account ✔️ The key things you MUST do to avoid getting shut down If you rely on Google Ads to drive sales (or even ig you don't right now, but are planning too!), you need to hear this before it’s too late. --------------------- Introduction and Overview of the Podcast 0:01 John Horn's Background and Stub Group 2:13 Reasons for Google Ads Account Shutdowns 3:23 Challenges of the Appeals Process 6:10 Common Policy Violations and Compliance Tips 8:20 Handling Trademark and Reseller Issues 18:22 Strategies for Successful Appeals 21:48 Final Thoughts and Contact Information 27:26 ------------------- Full article: https://salenaknight.com/the-google-ads-nightmare-you-might-not-see-coming-john-horn/
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Do Customers Really Care About Sustainability
02/07/2025
Do Customers Really Care About Sustainability
My first foray into commerce was selling reusable nappy-making fabrics on parenting forums. I would import these massive rolls, cut them up, and sell them to the mums (and dads) on the forums. This was back in 2008. Before “eco” was cool According to a 2022 NielsenIQ study, 78% of global consumers say that companies should be environmentally responsible. That sounds amazing, right? But here’s where things get interesting—if that were really the case, why are businesses like Shein and Temu thriving? Clearly, something isn’t adding up. And when the amount of sales that Temu turned over was in the double-digit BILLIONS, then, you have to ask yourself… “Do customers really care about sustainability?” Here are my thoughts… (from an eco-pioneer) ----------------- Introduction and Purpose of the Podcast 0:01 The Success of Fast Fashion Giants 1:24 Consumer Behavior and Sustainability 3:40 Testing and Tracking Sustainability 6:07 Financial Considerations of Sustainability 9:32 Starting Small with Sustainability 11:35 Conclusion and Call to Action 12:40 ----------------- Full article: https://salenaknight.com/do-customers-really-care-about-sustainability/
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Breaking The Hamster Wheel Of Hope: Creating A Sustainable Revenue Plan
01/30/2025
Breaking The Hamster Wheel Of Hope: Creating A Sustainable Revenue Plan
In this episode, we’re tackling what I call The Hamster Wheel of Hope—that frustrating cycle of crossing your fingers and hoping: 🚨 Hoping more customers show up 🚨 Hoping your next sale makes enough to cover the bills 🚨 Hoping your marketing finally works The truth? Hope isn’t a strategy—but a plan is. In this episode, you’ll learn: ✅ The real reason you feel stuck (and how to fix it) ✅ How to stop guessing and start making money-smart decisions ✅ The 5 essential steps to building a revenue plan that actually works ✅ Why random sales and social media trends won’t save your business—but these strategies will This episode is your roadmap to breaking free from the hustle-for-hustle’s-sake cycle and finally building a profitable, sustainable business. Hit play now and take the first step toward real business growth! --------------------------------- Breaking Free from the Hamster Wheel of Hope 0:00 Identifying the Hamster Wheel 1:49 Step One: Understanding Your Numbers 3:11 Step Two: Setting Realistic Targets 5:48 Step Three: Understanding Your Customer Journey 9:22 Step Four: Planning Intentional Promotions 10:35 Step Five: Reviewing, Refining, and Repeating 12:29 Conclusion and Call to Action 13:42 --------------------------------- Full article: https://salenaknight.com/breaking-the-hamster-wheel-of-hope-creating-a-sustainable-revenue-plan/
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I Was Wrong About This
01/23/2025
I Was Wrong About This
Building a business that lasts isn't just about speed—it’s about getting smart with your systems, having the right mindset, and pushing forward, even when things feel slow. In my own journey, moving fast wasn’t always the best approach, and I’ve learned to focus on building solid foundations for growth. If you’re feeling stuck or like things just aren’t moving as quickly as you’d like, this episode is packed with lessons on how to take a step back and work smarter—not harder. Plus, if you’re ready to make real progress in your own business, I’ve got some exciting news about a new program that could be the breakthrough you’ve been waiting for. If you're interested in joining, or heck, you're just curious, head to this -------------------- Scaling Business and Personal Growth 0:01 Realization and Overhaul 2:12 Challenges with Project Management 3:40 Implementing Detailed Planning 9:31 The Importance of Patience in Scaling 9:49 Introduction to the Accelerator Program 12:42 Application Process and Final Thoughts 14:16 -------------------- Full article: https://salenaknight.com/i-was-wrong-about-this/
