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Episode 502 The Mindset of Inspired Leadership with Christina Langdon

Build a Better Agency Podcast

Release Date: 05/19/2025

Episode 528 Rethinking Agency Differentiation with Robin Bonn show art Episode 528 Rethinking Agency Differentiation with Robin Bonn

Build a Better Agency Podcast

Welcome to another thought-provoking episode of Build a Better Agency! Host Drew McLellan sits down with Robin Bonn, agency veteran and founder of Codefinery, for a candid conversation that tackles one of the agency world’s biggest challenges: true differentiation. Drawing on over two decades of industry experience and insights from his new book, Market of One, Robin unpacks why even the most creative agencies struggle to set themselves apart and how owners can reimagine their businesses for lasting competitive advantage. Drew and Robin delve deep into the heart of agency positioning,...

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Episode 527 Elevating the Agency Client Experience with Neen James show art Episode 527 Elevating the Agency Client Experience with Neen James

Build a Better Agency Podcast

Welcome to another insightful episode of Build a Better Agency! This week, host Drew McLellan welcomes renowned author, speaker, and client experience expert Neen James for a thought-provoking discussion that will challenge agency leaders to rethink how they deliver value. Together, they explore the concept of “luxury” in the context of client service and agency culture—not just as something exclusive or material, but as a mindset centered on attention, connection, and making others feel truly seen and valued. Neen shares the findings from her latest book and a groundbreaking research...

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Episode 526 Navigating 401k Changes for Agencies with Craig Cody show art Episode 526 Navigating 401k Changes for Agencies with Craig Cody

Build a Better Agency Podcast

Welcome to a crucial episode of Build a Better Agency! This week, host Drew McLellan is joined once again by Craig Cody, a seasoned CPA and tax advisor renowned for his expertise in agency financial management. Drew and Craig jump straight into a timely and essential topic for every agency owner—the recent changes to 401k regulations that could have significant implications for your agency’s compliance, retirement planning, and year-end financial strategy. Craig breaks down the new federal requirements affecting catch-up contributions to 401ks for anyone earning over $145,000, making the...

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Episode 525 Agency Success in 2026 with Drew McLellan show art Episode 525 Agency Success in 2026 with Drew McLellan

Build a Better Agency Podcast

Welcome to a new solo cast episode of Build a Better Agency! Host Drew McLellan is flying solo for episode 525, bringing decades of agency expertise to help owners prepare their businesses for a fast-changing marketplace. If the calendar is winding down and you're looking ahead to 2026, this episode is packed with actionable insights designed specifically for agency leadership. Drew kicks off with an overview of critical housekeeping—announcing the monthly workshop giveaway winner and expressing gratitude to long-time sponsor White Label IQ. The heart of this episode, though, is a deep dive...

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Episode 524 Maximizing Agency Valuation with Ben Gaddis show art Episode 524 Maximizing Agency Valuation with Ben Gaddis

Build a Better Agency Podcast

Welcome to another thought-provoking episode of Build a Better Agency! This week, host Drew McLellan welcomes Ben Gaddis—former agency owner, seasoned operator, and now private equity investor—to give you an insider’s view of what makes an agency truly valuable in today’s changing landscape. Drawing on his unique journey from building and selling his own highly successful agency to investing in others, Ben shares a holistic, 360-degree perspective on agency growth, acquisition, and evolving business models. In their honest discussion, Drew and Ben explore how the definition of agency...

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Episode 523 Creating a Future-Ready Agency with Rishad Tobaccowala show art Episode 523 Creating a Future-Ready Agency with Rishad Tobaccowala

Build a Better Agency Podcast

Welcome to another insightful episode of Build a Better Agency! In this thought-provoking conversation, host Drew McLellan welcomes acclaimed author, agency veteran, and thought leader Rishad Tobaccowala to the show. Together, they dig into the rapidly evolving nature of work and what it means for agency leaders and teams in the years ahead. Rishad draws on his decades of agency experience and his latest book, "Rethinking Work," to outline the powerful shifts transforming how, where, and why we work. With unmatched clarity, he breaks down the five key forces—ranging from technology and AI to...

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Episode 522 Strategic Methodologies for Agency Success with Ana Laskey show art Episode 522 Strategic Methodologies for Agency Success with Ana Laskey

Build a Better Agency Podcast

Welcome to another insightful episode of Build a Better Agency! This week, host Drew McLellan sits down with Ana Laskey, an experienced market researcher and strategist, to tackle one of the industry’s hot-button issues: the art and business of agency strategy. As the marketing landscape gets more crowded with freelance talent and AI tools, Drew and Ana dig deep into what truly differentiates agencies—our ability to develop meaningful, insight-driven strategies that help clients succeed. Ana brings her expertise to the table, sharing how pairing robust market research with a well-defined...

