Salespeople dread cold-calling and will often come up with creative ways to avoid it. However, we all had a first conversation with our best clients, and we can apply what we’ve learned to all our future first attempts at outreach. To learn how to transfer knowledge from one call to the next, we sat down with Joe Ingram, CEO of Ingram Interactive. He showed us the secret of successful first calls, a skill every salesperson will benefit from. And it’s all in this week’s Bulletproof Selling podcast!