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Evolving in Place: Ross Armstrong’s Real Estate Journey

Property Career

Release Date: 05/20/2025

From Lead to Listing: Marketing Insights with Daniel Lyngcoln show art From Lead to Listing: Marketing Insights with Daniel Lyngcoln

Property Career

This week on The Property Career Podcast, Jenna is joined by Daniel Lyngcoln, Head of Marketing at Place Redcliffe Peninsula, for a deep dive into the role marketing plays in modern real estate. With a background in marketing and creative consulting, Daniel shares how he was drawn to real estate as an attraction industry–one where strong marketing fundamentals can make all the difference. He discusses the customer journey, from the research and consideration phase through to the decision to sell, and explains how agents can tailor their approach to meet clients where they are. Daniel also...

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In this episode, Ross shares his journey through the real estate industry—all within the walls of Place Estate Agents. He reflects on how his role has evolved over time and the habits that keep him performing at his best, including daily structure, a disciplined to-do list, and regular exercise.

Ross speaks candidly about managing the emotional highs and lows of the job, the importance of mentorship, and the value of learning from others. As part of a large team, he emphasises the role of trust and collaboration, and how social media has become a powerful tool in staying connected and visible.

Packed with practical insights, this episode is a must-listen for anyone looking to grow and thrive in real estate.

You can find Anna on Instagram here: https://www.instagram.com/rossarmstrongrealestate

Property Career: https://www.instagram.com/propertycareer/ 

Life at Place: https://www.instagram.com/lifeatplace_/ 

Interested in a Career at Place? https://www.eplace.com.au/careers-hub