EP231 Reimagining HVAC Sales: How Eden Is Modernizing the Home Upgrade Journey with Josh Koplin (July 2025)
Release Date: 08/15/2025
Building HVAC Science
Pithy quotes “Your product can be great, but if you’re hard to work with, nobody’s going to buy it.” “Take a deep breath, go back to the fundamentals, and ask: what’s the biggest value I can add today?” “You’re allowed to say, ‘I don’t know. I’ll figure it out for you.’ People respect that more than the runaround.” Brad Adcox joined the Building HVAC Science podcast with Bill and Eric and, within minutes, earned the unofficial title “donkey wrangler” after sharing a story about his donkey. The laughs kept coming, including a side quest into hobby-farm...
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“AHR isn’t just a product show, it’s where you see the future of the trade taking shape in real time.” “Training, technology, and community are finally moving at the same speed.” “Exhausting in the best possible way, that’s how you know it was a great show.” Fresh off the floor of AHR Expo 2026 in Las Vegas, the TruTech Tools team jumps on the mic to share firsthand impressions from one of the HVAC industry’s biggest gatherings. From Ginny’s perspective as a first-time attendee navigating miles of booths and crowds, to seasoned takes from Eric, Sue, Billy, and you, the...
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Pithy quotes “We do our job well if the homeowner forgets about us, because the system just works.” “The bar is so low in some homes that doing a quality install can genuinely change someone’s life.” “The best way to learn is crawling in the crawl space behind a great technician and handing them tools.” Semi-famous quote that fits our theme “Stay hungry, stay foolish.” © Steve Jobs Shreyas Sudhakar joined the Building HVAC Science podcast to talk about his path from rocket propulsion engineering to building high-quality heat pump installs in California. Bill and...
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Episode quotes: “What you put into this, you get out of this in multiples.” “It’s not about sales. It’s about learning, relationships, and leaving your ego at the door.” “Use AI responsibly, but keep the humans involved. The humans are what keep it honest.” In this episode of the Building HVAC Science Podcast, Eric Kaiser, Bill, and the TruTech Tools crew (Billy Spohn, Ginny Hebert, and Josh Crawley) recap their trip to the 7th Annual HVACR Training Symposium in Ocoee, Florida. Josh and Ginny share first-timer impressions: early-morning booth setup, instant attendee engagement,...
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Notable quote from the episode: Make it as simple as possible, but not simpler. In this episode, Eric Kaiser sits down with mechanical engineer Tony Amadio, the founder of True Loads, to talk about what actually makes residential load calculations succeed or fail in the real world. Tony shares how his work is split between builders, architects, project managers, and HVAC contractors, and why the biggest early battle was simply getting people to trust results that pointed to smaller equipment. He explains how he quickly learned from feedback loops in production housing, including what happens...
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QUOTES from the episode: “Most building failures aren’t mysterious. They’re just ignored fundamentals.” “If you demand museum-level humidity, you’re no longer building a house. You’re building a museum.” “Moisture meters don’t solve problems. They show you patterns. The thinking solves the problem.” In this episode of the Building HVAC Science Podcast, Eric Kaiser is joined by Kohta Ueno, principal and co-owner of Building Science Corporation, for a wide-ranging discussion on building failures, moisture, HVAC, and the practical realities of diagnosing real-world...
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Quotes from the episode: “Better isn’t a goal, it’s a direction.” “HVAC can feel like a house of mirrors for homeowners, and the cure is transparency plus measured results.” “We’re not trying to find the perfect contractor. We’re trying to find the contractor who keeps learning and won’t get complacent.” In this episode of the Building HVAC Science Podcast, Eric Kaiser flips the script and brings Bill Spohn on as a guest alongside Kevin Hart from Better HVAC and Darren Reuter and Huff Hoffmaster from Rewiring America. The group lays out a shared problem:...
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Quotes from the episode: “Good enough isn’t a fixed point. It’s a moving target shaped by goals, expectations, and consequences.” “Perfection can push us forward, but it can also quietly pull us off track.” “If I delivered what I promised, in the time promised, using the resources promised, that is good enough for me.” “The real skill is knowing when extra effort adds value and when it just adds ego.” In this solo monologue episode, Eric Kaiser explores a deceptively simple question: Can good enough be perfect? Drawing on years of experience in the trades, Eric...
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Quotes from the Episode: “Innovation in HVAC isn’t one big breakthrough. It’s a series of quieter shifts that slowly change how we work.” “The future of HVAC depends on the people who measure, verify, and continuously improve.” “Collecting data is getting easier. Interpreting it well is where the real value lives.” “True innovation isn’t about chasing trends. It’s about reducing uncertainty and delivering better outcomes.” “Homes aren’t a collection of parts. They’re systems, and HVAC sits right in the middle of that system.” In this solo episode,...
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Quotes from the Episode: “Good building systems don’t start with equipment—they start with a plan and a thoughtful process.” “Most comfort problems aren’t equipment problems; they’re building problems we haven’t taken the time to understand.” “If even one episode helps someone take the next step in their career, then it’s all been worth it.” Episode 250 of the Building HVAC Science Podcast flips the script. Instead of Bill Spohn and Eric Kaiser doing the interviewing, TruTech Tools’ Senior Marketing Manager Ginny Hebert steps into the host seat to reflect on 250...
info_outlineIn this episode of Building HVAC Science, Bill Spohn welcomes Josh Koplin, co-founder of Eden (https://e-denhomes.com), to talk about how digital tools are reshaping the HVAC sales experience. Josh shares his unique journey from building power plants in Japan—where he was immersed in a heat pump-centric culture—to co-founding Eden, a company aimed at bringing transparency and ease to HVAC sales through technology.
Eden offers a software-as-a-service (SaaS) platform for HVAC contractors that acts as a 24/7 digital salesperson. It allows homeowners to get instant, customized equipment quotes based on a simplified online load calculation, local weather data, and rebate matching. Contractors retain full pricing control, and the tool is deployed on their websites, helping them capture highly qualified leads.
Josh and Bill explore broader trends in consumer behavior, including how 80% of purchasing decisions are made before contacting a salesperson. They also discuss the rapid emergence of AI-driven search and its implications for contractor visibility online. The conversation closes with Josh’s advice on how contractors can embrace the digital shift and stay competitive by offering the kind of online experience today’s homeowners expect.
“It's like a digital salesperson that never sleeps.” – Josh Koplin
“Consumers are doing the research with or without you—why not be part of their process from the beginning?” – Josh Koplin
“If it’s useful to a human, it’s useful to AI—that’s the content that will get found.” – Josh Koplin
Eden Home: https://www.e-denhomes.com/
Josh’s LinkedIn: https://www.linkedin.com/in/josh-koplin-57654230/
This episode was recorded in July 2025.