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Lessons Learnt From Living A Bold Life - Leigh Burgess
01/16/2025
Lessons Learnt From Living A Bold Life - Leigh Burgess
Have you ever felt like you’re just... stuck? Not sure where to go next in business, life, or maybe both? Your social feed is filled with posts about how life should be vibrant and relaxed, which can make you feel GUILTY when you don't feel the same. (Spoiler alert: No one has it all figured out, myself included.) I recently sat down with Leigh Burgess, and we got into a deep conversation about boldness—and how it’s not about being fearless or having it all together. Instead, it’s about making a conscious choice to keep moving forward, even when you’re uncertain. We’re all just figuring it out as we go. Leigh shared some amazing insights on how reflecting on our beliefs and energy can change the game. It’s not just about knowing yourself, but truly understanding how your energy impacts how you show up in the world. It’s not enough to just know this stuff—you’ve got to put it into action. I’m great at brainstorming and figuring things out in my head, but the real power comes when you start taking those bold steps. After all, being bold is one of our core values, and not doing this, is against the rules! So, if you’ve been waiting for that nudge to stop second-guessing and start stepping into your boldest self, this episode is for you. If not now.... when? ------------------ Core Values and Defining Bold 0:02 Introduction of Lee Burgess and Bold Industry Groups 1:42 Leigh's Career Background and Burnout 5:29 The Bold Framework: Believe, Own, Learn, Design 11:54 Implementing the Bold Framework in Daily Life 18:40 Designing Your Next Steps 34:29 Examples of Bold Definitions 47:39 Conclusion and Resources 53:17 ------------------ Full article: https://salenaknight.com/lessons-learnt-from-living-a-bold-life-leigh-burgess/
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Putting Systems In Place Might Kill Your Business
01/09/2025
Putting Systems In Place Might Kill Your Business
For months, I thought we had our systems dialed in—project management software, workflows, communication tools, you name it. But no matter how “good” everything seemed on the surface, I found myself constantly angry, frustrated, and stressed. The worst part? I knew that every mistake—whether it was a podcast episode going out unedited or a broken download link—was a direct reflection of ME. My brand. And that feeling of letting it slip through my fingers was enough to keep me up at night. The pressure was real, and it was taking a serious toll on my mental health, my bank balance, and my business growth. But what if I told you that even after all this, we lost hundreds of thousands of dollars in potential revenue just because I didn’t trust our systems enough to take a leap and launch new projects? In this episode, I share how I hit a breaking point and had to confront the hard truth: to grow, I had to let go of tasks and empower my team in a way I hadn’t been doing. You’ll hear about the pivotal moment when I realized I was running the show like a dictator, and the frustrating journey we’ve been on to turn it all around. Joed (our Business Manager) joins me to give you an inside look at the good, the bad, and the ugly of implementing systems that scale. If you’ve ever felt like you’re stuck in the weeds of your own business, or like you’re drowning in tasks that aren’t helping you grow, this episode is for you. Tune in to learn from our mistakes, our wins, and how we’re finally building a business that’s ready for the next level. ----------------- Systems and Processes Breakdown 0:01 Identifying the Problem and Seeking Solutions 3:59 Implementing Nick Sonnenberg's System 7:33 Challenges in Implementation 14:11 Improving Communication and Efficiency 16:47 Empowering the Team and Ensuring Quality 35:45 Progress and Reflections 39:01 Final Thoughts and Advice 39:17 ----------------- Full article: https://salenaknight.com/putting-systems-in-place-might-kill-your-business/
