How Your Generosity Can Attract The Wrong Customers
Release Date: 05/26/2026
Should You Discount End-of-Season Stock This Black Friday?
Bringing Business to Retail
Should you do 25% off everything this Black Friday? That's what Stacey, who owns two children's shoe stores, asked inside My Million Dollar Store. Stacey's shoes are made for her stores, she gets a couple of deliveries a year, and she'd rather have the cash than the boxes. In this episode, Sal explains why the discount percentage is the last thing to decide, and builds Stacey's Black Friday offer back from the outcome she needs: selling more pairs. You'll hear: - Why a flat 25% off everything brings in bargain hunters who buy one pair - The multi-buy Sal would run instead, and the wording...
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3 Simple Marketing Tips For When You're Busy
Bringing Business to Retail
Q4 has a way of filling every available minute. Stock is arriving. Orders need to be packed. Staff need to be rostered. Customers need help. Christmas ranges need organizing. And somewhere in the middle of all of that, you're still supposed to send your weekly email and keep showing up on social media. The problem isn't that retailers don't know marketing matters. The problem is that when the business gets busy, marketing is often the thing that gets pushed to "later." And later rarely comes. In this episode, Salena Knight shares three simple strategies to keep your marketing moving when...
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Don’t Build a Bigger Black Friday List. Build More Black Friday Customers.
Bringing Business to Retail
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Why The Products That You Regret Buying Are More Important Than You Think
Bringing Business to Retail
In this episode, Salena Knight explains why the products you regret buying can be some of the most valuable data in your retail or ecommerce business. It is easy to focus on best sellers, products that sold out, and suppliers that performed well. But your clearance section, old stock, and products that have been sitting in the warehouse can tell you just as much - and sometimes more - about your buying decisions. Salena walks through how to look beyond "it didn't sell" and identify what actually went wrong. Was the product itself the problem? Did you buy too much? Was the colour selection...
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How To Buy Products That Make More Money
Bringing Business to Retail
You found the perfect product. You know your customers will love it. So you buy it. But what if that isn't enough to make it a good buying decision? In this episode, Salena challenges the way retailers think about inventory and explains why buying isn't just about finding products that fit your brand or that you believe will sell. Every dollar you put into stock is a dollar that can't be used somewhere else in your business, which means every product needs to earn its place. Salena walks through how to think about inventory as an investment, why your revenue and profit goals should influence...
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How to Get More Sales Without Spending More on Marketing
Bringing Business to Retail
In this episode, we’re talking about a problem a lot of retailers are feeling right now: getting customers to your website is costing more, so how do you make more money from the traffic you already have? Krisztian Kiraly, International Partnership Manager at , joins us to unpack the idea of "conversion before acquisition" - improving the customer experience and conversion rate before simply spending more to acquire additional traffic. We talk about why independent retailers and ecommerce businesses can't win by trying to outspend massive marketplaces like Amazon, Temu and SHEIN, and what...
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How This Fabric Store Increased Profits by 40%
Bringing Business to Retail
What does it take to build a retail business that is profitable, deeply connected to its community, and still growing years after opening? In this episode, Salena chats with Jill Schuler, CEO of The Stitchery Studio, a fabric shop and studio that has grown from one person's dream into a thriving creative community. Since opening in 2017, Jill has taken a considered approach to modern textiles, combining retail with education, creativity and connection. The result is a business that gives customers a reason to keep coming back, while continuing to evolve and grow. And the numbers are worth...
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How to Make More Money From the Stock You Already Have
Bringing Business to Retail
Somewhere in your product catalogue, there's revenue you're missing, sitting in data you're not tracking. In this episode of Bringing Business to Retail, Salena Knight sits down with Leon Bart-Williams, a former Amazon sales leader and founder of a retail technology platform, to talk about how the world's biggest retailers use product data to make decisions, and how independent retailers can use the same thinking. Leon draws on his time at Amazon and NBCUniversal to explain why looking past top-line sales numbers reveals hidden profit, shows you why customers pick one variant over another, and...
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The Stupidest Thing I Ever Bought For My Store
Bringing Business to Retail
What if the biggest mistake you ever made in your business wasn't actually a mistake at all? In this episode, Salena shares the story of the most ridiculous purchase she ever made for her retail store - a box of decorative sew-on barrettes that had absolutely no place in an eco baby boutique. Nearly 20 years later, she found them again while packing up her house, and they reminded her of one of the biggest lessons every retailer needs to learn before peak season. As Q4 approaches, retailers everywhere are making critical buying decisions. Should you reduce your order to fit your cash flow?...
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She Lost Everything. Then Built a $50 Million Dollar Business.
Bringing Business to Retail
Jennifer Ann Johnson knows what it's like to lose everything and start again. After rebuilding from the ground up, she created True Fashionistas into a $50 million resale business while discovering that confidence isn't something you're born with. It's something you build. In this conversation with Salena Knight, Jennifer shares the lessons she's learned about resilience, leadership, business growth, personal branding, and creating long-term success without losing yourself in the process. We discuss: Jennifer's journey from model and actress to entrepreneur Losing everything and rebuilding...
info_outlineIn this episode, Salena coaches Cathy, the owner of an online gifting business, through one of the most common struggles in retail and ecommerce - spending too much time and money on customers who may never become profitable.
Cathy shares how she has been sending free gifts with purchase to customers in an effort to get people to try her products, along with the challenges she faces when corporate customers continually negotiate on price. Salena unpacks why customer experience strategies need to be backed by real data and ROI, and why retailers need to stop making decisions based on emotion alone.
The conversation dives into the difference between B2C and corporate customer strategies, why customer qualification matters, and how low-value leads can quietly drain time, energy, and profit from a business. Salena explains the importance of understanding customer value, protecting profit margins, and focusing on the customers who are most likely to generate long-term growth.
If you’ve ever felt busy but not profitable, struggled with discount shoppers, or found yourself saying yes to customers who drain your time, this episode will help you rethink where your attention and energy should really go.