The Investments That Changed My Business—And the Ones That Nearly Broke It
Release Date: 04/17/2025
Your 4-Step CEO Reset to End the Year Strong
Bringing Business to Retail
Halfway through 2025, I woke up facing a massive decision that would change everything. An opportunity I'd been thinking about for five years suddenly became viable - but it meant scrapping our entire plan for the rest of the year. In this episode, I'm sharing the exact 4-step half-yearly reset framework I used to navigate this crossroads. You'll learn how to identify what's truly working in your business (versus what you think is working), conduct a brutal audit of what's draining your resources, and make strategic pivot decisions with CEO-level confidence. This isn't about chasing the next...
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How Lisa Turned Eco Values into a Global Brand
Bringing Business to Retail
Ever had that fantasy where your business suddenly blows up online and everything changes overnight? In this episode, I sit down with Lisa Sjöblom—a digital growth strategist and operations expert—to unpack the real story of what happens when your business goes viral. Together, we talk about the traffic surge, the customer service avalanche, the unexpected pressure on operations… and the surprising truth that more eyeballs don’t always mean more sales. Lisa brings her no-fluff take on digital scaling, and I share what I learned from my own viral moment—the good, the chaotic, and...
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How Natalie Trains Her Customers To Buy From Day One
Bringing Business to Retail
What if your audience knew exactly when and why to buy—without you constantly reminding them? In this episode, I sit down with Natalie Santini, founder of Sew Hungry Hippie, to unpack how she turned her loyal followers into paying customers—from day one. With no marketing degree, no fancy funnels, and no burnout, Natalie built an engaged community that buys because she shows up consistently, with value and joy. Here’s what we cover: How Natalie “trains” her audience to purchase without being pushy The secret sauce behind her repeat sales and live selling success Her strategy...
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Stop Gambling With Your Promotions
Bringing Business to Retail
Can we talk about something that's been driving me absolutely crazy? I keep seeing you amazing business owners setting these big, juicy revenue goals for your promotions - and I'm talking $10K, $50K, even $100K - only to watch you hit the wall halfway through wondering if it was even possible in the first place. Sound familiar? Yeah, I thought so. Here's the thing - I used to do this too. I'd get all excited about a new promotion, pull some round number out of thin air, and declare "THAT'S my goal!" Then I'd spend the entire promotion crossing my fingers and using hope as my strategy. Spoiler...
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Work Less, Earn More: The Power of Being the Most Expensive
Bringing Business to Retail
In this episode, I sit down with Cat (Catalina Viau), an inspiring entrepreneur who turned her passion for photography into a thriving, seven-figure photo booth business. We talk about her journey from a corporate insurance career to building a brand that truly stands out — focusing on branding, quality, and strategic marketing. Cat shares her insights on finding high-value clients, differentiating her business in a competitive market, and turning a side hustle into a full-fledged enterprise. If you're curious about entrepreneurship, branding, or just looking for some real inspiration, this...
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Why Holding Onto Potential Could Ruin Your Business
Bringing Business to Retail
Tired of spinning your wheels trying to grow your retail or e-commerce business? You’re in the right place. Welcome to Bringing Business to Retail, the show where I, Salena Knight—retail strategist, speaker, and former multi-store owner—share real, unfiltered strategies to help you scale with clarity, confidence, and cash flow. Each week, you'll get: Behind-the-scenes lessons from my own 7-figure business journey No-fluff strategies to boost sales, build high-performing teams, and streamline operations Candid conversations about the real challenges of leadership and growth ...
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Selling To Rich People
Bringing Business to Retail
I watched a wealthy man hand his trash to a hotel staff member and tip him for it. That moment changed everything about how I think about business. In this episode, I’m sharing the mindset shift that helped me (and my clients) stop selling to price-sensitive shoppers and start attracting high-value customers who expect to pay more. I’ll walk you through why the mid-market is risky territory, how the rich make buying decisions, and the three steps you can take this week to start repositioning your brand for premium success. If you’re done competing on price and ready to be the go-to for...
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Busy ≠ Productive: How to Build a Business That Runs Without You
Bringing Business to Retail
I didn’t start my business to answer customer emails at midnight or manually post to social media—and I’m guessing you didn’t either. But somehow, those “little tasks” have taken over your calendar, your energy, and your vision. In this episode, I’m talking about what it really takes to step out of the day-to-day and into the role of CEO. I’ll share how to figure out what’s draining your time, how to delegate or automate smarter (yes, even with AI!), and how to build systems that support real, scalable growth. This isn’t about working harder—it’s about working smarter,...
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How to Leverage FOMO Without Being Sleazy
Bringing Business to Retail
When it comes to promotions, there’s one word that can either make you cringe... or cash in: FOMO. In this episode, I’m sharing why FOMO isn’t a dirty word — it’s actually your secret weapon for getting customers off the fence and into action, without sounding pushy, salesy, or desperate. I’m telling you a story about one of the worst marketing decisions I ever made (spoiler: it involved a dusty TV screen and a golf club), and what it taught me about creating real urgency the right way. We’re diving deep into how to use urgency and scarcity ethically — with tips you can...
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Coach, Mentor, Strategist and Mastermind – What's the Difference?
Bringing Business to Retail
In this episode, I’m getting real about the different types of support you think you need—and the ones that actually move the needle. I’ve invested over $45,000 (plus multiple trips to the U.S.) to be part of a mastermind that’s been absolutely game-changing for my business. But it wasn’t always like that. I’ve worked with coaches, joined programs that didn’t deliver, and realized—sometimes too late—that I was asking the wrong people for the wrong kind of help. So today, I’m breaking down: The real difference between a coach, mentor, strategist, and mastermind When each...
info_outlineI’m embarrassed to admit this… but I once spent nearly $100k on a business coach who didn’t actually help me grow.
Not because he was bad—but because I hired the wrong kind of help for where I was at in my business journey.
In this episode, I’m pulling back the curtain and sharing the real, unfiltered story of the investments I’ve made over the years—some that paid off massively, and others that felt like throwing money into the void. From joining masterminds and hiring strategists to making costly mistakes, I’ll walk you through exactly what kind of support helped me at different stages—from startup mode to multi-million dollar growth.
If you’re wondering:
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“Should I hire a coach or join a program?”
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“Is this the right investment for my business?”
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“Why am I still stuck, even after spending so much money?”
This episode will help you get clear.
Because the truth is—it’s not just about investing in your growth. It’s about knowing what to invest in based on where you’re at and where you want to go.
Let’s talk strategy, missteps, and the lessons I wish someone had told me earlier.