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Business Breakthroughs & Your Best Year Yet
01/02/2025
Business Breakthroughs & Your Best Year Yet
Welcome to the start of a brand new year—whether you're cozying up with a hot drink by the fire or soaking up the summer sun like me (and yes, I’m definitely living off icy poles right now!), I’m so excited to kick things off with you. In this episode, we’re diving deep into how you can make this year different—in the best possible way. No fluff, no overused "goal-setting" advice. This is all about taking a fresh, honest look at what’s working, what’s not, and how to set yourself up for a year that’s not just successful, but aligned with your true business goals. If you’re ready for a reset, we’re talking about three key questions that will help you reflect, plan, and take action. I’m talking systems, customers, and a vision for how you want this year to feel (spoiler: it’s not about just the numbers!). So, grab a pen, your phone, or just listen in—this episode is one you’ll want to revisit as you go through the year. Let’s make 2024 your best yet! -------------------- Kicking Off the New Year with a Positive Mindset 0:00 Reflecting on Systems and Habits That Held You Back 3:00 Fixing Broken Systems and Unproductive Habits 5:49 Attracting and Retaining High-Value Customers 8:27 Designing Your Business and Life for Success 15:00 Recap and Call to Action 19:29 -------------------- Full article: https://salenaknight.com/business-breakthroughs-your-best-year-yet/
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Post-Season Recovery For Retailers
12/26/2024
Post-Season Recovery For Retailers
Hey and welcome back. I hope you all survived the Christmas day crazies and are ready to hit that reset button. If you’re feeling like the holiday season took it out of you (because let’s be honest, it totally did), then this episode is for you. I’m sharing some real talk about how to reset, refocus, and get ready to tackle 2025 like the pro you are. Whether you’re in recovery mode or just looking for a little inspiration to close out the year, I’ve got you covered. So grab whatever’s left in your cup—eggnog, champagne (I won’t judge)—and let’s get into it -------------------- Holiday Season Recap and Introduction 0:01 Auditing and Adjusting Inventory 2:05 Checking Financial Health 2:55 Resetting Mindset and Taking a Break 4:26 Final Thoughts and Looking Forward 7:01 -------------------- Full article: https://salenaknight.com/post-season-recovery-for-retailers/
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Last-Minute Sales Strategies to Maximize Holiday Revenue
12/19/2024
Last-Minute Sales Strategies to Maximize Holiday Revenue
Are you ready to turn the Christmas chaos into your secret weapon? With just days left, now’s the perfect time to step up and make the most of these final shopping days. In this episode, I’m sharing five powerful strategies you can implement right now to boost your holiday sales. I’ll show you how to create urgency with 'last-chance' messaging, offer irresistible flash sales, and promote digital gift cards as the perfect last-minute solution. If you offer local pick-up or delivery, now’s the time to highlight that convenience. And don’t forget to tease your post-holiday sales to keep your customers engaged long after the season ends. Ready to finish strong? Make it easy for your customers, create urgency, and you’ll set yourself up for a big start to the New Year! --------------------- Leveraging Urgency with Last Chance Messaging 0:01 Offering Flash Sales to Create Excitement 3:50 Promoting Digital and Physical Gift Cards 5:36 Making Local Pickup or Delivery a Selling Point 7:22 Teasing Post-Holiday Sales to Build Excitement 9:58 Recap of Strategies to Maximize Sales 11:16 Final Thoughts and Call to Action 12:44 --------------------- Full article: https://salenaknight.com/last-minute-sales-strategies-to-maximize-holiday-revenue/
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Money Tips To Set You Up For A Profitable Year
12/12/2024
Money Tips To Set You Up For A Profitable Year
