EP231 Reimagining HVAC Sales: How Eden Is Modernizing the Home Upgrade Journey with Josh Koplin (July 2025)
Release Date: 08/15/2025
Building HVAC Science
Quotes from the episode: “Good enough isn’t a fixed point. It’s a moving target shaped by goals, expectations, and consequences.” “Perfection can push us forward, but it can also quietly pull us off track.” “If I delivered what I promised, in the time promised, using the resources promised, that is good enough for me.” “The real skill is knowing when extra effort adds value and when it just adds ego.” In this solo monologue episode, Eric Kaiser explores a deceptively simple question: Can good enough be perfect? Drawing on years of experience in the trades, Eric...
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Quotes from the Episode: “Innovation in HVAC isn’t one big breakthrough. It’s a series of quieter shifts that slowly change how we work.” “The future of HVAC depends on the people who measure, verify, and continuously improve.” “Collecting data is getting easier. Interpreting it well is where the real value lives.” “True innovation isn’t about chasing trends. It’s about reducing uncertainty and delivering better outcomes.” “Homes aren’t a collection of parts. They’re systems, and HVAC sits right in the middle of that system.” In this solo episode,...
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Quotes from the Episode: “Good building systems don’t start with equipment—they start with a plan and a thoughtful process.” “Most comfort problems aren’t equipment problems; they’re building problems we haven’t taken the time to understand.” “If even one episode helps someone take the next step in their career, then it’s all been worth it.” Episode 250 of the Building HVAC Science Podcast flips the script. Instead of Bill Spohn and Eric Kaiser doing the interviewing, TruTech Tools’ Senior Marketing Manager Ginny Hebert steps into the host seat to reflect on 250...
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Episode quotes: “Hydrogen sulfide doesn’t announce itself. It can drift in, hit your mucus membranes, and start causing real harm before you know it’s there.” “You can’t treat sensor response like magic—it’s physics, chemistry, and smart filtering working together to tell you what’s actually happening in the space.” In this episode, Bill & Eric sit down with Dave Massner from Sensorcon, a long-time technical contributor in the world of portable gas detection, to dig into the realities behind CO, H₂S, and O₂ sensing in both HVAC and industrial environments. Bill...
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“Inspect your marketing the way you’d inspect a home—run diagnostics, don’t guess.” – Aaron Husak “Attitude is way more important than aptitude. One bad apple really can infect the whole company.” – Aaron Husak In this episode of the Building HVAC Science podcast, Eric and Bill sit down with long-time friend and contractor-turned-marketing pro, Aaron Husak. Aaron traces his winding path from solar in the mid-2000s to building performance and BPI training, and then to founding Balanced Comfort in Fresno, CA. What started as a small HERS and energy-audit firm bootstrapped its...
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“Get mad at the problem, not the person. When people feel safe, they’ll actually bring you the real issues.” - Bill Spohn “We’re woven into the fabric of this industry. The industry made me—so in a way, it owns me.” - Bill Spohn “What we have to learn to do, we learn by doing.” - Aristotle In this episode, Eric turns the mic around and interviews his co-host, Bill Spohn, about the evolution of TruTech Tools, his leadership philosophy, and why he’s shifting from “Chief Executive Officer” to “Chief Education Officer.” Bill traces the roots of TruTech back to late...
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Episode quotes: “Below about 0.4 microns, many low-cost PM sensors are basically guessing—right where wildfire smoke and aerosols live.” — Sissi Liu “Electrostatic filters can look great at first—and then fall off a cliff in smoke. Pressure drop won’t warn you.” — Sissi Liu “Science is a way of thinking much more than it is a body of knowledge.” — Carl Sagan Eric digs into the “fresh air” myth with Sissi Liu, CEO/co-founder of Metalmark Innovations and active ASHRAE committee member. Sissi explains why “outdoor = fresh” is context-dependent—urban...
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Eric Kaiser sits down with Haley Harlow and Al Mitchell from PHIUS (Passive House Institute US) to explore Revive 2024, a groundbreaking new retrofit standard focused on thermal resilience and healthier, safer existing buildings. Haley shares her path from Pennsylvania College of Technology to her current role managing building certifications at PHIUS. At the same time, Al recounts his journey from aspiring car engineer to building scientist, drawn to the elegant complexity of whole-building systems. Together, they unpack how Revive differs from traditional PHIUS new-construction standards....
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Quotes by Brantley: “Most moisture problems are a three-way dance—envelope, mechanicals, and the occupants.” “Skim the light, don’t blast it. The right flashlight technique makes the invisible visible.” “If you only understand one piece of the system, you’re solving 1/3 of the problem.” Indoor environmental specialist Brantley May joins the show to unpack how he investigates moisture, mold, and air-quality problems through building forensics. Starting as a mold remediator in his family business, Brantley shifted to assessment work and now runs national...
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Episode Quotes from Kevin Weaver: “If we can quantify delivered capacity on the air side, we can work our way back to what’s happening on the refrigerant side.” “We don’t have to diagnose everything remotely — we have to be great at saying, ‘there’s a problem,’ and prioritizing action.” “Even the best design can be wrecked at installation. Execution matters.” Chief Engineering Officer Kevin Weaver joins Eric and Bill to go beyond “remote monitoring” and explain how SmartAC is really a loyalty and trade-intelligence...
info_outlineIn this episode of Building HVAC Science, Bill Spohn welcomes Josh Koplin, co-founder of Eden (https://e-denhomes.com), to talk about how digital tools are reshaping the HVAC sales experience. Josh shares his unique journey from building power plants in Japan—where he was immersed in a heat pump-centric culture—to co-founding Eden, a company aimed at bringing transparency and ease to HVAC sales through technology.
Eden offers a software-as-a-service (SaaS) platform for HVAC contractors that acts as a 24/7 digital salesperson. It allows homeowners to get instant, customized equipment quotes based on a simplified online load calculation, local weather data, and rebate matching. Contractors retain full pricing control, and the tool is deployed on their websites, helping them capture highly qualified leads.
Josh and Bill explore broader trends in consumer behavior, including how 80% of purchasing decisions are made before contacting a salesperson. They also discuss the rapid emergence of AI-driven search and its implications for contractor visibility online. The conversation closes with Josh’s advice on how contractors can embrace the digital shift and stay competitive by offering the kind of online experience today’s homeowners expect.
“It's like a digital salesperson that never sleeps.” – Josh Koplin
“Consumers are doing the research with or without you—why not be part of their process from the beginning?” – Josh Koplin
“If it’s useful to a human, it’s useful to AI—that’s the content that will get found.” – Josh Koplin
Eden Home: https://www.e-denhomes.com/
Josh’s LinkedIn: https://www.linkedin.com/in/josh-koplin-57654230/
This episode was recorded in July 2025.