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Episode 521 Trends and Tactics for Business Growth with Lee McKnight Jr show art Episode 521 Trends and Tactics for Business Growth with Lee McKnight Jr

Build a Better Agency Podcast

Welcome to another data-driven episode of Build a Better Agency! This week, host Drew McLellan sits down with returning guest Lee McKnight to break down the results of RSW/US’s freshly released 2025 Agency New Business Survey. Together, Drew and Lee unpack the real-world challenges and emerging opportunities that agencies—especially small and midsize firms—are facing as they gear up for the rest of 2025 and look ahead to 2026. Drew and Lee explore the survey’s biggest takeaways, including the persistence of economic uncertainty, longer sales cycles, and increasing client budget...

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Episode 520 Innovative Exercises for Strategic Planning with Drew McLellan show art Episode 520 Innovative Exercises for Strategic Planning with Drew McLellan

Build a Better Agency Podcast

Welcome to another insightful solo episode of Build a Better Agency! This week, host Drew McLellan is at the mic, bringing over 25 years of agency expertise to address one of the most critical topics for agency leaders: rethinking your strategic planning process for the historic challenges and opportunities ahead in 2026. With economic uncertainty, industry disruption, and the rapid acceleration of AI at the forefront, Drew makes a compelling case that the old ways of dusting off last year’s SWOT just won’t cut it. Drew unveils a hands-on set of fresh, rigorous strategic planning exercises...

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Episode 519 The Power of Thoughtful Client Engagement with Jamie Shibley show art Episode 519 The Power of Thoughtful Client Engagement with Jamie Shibley

Build a Better Agency Podcast

Welcome to another episode of Build a Better Agency! This week, host Drew McLellan shines a light on an area vital to every agency’s growth: how to show up for clients and prospects in ways that build genuine trust, loyalty, and long-term relationships. To explore this undervalued but crucial topic, Drew is joined by Jamie Shibley, founder of The Expressory and expert in strategic engagement and relationship-driven agency growth. Jamie shares her fascinating journey from two decades in corporate IT and ecommerce management to launching her own agency, where she helps businesses nurture...

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More Episodes

Welcome to another inspiring episode of Build a Better Agency! In this episode, host Drew McLellan sits down with high-performance coach and leadership expert Christina Langdon to explore what it truly means to scale your agency—not just in terms of size or revenue, but in mindset, vision, and team culture. Drawing on decades of leadership experience at organizations like Martha Stewart Living Omnimedia and Fast Company, Christina offers invaluable insights on unlocking growth and reimagining success for agency leaders and their teams.

Throughout their conversation, Drew and Christina unpack the dangers of operating on “default mode,” the pitfalls that keep agencies stuck in status quo thinking, and how our brains—wired for survival rather than success—can hold us back from imagining extraordinary futures. Christina introduces practical strategies for reflection and growth, including her signature daily practice: reviewing what worked, what didn’t, and what can be done differently. She explains how these habits, when shared individually and collectively, can spark new awareness and propel teams toward higher performance, deeper engagement, and lasting happiness at work.

The episode also delves into tactical frameworks for agency owners looking to elevate their leadership teams, assess existing capabilities, and foster cultures of intentional learning. Christina shares actionable tips on co-creating extraordinary goals, updating job descriptions to match evolving strengths, and using tools like user manuals to deepen collaboration and understanding within teams. You’ll also hear how to address common “dream killers,” manage stress by focusing on what’s within your control, and get buy-in for big, bold changes—even from those who might be resistant to new ways of thinking. 

If you’re ready to move beyond incremental improvements and instead ignite genuine transformation within your agency, this episode is packed with real-world advice and motivational stories to get you started. Whether you want to grow in revenue, impact, retention, or simply reclaim your team’s enthusiasm, Christina and Drew provide a roadmap for dreaming bigger—together. 

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.Leadership Growth

What You Will Learn in This Episode:

    • Shifting agency leadership out of “default mode” and embracing intentional growth 
    • Rewiring mindsets from survival to imagination for breakthrough results
    • Building daily reflection practices to improve agency and personal performance
    • Co-creating extraordinary futures as a leadership team rather than top-down planning
    • Leveraging vulnerability and user manuals to deepen team collaboration
    • Tackling chronic stress and letting go of low-impact work for better productivity
    • Rethinking job descriptions and success criteria to elevate leaders and teams