As the year comes to a close, it’s tempting to slow down, but what if the actions you take now could set the stage for your most profitable year yet? In this episode, I’m sharing three simple, actionable money strategies that you can implement today to ensure a strong start in January and beyond. These aren’t just tips; they’re game-changing moves that will help you: Uncover hidden profit drains Free up cash flow Mapout growth that fuels sustainable growth in 2025 These tips come straight from my own strategy sessions as I map out my goal to scale to $10M. Whether you’re feeling overwhelmed or simply don’t know where to start, this episode is packed with clarity and practical advice to help you take intentional action—no matter how busy the holiday season gets. 🎧 Ready to start 2025 with purpose? ---------------------- Reflecting on the Year and Planning for the Future 0:00 Tip 1: Check Your Profitability 2:19 Tip 2: Free Up Cash Flow by Clearing Dead Stock 4:34 Tip 3: Make a Plan for Reinvestment 7:03 Final Thoughts and Call to Action 10:51 Full article: https://salenaknight.com/money-tips-to-set-you-up-for-a-profitable-year/
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I Spent $45k To Join A Mastermind - Here's How I'm Feeling
12/05/2024
I Spent $45k To Join A Mastermind - Here's How I'm Feeling
Ever been so overwhelmed by your own ambitions that you didn’t know where to start? This episode is for you. Join me as I take you behind the scenes of my journey into a high-level mastermind—a $45,000 investment, 2 a.m. calls, lost luggage, and all. I’m sharing the raw, real moments of self-doubt, growth, and the unexpected lessons I learned about leadership, clarity, and what it truly takes to scale a business. In this episode, you’ll learn: How feeling awkward and out of place can actually be a sign of growth. The power of giving yourself space to think (and fell - ugh!) and why it’s essential for clarity and focus. How to shift from feeling overwhelmed to creating a clear plan for your business. Practical strategies for mapping out your goals and staying on track, even when life feels chaotic. This isn’t just a story about my experience; it’s a challenge for you to rethink how you approach growth and success in your own business. If you’re ready to lean into discomfort, think differently, and take bold action, this episode will give you the insights and inspiration you need. ----------------------- Joining the Mastermind and Initial Feelings 0:00 Investment and Travel Challenges 2:42 Arrival in LA and Improvised Solutions 8:24 Travel to San Diego and Further Complications 11:47 First Mastermind Event and Initial Impressions 15:07 Mapping Out Business Goals and Strategies 20:40 Forming Accountability Groups and Overcoming Overwhelm 22:00 Reflecting on the Mastermind Experience 26:36 Closing Thoughts and Call to Action 27:31 Full article: https://salenaknight.com/i-spent-45k-to-join-a-mastermind-heres-how-im-feeling/
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Make Your Holiday Promotions More Successful Doing This
11/28/2024
Make Your Holiday Promotions More Successful Doing This
Tired of running promotions that feel like they’re falling flat? In this episode, I’m pulling back the curtain on the little-known strategies that can transform your next campaign from “meh” to mind-blowing. And here’s the kicker: it’s simpler than you think. What you’ll uncover: The One Step Most Businesses Skip—and how it’s costing them BIG during the holiday rush. Why Your Promotions Might Be Working Against You: Hint—it’s not about how often you promote but how you structure them. The Holiday Hustle Hack: My insider formula to crush Black Friday and Cyber Monday without breaking a sweat (or your budget). Your Customers Are Telling You Everything: How to decode what they really want without spending hours in spreadsheets. Quick Wins You Can Implement Today: Simple shifts that get your emails opened, your products flying off the shelves, and your team laser-focused. This isn’t about boring, soul-sucking data; it’s about finding the magic in your promotions and giving you the tools to keep the momentum going. -------------------- Measuring Holiday Promotion Success 0:00 Establishing Promotional Goals 2:05 Using Historical and Industry Benchmarks 2:39 Segmenting and Analyzing Data 3:40 Setting Up Regular Reporting 4:55 Actionable Insights from Data 6:08 Full article: https://salenaknight.com/make-your-holiday-promotions-more-successful-doing-this/
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What To Promote (& When) During The Holiday Season
11/21/2024
What To Promote (& When) During The Holiday Season
