From 1 Store to 100+ in 5 Years - How PayMore Did It
Bringing Business to Retail
How do you grow from one small electronics store to over 100 locations in just a few years—while redefining what secondhand retail looks like? In this episode of the Bringing Business to Retail Podcast, Salena Knight sits down with Stephen Preuss, CEO & Co-Founder of PayMore, one of the fastest-scaling secondhand electronics franchises in the U.S. Stephen shares the real story behind PayMore’s explosive growth, including: 💡 How a 20-year journey led to a “brand-new” retail category 🔌 The proprietary technology that lets PayMore price and process electronics in minutes ♻️...
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Redefining Sales - Andee Hart
Bringing Business to Retail
Sales shouldn’t feel manipulative or uncomfortable. In this episode, we sit down with Andee Hart, sales coach and founder of *She Sells Differently*, to talk about how to sell with confidence, clarity, and care — without feeling “salesy.” Andee shares lessons from 17 years in tech sales, including how to set better goals, follow up effectively, and turn your best products into consistent revenue. Whether you’re a retailer, wholesaler, or product-based business, this episode will help you fall back in love with selling.
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Before You Discount This Black Friday, Listen to This
Bringing Business to Retail
Black Friday is coming — but before you slash your prices, listen to this. In this episode, Salena Knight shares how to make your Black Friday and Cyber Monday campaigns profitable without destroying your margins or training your customers to only buy on sale. Learn how to segment your customers, reverse-engineer your profit goals, and create irresistible offers that add value — not just discounts. From bundles and gifts with purchase to loyalty point multipliers and VIP exclusives, you’ll discover smarter ways to drive sales while keeping your business sustainable. Plus, Salena explains...
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Keep Customers Spending After Black Friday
Bringing Business to Retail
You nailed your Black Friday sales — but did your customers come back? In this episode, Salena Knight reveals how to turn one-time holiday buyers into repeat, loyal customers. You’ll learn why 75% of shoppers never make a second purchase, and the simple retention strategies that can change that. From the unboxing experience to post-purchase emails and referral programs, Salena walks you through the exact steps to build connection, drive repeat sales, and measure what’s working. 🎧 Listen now and grab the free Discount Calculator to plan your next campaign: 👉 #RetailStrategy...
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$400K Tied Up in Stock She Couldn't Sell
Bringing Business to Retail
Imagine having $400K tied up in stock you can't sell. That's what happened to Eva—and it might be happening to you too. In this episode, I'll walk you through a simple 15-minute audit to identify your bottom 25% of products and calculate exactly how much they're costing you in rent, opportunity cost, and lost revenue. You'll discover how one $20 product could generate over $1 million in revenue in just 16 weeks—if you stop holding onto dead stock. Ready to free up cash and space for products that actually sell? Let's dive in. Resources mentioned: Nine Failproof Ways to Move Stock:...
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Meta Suspended My Ads Account (Here's What Happened Next)
Bringing Business to Retail
Hey friends, So this is a tough one to share, but you need to hear it. Picture this: Sunday morning, cup of tea, sitting down to catch up on social media during our BIGGEST launch of the year. I open Facebook and see "We've suspended your page." At first, I wasn't worried. This had happened before with a hacking attempt. But this time? Different story.
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Sell Smarter Using Buyer Psychology with Phill Agnew
Bringing Business to Retail
What makes people buy — logic or emotion? In this episode, behavioral science expert Phill Agnew, host of The Nudge Podcast, joins Sal to unpack the psychology behind every purchase decision. From the power of scarcity (“12 per customer”) to why “National Days” actually drive sales, Phill reveals how simple, science-backed tweaks can dramatically increase conversions — without resorting to gimmicks. You’ll learn how to speak to your customer’s instinctive brain, create offers that trigger real action, and sell in a way that feels good — for you and your customers. This...
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Build Recurring Revenue That Lasts with Sarah Williams
Bringing Business to Retail
What if you could wake up every month knowing your bills were already paid? Sarah Williams turned her local gift shop into a subscription box business generating consistent monthly recurring revenue—and she's sharing exactly how she did it. Sarah started with 44 subscribers and grew to thousands, keeping customers for an average of 17.3 months at $74/month with a 67% profit margin. She reveals how she used her existing business data—bestselling categories and average order value—to create subscription boxes customers love. Discover how monthly recurring revenue covers rent, utilities,...
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The “Customers Are Already Buying” Trap
Bringing Business to Retail
You know that feeling when your store is buzzing with holiday shoppers and you're thinking, "Finally, I don’t need to do anything — they’re already buying!" Yeah… that mindset cost me over $200,000. 😬 In this episode of Bringing Business to Retail, I’m pulling back the curtain on one of the most expensive assumptions I ever made: believing that busy seasons mean you can stop actively marketing. Here’s the truth: just because customers are buying doesn’t mean they’re spending as much as they could — and you might be leaving tens of thousands on the table without even...
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5 Step Framework to Choose the Right Products
Bringing Business to Retail
Are you sure you’ve got the right products for the holiday season? In this episode of Bringing Business to Retail, I share the painful lesson I learned during my very first Christmas in business — and the 5-step framework that will help you choose products that actually sell (and make this Q4 your most profitable yet). Here’s what you’ll learn: 🎁 Why stocking “good products” isn’t enough for holiday sales 🎁 The 3 biggest product mix mistakes retailers make every year 🎁 How to run “The Gift Test” and spot what will (and won’t) sell 🎁 The price-point gaps that...
info_outlineWhen it comes to promotions, there’s one word that can either make you cringe... or cash in: FOMO.
In this episode, I’m sharing why FOMO isn’t a dirty word — it’s actually your secret weapon for getting customers off the fence and into action, without sounding pushy, salesy, or desperate.
I’m telling you a story about one of the worst marketing decisions I ever made (spoiler: it involved a dusty TV screen and a golf club), and what it taught me about creating real urgency the right way.
We’re diving deep into how to use urgency and scarcity ethically — with tips you can actually apply today, like:
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How to create momentum even if your numbers are small
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Why your first and last day emails matter more than anything else
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How to leverage SMS and real-time tools to boost last-minute sales
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Plus, how one of my accelerator members turned a personal birthday into a brilliant, heart-driven campaign (that her customers loved!)
If you’ve ever struggled with feeling “icky” about selling, or worried you were being annoying by sending that extra email…
This episode is for you.
Let’s reframe FOMO — from pushy to powerful — together.
See you inside,
Sal