The Franchise Model – Acquiring a Proven Business Model vs Building a Startup w/ Jon Ostenson - BRT S02 EP49 (96) 12-5-2021

The Franchise Model – Acquiring a Proven Business Model vs Building a Startup w/ Jon Ostenson

- BRT S02 EP49 (96) 12-5-2021

 

 

5 Things We Learned This Week:

• People love their health, pets, home, car, and their kids
• House Services – Niche Service + Covid & Amazon resistant
• Startup vs. Acquiring an established business
• Revenue Stream and exit strategy, build asset that can sell at a better multiple
• Franchise provide Marketing model & team with plan / providers

 

Guest: Jon Ostenson, w/ Franbridge Consulting

https://franbridgeconsulting.com/

https://www.linkedin.com/in/jonostenson

 

 

Jon Ostensen discusses the Franchise industry on multiple levels; from being a broker, to purchasing a franchise, to investing and also the operation side of running your own. He gives numerous examples of opportunities in franchising - How much does it cost, the buy in process, and realizing franchises are more than just food opps.

Jon is a consultant, owner/investor, author (The Franchise Path), and international speaker specializing in the area of non-food franchising. He draws on his experience as both the president of an Inc. 500 franchise system and as a multi-brand franchisee in serving his consulting clients that are looking to explore business ownership opportunities.

He serves as CEO of FranBridge Consulting where he helps clients in the process of introducing them to opportunities from the over 300 high growth brands that he represents. Additionally, Jon oversees FranBridge Capital where he and his partners own 18 territories across 5 property service franchises. Prior to FranBridge, Jon was the President of ShelfGenie, a national franchise system with 200 locations.

 

Notes:

Franchises provide a revenue stream and future exit strategy, as a business owner builds an asset that can sell at a better multiple

Startup vs. acquiring an established business  - startups have a high failure rate, and the established business has a track record, marketing model & team with plan and providers

Item 19 – Franchise Disclosure -reviews all relevant info about each opportunity and possible earnings

New franchisee must learn their Customer acquisition cost and have a strategy to work with people, keep talent and then build a community.

Franchises provide Social media and franchise groups to support groups.

 

John’s Tips  for Picking an Opp:

People love their health, pets, home, car, and their kids

House Services – Jon likes Niche Service and Covid and Amazon resistant.

You do not need experience in a niche industry. The Franchise has a Playbook, you can follow.

Look for Businesses that are not sexy, but cash flow regularly, aka a boring business that just makes money.

 

Examples are:

Property Services , driveway repair business

Floor paving - business and garage

Pool cleaning, Home, Carpet, Plumbing, Insulation

Live and Be local, as in near your franchise territory

 

Flashback Clip from Jon’s 1st appearance in 11/2020

https://brt-show.libsyn.com/brt-ep41-11-15-20-franchise-business-from-a-to-smash-my-trash

 

Franchise Topic: https://brt-show.libsyn.com/category/Private+Equity-Valuation-MandA-Franchise-Business+Broker

 

‘Best Of’ Topic: https://brt-show.libsyn.com/category/Best+of+BRT

Investing Topic: https://brt-show.libsyn.com/category/Investing-Stocks-Bonds-Retirement

More 'Best of Investing': Here

 

Franchising / Jon Ostenson Topic: https://brt-show.libsyn.com/size/5/?search=franchising

 

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