In less than 15 minutes, this is a short but powerful episode is packed with the tips you need to plan your holiday marketing effectively! If you’re looking to make this Holiday Season your best yet, I’m here to show you exactly what to promote and when to do it, so you can increase sales without bombarding your customers. Here’s what we cover: The Power of Planning: I’m sharing why your holiday timeline matters and how strategic pacing—alternating between promotions and value-based content—keeps your audience engaged and avoids burnout. Catering to the Early Birds: Believe it or not, nearly half of your customers start holiday shopping before Halloween! Here’s how to reach those early birds, start building interest, and grow your customer list before the peak sales days hit. Mapping Your Holiday Shopping Calendar: From big Black Friday offers to last-minute gift pushes, I’ll walk you through each stage of the holiday season so your promotions are always relevant to what your customers need. Mastering “Promotional Pulsing”: Say goodbye to sale fatigue! Learn how to create excitement with a rhythm of offers and story-based content that keeps customers engaged and coming back without feeling overwhelmed. Harnessing FOMO: Urgency sells! I’m breaking down how to use genuine scarcity in your messaging—without overdoing it—to boost clicks and conversions. Meeting the Last-Minute Shoppers: In December, it’s all about ease and convenience for those of us buying gifts last-minute. From fast shipping to easy returns, learn how to appeal to procrastinators like me who value efficiency above all else. Let me know if you like this bite-sized format. ------------------ Holiday Season Promotion Strategy 0:00 Email and SMS Promotion Strategy 2:07 Holiday Shopping Calendar and Early Promotions 3:44 Black Friday and Cyber Monday Promotions 5:53 Late December Promotions and Gift Cards 7:37 Promotional Pulsing and FOMO 10:49 Planning and Leveraging Scarcity 12:15 Final Thoughts and Call to Action 14:19 Full article:
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What Products You Should Buy And When - Carla Penn-Kahn
11/14/2024
What Products You Should Buy And When - Carla Penn-Kahn
If you’ve ever faced the struggle of figuring out when to buy, what to stock, or how to avoid costly dead stock, you’re in for a game-changing episode. I’m joined by retail strategist Carla Penn-Kahn, who shares her expertise on building a profitable buying strategy that lets you keep cash flow healthy and inventory lean. From her journey in investment banking to launching her own retail tech solution, Carla has honed strategies for making every product decision count. We’re talking about nailing down which products are driving profits, mastering the timing of your buys, and learning exactly when it’s time to discount—or clear out—for maximum returns. In This Episode, You’ll Discover: High-Impact Product Secrets: Learn how to pinpoint which products aren’t just bestsellers, but true profit drivers—and when to invest in them. Timing That Works for You: Carla breaks down when to buy, when to hold off, and how to keep your cash flow steady in every season. Discounting Done Right: Why strategic discounting matters—and how to avoid costly markdown traps. Seasonal Inventory Tips: Get ready for Black Friday and the holidays with tips on when to stock up on bestsellers and when to move out slow movers. Why This Episode is a Must-Listen: If you’re a retailer ready to level up your inventory game, Carla’s insights will help you buy with confidence. No more second-guessing what to stock or fearing dead stock. Her strategies are easy to implement and geared toward helping you buy smarter, stock better, and keep your cash flow strong—even in the busiest sales seasons. Whether you’re looking to ace Black Friday, get ahead of holiday trends, or just make every buying decision work harder for you, this episode will change the way you look at your entire product strategy. Ready to start making smarter buys? Hit play and let’s dive in! Learn more about Get my Black Friday Bundle ---------- Carla Penn-Kahn's Retail Journey and Early Career 0:02 Transition to E-commerce and Entrepreneurial Background 3:01 Early E-commerce Ventures and Challenges 4:57 Building and Optimizing Inventory 15:32 Strategies for Managing Slow-Moving and Dead Inventory 24:17 The Role of Data and Technology in Inventory Management 28:31 Preparing for Black Friday and Cyber Monday 43:47 Final Thoughts and Encouragement for Listeners 46:15
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